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Lecture 5
Chapter 8

Foreign currency derivatives

Lecture outline
Chapter 8: Foreign currency derivatives
Futures contracts Options

Chapter 9: Interest rate and currency swap
Interest rate risk management FRAs Interest rate futures (not examinable) Swaps
2

Foreign Currency Derivatives
Financial management of the MNE in the 21st century involves financial derivatives. These derivatives, so named because their values are derived from underlying assets, are a powerful tool used in business today. These instruments can be used for two very distinct management objectives:
Speculation – use of derivative instruments to take a position in the expectation of a profit Hedging – use of derivative instruments to reduce the risks associated with the everyday management of corporate cash flow 3

1

Foreign Currency Derivatives
Derivatives are used by firms to achieve one of more of the following individual benefits:
Permit firms to achieve payoffs that they would not be able to achieve without derivatives, or could achieve only at greater cost Hedge risks that otherwise would not be possible to hedge Make underlying markets more efficient Reduce volatility of stock returns Minimize earnings volatility Reduce tax liabilities Motivate management (agency theory effect)

4

Foreign Currency Derivatives
What are they?
Forward contracts Futures contracts Options Swaps

5

Foreign Currency Futures
A foreign currency (FX) futures contract is an alternative to a forward contract that calls for future delivery of a standard amount of foreign exchange at a fixed time, place and price. It is similar to futures contracts that exist for commodities such as cattle, lumber, interest-bearing deposits, gold, etc. In the US, the most important market for foreign currency futures is the International Monetary Market (IMM), a division of the Chicago Mercantile

