...Children's Hospital: A Case Study Erika H. Powelson, and Kenneth D. Plowman, Ph.D., APR The healthcare industry in the United States is changing at record speed, especially in California. California has seen the emergence of Health Maintenance Organizations (HMO's) and the drastic effects they have had on the hospital environment. These changes are occurring throughout the organization and affect everything from ordering of supplies to length of patient stay. It has also caused great changes in one particular area of the hospital—the public relations and marketing departments. The purpose of this case study was to explain communications management during a certain period of time to ensure no encroachment on the current state of public relations for the Community and Physician Relations Department (CPRD) at Lucile Salter Packard Children's hospital at Stanford (LPCH). The change in this department reflects the overall trend in healthcare marketing and the need for hospitals to promote themselves to stay profitable. The San Francisco Bay area is being hit particularly hard by all these changes and prediction that several hospitals may close in the near future. One goal of the CPRD is to educate the community about the hospital so they will use and pay for its services. Another goal is to encourage physicians to purchase phone triage services that bring in revenue and referrals to LPCH. The CPRD has several areas of focus, but this case study did not attempt to cover...
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...CHAPTER 2: LITERATURE REVIEW 2.1Social media 2.1.1 Defining Social media The brand-new way of interactions that allows networking communication with instant feedback has been brought up via the social media, or online social networking sites (Lariscy, Avery, Sweetser & Howes 2009). We as the users are now capable in sharing content, opinions, experiences, and many more and it have been online practices with the use of technology of social media (Lariscy, et al 2009). A two-way proportioned communication between the partakers is encouraged by the social media sites (Lariscy, et al 2009). Social media enable two-ways communication rather than one-way. The term social media has a wide range of platform and it does not only include social networking sites as it consist of also forums, blogs, picture sharing, video sharing, message boards, RSS, podcasts, search engine marketing, other networking sites and microblogging sites (Wright and Hinson 2009). However people usually think of Facebook and Twitter when it comes to social media but there are many types of social media such as LinkedIn, Blogs, microblogging and online news. (Wright and Hinson 2009) 2.1.2 Social media impacts in PR practices Those who practice public relations have believed to have grown in terms of its precision and trustworthiness by using social media and other developing media (Gordon 2010). Furthermore, they agreed to a certain extend that these new media will turn to be an overseer for traditional...
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...professionalism normally is linked in our field with the expression of a need to improve occupational standing.” (Piezka & L’Etang, 2006, 270). Discuss this in the light of professionalism in the public relations industry Professionalism in public relations is a multifaceted construct that discusses the ethical standards and skills required for PR practitioners and some of the criteria that are central to the profession are a body of knowledge, ethical practice, certification, importance to society and review by peers (Grunig & Hunt, 1984). The core professional value that serves as the ethos for the whole profession is the foremost among these criteria (Grunig, 2000), however, some practitioners discount it for its lack of pragmatics due to failing to master communication techniques that are known by the average citizen, people today who call themselves public relations practitioners still do not measure up to professional standards and lack of training (J. Grunig & L. Grunig, 1992; Grunig & Hunt, 1984; Dozier, Grunig, & Grunig, 1995). Several issues are identified from this definition for the core professional value that serves as the ethos for professionalism in PR. The issues shall be the discussion of the use of professionalism in the PR industry. As PR is a specialised professional occupation encompassed with its own set of values and beliefs, debates on the role of the professionalism development and education are inevitable among the public. To have a...
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...TITLE PAGE Case study analysis AZA2040 - Issues, crises and social responsibility. Analyse and critique issue identification and management in a case study Done by: Fungai Dingani Contents Page 1. Issues and crises 3 2. The issue development lifecycle 3 3. DESTEP and SWOT analysis tools 5 3.1.1 Strengths of DETI 5 3.1.2 Weaknesses of DETI 6 3.1.3 Threats of DETI 6 3.1.4 Opportunities of DETI 6 3.2.1Demographic Macro environmental factors affecting DETI 6 3.2.2 Economic Macro environmental factors affecting DETI 7 3.2.3 Political Macro environmental factors affecting DETI 7 3.2.4 Social Macro environmental factors affecting DETI 7 3.2.5 Ecological Macro environmental factors affecting DETI 8 4. Importance of Issue management 9 5. Reference List 10 Identify some of the negative issues within DETI as highlighted in the case study. Start your discussion by defining an issue and in so doing, discuss the difference between an issue and a crisis. Use academic references to substantiate your points. (20) An issue could be described as a focused conflict or an occurrence that is in a dispute that develops gradually between an organisation and another party such as a stakeholder between them and develop into an opinion in differences between them. it usually boils up from a discrepancy in expectations and decisions between a company and its various stakeholders (Sellnow & Seeger; 2013)...
