...Supply Chain Management Final Report On Dominos: Supply Chain Network Contents 1. Food Service Industry in India 3 2. About Dominos 4 3. Dominos India 5 3.1 Competitors 6 3.2 SWOT Analysis 8 3.3 Porter five Forces Analysis 9 4. Methodology 10 5. A Typical Domino’s Store 10 5.1 Work Force 10 5.2 Organization Structure 11 6. Domino’s Supply chain: Providing a Strategic Competitive Advantage 13 6.1 Evolution of Dominos back-end supply chain 13 6.1.1 Old Supply chain 13 6.1.2 Revamped Supply Chain Model-2000 13 6.1.3 Current Commissary Operations 15 6.1.4 Vendor Management: 16 6.1.5 Insights on Demand Estimation from retail visit: 17 6.1.6 Inventory Management @ Dominos 18 7. Domino’s as a food service organization 20 8. Service Process Flow 22 8.1 Domino’s 30-minute delivery promise 23 8.2 Service Process flow 24 8.3 Pizza Order tracking 25 8.4 Standard Layout of the make-line 26 8.4 Service Blueprint 27 8. Issues & Recommendations 29 9. References 30 1. Food Service Industry in India The Indian food industry has been witnessing strong growth over past few years. Right now India is the world's second largest producer of food next to China, and certainly has the potential of becoming the biggest producer in the years to come. The total food production in India is expected to grow by leaps and bounds in the next decade primarily because of the growing segment of young professionals and...
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...item to a customer. (Appian, 2015) Domino's Pizza Inc. main business process is linked to sales, which has different interrelated systems to be written below: 3.1 TRANSACTION PROCESSING SYSTEM A transaction process system (TPS) for Domino's is the registration where all the transactions involving the collection, adjustment and recovery of all transaction data are done. The Characteristics of a TPS consist of performance, consistency and dependability. The main aim is to take and customize orders utilizing a touch screen interface, overseeing sales record and assimilating client data. (Bidgoli, 2014) Business process of Transaction processing system Inputs In this system, it take the order from the customers, as which sort of pizza crust, defined flavour of pizza and toppings, any side orders and name of the location where it is to be delivered. Processing All the required information is updated in database and processing of information through machines, so it starts preparing of pizza in the moment Outputs Outputs includes the status of delivery, received money, client feedback, the quantity of pizza's sold (Bidgoli, 2014) 3.2 MANAGEMENT INFORMATION SYSTEM Management information system largely refers to a computer-based system that gives managers with the tools to arrange, assess and productively manage divisions within domino’s pizza. With a specific end goal to give past, present...
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...Table of Contents 1. INTRODUCTION 2 2. SEGMENTATION AND TARGETING 2 2.1. GEOGRAPHIC SEGMENTATION 2 2.2. DEMOGRAPHIC SEGMENTATION 3 2.3. PSYCHOGRAPHIC SEGMENTATION 4 2.4. BEHAVIORAL SEGMENTATION 6 3. POSITIONING 7 3.1. VALUE PROPOSITION OF PHD OUTLETS 8 3.4. COMMUNICATING ON POPS AND PODS 8 4. DIFFERENTIATION 9 5. BRANDING AND BRAND EQUITY 10 5.1. BRAND AWARENESS 10 5.2. BRAND ASSOCIATION 10 5.3. BRAND LOYALTY 11 5.4. BRAND ASSET VALUATOR 12 6. MARKETING MIX 13 6.1. PRODUCT AND SERVICE 13 6.2. PRICING 16 6.3. PROMOTIONS 21 6.4. PLACE 24 6.5. PEOPLE 25 6.6. PROCESS 26 6.7. PHYSICAL EVIDENCE 26 7. CUSTOMER ACQUISITION AND RETENTION 27 7.1. CUSTOMER ACQUISITION 27 7.2. CUSTOMER RETENTION 29 8. REFERENCES 31 1. Introduction 2. Segmentation and Targeting To begin with, we segmented the market place into different categories broadly based on three consumer characteristics. The classification becomes more specific as we go deeper into the categories. 2.1. Geographic Segmentation The first step of classification is based on geography. We have broadly classified our target customers as belonging to 2 groups on the basis of population as recommend by the Sixth Central Pay Commission of India in 2008. • Tier I cities: Population more than 4 million Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai • Tier II cities: Population between 1 million to 4 million Pune, Jaipur, Chandigarh, Calicut etc. The reason behind focusing on these two segments is...
