...|University of Wisconsin-Madison | |School of Business | |Business Strategy MHR 723 | |Monday evening 6:15 -9:00 | |Spring 2008 | Ms. Lori Cross Telephone : (608) 298-0058 Mobile : (608) 692-2000 e-Mail : lcross@bus.wisc.edu or lj_cross@msn.com Office : Grainger 4281 Office Hours : 4 - 6 (before scheduled classes) by appointment Course Description and Objectives Few leaders would disagree that a firm’s performance is directly linked with their chosen strategy and their ability to implement that strategy. Traditionally, books and articles on strategy have focused on the development of a strategic plan, based on situational and competitive analyses and forward-looking forecasts. In today’s world, these traditional methods are no longer sufficient to address rapidly changing environments and the challenge of executing global strategies. This course will explore...
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...eport abuse Transcript of Metabical Case Study Presented by: The Lever Group Metabical - Case Study Goal? Targeting and Positioning: How to market Metabical to the correct audience to maximize sales Who are we? The Lever Group An independent market research group specializing in the balance between exercise and diet for overweight individuals Cambridge Sciences Pharmaceuticals (CSP) International health care company $25 billion in sales in 2007 Makers of Zimistat Metabical - may be first FDA approved prescription drug? Shown to be very effective for slightly overweight individuals The Situation Ideal target customer is a slightly overweight female between the age of 35-65. Positioning Strategy Losing weight is tough. You don't have to do it alone. Let Metabical and your health care provider start you on the road to a healthy weight and better life. (End Consumers) Advertising Message How to Market? TARGET: SWOT ANALYSIS CSP has spent 10 years and $400 million developing Metabical A successful launch will ensure a steady, long-term demand. Not a long term solution for patients Should be combined with diet and exercise Emphasize support program to change behavior patterns with over-eating The Consumer Decision Making Process Empower your patients to lose excess weight, change their unhealthy eating habits, and achieve long term success. Introducing Metabical – short-term drug therapy and a comprehensive support program for overweight patients. It gets results. (Health...
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...transforming the culture, behavior and value of a legacy organization. 4. In 1994 Fahey was CEO of ‘Life Time’ ironically facing same challenges with earlier generation of media and technology. Fifteen years later same person is seen as elite general manager at work in a completely different organization. Has his thinking and management style changed? 5. Whom should the e commerce boss report to? How to transform a 123-year-old cultural icon and prepare it for the digital world? Slowly, Key concepts include: 1. Practitioners need to understand the power of the history of their own organizations in order to effect change. 2. Making transformational changes at the National Geographic Society involved pulling management levers to alter a deeply ingrained culture, develop new organizational capabilities, and design a compensation structure aligned with new values. 3. A one-size-fits-all approach to management doesn't work. General managers encountering similar problems in different organizations may need different solutions to solve them. That has come back to haunt us," Fahey says."People today don't want clutter."It turns out that many things that made National Geographic one of the world's top brands during its 123 years are obstacles to overcome. Like many other print publications, National Geographic's subscription revenue has declined significantly, from $284 million in 1999 to $211 million in 2009. The value of becoming a member of the...
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...The Behavioural Model of Abnormality The Behavioural model works on the basis that mental illness is learned behaviour, and that we learn it through the same ways that we learn normal behaviour. The Model divides these ways of learning into three groups. Classical conditioning, operant conditioning and social learning theory (SLT). Classical conditioning is the idea that our response to something can be changed or “conditioned” using other stimuli. We can see this from the Watson and Raynor experiment. In this experiment, an 11 month old child named little Albert was shown, a white rat. After the intitial encounter in which it was established that he showed no fear for the rat, every time the rat was presented cymbals would be smashed behind his head. After several repetitions of this they found that Little Albert was scared of the rat even if the cymbals were not smashed. This shows that they gave him a conditioned response to the rat, that spread to other white fluffy animals as well such as a rabbit and a small dog. From this we can conclude that abnormal behaviour such as a fear of rats can be learned through classical Conditioning. This experiment was however extremely unethical. Little Albert's mother pulled him out before the end of the experiment, so he was never deconditioned from his fear of white fluffy things. He was also put under sever stress while he was part of the experiment. Classical conditioning...
