...STRATEGIC MANAGEMENT PREPARED BY: Alifiya Sherawala – 3955643 Diviya Tolani – 3749083 Ismail Sorathia – 3946794 Mohammad Abdullah - 3916881 SUBMITTED TO: Dr. Valerie Lindsay Mr. Harshit Jain SUBMITTED ON: 18TH December 2012 Table Of Contents | Page No. | Introduction | 3 | Overview of the toilet soap industry | 4-5 | Primary Survey | 5-7 | Porters Five-Force Model | 8-10 | Product Development | 10-11 | S.W.O.T Analysis | 11-12 | The Media Mix | 13 | Conclusion | 14 | References | 15 | Introduction The following report is with respect to proposing a business plan. We, as the General Managers of DITRA would like to show how we plan to launch a new soap to add to the product line and step in to personal care category in the year 2013 and achieve the objective to achieve 10 million sales from soap with 20% gross margin. Al Batha is one of the largest private business groups in the UAE and is more than 50 years old. They generate a turnover of over US$ 1.5 billion and have businesses spread throughout Middle East and North Africa. The Group consists of more than 20 autonomous companies in the diversified sectors of automobiles, pharmaceuticals, contracting, manufacturing, electronics, FMCG, real estate, education and trading. (Al Batha Group, 2006) Ditra, home & personal care products was established more than 30 years ago to provide spray dried detergent powders for the local market. Today it has evolved...
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...Marketing Concepts Assignment Soap Industry [pic] Tutor: Joan Crowe Subject: Marketing Concepts Due Date: May 21st, 2003. Executive Summary This report has been commissioned to Luke Bishop. The company wants to re-evaluate its marketing approach for their business in Soap Industry in Australia. The purpose of this report is to give the Luke Bishop an overview of the Soap Industry in Australia, analyzing the market and make recommendation to Luke Bishop at approach should the company use in the future. The report examines the history, marketing size and growth, major players, current states of the industry, its target market and positioning and the use of different marketing mix and approach. We will discuss the new product “Refresh”. “Refresh” is a spray which can be used for shower instead of using traditional form of soap. It is easy and convenient to use. In the liquid soaps industry, its grocery value in 2002 is 48.2 millions. There is an increase of 10.9 percent of sales for liquid soups by comparing to previous year (2001). The sale of soap is growing every year. We can predict that the annual sales of soap will continue to grow in the future. There is quite a lot of competitor in this industry. We will focus on 4 major competitors. They are Unilever, Colgate-Palmolive, PZ Cussons and Reckitt-Benckiser. We will also discuss the current status in the marketing, and analysis how different marketing environment will affect...
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...3/15/2015 Lever Ltd. Group Case Study GROUP 5 Table of Contents Executive Summary 3 Situation Analysis 4 Environment 4 Economic Conditions & Trends 4 Cultural and Social Values & Trends 4 Political & Legal Issues 4 Summary of Environmental Opportunities & Threats 5 Implications for Strategy Development 5 Industry 5 Classification & Definition of Industry 5 Analysis of Existing Competitors 5 Analysis of Potential New Entrants 6 Analysis of Substitute Products 6 Analysis of Suppliers & Buyers 6 Summary of Industry Opportunities & Threats 7 Implications for Strategy Development 7 Organization 7 Objectives & Constraints 7 Financial Condition 8 Organizational Structure 8 Organizational Culture 9 Summary of the Firm’s Strengths & Weaknesses 9 Implications for Strategy Development 10 Marketing Strategy 10 Objectives & Constraints 10 Analysis of Sales, Profits & Market share 11 Analysis of Target Markets 11 Analysis of Marketing Mix Variables 12 Summary of the Marketing Strategy’s Strengths and Weaknesses 12 Implications for Strategy Development 12 Problems Found in Situation Analysis 13 Statement of Primary Problem 13 Evidence of Problem 13 Effects of Problem 13 Statement of Secondary Problem 13 Evidence of Problem 13 Effects of Problem 14 Strategic Alternatives for Solving Problems 14 Description of First Strategic Alternative 14 Benefits of First...
