...MARKETING PLAN RESEARCH DEFINITION: A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan. Marketing plans usually have a life of from one to five years. PURPOSE: The purpose of creating a marketing plan is to clearly show what steps will be undertaken to achieve the business' marketing objectives. CONTENT OF MARKETING: A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors. 1. Description of the product or service, including special features 2. Marketing budget, including the advertising and promotional plan 3. Description of the business location, including advantages and disadvantages for marketing 4. Pricing strategy 5. Market Segmentation The main contents in marketing plan are: * Executive Summary Brief statement of goals and recommendations based on hard data. * Environmental Analysis Presents data on the market, product, competition, distribution, macro-environment. (Product fact book) S.P.I.N.S. Situation “Where am I”, Problem identification/Implications “What is happening”, Needs Assessment “Why is it happening”, Solutions “What can I do about it” Market Situation: Data on target market, size and growth for past years...
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...DESCRIPTION Introduces basic marketing principles and concepts. Emphasis is placed on the development of marketing strategy and the major components of the marketing mix (product, price, promotion, and distribution). Reviews the critical environmental factors of markets, domestic and international, and customer behavior characteristics that affect marketing operations. Highlights the integration of marketing with other functions in a business organization. INSTRUCTIONAL MATERIALS Required Resources Pride, W. M., & Ferrel, O. C. (2013). Foundations of marketing (5th ed.). Mason, OH: South-Western Cengage Learning. Supplemental Resources A comprehensive list of supplemental resources is located at the end of the course guide. COURSE LEARNING OUTCOMES 1. Identify the key concepts of marketing and its function in society. 2. Explain the fundamentals of marketing, including product, price, distribution, and promotion in a global environment. 3. Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy. 4. Identify ethical issues involved in marketing. 5. Understand customer relationship management. 6. Determine the elements of marketing research. 7. Determine the factors affecting the behavior of consumers and commercial / organizational buyers. 8. Understand the key elements of business marketing, including product, price, distribution, and promotion. 9. Identify...
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...2.1 Assess the main barriers to marketing planning. According to Business Dictionary, marketing planning “refers to the process of analyzing one or more potentially interesting marketplaces in order to determine how a business can optimally compete in them.” There are numerous barriers in marketing planning such as: Target Market When a company is uncertain about its target market and whether it is the right one may stand as a barrier for marketing planning. The reason that companies have target markets is to be able to work their way towards that target. The product or service that they will be designing will be according to the characteristics and tendencies of that target. In the case of Athena Milk, the company used an endorser such as Anne Curtis; a strong, independent working woman. Environmental Barriers Environmental barriers include factors such as social, legal economic, political, technological, and ethical norms; it may post major barriers to marketing planning by placing restrictions or limitations in the way the business interacts with the environment. (Scheid, 2011) Regulations may prevent comparison marketing when market surveys indicate the best form of marketing as comparing the product with the competitor’s substandard product. Cultural Barriers Cultural barriers are essentially factors that have to do with how the customers are raised or what has been accustomed to them. Factors that are included in cultural barriers are language, behavior,...
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...BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES TO purchase this tutorial visit following link: http://wiseamerican.us/product/bus-497-week-4-marketing-objectives-strategies/ Contact us at: SUPPORT@WISEAMERICAN.US BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES Marketing Objectives and Strategies: Product, Pricing, and Distribution Continue working on the Marketing Plan. The assignments in Weeks 1-4 will culminate in the Marketing Plan: Final Paper in Week Five. Assignment Instructions: In a three- to four-page paper (not including the title and reference pages), explain the difference between marketing objectives and strategies. Identify and justify the strategies you will use to achieve your marketing objectives (use examples to support justification). For your product (good or service), describe the next two elements of the marketing mix, pricing, and distribution objectives, as they relate to your product. You must use a minimum of two scholarly sources, not including the textbook, and your paper must be formatted according to APA Style guidelines. BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES Marketing Objectives and Strategies: Product, Pricing, and Distribution Continue working on the Marketing Plan. The assignments in Weeks 1-4 will culminate in the Marketing Plan: Final Paper in Week Five. Assignment Instructions: In a three- to four-page paper (not including the title and reference pages), explain the difference between marketing objectives and...