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...TERM PAPER MBM 301 TOPIC- COMPARATIVE ANALYSIS OF MARKETING STRATEGIES OF DOMINOS AND PIZZA HUT SUBMITTED BY KAMINI GUPTA KHUSHBOO AGARWAL VARTIKA DESHMA NEHA GUPTA ROOPKISHORE B.AASHIQ INTRODUCTION Fast food is one of the world’s largest growing food types. India’s fast food industry is growing by 40%. The multinational segment of Indian fast food industry is up to Rs. 20 billion, a figure which is expected to zoom more than Rs. 40 billion...
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...BTEC LEVEL 3 90 Credit Diploma in BusinessTutor – Jen Spencer | Unit 1 The Business Environment xxxxx Unit 1 The Business Environment xxxxx Assignment title | Research into the business environment – assignment 1 | Date issued | 27th September 2014 | Hand in date | 8th November 2014 | Learning aim | 1 | Know the range of different businesses and their owners | | 2 | Understand how businesses are organised to achieve their purpose | Scenario | You have been employed as a business analyst in the Office for National Statistics (ONS). You main role is to provide documentation to businesses giving them information about organisational issues and the business environment. | Task 1 | P1 | Create a report that describes the type of business, purpose and ownership of two contrasting businesses | | P3 | And describe how two business are organised | | P4 | You should also explain how their style of organisation helps them to fulfil their purpose | Evidence | A report in Word. Use size 12 font with headings for each section. Include an index | Student Declaration | This is to certify that this is my own work and that all quotes are referenced and noted in the bibliography. | Name | Thomas Hope | Date submitted | 20/11/2014 | Grade expected | pass | | | Internal Verification | Signature | Date | IV Name | | | Lead IV | | | | Student comments on assignment | Tutor feedback Grading criteria | Achieved | Comments...
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...Domino’s pizza: Health code standards crisis 1) Short background about the company: Domino's Pizza is an American restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park campus in Ann Arbor Township, Michigan United States, near Ann Arbor, Michigan. Founded in 1960, Domino's is the second-largest pizza chain in the United States (after Pizza Hut) and the largest worldwide, with more than 10,000 corporate and franchised stores in 70 countries. Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004. Domino’s Pizza offers customers a full menu to choose from, including four types of pizza crust (thin, hand-tossed, deep dish and Italian Style), Domino’s Specialty Pizzas and delicious side items Cheesy Bread, Bread sticks, Chicken Wings, Chicken kickers, Crunchy Chocolate Calzone, CinnaStix, Chocolate Souffle and Pepsi products. | 2) The problem faced: Two employees posted YouTube videos of themselves engaging in a number of public health law violations: putting cheese in the nose, blowing mucous on a sandwich and putting a sponge, used to wash dishes, between the buttocks. The woman holding the camera was saying: "In about five minutes, they'll be sent out to delivery, where somebody will be eating these, yes, eating them. And little did they know that cheese was in his nose and that there was some lethal gas that ended up on their salami,” "That's how we roll at Domino's." The videos went viral...
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...Pizza hut * In the 80s the consumer behavior was changing: convenient was increasingly important increase home delivery business * Pizza was seeing as a good to be consumed at home Those 2 factors pushed pizza hut to potentially enter home delivery market Obstacles * Corporate culture * However, Pizza huts core business was not built around the delivery system. All of its marketing operational efficiency and product were were focused on the eat in carryout family experience. * The idea of delivery was also not welcomed at all levels of the company. Franchisees were reluctant due to increasing cost and upsizing the pizzas for delivery. Many didn’t see a need in their respective markets to offer delivery services. Since 1985 when PH imposed on the franchisees to develop the delivery units, it created an internal conflict and huge disagreement throughout the company (p.8) * There are 2 different objectives for the franchisees and the company. Pizza hut was very interested in increasing its market share while the individual franchisees were more interested in keeping up their profitability (p.7) * Franchisees implemented in small towns weren’t interested in delivery comparate to the ones in more densely populated markets. * Costs * The ongoing investment for delivery is as expensive as a traditional restaurant. According to exhibit 4 the profit margin for company owned delivery unit was 8.8% whereas 13.1% for traditional restaurants...
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...1.1 AN introduction overview TO THE BROAD AREA OF TOPIC This research is based on comparison of Quality service offered by pizza hut and dominos. This research is based on to test the quality of service and comparison between two Pizza Houses. The fast food industries of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the market crossing 25%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of most rapid growth is occurring in the developing world; where it's radically changing the way people eat. People buy fast food because it's cheap, easy to prepare, and heavily promoted. This paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth. This report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current...
