...Pricing Submitted by Group 9 Deepak V - PGP/17/144 Girish Ganapath J – PGP/17/207 R Gayathri – PGP/17/228 S Akshaya - PGP/17/233 Shraddha S - PGP/17/240 Sonakshi J - PGP/17/358 Determining Willingness to Pay at Pizza Chains Determining Willingness to Pay at Pizza Chains ACKNOWLEDGEMENT We would like to extend our thanks to Prof. Kausik Gangopadhyay, Prof. Rajesh Srinivas Upadhyayula and Prof. Sumit Mitra, coordinators of the “Pricing” course at Indian Institute of Management Kozhikode, for giving us the opportunity to work on this project. We also express our gratitude to the students of PGP-17 and PGP-18 who volunteered to participate in our survey. This helped us to get a good sample size to analyze the data. TABLE OF CONTENTS ACKNOWLEDGEMENT 1 ABSTRACT 3 INTRODUCTION 4 OBJECTIVE 5 METHODOLOGY 5 ANALYSIS AND RESULTS 6 RECOMMENDATIONS 8 LIMITATIONS 9 APPENDIX 10 ABSTRACT Our study identifies the most important and influencing factors for consumer preferences to eat at a pizza outlet like pizza hut, dominoes and pizza corner. With the help of factor analysis and regression we are trying to find out the willingness of a customer to pay at a particular outlet and hence what should be the pricing strategy of the pizza chain. The main elements in our study which affect the spending capacity and willingness are combo offers, services and variety offered by the outlets. Hence using this analysis we have also tried to find the premium which...
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...Supply Chain Management Final Report On Dominos: Supply Chain Network Contents 1. Food Service Industry in India 3 2. About Dominos 4 3. Dominos India 5 3.1 Competitors 6 3.2 SWOT Analysis 8 3.3 Porter five Forces Analysis 9 4. Methodology 10 5. A Typical Domino’s Store 10 5.1 Work Force 10 5.2 Organization Structure 11 6. Domino’s Supply chain: Providing a Strategic Competitive Advantage 13 6.1 Evolution of Dominos back-end supply chain 13 6.1.1 Old Supply chain 13 6.1.2 Revamped Supply Chain Model-2000 13 6.1.3 Current Commissary Operations 15 6.1.4 Vendor Management: 16 6.1.5 Insights on Demand Estimation from retail visit: 17 6.1.6 Inventory Management @ Dominos 18 7. Domino’s as a food service organization 20 8. Service Process Flow 22 8.1 Domino’s 30-minute delivery promise 23 8.2 Service Process flow 24 8.3 Pizza Order tracking 25 8.4 Standard Layout of the make-line 26 8.4 Service Blueprint 27 8. Issues & Recommendations 29 9. References 30 1. Food Service Industry in India The Indian food industry has been witnessing strong growth over past few years. Right now India is the world's second largest producer of food next to China, and certainly has the potential of becoming the biggest producer in the years to come. The total food production in India is expected to grow by leaps and bounds in the next decade primarily because of the growing segment of young professionals and...
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...variables such as the price of Pizza, age of the population and income per household. Population and growth are the major determinants of the area in question. The vital issue is to establish whether the city is able to maintain another Pizza delivery business at the current population to the ratio of the restaurant. The level of income per each household is relative to demand of Pizza and normally the higher the income per household, the higher the number of people who demand the product (Draper, Smith & Pownell, 2001). The levels of income are significant in the profitability and sustainability of the business entity. Regions that have high people with high income can pay extra cash for delivery of Pizza, and have more parties than in cases where friends bring food. Lastly, price is also important factor because the price is chosen as a variable. The number of Pizzas sold in the region is the defendant variable. By applying regression model, the independent variable will be equal to the value of Pizzas that are sold. On the other hand, the independent variable will be the price of Pizza, household income and population (Downing & Clark 2010). The report will analyze the summary output acquired from regression to come up with decisions whether to establish Pizza in the community. This paper considers the simple type of regression analysis where there is one dependent variable and one independent variable in the community. In this particular case the relation between two...