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...Sales and Distribution Plan Remember, the primary goal of the marketing plan is to get people to buy your products or services. The Sales and Distribution part of the marketing plan details how this is going to happen. Traditionally there are three parts to the Sales and Distribution section of the marketing plan, although all three parts may not apply to your business. 1) Outline the distribution methods to be used. How is your product or service going to get to the customer? For instance, will you distribute your product or service through a Web site, through the mail, through sales representatives, or through retail? What distribution channel is going to be used? In a direct distribution channel, the product or service goes directly from the manufacturer to the consumer. In a one stage distribution channel it goes from manufacturer to retailer to consumer. The traditional distribution channel is from manufacturer to wholesaler to retailer to consumer. Outline all the different companies, people and/or technologies that will be involved in the process of getting your product or service to your customer. What are the costs associated with distribution? What are the delivery terms? How will the distribution methods affect production time frames or delivery? (How long will it take to get your product or service to your customer?) If your business involves selling a product, you should also include information about inventory levels and packaging...
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...BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES To purchase this, Click here http://www.activitymode.com/product/bus-497-week-4-marketing-objectives-and-strategies/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES Marketing Objectives and Strategies: Product, Pricing, and Distribution Continue working on the Marketing Plan. The assignments in Weeks 1-4 will culminate in the Marketing Plan: Final Paper in Week Five. Assignment Instructions: In a three- to four-page paper (not including the title and reference pages), explain the difference between marketing objectives and strategies. Identify and justify the strategies you will use to achieve your marketing objectives (use examples to support justification). For your product (good or service), describe the next two elements of the marketing mix, pricing, and distribution objectives, as they relate to your product. You must use a minimum of two scholarly sources, not including the textbook, and your paper must be formatted according to APA Style guidelines. BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES To purchase this, Click here http://www.activitymode.com/product/bus-497-week-4-marketing-objectives-and-strategies/ Contact us at: SUPPORT@ACTIVITYMODE.COM BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES Marketing Objectives and Strategies: Product, Pricing, and Distribution Continue working on the Marketing Plan. The assignments in Weeks 1-4 will culminate...
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...The Marketing Plan Developing a Marketing plan As with any business venture, your entry into international markets should be well planned. A detailed marketing plan should be developed to provide a blueprint for your marketing activities. Whether you are a small family run attraction or an international airline, the principles for a marketing plan are the same. The purpose of marketing is to match the right product to the right market, providing an optimum return on investment. It is more than just advertising. Essentially there are four elements (the four P’s) of marketing: product, price, place and promotion. A good marketing plan incorporates a combination of these elements. Writing a marketing plan is one of the most important steps that you can take to improve your business’s effectiveness and efficiency. The plan will guide your marketing decisions and assist in allocatingyour resources. It should incorporate: > Overall business objectives. What is it that your organisation wants to accomplish? > Assessment of the market environment. What are the factors, internally and externally, that will affect your business and servicing of identified markets? > Market Identification. What are the specific markets and segments that are most likely to use your product? > Marketing Objectives. Are the objectives for each target market measurable, achievable, time-specific, non-ambiguous and flexible? > Marketing Strategies. What is the best combination of the four P’s...
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...Developing and implementing an area Trade Marketing & Distribution plan that meets and supports the objectives of the Company’s market, portfolio, volume, share, distribution and profit, reflects the needs and priorities of individual trade channels. Implementing agreed Cycle Plan programmes with optimum use of human and material resources. Establishing and maintaining close and strong working relations with the trade, securing trade support for BAT plans and products. Applying BAT Trade Marketing & Distribution best practices. Recruiting, training, motivating and developing Trade Marketing Representatives. Providing Trade Marketing & Distribution information and reports on market trends, competitor performance and level of own achievements against Trade Marketing & Distribution and Cycle Planning objectives. Assessing any new trade channels/opportunities and recommending models for further enhancement of own Trade Marketing performance. Establishing close relationship with distributor organization and key customers in order to address distribution, pricing, stock level and freshness issues in a timely and cost effective manner. Managing budget for trade programmes for the area. Making suggestions to the Cycle Plan in developing activities to achieve the sales targets. May 2008 — April 2010 (2 years) British American Tobacco — Fast moving consumer goods (non-food) Business Development Executive Act as a bridge between Brand & Trade Marketing teams Interact with them from the very...
