...of Contents 1. Introduction 1 2. Cultural Dimensions of Pakistan 2 2.1 Hofstede’s Study 2 2.2 Trompenaar’s Dimensions 5 2.3 GLOBE Study 6 3. Communicating Cross Culturally 7 3.1 Proper Greetings 7 3.2 Introductions 7 3.3 Touch Behaviour 8 3.4 Taboos 9 3.5 Entertaining 9 4. Management Issues in Pakistan 9 4.1 Leading 9 4.2 Motivation 12 5. Negotiating in Pakistan 13 6. Expatriates in Pakistan 15 7. Managing Social and Ethical Issues in Pakistan 18 7.1 Conflict of Development 18 7.2 Conflict of Tradition 18 7.3 Conflict of Interest 19 8. Conclusion 21 References 22 Appendix 1 – Map of Pakistan 23 Appendix 2 – GLOBE Study 24 Appendix 3 - Supplementary Information 26 Appendix 4 - Important Contact Information 28 1. Introduction Pakistan was one of the two original successor states to British India, which was partitioned along religious lines in 1947. For almost 25 years following independence, it consisted of two separate regions, East and West Pakistan, but now is made up only of the western sector. Both India and Pakistan have laid claim to the Kashmir region, and this territorial dispute led to war in 1949, and again in 1965, 1971, and 1999, and remains unresolved today. Pakistan is situated in the western part of the Indian subcontinent, with Afghanistan and Iran on the west, India on the east, and the Arabian Sea on the south. The name Pakistan is derived from the Urdu words Pak (meaning pure) and stan (meaning...
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...(Small & Medium Enterprises) are those business enterprises which run their business in small and medium level. Small and medium business has no single definition but have some standards on the basis of which we can say they are small and medium enterprises. Different institutions has given different definitions but in Pakistan SMEDA (small Medium enterprises development authority) has defined SMEs as “the enterprises can be small and medium which has up to 250 employees and having annual return about Rs.250 million.” In Pakistan we can say that there are about more and less about 2 million small and micro level business and enterprises are exist. In among these 2 million there are about 400000 are form manufacturing side about 600000 from services side enterprises and about one million are exists from trade sector mean retailers. In Pakistan Small Medium enterprises is almost near to ninety percent of the whole business enterprise. It contributes a lot in almost every sector of Pakistan like manufacturing, agricultural and services based organizations. The part of every province in SME are contributed in SME Punjab province has the highest contribution about 65.26% share is in Punjab, KPK has about 12.21% while Sindh province has about 17.82% share in SME in total of 2.96 million units in Pakistan of which about 93.9% are established enterprises and 6.1% are household enterprises. Baluchistan share is about 2.09% in over all units in Pakistan. All sectors are very important...
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...marketing plan for launching Sephora in Pakistan. The background gives a brief insight of the company, the product and the foreign market chosen. The environmental analysis, to justify the foreign country, offers perspective across the Economic and Financial, Cultural, Political and Legal (PESTLE) elements that will affect the organization. A SWOT analysis has also been conducted to better exhibit the more holistic overall implications of Sephora investing in Pakistan. The “limitations” of this report include a limited word count and certain primary resource constraints. A summarized version of all external environmental elements has been formulated, analyzing their potential marketing implications for Sephora to overcome these constraints. Several graphs and tables are added to rationalize necessary investment decisions and illustrate key facts and findings that reinforce the merits for Sephora penetrating the market. It is essential to underscore that the rationale for launching Sephora in Pakistan are multifold. Pakistan is home to favorably high-density demographics with a consumer base of 180 million and growing which should not be ignored by any MNC or international brand seeking alpha-growth over the coming years. With increasing globalization, media liberalization and rapid urbanization, Pakistani citizens are becoming ever-more brand-conscious and quality-savvy. Sephora should grant a Master Franchise License for Pakistan as it is witnessing a rapidly rising...
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...to fulfill their task is known as Government Instability. Affect Of Government Instability On Marketing: The instability of the government has an adverse impact on the marketing and industrial activity in a country. If governments are unstable, consumers often become more cautious in their spending habits. they're usually frightened about job security and so want to put their earnings into saving rather than spending. This is usually because traditional investors normally want to invest in areas of stability so as to ensure a reasonable return on capital. If the situation is unstable, employers shed jobs. And so it goes on. Global instability makes it difficult for companies that are not doing well to capture their market shares. The success of the Business Continuity Program when it comes to planning to counter political instability largely depends upon Stability of Government, Type of Government, Economic and trade policy of Government, Diplomatic events in surrounding countries And Readiness of the company in international competition. It also strongly affects the marketing strategies and is Disastrous for the Marketing operations and procedures. As Marketing needs different factor to work together like physical and human resources to...