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...part and Great Britain. BCG stated that If Germany would be dealt in shares; American market analyst will suggest buying those shares. The reason behind this is not only the geographic location of Germany in Europe but because Corporate Germany has recently been Americanized. The vocabulary used in head department, management strategies; procedures and accounting are all according to American pattern. Else they’re utilizing their resources efficiently. They have labor force, research potential and a profitable market. American consumer goods Company took advantage of this fact and considered Germany as one of the important market according to sales. The outstanding company P&G was founded in 1837 by the candle maker and the other is soap maker, William Procter and James Gamble respectively. P&G was the most well-liked company of America. According to James Collins and Jerry Porras, it belongs to those companies which are built to last. P&G stands for innovative brand management and is known for consumer goods business. History of American FDI in Germany: There were many American firms such as Singer, Harvester or Ford, which were operating in Germany before World War II, but P&G entered in German market in late 1950s with modern marketing...
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... Carlos M. Simmons Jr. University of Phoenix Procter and Gamble Business Analysis III MGT 521 Dennis Boedeker July 8, 2012 Recent Economic Trends Procter and Gamble operates in over 70 countries. In order for a company to sustain or survive in this many different markets, the must be willing and able to adapt to the changes in these markets. Market trends and changes are what enable investors and traders to profits. Whether these changes are short-term or long-term, they dictate financial gains or losses (Investopedia.com, 2011). Four major indicators affect changes in markets. These include global or international transactions, the governments in those 70 countries, speculation on market changes, and supply and demand. In an organization the size of Procter and Gamble, some inevitable expenses can drastically reduce annual forecasts on profits. P&G relies heavily on other organizations (vendors and suppliers), to manufacture a number of their infamous products. If costs increase in procurement of certain materials, jeopardizes the company’s economic growth. Commodities such as using a specific form of energy to operate a facility can impact Procter and Gamble’s revenue. P&G uses materials like resin and would pulp to manufacture items like laundry boxes and pampers. A strong factor in economic trends is the highly unfavorable changes in exchange rates in foreign markets. Recession in countries where P&G conduct business has a profound impact...
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...Real World Applied Learning Project: Personal Products (PG) A Basic View of Fundamental of Stock Market Fundamental Analysis: 1. Discuss the impact of the general level of economic activity (Observe the performance of the 10 leading indicators for the past 6 months. Compare this with changes in stock prices and interest rates http://www.conference-board.org/pdf_free/press/TechnicalPDF_4457_1334824007.pdf Comments: from September 2011 to Mar 2012, the US leading index has slightly increased from 93.2 to 95.7. In the same period, the Lagging index has been similarly increasing from 112.1 to 114.4. The increasing leading index shows that our economy is growing slowly but should continue with a positive economic outlook. The Lagging Index is growing too and could indicate things aren’t going well. Although with some research it is shown that unemployment is down. The reason for the slow growth in the lagging index is from commercial and industrial loans outstanding have increased. It shows the U.S. economy is growing slowly and should continue that way for the next several months. Comments: From September 2011 to March 2012, you see an increase in several major leading indicators. The average weekly claims of state unemployment insurance have vastly declined from 408.3K to 364.4K. This shows that the economy is improving with more employment available. New orders for consumer goods have increased steadily in this time period from 116,882 to 121,511. Demand...
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...and FY12 of the company. “Hyder Bhemji & Co” are auditors of the company and they have given un-qualified opinion about financials for FY12. Income Statement: (Rs in M) (Rs in M) 30.06.11 30.06.12 Sales 2,856 930.318 Gross Profit 189.66 78.849 Gross Margin 6.6 8.47 SG & A % 0.8 1.7 Operating Margin 5.0 4.7 Operating Profit 144.23 43.943 Finance Cost 127.84 76.231 Net Profit (M) 24.35 4.057 Net Margin 0.9% 0.4% The company posted a sales turnover of Rs. 930.318M in the current fiscal year (FY12) which is a decrease of Rs. 1,925M or 67% as compared to the previous year (FY11:2,856M). Please note that the Company is involved in the sale of Canola Oil, Sunflower Oil, Soybean Oil, Meal and liquid soap, Maize, Cotton Lint, Cotton Seed oil and cotton seed oil cakes. These commodities are mainly affected by the local and international market vertically and horizontally. In 2011 international market was much favorable therefore; soybean oil worth Rs. 1.151 Billion was imported. Whereas in 2012 the market was un-favorable so this is the main reason in decrease of sale. The same is applied to the decrease in the CGS of the company which was decreased from 93.4% of sales to 91.5% of sales as the prices of different types of...