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...Tesla Distribution Plan Students Name University Affiliation Tesla Distribution Plan Recall, the primary objective of the marketing plan is to get the general public to purchase our products or services. Distribution talks about the location tactics and possible strategies we would use to sell your product (Edmunds& Demand media, n.d.). The distribution unit of a marketing plan consists of a review of where our competition is selling, where our target clienteles like to buy, the effect that selling at a certain place has on our brand, and our distribution channel alternatives and the effects that these channels will have on our costs, sales volumes and profit margins. Where we sell, our product can affect the brand identity, conveying a message to our customers centered on what they think of the retailer selling our product. The Sales and Distribution sector of the marketing plan analyzes how this will happen. The correct distribution strategy will drive our business growth. Working with companies and sales agents with reputable customers, for instance, is a brilliant way to expand into new markets where the price would otherwise limit our ability to grasp clients. An operative distribution strategy will allow us to maximize profits and use our sales channels effectively. Concentrating on a small number of sales channels allows us to invest in each one and build strong associations with crucial intermediaries. A tactical approach to distribution will also ascertain conflicts...
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...Week 1 TCOs A, B, C Marketing, Strategies, and Research Chapter 1: Defining Marketing for the 21st Century Chapter 2: Developing Marketing Strategies and Plans Chapter 4: Conducting Marketing Research and Forecasting Demand, pp. 88-105 A. Given information gathered through applied business research, develop a Marketing Plan for a product or service of your choice consistent with its position in the market. Understand how this Marketing Plan would fit into a complete Business Plan for the product or service. Key Concepts: Define marketing and how it evolved and why marketing is important to our society. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. How it evolved has 5 phases on page 2 of notes. 1. Production concept of marketing, 2. Product concept, 3. Promotion selling concept, 4. Marketing concept, 5. Holistic marketing. A social definition shows the role marketing plays in society; for example, one marketer has said that marketing’s role is to “deliver a higher standard of living.” Here is a social definition that serves our purpose: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Explain the Marketing Concept as one of several company orientations towards the marketplace...
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...Marketing Term Paper — Document Transcript * MARKETING PLAN FOR DIVA INTERNATIONAL LIMITEDhttp://www.studymode.com/essays/International-Marketing-993538.html * Marketing Plan 2 Presented to: Mr. Sonu Dua * ACKNOWLEDGEMENT We are grateful to our teacher Mr. Sonu Dua for teaching us curriculum of marketing. His versatile knowledge in marketing field and unique teaching style has developed our knowledge and cleared many marketing concepts. We are all the most grateful to him for assigning this project, which has further helped us in evaluating many interrelated dimensions of marketing. Finally we bestow our thanks to all who has directly or indirectly supported us with their assistance and guidance to compose this report and accomplish broader vision to visualize things in marketing concepts. Durgesh Kumar Singh Diva International Ltd * Marketing Plan 3 Diva International Ltd TABLE OF CONTENTS Preface Introduction • Executive Summary • Mission statemen t • Objectives The Business • Business Background • Product/Service Description • Distribution network Macro environmental Analysis Diva International Ltd * Marketing Plan 5 • Economic Analysis • Social-Cultural Analysis Market Analysis • Market Definition • Market Segmentation • Competitors SWOT analysis • Strengths • Weaknesses • Opportunities • Threats General Marketing Strategy • Target Market Diva International Ltd * Marketing Plan 6 Specific Marketing Strategy • Pricing Strategy...