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...Table of Contents 1. INTRODUCTION 2 2. SEGMENTATION AND TARGETING 2 2.1. GEOGRAPHIC SEGMENTATION 2 2.2. DEMOGRAPHIC SEGMENTATION 3 2.3. PSYCHOGRAPHIC SEGMENTATION 4 2.4. BEHAVIORAL SEGMENTATION 6 3. POSITIONING 7 3.1. VALUE PROPOSITION OF PHD OUTLETS 8 3.4. COMMUNICATING ON POPS AND PODS 8 4. DIFFERENTIATION 9 5. BRANDING AND BRAND EQUITY 10 5.1. BRAND AWARENESS 10 5.2. BRAND ASSOCIATION 10 5.3. BRAND LOYALTY 11 5.4. BRAND ASSET VALUATOR 12 6. MARKETING MIX 13 6.1. PRODUCT AND SERVICE 13 6.2. PRICING 16 6.3. PROMOTIONS 21 6.4. PLACE 24 6.5. PEOPLE 25 6.6. PROCESS 26 6.7. PHYSICAL EVIDENCE 26 7. CUSTOMER ACQUISITION AND RETENTION 27 7.1. CUSTOMER ACQUISITION 27 7.2. CUSTOMER RETENTION 29 8. REFERENCES 31 1. Introduction 2. Segmentation and Targeting To begin with, we segmented the market place into different categories broadly based on three consumer characteristics. The classification becomes more specific as we go deeper into the categories. 2.1. Geographic Segmentation The first step of classification is based on geography. We have broadly classified our target customers as belonging to 2 groups on the basis of population as recommend by the Sixth Central Pay Commission of India in 2008. • Tier I cities: Population more than 4 million Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai • Tier II cities: Population between 1 million to 4 million Pune, Jaipur, Chandigarh, Calicut etc. The reason behind focusing on these two segments is...
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...1.1 AN introduction overview TO THE BROAD AREA OF TOPIC This research is based on comparison of Quality service offered by pizza hut and dominos. This research is based on to test the quality of service and comparison between two Pizza Houses. The fast food industries of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the market crossing 25%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of most rapid growth is occurring in the developing world; where it's radically changing the way people eat. People buy fast food because it's cheap, easy to prepare, and heavily promoted. This paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth. This report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current...
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...Review……………………………………..….5 6. Research Strategy and Methodology………………….….7 6.1. Primary data research method………………………….…7 6.2. Secondary data research method………………………….7 6.3. Research Approach……………………………………..…8 6.4. Literature survey…………...…………………………...…8 6.5. Data collection and sampling…………………………...…8 For primary data research………………….……8 For secondary data research………………….……9 6.6. Data Analysis………………………………………………9 7. Logistical and ethical consideration……………………9 8. Proposed Outcomes……………………………………...10 9. Planned timetable for completing dissertation……….....10 10. References ……………………………………………….11 11. Appendix…………………………………………………12 1. Title: Advertisement and its impacts on consumer buying behaviour; In case of Dominos Pizza Company. 2. Introductions: Advertisement plays a vital role in the business of any organisation. This is simply the medium of communication and delivering paid message from an organisation to customers regarding their products. Also, it is the strategy of a company for the promotion of product by gaining the attention of consumers towards itself and sometimes recalling the product in customer’s mind. Today, most of the products come with the advertisement and many of them come with the celebrity endorsement which acts as a credible means of spending money for consumers. Advertisement makes such kinds of perception in the consumer’s mind that, sometimes having that product becomes their social status. People want to have right...
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...Pizza hut * In the 80s the consumer behavior was changing: convenient was increasingly important increase home delivery business * Pizza was seeing as a good to be consumed at home Those 2 factors pushed pizza hut to potentially enter home delivery market Obstacles * Corporate culture * However, Pizza huts core business was not built around the delivery system. All of its marketing operational efficiency and product were were focused on the eat in carryout family experience. * The idea of delivery was also not welcomed at all levels of the company. Franchisees were reluctant due to increasing cost and upsizing the pizzas for delivery. Many didn’t see a need in their respective markets to offer delivery services. Since 1985 when PH imposed on the franchisees to develop the delivery units, it created an internal conflict and huge disagreement throughout the company (p.8) * There are 2 different objectives for the franchisees and the company. Pizza hut was very interested in increasing its market share while the individual franchisees were more interested in keeping up their profitability (p.7) * Franchisees implemented in small towns weren’t interested in delivery comparate to the ones in more densely populated markets. * Costs * The ongoing investment for delivery is as expensive as a traditional restaurant. According to exhibit 4 the profit margin for company owned delivery unit was 8.8% whereas 13.1% for traditional restaurants...