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...A scientific revolution is underway that promises to spare millions of animals from suffering and death. Countless animals are used every year in the United States and abroad to assess the potential health hazards of cosmetics, soaps, household cleaners, pesticides, drugs, and other chemicals and products to which people might be exposed. In these assessments, chemicals are applied to the animals’ eyes and skin or injected into their bodies, or the animals are forced to ingest or inhale them. Crude animal tests have been the mainstay of medical research for decades. However, recent developments suggest that the quiet evolution of alternative methods will turn into a fast-paced revolution in research testing, without the use of live animals. For years, critics have been saying that animal testing is unreliable, that the reaction to a drug in an animal is different from the reaction in a human. (“Animal Testing” 2008) What do animal trials really tell us? The reason for animal trials is to determine two issues: safety and efficacy, whether a compound is safe for human ingestion and whether a product works for its intended purpose. The whole purpose of using an animal’s complex biological system in research is to learn how a compound will affect all the organs. Historically, it is clear that animals have played an important part in that determination. However, alternatives are now being developed for testing, which would eliminate the need for animals and speed up drug approval in...
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...Course Title : Microeconomics Call Number : Econ 101 Credit Hours : 3 Text books 1. Economics Samuelson, P. A., Nordhaws, W. D. 17th ed. McGraw-Hill 2. Economics McConnell, C.R., Brue, S.L., 16th ed. McGraw-Hill 3. Economics Anderton, A., Causeway Press Ltd. Grading Individual Assignment 10 Group Assignment 20 Mid Semester Exam 30 Final Examination 40 For every day that an assignment is late 10 % will be deducted up to a maximum of 3 days. After that assignments will not be accepted. Aim of the subject The aim of this subject is to expose students to some of the key principles of economics theory and their applicability to economic and social problems. At the end of the course, candidates should have attained an understanding of microeconomics and in particular the problems of resource allocation. 1. Introduction Definition of Economics Microeconomics vs. Macroeconomics Positive vs. normative economics Economics as a science Scarcity and wants Opportunity cost. Production Possibility Frontiers Factors of Production 2. Demand, Utility and Supply Demand - price and income Distinction between a movement along and a shift of the demand curve Elasticity of demand Inferior and griffen goods Supply price and cost of production Elasticity of supply Determinants of supply 3. Price Mechanism and Allocation of Resources. Interrelationship...
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...Introduction Build-A-Bear Workshop, Inc. (Build-A-Bear) is a retailer that offers its customers a unique experience. With its focus primarily on kids, this giant retailer provides a way for children to customize what their stuffed animals could and should look like. Build-A-Bear is the only U.S. based retailer that offers an interactive make-your-own stuffed animal retail-entertainment experience. Their stores provide an extensive selection of merchandise, including over 30 different styles of animals to customize along with a wide variety of clothing, shoes and accessories to choose from (“Build-A-bear Workshop, Inc,” 2014). It all started with a simple idea that was inspired by a 10-year-old girl. Maxine Clark was the former President of Payless Shoesource and left her successful career behind in pursuit of what she calls retail entertainment. Gleaning the advice from her mentor, Stanley Goodman, former CEO of May Department Stores, she recalls one of her greatest lessons from him, which was that retailing is entertainment and the store was the stage. The happier the customers, the more money they will spend. In an interview with CNBC, she states, “I just felt like he was calling me. And saying, ‘Maxine, you gotta get back to it.’ And I didn’t know exactly what I was gonna do, but I knew it was gonna be something for children, because children require you to be creative. They aren’t really worried about whether you’re making money or not making money. They want you...
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...Rupee Depreciation and Impact on the Economy (Dr. Nikhil Saket, Senior Assistant Secretary, ICAI, New Delhi) Introduction Depreciation refers to a fall in the value of the domestic currency which is caused by the demand for foreign currency exceeding its supply in the market. In such a situation one has to pay more than before to get units of foreign currency. This fall takes place in the market and on its own. Market determined exchange rate serves the purpose of aligning the domestic economy with the world economy was the price route. As consequences the domestic price gets linked up with those of the world price. With the liberalizations and globalization of the economy in recent years, imports are bound to increase. The lessening of restrictions on imports and lowering of tariff on imports which the economic reform implies, an increase in imports has in fact taken place. Again with trade having become an important element of the new strategy of growth. India got freedom from British rule on Aug 15, 1947. At that time the Indian rupee was linked to the British pound and its value was at par with the American dollar. There was no foreign borrowing on India's balance sheet. To finance welfare and development activities, especially with the introduction of the Five-Year Plan in 1951, the government started external borrowings. This required the devaluation of the rupee.- After independence, Indian choose to adopt a fixed rate currency regime. The rupee was pegged at 4.79 against...