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...Strategic Marketing 1. Suppose you are a marketing manager at Procter & Gamble for a new, all-purpose cleaning product. List four marketing mix variables and describe the decisions and activities associated with each. AACSB: Reflective Thinking CBE: Model Marketing Plan Difficulty level: Moderate Page: 5-8 Type: Application 2. Describe several activities encompassed by the distribution variable. AACSB: Reflective Thinking CBE: Model Distribution Difficulty level: Moderate Page: 8 Type: Knowledge 3. Explain why marketing efforts should be oriented toward creating and sustaining satisfying exchange relationships. AACSB: Analytic CBE: Model Strategy Difficulty level: Easy Page: 9 Type: Knowledge 4. What is meant by the term relationship marketing? How does relationship marketing affect the customer? AACSB: Reflective Thinking CBE: Model Customer Difficulty level: Easy Page: 14 Type: Knowledge 5. What are the three ways that marketing environment forces affect a marketer's ability to create satisfying exchange relationships? AACSB: Analytic CBE: Model Strategy Difficulty level: Moderate Page: 9-10 Type: Knowledge 6. What is meant by the term marketing concept, and what departments of a company does it affect? AACSB: Reflective Thinking CBE: Model Marketing Plan Difficulty...
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...dear Sir I need a detailed Marketing Plan for a CCTV,Security and Communication Industry,kindly email me with your marketing plan, Thanking you medium-sized and large organizations The main contents of a marketing plan are:[4] 1. Executive Summary 2. Situational Analysis 3. Opportunities / Issue Analysis - SWOT Analysis 4. Objectives 5. Marketing Strategy 6. Action Program (the operational marketing plan itself for the period under review) 7. Financial Forecast 8. Controls In detail, a complete marketing plan typically includes:[4] 1. Title Page 2. Executive Summary 3. Current Situation - Macroenvironment * economy * legal * government * technology * ecological * sociocultural * supply chain 4. Current Situation - Market Analysis * market definition * market size * market segmentation * industry structure and strategic groupings * Porter 5 forces analysis * competition and market share * competitors' strengths and weaknesses * market trends 5. Current Situation - Consumer Analysis [5] * nature of the buying decision * participants * demographics * psychographics * buyer motivation and expectations * loyalty segments 6. Current Situation - Internal * company resources * financial * people * time * skills ...
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...BRANDING, PRICING, AND DISTRIBUTION Marketing Management - MKT 500 Create the domestic and global product branding strategy. Branding and personalizing products attract the consumer’s attention and entices them to make purchases. Marketers use logos, colors, and shapes to create an image in the consumers mind to help them to remember the product, its maker, and origin. “Branding is more than a name; it is s a selection of qualities associated with the name” (Iacobucci, 2012). When it comes to one’s product, one must consider a branding strategy that will create a niche in the market place. Branding strategies are critical to a company because the niche it establishes the company’s image, fosters a competitive advantage, and develop sales. AW Interior Design will use the umbrella branding strategy to create the domestic and global product. According to Iacobucci (2012), the umbrella strategy “attaches the same brand name to all of its products (p. 70).” This strategy will to help showcase the touch screen control panel strictly under AW Interior Design’s, the brand name for the Virtual Angela System, the new product. Offering the Virtual Angela System by AW Interior Design uses name recognition to start with a higher-level of public perception, streamline advertising, reduce costs, and build greater financial outcomes positioning the product for greater competition in the market place domestically and globally (Iacobucci, 2012, pp. 70-71). This approach is similar...
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...Marketing Strategies Canitra Jones Shirley Mclaughlin Marketing 500 June 8, 2012 Write an executive summary of your marketing plan Globafone produces a program that collects and reports all the critical elements of data required for reporting purposes. Globafone is user friendly, produces better data reports than most of the popular phone programs. Globafone Customer Count 70 | | | | | | | | | | | | | | 60 | | | | | | | | | | | | | | 50 | | | | | | | | | | | | | | 40 | | | | | | | | | | | | | | 30 | | | | | | | | | | | | | | 20 | | | | | | | | | | | | | | 10 | | | | | | | | | | | | | | 0 | | | | | | | | | | | | | | | Apr 00 | May00 | June00 | Jul00 | Aug00 | September 00 | Oct00 | Nov00 | Dec00 | Jan01 | Feb01 | Mar01 | Apr01 | Globafone proposes to upgrade its software to operate by adding significant functionality, incorporating additional features from acquired companies, strategic alliances, and business partners. Global software solution, a software solution to manage every business detail of global services, the fee for purchasing a global device will be no more than $19.95 to cover the price for the device. Market The population in the world is continuing to grow and many people travel not just for pleasure Global solutions center thousands of data elements are collected, reported, analyzed, and used for information to provide adequate...
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