NESTLE: The Organizational Transformation
Nestle is the largest multinational food and beverage company in the world. It contain multiple product in different category baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. The product includes Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer’s, Vittel, and Maggi. Nestle has 477 factories in 194 countries and 33,33,000 employees world wide. Nestle company started in 1866 and found by George Page and Charles Page, and Farine Lactée Henri Nestlé. The Nestlé mainly based on Corporate business principles in which all the cultural activity are shown.Nestle long term success for our shareholders. They ensure that all the activities are sustainable but additionally we have to create significant value for society. Nestles is main shareholder for company loreal cosmetic company.The company owner hennery nestle had lunched the combination milk,flour and sugar for saving a neighbor child . The founder of milk company American chlaes and George Parle tie up with nestle for expanding business. The company grew the time of First World War and follow up by Second World War. It is 140 years old company. The nestle company follow long term value and market strategy for consumer and making community center for making business pattern. Nestle main vision to sell for in high quality with low prices. Their main objective to sell product with good prices and delivery of product . Nestle is the leading for industry and making market growth .Nestle purchase fresh foods for making their food. Nestles is the important part for daily life. Nestle power supply maintain the commodity og organic product. Nestle prefer to create and preserve long term relationship with supplier for produce better. Nestle mainly focus on health and wellness aspect of the product to maintain the market .Nestle is powerhouse in the food processing industry but so are Kraft, Masterfoods, andUnilever, Nestle was also facing strong competition in both national and regional level. Nestlé ensure that consumer will benifit consumer benefit and always activities. For success in food and beverage sector the cost component is critical and economic scale are main cost of Nestle Company. The main threat come in company is the competitor and which is come out with food and beverages. if the product prize is high then other competitor and bring competition in lower price and but if they go to lower than the competitors will easily eliminate them in market place. The Nestlé was also facing a strong competition with national and regional level. Nestlé Company have market strategic advantage over their competitors because their will increase Nestlé value by ensuring long term availability of raw materials and water which more secure supply of better quality raw materials, producing products with improved environmental performance, profitable growth.

The research and development have capability with clear priorities, focused on driving innovation and renovation that is relevant and attractive for consumers.Nestlé Company has an unmatched geographical presence, due to the number of countries where they are present, but also due to the depth of their roots in those countries. They haveoperated in most of their locations for generations. This has created strong relationship between their brands and their consumers as well as an unrivalled understanding ofconsumers. This enables them to anticipate their needs and improve the quality of their lives.Their people, culture, values and attitude are their greatest strength. The Nestlé culture bindstheir people together all over the world with a shared set of doing business. Their culturecombines a long-term mind-set with short-term action. It encompasses a passion for quality inproducts, in relationships, in everything they do. It is focused on competitiveness, calculatedrisk-taking and an unswerving determination to deliver their goals, while creating value forsociety as a whole.Nestlé Company wants to be a leader in innovation and renovation, whether of products,systems or processes. They need to have the most efficient supply chain, from farm to fork toensure that they have the best raw materials, the bet processes and the freshest products ontheir customer’s shelves. Nestlé Continuous Excellence is their approach to operationalefficiency, with its objectives of eliminating waste, increasing efficiency and effectiveness,and improving quality in all operations. To make the most innovative products in the mostefficient way, they also need to ensure that their products are available sustainably wherever,whenever and however consumers want to buy them. Of course, they need to communicatewith their consumers in a dynamic way, both to keep them abreast of all that is new andexciting, but also to learn from them, so that Nestlé can bring their experiences to bear ontheir upcoming innovation and renovation. Nestlé is celebrating a century of deep engagement in a country which over that period has proven its potential to be one of Asia’s economic superpowers.Nestlé’s first sales agents in India began work in Chennai and Kolkata in 1912.Today, the company directly employs 6,000 people in India and more than half a million indirectly.Its products are sold in more than 3.5 million outlets across the country.