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These derivatives, so named because their values are derived from underlying assets, are a powerful tool used in business today. These instruments can be used for two very distinct management objectives:\u003cbr /\u003e\nSpeculation – use of derivative instruments to take a position in the expectation of a profit Hedging – use of derivative instruments to reduce the risks associated with the everyday management of corporate cash flow 3\u003cbr /\u003e\n\u003cbr /\u003e\n1\u003cbr /\u003e\n\u003cbr /\u003e\n\fForeign Currency Derivatives\u003cbr /\u003e\nDerivatives are used by firms to achieve one of more of the following individual benefits:\u003cbr /\u003e\nPermit firms to achieve payoffs that they would not be able to achieve without derivatives, or could achieve only at greater cost Hedge risks that otherwise would not be possible to hedge Make underlying markets more efficient Reduce volatility of stock returns Minimize earnings volatility Reduce tax liabilities Motivate management (agency theory effect)\u003cbr /\u003e\n\u003cbr /\u003e\n4\u003cbr /\u003e\n\u003cbr /\u003e\nForeign Currency Derivatives\u003cbr /\u003e\nWhat are they?\u003cbr /\u003e\nForward contracts Futures contracts Options Swaps\u003cbr /\u003e\n\u003cbr /\u003e\n5\u003cbr /\u003e\n\u003cbr /\u003e\nForeign Currency Futures\u003cbr /\u003e\nA foreign currency (FX) futures contract is an alternative to a forward contract that calls for future delivery of a standard amount of foreign exchange at a fixed time, place and price. It is similar to futures contracts that exist for commodities such as cattle, lumber, interest-bearing deposits, gold, etc. In the US, the most important market for foreign currency futures is the International Monetary Market (IMM), a division of the Chicago Mercantile"])</script><script>self.__next_f.push([1,"1a:T5ed,...of developing, marketing, selling, delivering, servicing and paying for products and services. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage.\r\nWeb development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). \r\nUploading is the transmission of a file from one computer system to another, usually larger computer system. From a network user's point-of-view, to upload a file is to send it to another computer that is set up to receive it. People who share images with others on bulletin board services ( BBS ) upload files to the BBS. \r\nTransmission in the other direction is downloading -- from one, usually larger computer to another, usually smaller computer. From an Internet user's point-of-view, downloading is receiving a file from another computer.http://whatis.techtarget.com/definition/0,,sid9_gci213255,00.html\r\nDreamweaver workspace elements\r\nThe Start page enables you to open a recent document or create a new document. From the Start page you can also learn more about Dreamweaver by taking a product tour or a tutorial.\r\nThe Insert bar contains buttons for inserting various types of \"objects,\" such as images, tables, and layers, into a document. Each object is a piece of HTML code that enables you to set various attributes as you insert it. For example, you can insert a table by clicking the Table button in the Insert bar. If you prefer, you...1b:T5e9,...FERSOFT ONLINE BUS TICKET RESERVATION SYSTEM (OBTRS) SRS Document Revision #: v1.0 Date of Issue: 15 January 2008 Project Manager: Seçil AYDIN\r\n\r\n\fSoftware Requirements Specification\r\n\r\nOBTRS\r\n\r\nApproval Signatures\r\n\r\nApproved by:\r\n\r\nBusiness Project Leader\r\n\r\nApproved by:\r\n\r\nIM/IT Project Leader\r\n\r\nPrepared by:\r\n\r\nBusiness Project Manager\r\n\r\nPrepared by:\r\n\r\nIM/IT Project Manager\r\n\r\nReviewed by:\r\n\r\nQuality Assurance Manager\r\n\r\nv1.0 16/01/2008\r\n\r\nPage i\r\n\r\n\fSoftware Requirements Specification\r\n\r\nOBTRS\r\n\r\nTA"])</script><script>self.__next_f.push([1,"BLE OF CONTENTS\r\n1. INTRODUCTION .............................................................................................. 6\r\n1.1 .. PURPOSE .................................................................................................................. 6 1.2 .. SCOPE ....................................................................................................................... 6 1.3 .. DEFINITIONS, ACRONYMS AND ABBREVIATIONS .................................................. 7 1.4 .. REFERENCES............................................................................................................ 8 1.5 .. OVERVIEW................................................................................................................. 