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...VISHAL KUMAR | PGDM | February 22, 2014 VISHAL KUMAR | PGDM | February 22, 2014 COCA COLA AN INTEGRATED MARKETING COMMUNICATION PROJECT COCA COLA AN INTEGRATED MARKETING COMMUNICATION PROJECT CONTENTS: 1. INTRODUCTION ………………………………………………………………….2 2. HISTORY …………………………………………………………………………..3 3. COCA COLA IN INDIA……………………………………………………………7 4. MARKETING STRATEGY………………………………………………………..12 4. THE ADVERTISING CAMPAIGN………………………………………………..13 6. SERGIO ZYMAN…………………………………………………………………..17 7. COCA COLA’S RENOWNED ADS……………………………………...………..21 8. BOLLYWOOD ACTORS IN ADS…...…………………………………………….27 9. THANDA MATLAB COCA COLA………………………………………………..28 10. COKE’S AD AGENCIES IN INDIA………………………………………………29 11. THE STORY BEHIND ITS SMALL WORLD MACHINES AD…………………30 12. CONCLUSION……………………………………………………………………..32 13. BIBLIOGRAPHY…………………………………………………………………..33 “I don’t care about making award-winning commercial. The only thing …that any marketing person should care about is real consumption.”-Sergio Zyman, The end of marketing as we know it,1999 INTRODUCTION: Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by...
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...Theoretically, a PR campaign has been defined as a “concerted effort of an organization to build socially responsible relationships by achieving research-based goals through the application of communication strategies and the measurement of outcomes” (Kendall 1996, p.3). This paper examines the value of the modern-day IPR practice through a case study from an overwhelmingly successful IPR campaign ‘Best Job in the World’ sponsored by Tourism Queensland, Australia. Firstly, the research methodology will be introduced. Secondly, an introduction of the campaign will be sketched. In the third section of the paper, the analysis of the campaign is structured in three subitems with theoretical references. In the following section, a post-hoc evaluation tries to examine the case through a logical model. Lastly, by drawing from the previous analysis and evaluation, the paper exposes the findings in the values of modern-day IPR campaign. Research Methodology When considering what research methodology is appropriate and shall be adopted in the course of analyzing and evaluating this IPR campaign, it is important to understand the patterns and attributes of the study case. In view of the ‘Best job in the world’ IPR campaign is a typical model of modern-day IPR campaign, which is different from traditional PR campaign in terms of the PR strategies, execution and communication channels. Therefore, research methods correspondingly adopted contrastive analysis and evaluation in a literature review in...
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...The International Journal of Digital Accounting Research Vol. 11, 2011 pp. 25 - 43 ISSN: 1577-8517 The impact of Accounting Information Systems (AIS) on performance measures: empirical evidence in Spanish SMEs1 Elena Urquía Grande. Complutense University of Madrid. Spain. eurquiag@ccee.ucm.es Raquel Pérez Estébanez. Complutense University of Madrid. Spain. raquel.perez@ccee.ucm.es Clara Muñoz Colomina. Complutense University of Madrid. Spain. cimunnoz@ccee.ucm.es Abstract. This research study is aimed, based on empirical evidence, at measuring the relationship between the use of the Accounting Information Systems (AIS) by the Small and Medium Sized Enterprises (SMEs) in Spain, and firms’ improved performance indicators and productivity. This empirical study is based on a survey carried out among small and medium-sized firms to ascertain the extent to which development and implementation of accounting information systems had taken place, and subsequently an analysis was made as to how much this introduction may impact on improvement in outcome indicators and productivity. As interesting results we have found that there is a positive relationship among the SMEs that use AIS for fiscal and bank management and better performance measures. This research provides value added in accounting literature given the scarcity of works dealing with the relationship between the application and use of AIS and performance and productivity indicators in SMEs in Spain. Keywords:...