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...Strategic Management of Business Policy Formulation and Implementation between Bangladesh and India Course Title: Strategic Management Course Code: MBA 512 Prepared for Prof: Muhammad Mahboob Ali, Ph.D. Visiting Professor of IUB Prepared by Mostafizur Rahman 1221544 Shamsher Ali 113060 Abstract The business relationship between India and Bangladesh is currently of special interest in both countries for a number of reasons. Firstly, there are urgent and longstanding concerns in Bangladesh arising from the perennial, large bilateral trade deficit with India, and from the large volumes of informal imports from India across the land border which avoid Bangladesh import duties. These concerns have been particularly acute on the Bangladesh side in the context of discussions between the two governments of the possibility of a bilateral free trade agreement along the lines of the India-Sri Lanka FTA. Secondly, even though (because of the disparity in the size of the two economies) India’s trading relationship with Bangladesh is much less significant for it than it is for Bangladesh, closer economic integration with Bangladesh is nevertheless seen as a very important way of reducing the economic and political isolation of the seven Indian eastern and north eastern states from the rest of the country. Finally, both countries have long shared common objectives for closer economic integration...
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...PRODUCTIVITY IN THE NIGERIAN MANUFACTURING INDUSTRY BY C. M. ANYANWU ASSISTANT DIRECTOR, RESEARCH DEPARTMENT, CENTRAL BANK OF NIGERIA. INTRODUCTION Prolonged economic recession occasioned by the collapse of the world oil market from the early 1980 and the attendant sharp fall in foreign exchange earnings have adversely affected economic growth and development in Nigeria. Other problems of the economy include excessive dependence on imports for both consumption and capital goods, dysfunctional social and economic infrastructure, unprecedented fall in capacity utilization rate in industry and neglect of the agricultural sector, among others. These have resulted in fallen incomes and devalued standards of living amongst Nigerians. Although the structural adjustment programme (SAP) was introduced in 1986 to address these problems, no notable improvement has taken place. From a middle income nation in the 1970s and early 1980s, Nigeria is today among the 30 poorest nations in the world. Puttingthecountrybackonthepathofrecoveryandgrowthwillrequireurgently rebuilding deteriorated infrastructure and making more goods and services available to the citizenry at affordable prices. This would imply a quantum leap in output of goods and services. The path to economic recovery and growth may require increasing production inputs - land, labour, capital and technology - and or increasing their productivity. Increasing productivity should be the focus because many other countries that have...
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...Chemistry Notes 2010 Core Module 1: Production of Materials Contextual Outline Humans have always exploited their natural environment for all their needs including food, clothing and shelter. As the cultural development of humans continued, they looked for a greater variety of materials to cater for their needs. The twentieth century saw an explosion in both the use of traditional materials and in the research for development of a wider range of materials to satisfy technological developments. Added to this was a reduction in availability of the traditional resources to supply the increasing world population. Chemists and chemical engineers continue to play a pivotal role in the search for new sources of traditional materials such as those from the petrochemical industry. As the fossil organic reserves dwindle, new sources of the organic chemicals presently used have to be found. In addition, chemists are continually searching for compounds to be used in the design and production of new materials to replace those that have been deemed no longer satisfactory for needs. This module increases students’ understanding of the implications of chemistry for society and the environment and the current issues, research and developments in chemistry. 1.1 Construct word and balanced formulae equations of all chemical reactions as they are encountered in this module: • Acid reactions: o acid (aq) + base (aq) salt (aq) + water (l) o acid (aq) + active metal (s) salt (aq) + hydrogen (g)...
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...Rural Marketing Quite clearly, large Indian companies have begun looking at rural markets seriously. Some of them are even developing exclusive marketing strategies to tap this huge mass of consumers. Of India's one billion plus population, nearly 70 per cent live in non-urban or rural areas. According to a National Council for Applied Economic Research (NCAER) study, there are as many "middle income and above" households in rural areas as there are in urban areas. There are almost twice as many "lower middle income" households in rural areas as in urban. According to NCAER's projections, the number of middle and high-income households in rural India is expected to grow from 80 million to 111 million by 2007. In Urban India, the same is expected to grow from 46 million to 59 million. Hence the absolute size of middle and high income households in Rural India is expected to be nearly double that of Urban India. Percentage Distribution of household population and income | |Households |Population |Income | |Rural |73.6 |74.6 |55.6 | |Urban |27.4 |25.4 |44.4 | |All India |100 |100 |100 | Thus we see that Rural India contributes almost 56% to the National Income as against 44% contributed by Urban India. Although it is contributed by 76% of the total...
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