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...THE WILLIAM DAVIDSON INSTITUTE 06 November 2006 case 1-428-604 Rural demand for, and consumption of, consumer products is set to explode. The challenge for most companies is to be able to offer appropriate products in an affordable way in relatively remote locations. It is our view that India will soon see an inflexion point in rural consumption.1 Mr. K.B. Dadiseth, Hindustan Lever Limited Chairman About Hindustan Lever Limited Hindustan Lever Limited began operating in India in 1888 with the distribution of its “Made in England” Sunlight detergent. In 1931, when India was still a British colony, Hindustan Vanaspati Limited was formed as a 100% subsidiary of Unilever in India. It primarily sold soaps, detergents, and other household products to a select group of affluent consumers, such as British government employees and the Indian elite. In Research Assistant Maulin Vakil and Professor Ted London of the University of Michigan developed this case. They thank Vijay Sharma and Rohithari Rajan of Hindustan Lever for their assistance.© 2008, Ted London. DO In fact, since 1999 revenues at HLL had remained nearly constant, an outcome stockholders had not welcomed. With this lack of growth, increasing attention was directed to the company’s Millennium Plan an ambitious blueprint outlining the company’s growth strategies for the 21st century. The Millennium Plan was a part of the company’s renewed emphasis on business focus and operational efficiencies. Additionally...
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...November 06, 2006 case 1-428-604 Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century About Hindustan Lever Limited Hindustan Lever Limited began operating in India in 1888 with the distribution of its “Made in England” Sunlight detergent. In 1931, when India was still a British colony, Hindustan Vanaspati Limited was formed Published by GlobaLens, a division of the William Davidson Institute at the University of Michigan. Research Assistant Maulin Vakil and Professor Ted London of the University of Michigan developed this case. They thank Vijay Sharma and Rohithari Rajan of Hindustan Lever for their assistance.© 2008, Ted London. Unauthorized reproduction and distribution is an infringement of copyright. Please contact us for permissions: Permissions@GlobaLens.com or 734-615-9553. DO In fact, since 1999 revenues at HLL had remained nearly constant, an outcome stockholders had not welcomed. With this lack of growth, increasing attention was directed to the company’s Millennium Plan an ambitious blueprint outlining the company’s growth strategies for the 21st century. The Millennium Plan was a part of the company’s renewed emphasis on business focus and operational efficiencies. Additionally, a core aspect of the Plan was to identify and nurture businesses of the future. Over 150 new businesses were proposed before the list was narrowed down to nine. These included a foray into drinking water, a plan for network-based marketing (along the...
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...Rural demand for, and consumption of, consumer products is set to explode. The challenge for most companies is to be able to offer appropriate products in an affordable way in relatively remote locations. It is our view that India will soon see an inflexion point in rural consumption.1 Mr. K.B. Dadiseth, Hindustan Lever Limited Chairman On August 30, 2004, Hindustan Lever Limited’s (HLL) share price on the Bombay Stock Exchange touched Rs.100.5 (US$ 2.28) - a new low for one of the largest Indian companies by market value (see Exhibit 1). In its Q2 2004 results, HLL’s bottom line had fallen by 43% due to price pressures in its mainstay detergents business. Procter & Gamble, its long-time nemesis, had unveiled a series of price cuts on its leading detergent brands, Ariel and Tide, forcing HLL to respond. As a consequence, operating profit margins, which had peaked in 2002 at 19.6%, declined to 14%.2 Furthermore, although the mergers, restructuring, and operating changes that HLL underwent in the 1990s had helped profits grow through 2003, the company’s top-line growth had remained more or less stagnant over the past few years, causing some analysts to re-align their portfolios. In fact, since 1999 revenues at HLL had remained nearly constant, an outcome stockholders had not welcomed. With this lack of growth, increasing attention was directed to the company’s Millennium Plan - an ambitious blueprint outlining the company’s growth strategies for the 21st century....