9\r\n\r\n2. OVERALL DESCRIPTION ............................................................................. 10\r\n2.1 PRODUCT PERSPECTIVE ......................................................................................... 10\r\n2.1.1 SYSTEM...1c:T5e9,...Guidelines for Designing and Developing Accessible Web Sites by Using Microsoft Solutions\r\n\r\nVersion 2.0\r\nPublished: January 2007\r\n\r\nCopyright\r\n© 2007 Microsoft Corporation. All rights reserved.\r\n\t\r\n\r\nSummary\r\nThis white paper is intended to help readers better understand the issues involved in making Web sites accessible to people with disabilities, a legal obligation that also benefits all users of the Web. We will deal with the current issues in accessibility, as well as the various initiatives, norms, and standards implemented with respect to Web-enabled applications. In this regard, we will examine using Microsoft products and technologies to design and develop Web sites that comply with accessibility guidelines. \r\nMore specifically, this document describes a set of guidelines that enable you to produce accessible Web sites by using the new Microsoft Office SharePoint Server (MOSS) 2007 technologies as part of Microsoft Office system 2007 or previous solutions such as Content Management Server 2002 and SharePoint 2003"])</script><script>self.__next_f.push([1," technologies. It defines the extent to which these technologies offer the best possible compliance with, as a minimum, the priority 1 checkpoints of Web Content Accessibility Guidelines (WCAG) 1.0. \r\nStatus\r\nThis document is the second release of the technical white paper on the accessibility of Web sites that are based on Microsoft solutions; it references the standards that were available at the date of publication and the features available in current versions...1d:T5e2,...| | | |\r\n| | | |\r\n|Europass | |\r\n|Curriculum Vitae | |\r\n| | |\r\n| | |\r\n|Personal information | |\r\n|First name(s) / Surname(s) |Hamroz Abduhoshimov |\r\n|Address(es) |17/39 Tarakkiyot St, K-k 1/2 Almazar district, Tashkent, Uzbekistan ...1e:T783,...LAB MANUAL\n  SUBJECT:  WEB TECHNOLOGY\n\n  CLA"])</script><script>self.__next_f.push([1,"SS : T.E (COMPUTER)\n\n  SEMESTER: VI\n\n\f INDEX\nNo.\n\nTitle\n\nPag\ne \nNo.\n\n1\n\nImplements Basic HTML Tags\n\n3\n\n2\n\nImplementation Of Table Tag\n\n4\n\n3\n\nImplementation Of FRAMES\n\n5\n\n4\n\nDesign A FORM In HTML(Yahoo registration form)\n\n6\n\n5\n\nValidation Of FORM Using Java Script.\n\n7\n\n6\n\nImplementation Of CSS(All 4 Types)\n\n8\n\n7\n\nDevelop  A Clock Using Java Script\n\n9\n\n8\n\nDHTML(Layer/DIV)\n\n10\n\n9\n\nASP­Implement Response Object\n\n11\n\n10\n\nConnectivity To Database Through ASP\n\n12\n\n11\n\nPROJECT­Develop A E­Commerce Web Site\n\n13\n\n\fPractical 1\nTitle:                            Implements Basic HTML Tags.\nAim:                             Create a home page which has an image and a list to \n                                      navigate to other pages of the same site.\nReferences:                   Kriss Jamsa­\nRequirements:             Write a program which will perform the following tasks:\n1. Use of \u003cHTML\u003e\u003cHEAD\u003e\u003cTITLE\u003e\u003cBODY\u003e Tags\n2. Use of \u003cH1\u003e to \u003cH6\u003e Tags\n3. Use of \u003cimg\u003e Tag\n4. Use of \u003cbr\u003e,\u003chr\u003e,\u003cp\u003e Tags\n5. Use of All Text Formatting Tags like \n\u003cb\u003e,\u003ci\u003e,\u003cu\u003e,\u003cem\u003e,\u003cbig\u003e,\u003csmall\u003e,\u003csub\u003e,\u003csup\u003e,\n\u003caddress\u003e,\u003cdel\u003e,\u003cins\u003e\n6. Use Of Hyperlink i.e. \u003ca\u003e\u003c/a\u003e Tag.\n\n\fPractical 2\nTitle:                           Implementation Of Table Tag\nAim:                             To display UniversityMarksheet Using Tables Tag\nReferences:                   Kriss Jamsa­\nRequirements:            Tables are defined with the \u003ctable\u003e tag. A table is divided into \nrows (with the \n  \u003ctr\u003e tag), and each row is divided into data cells (with ...1f:T5f0,...Information Architecture\r\nDesign informs even the simplest structure, whether of brick and steel or prose.\r\n—E. B. White\r\nIn the context of web site design, informatio"])</script><script>self.__next_f.push([1,"n architecture describes the overall conceptual\r\nmodels and general designs used to plan, structure, and assemble a site. Every web site has an\r\ninformation architecture, but information architecture techniques are particularly important to\r\nlarge, complex web sites, where the primary aims are to:\r\n\r\n\r\nOrganize the site content into taxonomies and hierarchies of information;\r\n\r\n\r\n\r\nCommunicate conceptual overviews and the overall site organization to the design team\r\nand clients;\r\n\r\n\r\n\r\nResearch and design the core site navigation concepts;\r\n\r\n\r\n\r\nSet standards and specifications for the handling of HTML semantic markup, and the\r\nformat and handling of text content; and\r\n\r\n\r\n\r\nDesign and implement search optimization standards and strategies.