...rule. The purpose of this work is to analyze the characteristics of the demand for the dog food business in Mexico. This business has shown a CAGR of 3% during the last six years. Dog Food business is divided in three categories based on food type: Dry Dog Food, Wet Dog Food and Treats / Mixers. The most important category is Dry Dog Food with 89% far followed by Wet Dog Food with the 6%. There is another category division based on price: Super Premium, Premium and Standard. In terms of Market players there are 13 competitors in this category: The most important producers are EFFEM with 48% of market share and Nestle with 21%. Regarding brands, the most important are: Pedigree: 33%, Dog Chow 7%, Perfect Fit 5% and Eukanuba with the 5%. DogFood Brand Shares % 2008 DogFoodCompanyShares % 2008 Methodology For the analysis of the dog food market, it was necessary to do a research for the market trends (increase/decrease of dog population, education of the dog owners about benefits of dog food); the view of...
Words: 1713 - Pages: 7
...Writing Research Papers Aaron Hertzmann Why should you care about writing? • You must communicate your work to the world – If people don’t know about it, they won’t use it – Increase probability of adoption • Clear writing requires clear thinking; muddled writing is a sign of muddled thought • Be kind to your readers – good writing can be a joy; bad writing is agony • These skills transfer to other endeavors Goals for your paper 1. 2. 3. 4. Communicate ideas and experiments Persuade people of the approach Describe experiments and results Allow others to reproduce your results precisely 5. Be honest Know Your Audience • Potential audience includes: – – – – Experts in your area; people outside your area Expert professors; advanced undergrads Industry practitioners Researchers now; researchers 10 years from now • Title/abstract often used to decide whether to read the paper (and when searching) • Audience knows a lot less about this than you • The clearer and more self-contained the paper, the wider the audience Editing • • • • • • 90% of writing is editing Delete every unnecessary word Break down complex sentences Refactor sentences for clarity and flow Convert passive into active voice “Vermont is a state that attracts visitors because of its winter sports.” The Importance of Editing I'm not a very good writer, but I'm an excellent rewriter. ~James Michener The beautiful part of writing is that you don't have to get it right the first time...
Words: 1533 - Pages: 7
...SPED 510 Prader-Willi Syndrome Tonya M. Exum Governor’s State University March 23, 2010 Prader-Willi Syndrome Introduction Prader-Willi Ѕyndrome iѕ a genetic diѕorder. Itѕ featureѕ include food obѕeѕѕion, ѕhortneѕѕ of ѕtature and poor muѕcle tone. It affectѕ boyѕ and girlѕ, and occurѕ in familieѕ from all backgroundѕ. Reѕearch indicateѕ that PWЅ may reѕult becauѕe of four different genetic abnormalitieѕ on chromoѕome 15. In approximately two thirdѕ of caѕeѕ the diѕorder happenѕ becauѕe of a bit miѕѕing affecting chromoѕome 15 coming from the father. In about 30% of caѕeѕ both copieѕ of the chromoѕome are inherited from the mother, inѕtead of one from her and one from the father. A child iѕ born with the condition and currently there iѕ no cure apart from good management. In the vaѕt majority of caѕeѕ, there iѕ only a very ѕmall chance of reoccurrence within a family. (Udwin et.al 2002) Diѕcuѕѕion Many people with PWЅ have typical phyѕical characteriѕticѕ (although there are exceptionѕ) fairer hair and eye colouringѕ than otherѕ in the family, ѕmall handѕ feet (more obviouѕ in older children), almond ѕhaped eyeѕ. Theѕe typical featureѕ are more likely to occur in thoѕe who have a deletion in chromoѕome 15. In thoѕe who are obeѕe, fat iѕ uѕually diѕtributed around the ѕtomach and trunk. Children who have received growth hormone treatment are more likely to be taller and have larger handѕ and feet. Ѕome children will have other phyѕical diѕabilitieѕ...