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...Dandenong Road PO Box 168 Caufield East, Victoria 3145 Australia Telephone: +603 9876 9990 Email: talentwork.com.au 6th May 2013 Dear Dr Jasvir Kaur, As requested we hereby submit this analysis report for Domino. In this report, we have reviewed the nature of Domino’s crisis, root reason for this event, the impact of the event on the whole corporate as well analysis of Domino’s reactions and response. At last, we provide recommendations regarding with this issue and expected future outcome. We would like to express our sincere thanks for your guidance and support during the process of compiling this report. If you have any queries, please do not hesitate to contact us. Thank you. Yours sincerely, Du Mengting, Haolin Huang, Cheong Wai Yee, Lu Li, Xiaodan Wang Table of Contents LETTER OF TRANSMITTAL 1 EXECUTIVE SUMMARY 3 PART A 5 1.0 Timeline of Major Events 5 2.0 Social Media Effects 6 3.0 Root causes of the Domino’s Pizza issues 7 4.0 A discussion of the major stakeholders affected 8 PART B 10 5.0 Things that Domino’s Pizza need to say or do in relation to the crisis 10 6.0 When Domino’s Pizza should respond to the public 11 7.0 Interventions of the roots causes 12 8.0 Medium that Domino’s Pizza should use to deliver its message 13 Conclusion 15 PART C 17 9.0 Team Reflection Report 17 9.1 Our team goal and achievement 17 9.2 Communication challenges 17 9.3 Group performance 18 9.4 Strategies for...
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...statement is still necessary for company's succuss and to review mission statements for five quick services restaurants which are competing in the fast food industry including: Hungry Jack’s, McDonald’s, Domino’s Pizza, Kentucky Fried Chicken and SUBWAY chain. This report finds that a well written mission statement is able to guide the direction of the company and positively change employees’ behaviours which directly link to company profitability. Therefore is essential for successful organizations today. This report also finds that except for McDonald’s, all other four companies’ mission statements are either focusing on these companies’ growth or profitability. This report believes it might be difficult for them to cope with this changing macro-environment and plan for the future scenarios. McDonald’s is the only organisation in these five companies that mentions customer experiences and perception towards the cooperation is also it is the only one communicate effectively this to the target audiences. Table of Contents 1.Introduction 1 2.The need of Mission Statement 1 3. Hungry Jack’s 2 3.1 Company Description 2 3.2 Review of the Mission Statement 3 4. McDonald’s 5 4.1 Company Description 5 4.2 Review on mission statement 6 5. Dominos 9 5.1 Company Description 9 5.2 Review of Mission Statement 10 6. Kentucky Fried Chicken (KFC) 11 6.1 Company Description 11 6.1 Review of mission statement 11 7. SUBWAY Chain 14 7.1 Company Description...
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...HISTORY Domino’s Pizza was founded in 1960 and since then has grown to become the largest pizza delivery company in the United States. It has grown from a mom-and-pop pizza store to a network of company-owned, franchise-owned stores in the United States and across the globe and was recently ranked number 1 in Forbes magazine’s “Top 20 Franchises for the Money” list (David, R 2013, p. 372). Domino’s Pizza was the brain child of the brothers Tom and James Monaghan who grew up in foster care and had dreams of success. In 1960 the brothers opened their first pizza store in Ypsilanti, Michigan named Domi-Nicks with a nine hundred dollar start up loan. In 1961 Tom acquired full and sole ownership of Domi-Nicks by trading his brother James a car, a Volkswagen Beetle to be specific, for his half of the business. He then changed the name to Domino’s Pizza Inc. During the period from 1965 to 1978 Domino’s experienced steady growth and had increased from the initial mom-and-pop store, to having 200 locations nationwide. The 1980’s saw continued expansion of Domino’s and its brand. They grew to more than 5,000 locations in the United States, Canada, United Kingdom, Japan, Australia and Columbia (David, R. 2013, p.372). In 1986 Domino’s Pizza launched its Pizza Partners Foundation which is 100% funded by team member and franchise contributions and has disbursed nearly $12 million to aid team members facing crisis situations. Company founder Tom Monaghan eventually retired in 1998...
