...product or service. Consumer perception is arguably the most essential factor in the sale of a product. The consumer chooses their purchase based on a combination of observations that have developed into their opinion of a product. By manipulating the consumer perception through advertising and other marketing techniques, the product can increase market share. Our experiment measures the effects marketing and taste on brand preference and perception of our subjects in regards to various brands of pure milk chocolate. Chocolate has become a staple in the childhood of young Americans. For as long as children can choose what they eat, chocolates and sweets have been the favorable options. Therefore, brand preferences have been chosen years ago and brand loyalty has been established at an early age. We have put this brand loyalty to the test by offering a blind chocolate-tasting experiment. By conducting this blind taste-test, our subjects will choose their favorite chocolates based purely on taste, eliminating the marketer-driven factors such as advertising and brand value. The subjects will have no knowledge of which chocolate they’re taste, resulting in an even playing field for the different brands. Without the factors of advertising, brand value and other marketer-driven variables, chocolate preference can truly be chosen based on taste alone. This experiment will help us determine the effects of these factors by comparing the preferences of taste with prior brand preferences...
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...| Objectives and Research Methodology | | 4 | Data Interpretation and Analysis | | 5 | Findings | | 6 | Conclusion | | 7 | Recommendations | | 8 | References | | - | ANNEXURES | | LIST OF TABLES Table No. | Title of Table | Page No. | Table 1 | Aware about Packaged drinking water | 16 | Table 2 | I think packaged drinking water protect my health | | Table 3 | I am aware about the type of water that is there in packaged | | Table 4 | I think packaged drinking water taste is better than any other source of water | | Table5 | I am aware about reuses of packaged drinking water | | Table6 | Please indicate below your behavior for following statements:- Group Statistics | | Table7 | Please indicate below your behavior for following statements:-Independent Samples Test | | Table8 | Will you buy packaged drinking water? Group Statistics | | Table9 | Will you buy packaged drinking water? Independent Samples Test | | Table10 | What you think people you know must consume packaged drinking water? | | Table11 | Following people have influence me to purchase packaged drinking...
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...MARKET AND CONSUMER ANALYSIS FROOTI PREPARED BY: ANJUM ARA (1311284) ANKUR BHARTIYA (1311287) ANUJ SARAIWALA (1311288) DIPAYAN SINHA (1311293) SAMIR JAIN (1311325) SHASHI PRAKASH (1311331) 1 Table of Contents CONTEXT ......................................................................................................................................3 NON CARBONATED MANGO DRINKS MARKET IN INDIA ................................................................. 3 PORTER’S 5 FORCES ANALYSIS...................................................................................................... 4 COMPANY.....................................................................................................................................5 BACKGROUND ............................................................................................................................ 5 HISTORY ..................................................................................................................................... 6 SWOT ANALYSIS OF FROOTI......................................................................................................... 7 COMPETITION ............................................................................................................................8 CHANNEL....................................................................................................................................10 CONSUMER ......................................
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...restaurant revolution. The revenues hotel and restaurant industry in yr.2006-2007 increase of nearly 22 %...The eating habits of people are changing; the style of cooking and the ingredients used increased the popularity of Indian food all throughout....... Indian food had experienced a tremendous change, people started following cooking style and adopted eating habit according to their religion. At present Indian food is recognized all over the country...service quality is an attitude or global judgment about the superiority of a service, industries must achieve a quality service the exceed customer, expectation .service quality determine an organization success or failure, the satisfaction is a function of consumer, experience and reaction to provide behavior during the service encounter. The level of satisfaction may be influence by various attitudes from internal, external factor. The demand for food away from home is dramatically increasing. According to the 2003/04 Indian Household Economic Survey, the average weekly household expenditure on meals away from home increased from $13.80 in 2000/01 to $19.20 in 2003/04 (Ministry of Health, 2006). The growth of demand for food has prompted an expansion of the Indian foodservice industry. The national foodservice industry annual sales rose from $3,176 million in 2002 to $4,800 million in 2007- a nominal Growth of 51 percent. GJMBR-C Classification: JEL Code: Q31 A Study on Customer Preference and Satisfaction...