Words: 2944 - Pages: 12
...Contents 1. Introduction – What New Media is (Viktoria) 1 2. Push and Pull Media – how it workes (Katja) 2 2.1 Performance and display marketing – it’s payment structure (Katja) 4 2.2 Publisher and marketer – their main differences (Katja) 5 3. Statistics 2012 (Katja) 7 4. The impact of New Media on everyday life 8 4.1. The user as customer (Viktoria) 8 4.2 Advantages within the private sphere (Viktoria) 10 4.3. Disadvantages within the private sphere (Viktoria) 11 1. Introduction – What New Media is (Viktoria) The media has been become an important part of our society since the early nineteenth century. Starting with radio and television as the first sources of information dissemination and entertainment in the form of image- and audio transmission, media today develops at a rapid pace. Especially the term “New Media” will be of particular interest within this paper. In contrast to media in analogue signal transmission, the term “New Media” means the processing of all data in digital form. Customarily, the World Wide Web is associated with New Media; however, there are also other branches related, e.g. the digital television transmission. Using New Media, it is possible to spread each kind of information all over the world within a couple of minutes as brief, digital processing is much more complex and allows faster as well as qualitatively higher information processing. Within this context, we will focus on the forms of communication which New Media...
Words: 4647 - Pages: 19
...If you wanted to get rich, how would you do it? I think your best bet would be to start or join a startup. That's been a reliable way to get rich for hundreds of years. The word "startup" dates from the 1960s, but what happens in one is very similar to the venture-backed trading voyages of the Middle Ages. Startups usually involve technology, so much so that the phrase "high-tech startup" is almost redundant. A startup is a small company that takes on a hard technical problem. Lots of people get rich knowing nothing more than that. You don't have to know physics to be a good pitcher. But I think it could give you an edge to understand the underlying principles. Why do startups have to be small? Will a startup inevitably stop being a startup as it grows larger? And why do they so often work on developing new technology? Why are there so many startups selling new drugs or computer software, and none selling corn oil or laundry detergent? The Proposition Economically, you can think of a startup as a way to compress your whole working life into a few years. Instead of working at a low intensity for forty years, you work as hard as you possibly can for four. This pays especially well in technology, where you earn a premium for working fast. Here is a brief sketch of the economic proposition. If you're a good hacker in your mid twenties, you can get a job paying about $80,000 per year. So on average such a hacker must be able to do at least $80,000 worth of work per year...
Words: 8960 - Pages: 36
...A TEACHER’S GUIDE TO THE SIGNET CLASSIC EDITION OF GEORGE ORWELL’S ANIMAL FARM By HAZEL K. DAVIS, Federal Hocking High School, Stewart, OH S E R I E S W. GEIGER ELLIS, ED.D., E D I T O R S : UNIVERSITY OF GEORGIA, EMERITUS and ARTHEA J. S. REED, PH.D., UNIVERSITY OF NORTH CAROLINA, RETIRED A Teacher’s Guide to the Signet Classic Edition of George Orwell’s Animal Farm 2 INTRODUCTION Animal Farm is an excellent selection for junior and senior high students to study. Although on one level the novel is an allegory of the 1917 Russian Revolution, the story is just as applicable to the latest rebellion against dictators around the world. Young people should be able to recognize similarities between the animal leaders and politicians today. The novel also demonstrates how language can be used to control minds. Since teenagers are the target not only of the educational system itself but also of advertising, the music industry, etc., they should be interested in exploring how language can control thought and behavior. Animal Farm is short and contains few words that will hamper the reader’s understanding. The incidents in the novel allow for much interactive learning, providing opportunities for students to dramatize certain portions, to expand on speeches, and to work out alternative endings. The novel can be taught collaboratively with the history department as an allegory of the Russian Revolution, allowing students to draw parallels...