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...Global vs. International Business We are trying to expand our bicycle business to three new countries. Right now we are domestic in the United States, but we hope that will change in the vast future. We are first faced with the question of whether we are global or international. Obviously the goal for the bicycle company is to be global since we would expand our company in having a physical site overseas. In order to have a physical presence in other countries we may have to buy out a local, favored brand name. So we have to keep that in mind for the future of our business. Base of the Pyramid In order to sell a more expensive product, such as a bicycle, we need to make sure we aren't selling to a civilization that's on the base of the pyramid (earning $2000 or less per year). We would like to sell in an area where market participants earn in the second to top tier ranges in the pyramid. According to Trade Economics (2015), the per capita GDP's for our countries sit at: Japan- $37,595.18, Costa Rica- $5,962.38, and Pakistan- $818.87. Out of the three, the best country to go sell to is Japan if we are solely basing this on affordability. Costa Rica is in the second tier as preferred, but cutting it close to the base of the pyramid. Pakistan may not necessarily be able to afford our product as they sit at the base. Political Systems Japan is a constitutional monarchy which allows one branch of command to limit and balance the power of the monarch. Costa Rica is a democracy...
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...Country Evaluation: India Describe the country of investment. Include the following: Economic structure, indicators and risk Throughout India the economic structure differs greatly from state to state. India is known for having one of the fasting growing economies in the world. This has a lot to do with the huge population in India. Capital, labor, and productivity growth have been the main contributors to the economic growth in the country. In recent years the Indian government has made great strides in strengthening the economy. Despite this push by the government there are still several very poor areas and the country still has a lot of uneven economic stability and because of this there is still a lot of room for improvement. The widespread poverty throughout India is one of the biggest challenges the country faces (Dasgupta & Chakraborty, 2005). For many years the Indian government had several rigid policies to discourage foreign investments but in recent years these policies have been under reform. Most of the growth that the economy of India has seen in recent years has been due to internal growth. The country depends very little on exports and this has been an advantage for their stability. When foreign countries have economic problems and in recent years when there are been global economic crisis, the effects are not felt as much on the Indian economy. India has a very good education system which is great for their economic growth. Unfortunately...
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...indicator of political, economical, social and technological influences on organization. Political & Legal Factors As far as the Lever Brothers Pakistan Limited concerns according to them that political instability have do affect but not particularly Lever Brothers Pakistan Limited same as it affects any other organization around and specially they are in consumer products business which never make them out of business. In case of legal factors, any trade policy or import duties is not affecting particularly Lever Brothers Pakistan Limited. In Pakistan right now following liberalization policy under SAP by IMF made which they have to waive off all restrictions and moreover due to huge investment by Lever Brothers Pakistan Limited no government can afford to create hurdles in the way of an organization like Lever Brothers Pakistan Limited. And they don’t have to go for only lobbying or what so ever as not action of Pakistan government has affected them adversely as such. Economical Factors Economical factors affect Lever Brothers Pakistan Limited in the same way as it affect any other organization like current economic situation in Pakistan and inflation has reduced consumer’s disposable income too, which in turn has reduced the purchasing power of consumer but affect is same for every organization and according to them Lever Brothers Pakistan Limited have edge that they have targeted all possible segments through their vast product category i.e. the width and length too. So one...
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...| Hussain Industries: Hussain industries is known to be one of the largest textile manufacturers in Pakistan. It is located in the hub of textile industries in Pakistan, the city of Multan, which is also famously known as the largest cotton growing city. This company is a partnership and is currently equally being shared between two parties. Hussain industries has been manufacturing articles with intense colour tones which include the following: Articles with intense color tones, including dyed yarns, printed kitchen towels, napkins, tea towels, table cloths, terry towels, surgical towels, industrial towels (with and without logo, tile motifs, check variants, micro checks, graduated checks and linear embroidery), herringbone, mono checks, dishcloths, shower curtains, hospital bed sheets, thermal blankets, bedspreads, draw sheets, upholstery, handkerchiefs, aprons, place mats, pot holders, gloves, and beach throws. These are manufactured using dobby looms, jacquard looms, and shuttle looms, which allow for state of the art floral motifs, subtle shadows, and colour gradients. KARACHI: The textile sector enjoys a pivotal position in the exports of Pakistan. The contribution of this industry to total gross domestic product (GDP) is 8.5%. It provides employment to about 15 million people, 30% of the country’s workforce of about 49 million. The annual volume of total world textile trade is $18 trillion which is growing at 2.5%. But Pakistan’s share is less than one per cent...