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...Consumer Psychology Examined PSY/322 Sept 15, 2014 Consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as "the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society". There are several topics Consumer Psychologists study: How consumers choose businesses, products and services. The thought processes and emotions behind consumer decisions. How environmental variables such as friends, family, media and culture influence buying decisions. What motivates people to choose one product over another? How personal factors and individual difference affect people's buying choices. What marketers can do to effectively reach out to their target customers. In April 1985, Coca-Cola announced its decision to change the almost century-old recipe -- and the flavor -- of the company's flagship brand product; the old Coke would be taken off the shelves and replaced by the new Coke. Within six weeks, however, widespread consumer protest was making the news, and by July of that year, the company reversed itself and kept the old Coke in production and sales. Within five years, sales of the...
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...development. A: Idea development Developing the product prototype : Donato’s used employee taste testing to know what customers preferences are and develops the new product Taste testing(by employee) : Is done with the organisation Displaying Photographs of food products: Displaying sample pictures of the recent developed food Uniqueness: Developing a unique product which reaches the customers attention. Brand fit and price are the next key points and at last survey or feedback from the customers are important for new product development. Above design is used by the donatos for the new product development. 2 Evaluate the Wassup meetings as an exploratory methodology to help define the research question. A: Wassup donatos meeting conducted by the monthly routine, where each employee brings knowledge of popular culture and explain its effect on donatos. It is this which makes donatos will have a lot of information about diet and feeling that exist within a culture within the employee's information can be used by donatos, to become an opportunity to develop a new product. For example, according to 2003 healthfocus trend reports, 26% of consumers of food are "carb conscious". This suggests that they are eating low-carb diet into their diet habits This methodology can be used to establish the research question of product development. for example: • Whether consumers go on a diet? What kind of diet? • Whether the product can be consumed by the participant’s diet...
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...Microeconomic Paper In order for economists to model consumer behavior they have to consider a few assumptions. The first assumption is about rational behavior. They assume the consumer is a rational person, who tries to use his or her money income to acquire the greatest amount of satisfaction or utility from a good or service. The second assumption economists look at are consumers’ preferences. Every consumer has their own preferences for certain goods and services that are available in the market. Buyers also have a good idea of how much marginal utility they will get from successive units of the various products they might purchase. The third assumption that we should look at is known as the budget constraint. At any point in time the consumer has a fixed, limited income. The budget constraint varies depending on the individual consumers’ income. In other words everyone is limited on the amount of goods and services they can achieve based on their income. The last assumption economists look at is price. They assume that the price of each good is unaffected by the amount of it that is bought by any particular person. Since the consumer has a limited income he or she cannot buy everything they want so the consumer must compromise. He or she must choose the most satisfying mix of goods or services and this varies depending on who you are. After economists look at the assumptions to model consumer behavior they then look at the law of diminishing marginal utility. When looking...
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...CONSUMER BEHAVIOR A consumer is the ultimate user of a product or service. The overall consumer market consists of all buyers of goods and services for personal or family use, more than 270 million people (including children) spending trillions of dollars in the United States as of the late 1990s. Consumer behavior essentially refers to how and why people make the purchase decisions they do. Marketers strive to understand this behavior so they can better formulate appropriate marketing stimuli that will result in increased sales and brand loyalty. There are a vast number of goods available for purchase, but consumers tend to attribute this volume to the industrial world's massive production capacity. Rather, the giant known as the marketing profession is responsible for the variety of goods on the market. The science of evaluating and influencing consumer behavior is foremost in determining which marketing efforts will be used and when. To understand consumer behavior, experts examine purchase decision processes, especially any particular triggers that compel consumers to buy a certain product. For example, one study revealed that the average shopper took less than 21 minutes to purchase groceries and covered only 23 percent of the store, giving marketers a very limited amount of time to influence consumers. And 59 percent of all supermarket purchases were unplanned. Marketers spend a great deal of time and money discovering what compels consumers to make such on-the-spot...