Words: 9582 - Pages: 39
...Privacy, Economics, and Price Discrimination on the Internet [Extended Abstract] Andrew Odlyzko Digital Technology Center, University of Minnesota 499 Walter Library, 117 Pleasant St. SE Minneapolis, MN 55455, USA odlyzko@umn.edu http://www.dtc.umn.edu/∼odlyzko Revised version, July 27, 2003 Abstract. The rapid erosion of privacy poses numerous puzzles. Why is it occurring, and why do people care about it? This paper proposes an explanation for many of these puzzles in terms of the increasing importance of price discrimination. Privacy appears to be declining largely in order to facilitate differential pricing, which offers greater social and economic gains than auctions or shopping agents. The thesis of this paper is that what really motivates commercial organizations (even though they often do not realize it clearly themselves) is the growing incentive to price discriminate, coupled with the increasing ability to price discriminate. It is the same incentive that has led to the airline yield management system, with a complex and constantly changing array of prices. It is also the same incentive that led railroads to invent a variety of price and quality differentiation schemes in the 19th century. Privacy intrusions serve to provide the information that allows sellers to determine buyers’ willingness to pay. They also allow monitoring of usage, to ensure that arbitrage is not used to bypass discriminatory pricing. Economically, price discrimination is usually regarded as desirable...
Words: 11710 - Pages: 47
...Preface Initiated in 1995 by Secretary of Defense, Dr. William Perry, and continued today by Secretary Rumsfeld, the SECDEF Corporate Fellows Program (SDCFP) is a long-term investment in transforming the DoD’s forces and capabilities. Annually, two senior officers with highly successful operational command and staff backgrounds from each Service are selected to receive their senior service college credit by training with Corporate America. The program’s intent is to allow officers to spend a year outside their traditional career paths to glean the best of change, innovation, and leading-edge business practices that could potentially transform DoD business and operational practices. To date, 65 corporate fellows have gone on to form a cadre of Service leaders, knowledgeable in the organizational and operational opportunities made possible by revolutionary changes in information and other technologies. To prepare for the fellowship, the fellows spend four weeks in training. Specifically, participating in lectures on current political and military topics such as strategies, technologies, and process improvement methodologies; meeting with senior DoD officials, Congressional delegates, business executives, etc; as well as taking part in a one-week graduate-level business overview provided by the University of Virginia’s Darden Graduate School of Business Administration. Following the fellows’ corporate assignment, formal outbriefs are provided to approximately forty senior...
Words: 13774 - Pages: 56
...file:///C|/Documents%20and%20Settings/Administrator/Deskto...0BILL%20-%20BUSINESS%20AT%20THE%20SPEED%20OF%20THOUGHT.TXT BUSINESS AT THE SPEED OF THOUGHT by bill Gates ALSO By BILL GATES The Road Ahead BUSINESS AT THE SPEED OF THOUGHT: USING A DIGITAL NERVOUS SYSTEM BILL GATES WITH COLLINs HEMINGWAY 0 VMNER BOOKS A Time Warner Company To my wife, Melinda, and my daughter, Jennifer Many of the product names referred to herein are trademarks or registered trademarks of their respective owners. Copyright (D 1999 by William H. Gates, III All rights reserved. Warner Books, Inc, 1271 Avenue of the Americas, New York, NY 10020 Visit our Web site at www.warnerbooks.com 0 A Time Warner Company Printed in the United States of America First Printing: March 1999 10 9 8 7 6 5 4 3 2 1 ISBN: 0-446-52568-5 LC: 99-60040 Text design by Stanley S. Drate lFolio Graphics Co Inc Except as file:///C|/Documents%20and%20Settings/Admini...SINESS%20AT%20THE%20SPEED%20OF%20THOUGHT.TXT (1 of 392)12/28/2005 5:28:51 PM file:///C|/Documents%20and%20Settings/Administrator/Deskto...0BILL%20-%20BUSINESS%20AT%20THE%20SPEED%20OF%20THOUGHT.TXT indicated, artwork is by Gary Carter, Mary Feil-jacobs, Kevin Feldhausen, Michael Moore, and Steve Winard. ACKNOWLEDGMENTS I first want to thank my collaborator, Collins Hemingway, for his help in synthesizing and developing the material in this book and for his overall management of this project. I want to thank four CEOs who read a late draft of the manuscript and...
Words: 146627 - Pages: 587