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...Purpose of this project is to study the strategies which Pepsi is doing in Pakistani market for its product Pepsi cola. Pepsi International is a world renowned brand. It is a very well organized multinational company, which operates almost all over the world. In Pakistan It also has proved itself to be the No.1 soft drink. Now days Pepsi is recognized as Pakistanis National drink Pepsi's greatest rival is Coca Cola. Coca Cola has an international recognized brand. Coke’s basic strength is its brand name. But Pepsi with its aggressive marketing planning and quick diversification in creating and promoting new ideas and product packaging, is successfully maintaining is No.1 position in Pakistan. Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. These bottlers are Pepsi's strength. Pepsi has given franchise to these bottlers. Bottlers, produce, distribute and help in promoting the brand. Pepsi also launched its fast food chain KFC i.e. "Kentucky Fried Chicken.” We also did analysis of the soft drink industry in Pakistan and worldwide. The soft drinks set to become world's leading beverage sector. Global consumption of soft drinks is rising by 5% a year. CHALLENGE Pepsi is doing new product development on frequent interval of times. The purpose of which is to refresh the brand. By new products and innovative ideas consumers can easily be attracted. In following ways Pepsi is doing new product...
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...Illuminer, Inc. Country, Market Entry & Strategy Analysis: India & Pakistan This report has been prepared for Illuminer, Inc. a manufacturer of tablets and smartphones. Their smartphones and tablets are assembled in China and then shipped across the world. The company primarily has market share in western markets, specifically the US and across several EU countries. However, as competition is tight between smartphone and tablet manufacturers in more developed western nations, Illuminer has decided to hire KLFH, LLP to explore market potential in two countries with growing 3 and 4G networks – Pakistan and India . Both have telecom companies that have burgeoning data-capable networks and millions of subscribers that would be ripe for Illuminer’s product lines. Illuminer has also asked KLFH to specifically look at two cities for this analysis, as they would serve as test markets for their entry into the country. To this purpose, KLFH has chosen the capital of both nations, New Dehli and Islamabad, for their additional research. KLFH has completed the following country comparison and market entry and strategy analysis, detailed below. Country and City Overviews India India is a highly populous country with a population of 1.21 billion. As the world’s population increases, India still plays an important role because of the fact that India holds over 15% of the overall population in the world. India is a country that has a rather young age group with a median age of 25. Since...
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... | | | |What skills do you hope to gain from attending this course? * | | | |By attending this course, I will able to gain Competitiveness, Managerial, Analytical, clear vision process, strategic approach will| | | |be according to the new bread and butter. This will surely enhance the charisma of doing business practices with more clear actions.| | | |Studying Master in Business in International Business will definitely allow understanding the international business loop holes and | | | |so that I will apply this to the company I will work for and especially address it to Government level in the Parliament debating | | | |sessions. I have already studied International Business in Bachelor of Business Administration but I want to be an expert in knowing| | | |and doing International Business as a whole. If I get the opportunity to study in MIB School of Management, true commitment and | | | |dedication will be a part of this course with me. | | | |[pic] | | | |Reflecting on your professional and life experience, what contribution could you make to the course? * ...
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...Juices…………………………………….... SWOT Analysis of Shezan…………………………………………….. Conclusion………………………………………………………………. BRIEF HISTORY: The company was incorporated in 1964 as a Private Limited Company, with the main objective to set up an industrial undertaking for manufacturing of juices, squashes, sherbets, jams, pickles and preserves from fruits and Vegetables. Shezan International Limited was conceived as a joint venture by the Shahnawaz Group of Pakistan and Alliance Industrial Development Corporation of U.S.A. The agricultural background of the Pakistani sponsors induced them to establish this agro-based industry. Taking advantage of abundance of fruits available in Pakistan and the advanced technology provided by the American partners, Shezan became a pioneer in the field of converting fruits into pulps, concentrates and juices. Vision statement “To be known as leader of quality products in the region. Dedication to quality is a way of life at our company. In its activities the company will pursue goals aimed at the achievement of profitable business .these results will be derived from the dedicated efforts of each employee in conjunction with supportive participation from management at all levels of the company .To pay its role in the economic development of the country and to enhance quality of life of its people” Mission statement “Our mission is to provide the highest quality fruit and vegetable related juices and products to retail and food services customers....