\r\n\r\nInformation architecture encompasses a broad range of design and planning disciplines, and\r\nthe boundaries among information architecture, technical design, user interface, and graphic\r\ndesign are necessarily blurred by the need for all of these communities of practice to cooperate\r\nto produce a cohesive, coherent, and consistent experience for the site user. Architecture is an\r\nappropriate metaphor for the assembling of complex multidimensional information spaces\r\nshared by many different users and readers, where the underlying structure of information\r\nmust first be...20:T535,...mspinput@microsoft.com. Please tell us what you think of this book at http://www.microsoft.com/learning/booksurvey. Microsoft and the trademarks listed at http://www.microsoft.com/about/legal/en/us/IntellectualProperty/ Trademarks/EN-US.aspx are trademarks of the Microsoft group of companies. All other marks are property of their respective owners. The example companies, organizations, products, domain names, email addresses, logos, people, places, and events depicted herein are fictitious. No association with any real company, organization, product, domain name, email address, logo, person, place, or event is intended or should be inferred. This book expresses the author’s view"])</script><script>self.__next_f.push([1,"s and opinions. The information contained in this book is provided without any express, statutory, or implied warranties. Neither the authors, Microsoft Corporation, nor its resellers, or distributors will be held liable for any damages caused or alleged to be caused either directly or indirectly by this book. Acquisitions and Developmental Editor: Kenyon Brown Production Editor: Kristen Borg Editorial Production: Zyg Group, LLC Technical Reviewer: Chris Casingena Copyeditor: Kim Burton-Weisman Indexer: BIM Indexing Services Cover Design: Microsoft Press Brand Team Cover Composition: Ellie Volckhausen Illustrator: Rebecca Demarest...21:T611,...INTERNET \u0026 E-BUSINESS\r\nEWebsite Design\r\nCourse Instructor: Ms. Hira Jawaid\r\n\r\n\fOverview\r\n\r\n\r\nCharacteristics of Web Pages\r\n\r\n\r\n\r\nPrint vs. Web Pages\r\n\r\n\r\n\r\nElements of Web Page Design\r\n\r\n\r\n\r\nPrinciples of Web Page Content\r\n\r\n\r\n\r\nDos and Don’ts\r\n\r\n\r\n\r\nWebsite Reader Friendliness Checklist\r\n\r\n\r\n\r\nExercise\r\n\r\n2\r\n\r\n\fCharacteristics of Web Pages\r\n\r\n\r\nCreate building blocks of a website, like a page in a book\r\n\r\n\r\n\r\nRequire a browser such as Internet Explorer, Firefox etc to be\r\nviewed\r\n\r\n\r\n\r\nContain HTML (hyper text markup language) code to define format\r\nand functions\r\n\r\n\r\n\r\nInclude text, downloadable files, audio, video and animation in\r\ndifferent formats\r\n\r\n\r\n\r\nAllow non linear navigation to other pages through hyperlinks\r\n\r\n3\r\n\r\n\fPrint vs. Web Pages:\r\nSimilarities\r\n\r\n\r\n\r\nWriting principles\r\n◦ Customized content for different user groups\r\n\r\n◦ Clear, concise, accurate, and relevant content\r\n◦ Simple and easy-to-understand language\r\n\r\n\r\nDesign elements\r\n◦ Good typography\r\n◦ White space, emphasis, and contrast\r\n◦ Simple, clutter free page design and layout\r\n\r\n4\r\n\r\n\fPrint vs. Web Pages:\r\nDifferences\r\n\r\nFeatures\r\n\r\nPrint Pages\r\n\r\nWeb Pages\r\n\r\nContent\r\n\r\nUniform for all users\r\n\r\nUser specific content\r\n\r\nLinks and labels\r\n\r\nNot available\r\n\r\nStandard features\r\n\r\nNavigation tools\r\n\r\nNot available\r\n\r\nStandard features\r\n\r\n6\r\nDistri"])</script><script>self.__next_f.push([1,"bution\r\n\r\nLimited / local distribution\r\n\r\nGlobal distribution\r\n\r\nSound and Animation\r\n\r\nNot available\r\n\r\nAvailable in different formats\r\n\r\nPerformance\r...22:T607,...