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Doing Business in Efta

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Introduction and Overview
The European Free Trade Association (EFTA) is an intergovernmental organization set up for the promotion of free trade and economic integration to the benefit of its four Member States [1]. The four EFTA States are world leaders in several sectors that is vital to the global economy are
Liechtenstein, Switzerland, Iceland, and Norway.

Liechtenstein, despite its small size and limited resources, is highly industrialized and specialized in capital-intensive and R&D driven technology and products. The Swiss economy is based on high quality products that are competitive in the world markets. Switzerland is a world leader in pharmaceuticals, biotechnology, machinery, watchmaking, banking and insurance. Iceland’s economy benefits from renewable natural resources, in particular rich fishing grounds and hydro and geothermal power. Whilst still relying heavily on fishing and fish processing, the Icelandic economy has increasingly diversified into other industries and services. Norway is abundant in natural resources also contribute significantly to economic strength. Key activities relate to petroleum exploration and production, hydroelectric power and fisheries. Important services sectors include maritime transport, telecommunication and energy-related services [2].

Knowing the highlights of EFTA States, the following discussions and analyses will serve as your guide and basis in doing business with them. This is to discuss how the industry and the company be affected by the various global environment: Economic, Cultural-Social, PoliticalLegal and Financial.

I.

Economic Environment

The Washington, D.C. complies a survey of more than 175 countries ranked by degree of economic freedom. The following are the key economic variables being considered: trade policy, taxation policy, government consumption of economic output, monetary policy, capital flows and foreign investment, banking policy, wage and price controls, property rights, regulations, and the black market. Accordingly based on the 2015 Index Economic Freedom, the top five are as follows: 1st: Hong Kong (89.6% free); 2nd: Singapore (89.4% free); 3rd: New Zealand (82.1% free); 4th Australia ( 81.4% free); and 5th: Switzerland ( 80.5% free). In addition, Iceland is at rank 26th (72.0% mostly free), Norway at 27th (71.8% mostly free) and Liechtenstein is not ranked. Meanwhile, Philippines is at rank 76th (62.2% moderately free). [3]
Analysis 1∹
With the 2015 Index Economic Freedom, we can analyze the average index of the four member state’s index which is 74.77% which mostly free. With this, doing business with EFTA States is mostly free based on the above key economic variables.
The Overall Competitiveness Scoreboard ranks the world's 55 leading economic nations. It is calculated by combining four factors of competitiveness: economic performance, government efficiency, business efficiency and infrastructure. For 2014, Switzerland ranked No. 2; Norway ranked No. 10; and Iceland ranked No. 25. [4] The Global Competitiveness Index measures the set of Institutions, policies and factors that set the sustainable current and medium-term levels of economic prosperity. For 2014/15, Switzerland ranked No. 1; Norway ranked No. 11; and
Iceland ranked No. 30. [5]
Analysis 2∹
With the 2014 Overall Competitiveness Scoreboard and Global Competitive Index, doing business with EFTA States in a competitive, efficient, prosperous economic environment is an advantage. The Top EFTA listed companies for 2014: Roche in pharmaceuticals & biotechnology sector ranked No. 1 in EFTA, No. 1 in Europe and No. 9 in the world; Nestle in food production sector

ranked No. 2 in EFTA, No. 2 in Europe and No. 11 in the world; Novartis in pharmaceuticals & biotechnology sector ranked No. 3 in EFTA, No. 4 in Europe and No. 14 in the world. [2]
Analysis 3∹
With the Top EFTA listed companies for 2014, its Top 20 listed companies were included in the world rankings. Investors should be aware of this business performance as we consider in putting their investments.

II.

Cultural-Social Environment

The General Information for 2015 regarding EFTA States about its official languages are:
Icelandic for Iceland; German for Liechtenstein; Norwegian for Norway; and German, French,
Italian, Romansh for Switzerland.[2]
Analysis 4∹
With the diversity of cultures in EFTA States is also reflected in languages. In global business, language is a crucial tool for communicating with customers, suppliers, channel intermediaries, and others. This may provide a higher risks with regard to advertising as they transcribe the message into different languages.
Organizational anthropologist Geert Hofstede's Cultural Tools for research studies of social values that suggest that the cultures of different nations can be compared in terms of five dimensions: Power Distance, Individualism, Masculinity, Uncertainty Avoidance, Long Term
Orientation, and Indulgence. The ranked results are as follows: Power Distance for Switzerland
(34), Norway (31) and Iceland (30); Individualism for Norway (69), Switzerland (68) and
Iceland (60); Masculinity for Switzerland (70), Iceland (10) and Norway (8); Uncertainty
Avoidance for Switzerland (58), Norway (50), and Iceland (50); Long Term Orientation for
Switzerland (74), Norway (35) and Iceland (28); and Indulgence for Iceland (67), Switzerland
(66), and Norway (55).[6]
Analysis 5∹
The first three of Hofstede's dimensions refer to expected social behavior, the fourth dimension is concerned with “man's search for Truth,” and the fifth reflects the importance of time. The first dimension, power distance, is the extent to which the less powerful members of a society accept – even expect – power to be distributed unequally, the EFTA States has low power distance (33) – plays down inequalities; employees are not afraid to approach nor are in awe of the boss. The second dimension, individualism, is a reflection of the degree to which individuals in a society are integrated into groups. Each member of society is primarily concerned with his or her own interests and those of his or her immediate family, the EFTA States has high individualism (65) – people look after their own and family interests. The third dimension, Uncertainty avoidance, is the extent to which the members of a society are uncomfortable with unclear, ambiguous, or