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...that Domino’s cared and was working hard to fix this situation. B. Its spokesperson, Tim McIntyre, established a scapegoat, by accusing the employees responsible for the incident, which showed the public that Domino’s was not responsible for its employees’ actions. C. Domino’s made public health, food safety, and recruitment processes its top priorities, which showed that it is taking steps in making sure this scandal does not recur. Patrick Doyle, its president, apologized by communicating through multiple forms of media such as a video and a Twitter account which showed that Domino’s cared and was working hard to fix this situation. Consequently, customers were able to relate the incident that was going on to a face, instead of a huge pizza chain. Patrick Doyle making this video showed that Domino’s really cared about the situation. Within the first fifteen seconds of the video, Patrick Doyle says, “We sincerely apologize for this incident” (Doyle 2009). Later in the video, he explains exactly what Domino’s next steps are to fix the situation as well as to make sure it does not happen again. He explains, “We are reexamining all of our hiring practices to make sure that people like this don’t...
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...companies that I’m going to elaborate on are Cinnabon, Dominos, Maaco, and Anytime Fitness. Franchise Description and Background Cinnabon Inc. is a wholly-owned subsidiary of Cinnabon International, Inc. which is a wholly-owned subsidiary company Focus Brands Inc. The Cinnabon franchises operate as a Cinnabon retail bakery. They sell cinnamon rolls, cinnamon related products, and beverages. Their target market is EVERYONE (that is what my source says it). The company headquarters is located in Sandy Springs, GA. It was founded in 1985 by Rich and Greg Komen, the CEO is Janet Mitchell, and they opened their first franchise in 2004. Cinnabon offers two different styles franchises: Full Bakery (with a Carvel Express Shoppe option) and Express Bakery (in a New Schlotzsky’s Restaurant option). Maaco Collision Repair and Auto Painting is a subsidiary to Driven Brands is the largest USA based auto body franchise used by the general public for auto body damage repairs, and auto repainting on their personal automobiles. It was founded by Anthony A. Martino in 1972 located in Wilmington, Delaware. They have nearly 500 franchises open across North America, and their headquarters is located in King of Prussia Pennsylvania. MAACO is an acronym for the founders name Martino Anthony A. and Co., he did that to instill confidence in future potential franchisees. Domino’s Pizza Franchising LLC is a restaurant chain that sells pizza and other authorized products through delivery and carry-out...
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...Domino’s Pizza 1 Running head: DOMINO’S PIZZA Domino’s Pizza Marketing Plan the Past Years Andrea R Watson DeVry University Keller Graduate School of Management Marketing Management 522, Section F Domino’s Pizza 2 DOMINO’S PIZZA MARKETING PLAN THE PAST YEARS Domino’s Pizza Marketing Plan the Past Years 1.0 Executive Summary Domino’s Pizza strong financial performance during 2005 has given the company a significant amount of flexibility and freedom given the increased revenues and earnings in defining its strategies for the future. For continued growth, however, Domino’s has to reduce customer churn, drive up same-store sales, continually reinforce and strengthen their brand, capitalize on socio-cultural shifts occurring in the United States and elsewhere, and finally continually redefine its in store dining strategies relative to the growing rise of online sales. Lesser competitors have higher in store and same store sales than Domino’s, and also have broader mix of lunch and dinner alternatives. In addition, according to Roper (2005) 58% of American households are willing to try a new dinner alternative relative to cooking or ordering out. Compounding this is the fact that 73% or 3 out of every four households by 4:30pm are clueless as to what will be served for dinner. These two insightful figures provide a glimpse into how volatile the quick service restaurants (QSR) marketplace is. Clearly the use of up sell, cross sell ad incentives to drive up...
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...Domino’s Pizza Executive summary: Domino’s Pizza is a most important pizza shop in UK and in the world serving one of the best quality pizzas while establishing and maintaining the health standards by using freshly made dough and other products. The plan was to make Domino’s Pizza a well-known brand and to be the first choice for pizza lovers. Domino’s Pizza aim is to produce different multiplicity of pizza and allow customers to customise their own choice of pizzas by offering them variety of toppings. While making their own selection of pizzas with a reasonable price and making important offers attracting in new customers. Domino’s quickly became the premium pizza takeaway, serving locals and focusing on all categories of people (student, family, alone person ...). An exciting menu of 14 different pizzas with an option of having four diverse range of dough. The main aim of Domino’s pizza is to make best quality pizzas and offer best value for the customer, so their values are summed up: “Sell more pizza, have more fun!” Mission: The mission of Domino’s Pizza is to be the best pizza delivery company in the world. Domino’s offers the finest customer services. So, Domino’s pizza has a passion to serve delicious pizzas. Vision: Domino’s Pizza wants to be the pizza first choice in the world that is says to detain half of pizza’s market. They aim to open 50 new stores each year. So today, they are working towards their goal of opening 1,000 stores by 2017. Objectives:...
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