|\r\n \t| \t|\r\n \t| \t|\r\n \t| \t|\r\n \t| \t|\r\n \t| \t|\r\n \t| \t|\r\n \t| \t|\r\n \t| \t|\r\n \t| \t|\r\n \t| \t|\r\n\r\n \t|\r\n \t|\r\n\r\n \t|\r\n \t|\r\n \t|\r\n \t|\r\n\r\n \t|\r\n \t|\r\n\r\n Module code\t| Title\t|\r\n TFDS9001\t| Postgraduate Dissertation\t|\r\n  \t| Pre-Requisite Module Code(s)\t| Co-Requisite Module Code(s)\t| Last Revision Date\t| ECTS Credits\t|\r\n \t| \t| \t| \t| \t|\r\n \t| TFRM9001 (2011-12) Research Methods for Masters Thesis\t| TFRM9001 (2011-12) Research Methods for Masters Thesis\t| \t| 30 \t|\r\n  \t|  \t|  \t|  \t|  \t|\r\n Contact Hours\t| Max Class Size\t| Duration\t| Date approved\t| Approved  Checked\t|\r\n \t| \t| 1   Semester \t|   \t|            |            \t|\r\n\r\n School of delivery: School of Hospitality Management \u0026amp; Tourism\t|\r\n  \t|\r\n Author: Jennifer Lawlor \r\nGeraldine Gorham \t|\r\n Description:\r\nThis module facilitates postgraduate students to undertake and complete an independent investigation in a research area of their choice. \t|\r\n  \t|\r\n Aims:\r\nThe main aim of this module is to enable a student to research a particular area of interest through the preparation and completion of a Masters' thesis.\t|\r\n\r\n Learning Outcomes: \t|\r\n Outcome\t| \t|\r\n On completion the learner will be able to: 1. Complete a Masters' thesis, having investigated an individual subject/research area or tested a hypotheses outlined in a research proposal. 2. Conduct an analytical literature review appropriate to the research area under investigation. 3. Utilise appropriate research methodological techniques within the context if their research. 4. Present their findings...23:T613,...INTERNET \u0026 E-BUSINESS\nEWebsite Design\nCourse Instructor: Ms. Hira Jawaid\n\n\fOverview\n\n\nCharacteristics of Web Pages\n\n\n\nPrint vs. Web Pages\n\n\n\nElements of Web Page Design\n\n\n\nPrinciples of Web Page Content\n\n\n\nDos and Don’ts\n\n\n\nWebsite Reader Friendliness Checklist\n\n\n\nExercise\n\n2\n\n\fCharacteristics of Web Pages\n"])</script><script>self.__next_f.push([1,"\n\nCreate building blocks of a website, like a page in a book\n\n\n\nRequire a browser such as Internet Explorer, Firefox etc to be\nviewed\n\n\n\nContain HTML (hyper text markup language) code to define format\nand functions\n\n\n\nInclude text, downloadable files, audio, video and animation in\ndifferent formats\n\n\n\nAllow non linear navigation to other pages through hyperlinks\n\n3\n\n\fPrint vs. Web Pages:\nSimilarities\n\n\n\nWriting principles\n◦ Customized content for different user groups\n\n◦ Clear, concise, accurate, and relevant content\n◦ Simple and easy-to-understand language\n\n\nDesign elements\n◦ Good typography\n◦ White space, emphasis, and contrast\n◦ Simple, clutter free page design and layout\n\n4\n\n\fPrint vs. Web Pages:\nDifferences\n\nFeatures\n\nPrint Pages\n\nWeb Pages\n\nContent\n\nUniform for all users\n\nUser specific content\n\nLinks and labels\n\nNot available\n\nStandard features\n\nNavigation tools\n\nNot available\n\nStandard features\n\n6\nDistribution\n\nLimited / local distribution\n\nGlobal distribution\n\nSound and Animation\n\nNot available\n\nAvailable in different formats\n\nPerformance\n\nDoes not vary\n\nInternet speed affects\nperformance\n\nInteractivity\n\nLow volume and delayed\nresponse times\n\nInstant response...24:T5f0,...City University of Hong Kong\r\n\r\nInterim Report of IS5540\r\nProject management for AE Company\r\n\r\nGroup name: SGS\r\nInstructor: Chiamin Fung\r\nSection: S01\r\n\r\n AUTHOR’S NAME\t| ID\t|\r\n WANG Youzhi\t| 53186878\t|\r\n LI Jingwei\t| 53259943\t|\r\n LI Juan\t| 53434541\t|\r\n FAN Ting\t| 53508522\t|\r\n XU You\t| 53147066\t|\r\n XIA Weiwei\t| 53337821\t|\r\n 1. \r\nCompany background\r\n\r\nOur group choose a company named AE Company, which mainly trains people who want to learn accounting skills, pass tests of Accounting Professional Certificate, etc. AE Company is a new entrants to the accounting training industry, which was established in 2012. The company is mainly divided by three department: customer service department, marketing department and human resources department. \r\n\r\nAt present, AE has three important methods to recruit trainee"])</script><script>self.__next_f.push([1,"s. Firstly, they organize some public, non-profit lectures in the universities. Secondly, they distribute some commercial publicity pages to advertising the brand. Thirdly, they had distribute some trainee recruitment information on some professional website like 58.com, souke.com and ganji.com. \r\n\r\nAll the people who is over 18-year-old can be the target customer for AE, since every organization including non-profit organizations need accountants. For AE, there is a large market resulting in fierce competition. The company has planned to recruit students from society and universities for 40% and 60% respectively. However, they later found that the percentage of students from universities...25:T700,...for your web sit e. It will help define your goals along with setting  a o o r t p r guidelines to make sure your website is complete and useful for your  visitors. If you don't know an answer or feel like it  e k m s r o w l a t e doesn't apply to you, then simply leave it blank. If you have any quest ions; please call and I'll be happy to help you      Name     Address       r City State   Zip Code                                             \r\n\r\n  Business Phone               n   Home Phone  Cell Phone                \r\n\r\nDescription\tof\tyour\tbusiness\t\t c o s (One Paragraph)   e [Type a quote from the document o or the summa ary of an inte eresting point. You can  t   position t the text box a anywhere in the document t t. Use the Dra awing Tools t tab to change the  e formattin ng of the pull quote text bo ox.]      