unstructured situations, the EFTA States has low uncertainty avoidance (50) – comfortable with risks; tolerant of different behavior and opinions. The fourth dimension, Long Term Orientation, assesses the sense of immediacy within a culture; that is, whether gratification should be immediate or deferred, in EFTA States has a mix of long term orientation (Switzerland) – people look to the future and value thrift and persistence and short term orientation (Norway and
Iceland) – people value tradition and the past. The fifth dimension, indulgence, describes a society in which men are expected to be assertive, competitive, and concerned with material success and women fulfill the role of nurturer and are concerned with issues such as the welfare of children, the EFTA States has Achievement – values such as assertiveness, acquiring money and goods, and competition prevail. Understanding the cultural-social environment in EFTA
States is vital in doing business in this region.

III.

Political-legal Environment

The General Information for 2015 regarding EFTA States about its form of government are as follows: Constitutional republic for Iceland; Constitutional monarchy for Liechtenstein and
Norway; and Federal republic for Switzerland.[2]
Analysis 6∹
As EFTA States categorized as an industrialized economy, the government actions taken in the name of sovereignty is of control over the nation's economic development by passing protectionists laws and regulations. However, we need to identify, assess, evaluate and mitigate the political risk – the possibility of a change in country's political environment or government policy that would adversely affect the company's ability to operate effectively and profitably.
The Corruption Perceptions Index 2014: Results by Transparency International Corruption
Perceptions Index scores countries on their perceived levels of public-sector corruption on a scale from 0 (highly corrupt) to 100 (very clean). For 2014, Iceland's score is 79, ranked No. 12 out of 175 countries; and Norway's and Switzerland's score is 86, ranked No. 5 our of 175 countries.[7] Analysis 7∹
The existence of corruption is a question of the ethical conduct and its integrity of a nation.
Doing business in a highly ethical and with integrity region is a good indication of a harmonious business relationship between companies, its management, and the stakeholders.
Protection with regards to intellectual property such as patents, trademarks and copyrights. To register a patent in Europe, a company has the option of filing on a country-by-country basis or applying to the European Patent Office in Munich for patent registration in a number of countries. A third option will soon be available: The Community Patent Convention will make it possible for inventor to file for patent that is effective in the EU and EFTA member states.[9]

IV.

Financial Environment

The General Information for 2015 regarding EFTA States about its currency are as follows:
Icelandic krona (ISK) for Iceland; Swiss franc (CHF) for Liechtenstein and Switzerland; and
Norwegian knone (NOK) for Norway.[2]
The exchange rates of the above currency from 1.00 EUR are as follows: 147.481 ISK, 1.06496
CHF, and 8.93243 NOK.
Analysis 8∹
In doing business in an EFTA States, the exchange rates of currencies should be considered.
However, there will be an existence of currency exchange rate risks as exchange rates periodically fluctuates from time to time. Managing this risk when doing business should be taken into consideration.

V.

References

1. General EFTA Factsheets. Retrieved from http://www.efta.int/publications/factsheets/general (accessed July 25, 2015)
2. Tore Gronningsater, This is EFTA 2015 (Gramme SA, Belguim), available at: http://www.efta.int (accessed July 20, 2015).
3. Terry Miller and Kim R. Holmes, 2013 Index of Economic Freedom (Washington, D.C.:

The Heritage Foundation and Dow Jones & Company, Inc., 2013), available at: http://www.heritage.org/index/ranking (accessed July 25, 2015).
4. Institute for Management Development (IMD), World Competitiveness Yearbook 2014
5. World Economic Forum (WEF), the Global Competitiveness Report 2014/15.

6. Geert Hofstede, Retrieved from http://geert-hofstede.com (accessed July 25, 2015)
7. Corruption Perceptions Index 2014: Results, Retrieved from http://www.transparency.org/cpi2014 (accessed July 25, 2015)
8. XE Currency Converter, Retrieved from http://www.xe.com/currencyconverter/convert
(accessed July 25, 2015)
9. Warren J. Keegan and Mark C. Green, Global Marketing (Eighth Edition/Global

Edition). Courier Kendallvile in The United States of America.

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