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...are too engaged and will happy that experience a sense of urgency or drive at work. It is also says it’s good to be totally disengaged rather than being moderate so that they can look for a better job. • ITS TIME TO REVERSE ENGAGEMENT PERFORMANCE: Performance gains mainly boost the engagement of employees if manager push the employees to highest level, they will be engaged thus create an unrealistic expectation. Low expectation and pleasantly surprised, than to be overly excited. INFERENCE FROM THE THRID READING: THE FIVE LEVERS OF EMPLOYEE...
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...McKinsey Global Institute June 2011 Big data: The next frontier for innovation, competition, and productivity The McKinsey Global Institute The McKinsey Global Institute (MGI), established in 1990, is McKinsey & Company’s business and economics research arm. MGI’s mission is to help leaders in the commercial, public, and social sectors develop a deeper understanding of the evolution of the global economy and to provide a fact base that contributes to decision making on critical management and policy issues. MGI research combines two disciplines: economics and management. Economists often have limited access to the practical problems facing senior managers, while senior managers often lack the time and incentive to look beyond their own industry to the larger issues of the global economy. By integrating these perspectives, MGI is able to gain insights into the microeconomic underpinnings of the long-term macroeconomic trends affecting business strategy and policy making. For nearly two decades, MGI has utilized this “micro-to-macro” approach in research covering more than 20 countries and 30 industry sectors. MGI’s current research agenda focuses on three broad areas: productivity, competitiveness, and growth; the evolution of global financial markets; and the economic impact of technology. Recent research has examined a program of reform to bolster growth and renewal in Europe and the United States through accelerated productivity growth; Africa’s economic potential;...
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...Describe and evaluate the learning theory explanation of attachment. Attachment is a strong emotional bond between an infant and their caregiver. When an infant is attached to their primary caregiver (usually their mother) they show signs of distress when they are separated and pleasure when they are reunited. The leaning theory suggest that these attachments are learned and the learning is motivated through drives such as hunger. These kind of drives which are related to biological needs are known as primary needs. Learning can be due to associations being made (Classical conditioning) or behaviour can be altered by reinforcements or punishments (Operant conditioning). Learning through association is called classical conditioning. It’s a learning process that occurs when two stimuli are repeatedly paired to the point where the response that happens from the unconditioned stimulus now happens when only the conditioned stimulus is present. This is because they have been associated. An example of this in attachment is between a baby and its other as they provide it with food when it’s hungry, getting rid of the hunger and instead making it happy. Eventually the mother then becomes associated with the satisfaction of the unconditioned stimulus (the food) and so becomes the conditioned stimulus. Meaning the baby shows signs of happiness when they are present even if the food is not. Operant conditioning is the process of changing behavior by rewarding or punishing a subject...
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...McKinsey Global Institute June 2011 Big data: The next frontier for innovation, competition, and productivity The McKinsey Global Institute The McKinsey Global Institute (MGI), established in 1990, is McKinsey & Company’s business and economics research arm. MGI’s mission is to help leaders in the commercial, public, and social sectors develop a deeper understanding of the evolution of the global economy and to provide a fact base that contributes to decision making on critical management and policy issues. MGI research combines two disciplines: economics and management. Economists often have limited access to the practical problems facing senior managers, while senior managers often lack the time and incentive to look beyond their own industry to the larger issues of the global economy. By integrating these perspectives, MGI is able to gain insights into the microeconomic underpinnings of the long-term macroeconomic trends affecting business strategy and policy making. For nearly two decades, MGI has utilized this “micro-to-macro” approach in research covering more than 20 countries and 30 industry sectors. MGI’s current research agenda focuses on three broad areas: productivity, competitiveness, and growth; the evolution of global financial markets; and the economic impact of technology. Recent research has examined a program of reform to bolster growth and renewal in Europe and the United States through accelerated productivity growth; Africa’s economic potential;...