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...Erin Mayo June 27th, 2016 Exotic Smokes Company Consumer Behavior Outline MKT 554 Introduction As the Vice President of Marketing Development for the TRIAAD Research Group, I would like to present you with an outline of consumer behavior for Exotic Smokes with the introduction of fruit and candy flavored cigarettes. Consumer behavior is important to business for many reasons. In order for any company to prosper and find a target market certain elements must be researched in order to obtain a fully operational and successful strategy in order or to reach the consumer with an understanding of the product itself along with a history and understanding of the company’s goals and intentions. Exotic Smokes Cigarette Company is looking to expand its consumer base and in order to do so we must study the appropriate methodologies in order to become better acquainted with the consumer. The success of this strategy will be based mostly on personal interaction with the consumer and the public. By studying the habits and formulating opinions and facts based off the information obtained, the target can then be narrowed down to a specific group of individuals that we want to desire the product. Attitudes and intentions are the key valuable elements that need to be taken into consideration. This is mainly due to the decision making process that the consumer has. These skills they have for how and why they choose one product over another are the key focal points that this proposal will...
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...Fall/Winter 2013 13BMKT17H | Marketing Research | 13BMKT17H | Marketing Research | Module Leaders: Dr Aida Nakhla Ms Ahella El Saban Module Leaders: Dr Aida Nakhla Ms Ahella El Saban Table of Contents Introduction……………………………………………………………………… Section 1: Problem Recognition………………………………………….. 1.1-Problem Recognition…………………………………………………………… 1.2- New Coke Problem Recognition……………………………….……….. 1.3- Critical Analysis on New Coke…………………………………………… Section 2: Know the Approach……………………………………………….. 2.1- Research Approach…………………………………………………………… 2.2-New Coke Research Approach…………………………………………… 2.3- Critical Analysis on New Coke…………………………………………… Section 3: Research Design and Formulation………………………….. 3.1- Research Design and Formulation……………………………………... 3.2- New Coke Research Design………………………….………………….... 3.3- Critical Analysis on New Coke…………………………………………….. Section 4: Data Collection………………………………………………………. 4.1- Data Collection…….……………………………………………………………. 4.2- New Coke Data Collection..……………………………………………….. 4.3- Critical Analysis on New Coke…………………………………………….. Section 5: Analysis of Data……………………….………………………………. 5.1- Analysis of Data………………………………………………………………… 5.2- New Coke Analysis of Data………………..………………………………….. 5.3- Critical Analysis on New Coke………….…………………………………….. Bibliography………………………….………………………………………..……. Introduction The birth of Coca Cola all started out in 1889, when original founder of the formula John Pemberton had developed the...
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...brand product offerings with a refrigerated pizza product. Leveraging early success of Contadina pasta and sauces, Nestle developed two concepts to enter a growing Italian food market with a refrigerated pizza product. The two concepts were (a) a pizza kit only product and (b) a pizza kit with toppings product. With competitors also developing a refrigerated pizza product, Nestle needed to make a decision on which product to bring to market. We will evaluate the two concepts noted above and present the consumer, demand and competitive analysis as well as SWOT. We will look into alternatives and provide economic and qualitative evaluation and talk about marketing implications. After the throughout analysis and evaluation of the case, we will present our recommendations and plan of action. Problem statement: Should NRFC introduce a refrigerated pizza product and if so, which product concept should NRFC launch; (a) pizza kit with toppings or (b) pizza kit only? Consumer and Demand In 1987, non-commodity refrigerated goods...