Description\tof\tservices\t c e , (Separated by commas) Example: Pizza, Restaurant, Take Out, Salads,  Italian, Entrees, Pasta,  a m p s e         [Type a quote from the u e document o or the summa ary of an interesting point. You can  t anywhere in the document t. Use the Dra awing Tools tab"])</script><script>self.__next_f.push([1," to change  e position the text box a the forma atting of the p pull quote tex xt box.] \r\n\r\n1   \r\n\r\n\f  \t What\tis\tyour\t\"Motto·\tor\t·Slogan\"?\t\t       \t \t \t Do\tyou\twant\tpeople\tto:\t\t \t ☐ Learn more about your business or organization?  ☐ Hire you to perform a service?  ☐ Buy products from you?  ☐ Other       \t \t Who\tis\tyour\ttarget\tAudience\tor\tcommunity?\t Examples: Age Group, Gender, interest...26:T5e9,...Management Improvement Project\r\n\r\n\r\n\r\n\r\n\r\nExample \r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nPrepared By: Name1 - Project Manager\r\nTitle: Project Manager\r\nDate: March 7, 2007 \r\nProject Plan Approval Signatures\r\n\r\nProject Name: Project Management Improvement \r\n\r\n\r\nProject Manager\r\n\r\n_______________________________________ \t __________________ \r\n (Signature)\t\t\t\t\t\t (Date)\r\nName1 - Project Manager\r\nDoIT Project Manager\r\nDivision of Information Technology – Systems Engineering and Operations\t\t \t\t\r\n\r\nProject Sponsor \r\n\r\n_______________________________________ \t __________________ \r\n (Signature)\t\t\t\t\t\t (Date)\r\nName2 - Project Sponsor\r\nDoIT Process Manager\r\nDivision of Information Technology – CIO Office\t\t\t \t\t\r\n\r\n\r\nExecutive Sponsor\r\n \r\n _______________________________________ \t __________________ \r\n (Signature)\t\t\t\t\t\t (Date)\r\nName3 - Executive Sponsor\r\nAssociate CIO\r\nDivision of Information Technology – CIO Office\t\t\t \t\t\r\n\r\n \r\nDocument Change Control\r\n\r\nThe following is the document control for revisions to this document.\r\nVersion Number \tDate of Issue\tAuthor(s)\tBrief Description of Change \r\nV1.0\tJuly 2005\tName1 - Project Manager\tApproved version.\r\n\t\t\t\r\n\t\t\t\r\n\r\n\r\nDefinition\r\n\r\nThe following are definitions of terms, abbreviations and acronyms used in this document.\r\n\r\nTerm\tDefinition\r\nCIO\tChief Information Officer\r\nDoIT\tDivision of Information Technology\r\n\r\n \r\nTable of Contents\r\n\r..."])</script><script>self.__next_f.push([1,"6:[[\"$\",\"div\",null,{\"className\":\"row\",\"children\":[\"$\",\"$L17\",null,{\"data\":[{\"text\":\"Home page\",\"url\":\"/\"},{\"text\":\"People\",\"url\":\"/subcategory/People/1\"}]}]}],[\"$\",\"$L18\",null,{\"essayMetaData\":{\"title\":\"Document Title - Web Design Group\",\"titleColor\":\"#0a0a0a\",\"titleSize\":\"h1\",\"category\":\"People\",\"categoryUrl\":\"/subcategory/People/1\",\"submittedBy\":\"minly\",\"wordCount\":2580,\"pageCount\":11,\"premium\":true,\"essayFullViewURL\":\"/document/160273\"},\"essayContent\":\"$19\",\"similarEssays\":[{\"title\":\"The Lovers\",\"titleSize\":\"h4\",\"essayUrl\":\"/essay-on/The-Lovers/89864\",\"essaySnippet\":\"$1a\",\"wordCount\":1652,\"pageCount\":7,\"premium\":false,\"freemiumTag\":\"Free Essay\",\"titleColor\":\"#0e709f\"},{\"title\":\"'Rhetorical Analysis Of Phi Chi Theta'\",\"titleSize\":\"h4\",\"essayUrl\":\"/essay-on/Rhetorical-Analysis-Of-Phi-Chi-Theta/09544F0F73ECC3ED\",\"essaySnippet\":\"...find our individual analyses of four different documents that we found to be well designed. We have also included our group analysis of the document that we found to be the best designed overall.\\n\\nI. Connor’s Document Analysis:\\nThis document is effective for a multitude of reasons, other than just being aesthetically pleasing to look at. A fraternity posted this advertisement in one of my classes last year, and it achieved its rhetorical purpose effectively. The fact that I remembered this document in the first place out of the hundreds of other greek-life advertisements speaks to its design. \\n\\nImmediately the eyes are drawn to the title “ Phi Chi Theta”. 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