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...Describe and evaluate the learning theory explanation of attachment. Attachment is a strong emotional bond between an infant and their caregiver. When an infant is attached to their primary caregiver (usually their mother) they show signs of distress when they are separated and pleasure when they are reunited. The leaning theory suggest that these attachments are learned and the learning is motivated through drives such as hunger. These kind of drives which are related to biological needs are known as primary needs. Learning can be due to associations being made (Classical conditioning) or behaviour can be altered by reinforcements or punishments (Operant conditioning). Learning through association is called classical conditioning. It’s a learning process that occurs when two stimuli are repeatedly paired to the point where the response that happens from the unconditioned stimulus now happens when only the conditioned stimulus is present. This is because they have been associated. An example of this in attachment is between a baby and its other as they provide it with food when it’s hungry, getting rid of the hunger and instead making it happy. Eventually the mother then becomes associated with the satisfaction of the unconditioned stimulus (the food) and so becomes the conditioned stimulus. Meaning the baby shows signs of happiness when they are present even if the food is not. Operant conditioning is the process of changing behavior by rewarding or punishing a subject...
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...brand portfolio (global and key regional / local brands) The main strategic actions / objectives / by channel or global strategic Customer How we will win, through specific actions and developing capability: innovation, communication, HR, resource priorities, etc. Metrics and milestones to track progress Must-stops and don’t starts How we will act as a team, our category culture What might destroy our plans Strategic actions Detailed strategies / capabilities Targets / measures What we will not do Team behaviour / culture Key risks Developing a Marketing Strategy for FMCG Case Study: How familiar are you with the Unilever 6P‟s Model? Market dynamics & financial returns Profit Turnover Price Volume Value market size Market growth Volume market size Volume share Value share Buying behaviour Loyalty Penetration Share of purchase Average pack size Purchase frequency 6P's (brand levers) Place • Distribution • Visibility • Number of lines • Share of staff Proposition • Consumer attitude • Brand health • 360º comms • Brand investment • ROI • Competitor activity Promotion • ROI • Depth of discount • Number of promotions • Compliance • Competitor activity Pack • On shelf impact • Variant diff’tiation • Perceived...
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...1. History Liril is a popular soap brand sold, to a large degree, in India, and Asia, as well as a few places in Europe. The soap is currently manufactured by Hindustan Lever Limited in India. Liril launched a blue variant called Icy Cool Mint in 2002. It also tried launching an Orange variant, called Liril Orange Splash in India in 2004. Neither of these variants created much splash in the market. The company even changed agencies handling the brand, from Lowe to McCann Erickson before going back to Lowe. Liril has had a static market share for quite some time now. The majority of their sales happen during summer. Preity Zinta, among others, has advertised for this product. The original ads, featuring Karen Lunel, from 1975 and 1986 are now popular on the internet. http://en.wikipedia.org/wiki/Liril 2. Can Liril Regain Its Equity January 7, 2014: The soap market in India is highly penetrated (98 per cent) with a multitude of brands. The market is estimated at Rs 10,000 crore in value. Lifebuoy is the number one soap brand in terms of market share, followed by Lux, Santoor, Dettol and Godrej No.1 in that order. (Ref table: Leading the market) The two major segments in the soap market are beauty and health. Beauty is the bigger segment at Rs 5,000 crore but the health soap market, valued at Rs 3,000 crore, is the faster growing segment. The other segments are herbal/ayurvedic soaps and medicated soaps. In terms of prices, the soap segments are: Mass: Lifebuoy, Godrej...
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...INTRODUCTION Hindustan Unilever Limited (HUL) (BSE: 500696) is India's largest consumer goods company based in Mumbai, Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods, beverages, cleaning agents and personal care products. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has an employee strength of over 16,500 employees [2] and contributes to indirect employment of over 65,000 people.[3] The company was renamed in June 2007 as “Hindustan Unilever Limited”. Lever Brothers started its actual operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG).[4] Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products.[5] ------------------------------------------------- Brands HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst...
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