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...The aim of this report is to empirically analyze the relationship between interest rate, inflation, loan disbursed to textile sector, energy crises and yarn prices with textile sector growth in Pakistan during 2001 to 2011.Dependent variable is Textile sector growth Independent variables are Interest rate,, Inflation, Energy crisis, Price of cotton yarn and Loan disburses to textile sector. The aim of this report is to empirically analyze the relationship between interest rate, inflation, loan disbursed to textile sector, energy crises and yarn prices with textile sector growth in Pakistan during 2001 to 2011.Dependent variable is Textile sector growth Independent variables are Interest rate,, Inflation, Energy crisis, Price of cotton yarn and Loan disburses to textile sector. “Impact of Energy Crisis, Interest Rates and Inflation on Textile Sector of Pakistan” Term Report, Fall 2015 “Impact of Energy Crisis, Interest Rates and Inflation on Textile Sector of Pakistan” Term Report, Fall 2015 Submitted by: Zehra Hasan Zaidi, Sana Shamim,Hamza Nadeem, Abeer Salman Submitted by: Zehra Hasan Zaidi, Sana Shamim,Hamza Nadeem, Abeer Salman LETTER OF TRANSMITTAL 1st December 2015 The Course lecturer Analysis of Pakistani Industries Institute of Business Management Korangi Creek, Karachi. Dear Madam, SUBJECT: TERM REPORT We feel immense pleasure in presenting to your good self, the term report as part of our course requirement. We found this report to be truly challenging...
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...first and foremost, we would like to thank God as finally we were able to finish our assignment. Secondly we would like to thank to our supervisor of this assignment, Sir Mehwish for the valuable guidance and advice. He inspired us greatly to work in this assignment. His willingness to motivate us contributed tremendously to our assignment. We also would like to thank him for showing us some example that related to the topic of our assignment. This research assignment would not have been possible without the support of many people especially group members; Mubashir, Safeer, Usama and Shahriyar for sharing the literature and invaluable assistance. Without helps of the particular that mentioned above, we would face many difficulties while doing this Introduction of Pepsi Co. International: Mr. Caleb Bradham a young pharmacist from New Bern, North Carolina City. In January 1898, this was the starting period of Pepsi-cola. Caleb Bradham created a drink, which is call "the Brad Drink". In 1903 Brad index the name drink Pepsi. At Marco level he ongoing his own produced and build his own organization. The trade extended and this drink achieved appreciation time. This company appears at 24 states of America with more than 250 dealers in 1909. First time Pepsi packed in 16.5 ounce packing size. Pepsi-cola has launched its new filler in 12 ounce in 1932. New promotion struggle is started with the name of "Refresh without Filling" in 1950 by Pepsi-cola. The chemical formula also changed...
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...ENTREPRENEURIAL INTENTIONS AMONG SME OWNERS. PROBLEM STATEMENT: The role of national culture is imperative in determining the behavior of individuals in all aspects of life. This behavior also guides individuals towards opting between doing job or starting a personal business. Small work has been seen crucial to investigate the affects of culture on development of entrepreneurial intentions of citizens in the country. Culture includes uncertainty avoidance, power distance, individualism versus collectivism, gender differences and long term orientation versus short term orientation. Our study will note that cultural elements for instance uncertainty avoidance, elevated power distance, collectivism, short term orientation and male dominancy are effecting adversely on the growth of entrepreneurial intentions in Pakistan. The research narrates the importance of national culture’s aspects to develop entrepreneurial culture in Pakistan. BACKGROUND: The power of change has impact all business entities from small to large. Every entity has to tackle with massive technological, geographical, political, economical, legal and social change. Although the dynamic environment has resulted as biggest challenge for the countries, they have somehow manage to nurture the opportunities with clear visions, resourceful synergies, loyal employees, sturdy organizational culture, team orientation and consistent policies. Thus it has been verified through researches that nations achieve...
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