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...Kabul Cola Demand Estimation Research Assignment Advance Research Design Prepared by MBA - 2 August 5th, 2015 Instructor: Kalimullah Table of Contents Executive Summary…………………………………………………………………..2 Introduction of Kabul Cola…………………………………………………………….2 Consumer Behavior……………………………………………………..…………….9 Buying Behavior…………………………………………………………...….………9 Competitors………………………………………………………………….………..9 Methodology………………………………………………………………………….10 Model Summary……………………………………………………………….……...11 Coefficients…………………………………………………………….…….………10 Regression Line………………………………………………………………………14 Interpretation and Decision Making………………………………………………….15 Recommendations…………………………………………………………………….16 Executive Summary Introduction With the development and peace in Afghanistan, all the companies and industries have shown great progress. The demand of Soft Drinks has also shown great increase, strong competition in this trading company exists in the international and domestic market. Provision of high quality and aggressive marketing is essential to get permanent place in the market. Kabul Cola, with over a few decades of experience in both domestic as well as international business has now established a fruit processing factory in Kabul, Afghanistan. Kabul Cola, Fruit Processing Facility is the first and only factory of its kind in Afghanistan. The factory is the state-of-the-art facility with the most modern fruit processing technology imported...
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...Failure “Cannibalization” of existing business. • Therefore introducing new products is a risky business! New Product Development Process • A systematized approach for the development of new products to manage risk. • A general approach that is followed by most major consumer goods companies. – Includes the infusion of creativity… – … and the rigor of evaluative decision points – or “Stage Gates” New Product Development Process Overall Process is made up of 8 stages. Opportunity Identification Idea Generation Concept Development Concept Concept Testing Product Development Positioning Development STM Confirmation Advertising Testing Test Test Marketing Commercialization New Product Development Process … Some are “developmental” sages, and some are “evaluative” stages. Opportunity Identification Idea Generation Concept Development Concept Testing* Product Development Positioning Development STM Confirmation Advertising Testing Test Marketing* Commercialization *”Stage Gates” Developmental Stages About how to … • Is more constructive than evaluative - provides guidance. • Fosters creativity and innovation • Generates ideas • Obtains insights from consumers/customers on what they want. Stage Gates • • Evaluative stages –“go/no go” decisions Requires an objective assessment of the marketing initiative prior to proceeding further: – Will it fit: •...
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...Katie Crandall Consumer Behavior Article Review #2 1. Hoyer, Wayne D., Rajagopal Raghunathan and Rebecca Walker Naylor. "The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products." Journal of Marketing 70. (October 2006): 170-84. Web. 24 Nov 2009. 2. The main purpose of the research done in this article is to determine whether or not food is viewed as attractive or "tasty" because it is perceived by consumers as unhealthy. The authors believe that if this is true, then "people will over-consume food portrayed as less (versus more) healthy because they expect that such food will taste better (Hoyer, et al, 170)." They created four main hypotheses: H1: The healthier a food item is perceived to be, the lower is its inferred tastiness. H2: When actual tastiness of a food product is controlled for, the healthier the food is portrayed to be, the lower is its judged tastiness. H3: Given a choice between two food products that vary in healthiness, people with a more (versus less) salient enjoyment goal will choose the less healthy option. H4: The pattern of results we predict in H1-H3 holds for both people who report an explicit belief in the unhealthy = tasty intuition and those who do not, but it is stronger among the former group. 3. Because three different experiments were performed, the procedure is rather lengthy. The first experiment, "Implicitness of Belief in Intuition," was designed in order to prove...
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...BSU-Secondary Laboratory School headed by the principal, Mrs. Emelda E. Villa for letting us conduct our study at SLS Laboratory room, for the guidance and encouragement. For our own CTE dean, Ma’am Imelda Parcasio for allowing us to conduct experiment at SLS, and to or our dear classmates, church mates, friends, and family for their unending support and empowerment. The care they show prior to the accomplishment of the research study INTRODUCTION Background of the Study Every morning and every break is the times where we have our coffees. Part of our coffees are breads or a hot pandesal served. With the effect of modernization, many foods today are being made either genetically modified or added with synthetic flavors to cater the taste and fashion of today’s generation however, researches tells that this foods are dangerous to our health because of the chemicals used in preparing or as an ingredient to the foods. As disapproval to these synthetically made products the department of agriculture is urging people to use organic foods in making their products. Strawberry Historical Background There are many explanations on how strawberry got its name, some believe that the name came from the practice of placing straw around the growing plants for protection, others...
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