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...HISTORY Domino’s Pizza was founded in 1960 and since then has grown to become the largest pizza delivery company in the United States. It has grown from a mom-and-pop pizza store to a network of company-owned, franchise-owned stores in the United States and across the globe and was recently ranked number 1 in Forbes magazine’s “Top 20 Franchises for the Money” list (David, R 2013, p. 372). Domino’s Pizza was the brain child of the brothers Tom and James Monaghan who grew up in foster care and had dreams of success. In 1960 the brothers opened their first pizza store in Ypsilanti, Michigan named Domi-Nicks with a nine hundred dollar start up loan. In 1961 Tom acquired full and sole ownership of Domi-Nicks by trading his brother James a car, a Volkswagen Beetle to be specific, for his half of the business. He then changed the name to Domino’s Pizza Inc. During the period from 1965 to 1978 Domino’s experienced steady growth and had increased from the initial mom-and-pop store, to having 200 locations nationwide. The 1980’s saw continued expansion of Domino’s and its brand. They grew to more than 5,000 locations in the United States, Canada, United Kingdom, Japan, Australia and Columbia (David, R. 2013, p.372). In 1986 Domino’s Pizza launched its Pizza Partners Foundation which is 100% funded by team member and franchise contributions and has disbursed nearly $12 million to aid team members facing crisis situations. Company founder Tom Monaghan eventually retired in 1998...
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... Mission statement: “To be the best pizza for every occasion.” We are P.E.A.R.L.S: Passion for excellence Execute with positive energy and need Accountable for growth in customer and satisfaction Recognize the achievement for others and have fun doing it Listen and more importantly respond to the voice of the customer Marketing strategy: The marketing strategy for pizza hut is very simple: “We want to satisfy our customers by offering them the best”. They have used the word CHAMPS to describe their marketing strategy, which means cleanliness, hospitality, accuracy, maintenance, product quality and speed. They have gone further by using two F’s which stand for friendly and familiar. For pizza hut customer service means providing customers with uncompromising product quality, offering them with the highest value for money and giving them service that is warm friendly and personal. Pizza hut aspires to give its customers “customer mania”- the kind of service that ensures that every visit of the customer is a memorable one. Marketing mix: Since an international fast food chain like pizza hut demands both quality product and a high quality service and environment, its marketing mix comprises of all the seven P’s namely the product, price, promotion, place, people physical evidence and process. Product: Pizza hut offers a large variety of pizzas to its customers in many flavors. These would include cheesy...
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...Desire Nana HRM 587 Projects Domino Pizza vs. Papa John Pizza’s Information System change. Brief history: Domino’s was founded in 1960 by Tom Monaghan and his brother James when they purchased a single pizza store in Ypsilanti, Michigan. The company slowly began to grow, and by 1978, Domino’s had 200 stores. Today, the company is headquartered in Ann Arbor, Michigan, and operates almost 9,000 stores located in all 50 U.S. states and across the world in 60 international markets. In 2009, Domino’s had $1.5 billion in sales and earned $80 million in profit. But it also benefits from highly effective information systems. Brief history: In 1983, John picked up his business degree from Ball State University and went back to Jeffersonville, Indiana. There, at the age of 22, he knocked down the broom closet of his father's tavern (Mick's Lounge), purchased $1600 worth of used restaurant equipment, and began delivering pizzas out of the back of the bar. Today, the company has benefits from information system/ Changes that I will be discussed in this case are: 1- What kinds of information system both companies have adopted 2. How do these systems help Domino and Papa John's improve their business performance? 3. How did the online pizza ordering system improve the two processes of ordering pizza? 4. Which company has a completive edge? References: Retrieved on Sep 08, 2012 from the website: http://www2.sta.uwi.edu/~anikov/info1400/lectures/02-IT...
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...Operations Management IMPACT OF THE 4 V’S Table of Contents Introdution To 4v’s 3 Mcdonald Process 7 Inputs 7 Facilities: 8 Output 8 Quality Management 8 4v Challenges In Mc Donald 9 Dominos introduction to 4V’s 12 production process 13 Improvement 15 Conclusion 16 Referances Group member list Introduction Production process Four V’s for Processes Four characteristics of demand in particular have a significant effect on how processes need to be managed: * The volume of the products and services produced * The variety of the different products and services produced * The variation in the demand for products and services * The degree of visibility that customers have of the production of products and services. Four V’s of processes in detail. I. Volume Processes with a high volume of output will have a high degree of repeatability. That means the same thing is happening over and over again. Producing biscuits, batteries or even books can be such examples. The implications of this are that high-volume processes have more opportunities to produce products or services at low-unit cost. So, for an example, the volume and standardization of large fast-food restaurant chains such as MacDonald’s or KFC enables them to produce with greater efficiency than a small, local cafeteria or a restaurant. The implications can be even at country levels with regard to their competitiveness. Apparel industry in China, thriving on volumes...
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...Luis Molina Writing 2 Ms. Katherine Hubbard 10/23/2015 Business communication issue Domino’s Pizza communication issue Effective communication is essential to the success of any business organization. Since the world is becoming a global village it is of utmost importance to effectively communicate within and outside of an organization. However, due to the large organizational sizes and the many organizational structures it becomes very difficult to get any message across. Effective communication can improve relations, motivate and ultimately best results for the company in the long run. The business communication issue that I am going to talk about happened in the year 2009, in North Carolina. Two employers of the fast-food Domino’s Pizza restaurant thought it was going to be funny to record and post a video playing rudely with the food at the same time they were cooking it. This video was posted on YouTube and automatically became to one of the most popular videos of the moment. This wasn’t that funny for the company, because this video made them lose all the good reputation they gained during the years with the hard work of many workers. The duo created a total of five videos, one of the videos showed an individual sticking mozzarella cheese up his nose and then blowing the cheese on a sandwich, among other unsanitary and stomach-turning activities. An estimated 1 million people viewed these videos before they were pulled two days later. (Justin Gray, 2011) This...
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... Describe the nature of the organization, its size, and any specific human resource challenges it faces. Domino’s Pizza is a multi-billion dollar a year enterprise. The company operates through a network of roughly 9,000 stores scattered throughout the 50 states and located in over 60 countries (DATAMONITOR: Domnino's Pizza, Inc., 2010). Since the first Domino’s franchise opened in Ypsilanti, Michigan in 1967, the pioneering giant of pizza delivery has established itself as a household name (Lief, 2008). However, maintaining a position of leadership in this extremely competitive business has required the organization to adopt several unique methods of oversight. Domino’s maintains a direct influence in the manufacturing and delivery of many of their ingredients. The company “operates 16 dough manufacturing and supply chain centers” and even processes many of its own vegetables. (DATAMONITOR: Domnino's Pizza, Inc., 2010). Additionally, franchisees in the US are prohibited from having any commercial interest other than pizza as a means of ensuring that they stay focused and committed to the corporate goal (Lief, 2008). Domino’s rather unique human resource challenge of hiring and training entry level employees to spend most of their time away from an office is no easy task. Domino’s drivers cover 10 million miles each week in the U.S. alone (About Domino's Pizza, 2010). Most of these drivers display the distinctive company logo affixed to the roof of their automobile. This...
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...pages: 12 Public Domain Public Domain Ads by Google Executive Jobs in SG Don't earn $70K? Come back if 'Yes' Executive Jobs in Singapore. www.RegionUP.com Self-Confidence Workshops Training materials to teach self-confidence in the workplace. CorporateTrainingMaterials.com FundCount Software Investment Accounting & Reporting Software for Professionals www.fundcount.com Communication Course The Ultimate Communication Course Five Day London Based Training ImpactFactory.com Technician Jobs Find Technician Jobs At Singapore's Most Loved Job Portal! JobsCentral.com.sg RELATED DOCUMENTS Pizza Industry Strategic Management A passion for PIZZA Strategic Management Domino Pizza PIZZA PIZZA ROYALTY INCOME FUND The Five Tasks of Strategic Management PIZZA PIZZA ROYALTY INCOME FUND Pizza Pizza Limited : Company Profile and SWOT Analysis Pizza and Poetry Supply Chain Management in...
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...euphoria that accompany the successful completion of any task would be incomplete without mentioning the name of the people whose constant guidance and encouragement has crowned all our efforts with success. As the students of the IILM-GSM, we would like to express our sincere thanks to Mrs. Tripti Ghosh, who helped and guided us to structure the project. EXECUTIVE SUMMARY This report is based on services offered by dominos and also to test the quality of service dimensions of Domino’s. India's quick service restaurant market worth $13 billion is growing 25-30 percent a year on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of the most rapid growth is occurring in the developing world; where it's radically changing the way people eat. Domino's Pizza India Ltd. has proceeded to become one of the largest and fastest growing international food chains in South Asia. The first...
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