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...See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/241730557 Defining Strategic Communication ARTICLE in INTERNATIONAL JOURNAL OF STRATEGIC COMMUNICATION · MARCH 2007 DOI: 10.1080/15531180701285244 CITATIONS READS 112 457 5 AUTHORS, INCLUDING: Kirk Hallahan Betteke van Ruler Colorado State University University of Amsterdam 37 PUBLICATIONS 894 CITATIONS 36 PUBLICATIONS 513 CITATIONS SEE PROFILE SEE PROFILE Dejan Verčič Krishnamurthy Sriramesh University of Ljubljana Purdue University 102 PUBLICATIONS 742 CITATIONS 44 PUBLICATIONS 712 CITATIONS SEE PROFILE All in-text references underlined in blue are linked to publications on ResearchGate, letting you access and read them immediately. SEE PROFILE Available from: Betteke van Ruler Retrieved on: 10 April 2016 This article was downloaded by: On: 8 September 2010 Access details: Access Details: Free Access Publisher Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 3741 Mortimer Street, London W1T 3JH, UK International Journal of Strategic Communication Publication details, including instructions for authors and subscription information: http://www.informaworld.com/smpp/title~content=t775653701 Defining Strategic Communication Kirk Hallahana; Derina Holtzhausenb; Betteke van Rulerc; Dejan Verčičd;...
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...award of the Degree of Doctor of Philosophy (Ph.D) December, 2010. ABSTRACT This study seeks an understanding of the role of public relations in building consensus on reforms and engendering public acceptance of government policies. The study attempts to achieve this through an assessment of the public communication programmes for the Nigerian downstream petroleum sector reform being executed by the Federal Government. The study established that there is a nexus between public relations, consensus building and reform success, as demonstrated in a number of countries that have had successful reforms. In the case of Nigerian, the study revealed that absence of strategic communication in the design and implementation of reforms has occasioned poor understanding of some of the reforms leading to lack of consensus and eventual failure of the reforms. The study recommends an effective communication programming for the deregulation of the Nigerian downstream oil sector, which must be based on sound opinion research and analysis, coordinated across Ministries and relevant Agencies, and integrated with government’s overall planning of economic reform programmes. Introduction The purpose of this study is to seek an understanding of the role of public relations in building consensus on reforms and engendering public acceptance of government policies. The study intends to achieve this through an assessment of the public...
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...FROM ‘STRATEGY’ TO ‘CORPORATE COMMUNICATION STRATEGY’: A CONCEPTUALISATION Paper delivered at the 9th International Public Relations Research Symposium, held at Lake Bled from 4-7 July, 2002 Benita Steyn APR Lecturer Dept of Marketing and Communication Management Faculty of Economic and Management Sciences University of Pretoria SOUTH AFRICA 0002 (27 12) 420-4040 w (27 12) 362-5085 fax bsteyn@hakuna.up.ac.za TABLE OF CONTENTS 1. 2. 2.1 2.2 2.3 2.4 INTRODUCTION DEFINITION OF TERMS CORPORATE COMMUNICATION PUBLIC RELATIONS STRATEGY STAKEHOLDERS AND PUBLICS 1 1 1 1 2 2 3. APPROACHES TO THE ROLE OF BUSINESS IN SOCIETY AS A METATHEORETICAL FRAMEWORK 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 THE SHAREHOLDER APPROACH THE SOCIAL RESPONSIBILITY/ETHICAL APPROACH THE CORPORATE SOCIAL RESPONSIVENESS APPROACH THE CORPORATE SOCIAL PERFORMANCE APPROACH THE STAKEHOLDER APPROACH THE ISSUES APPROACH THE ‘CORPORATE COMMUNITY’ APPROACH CONCLUSION 2 2 2 3 3 3 4 5 6 4. STRATEGIC MANAGEMENT AS A THEORETICAL FRAMEWORK 6 6 8 8 8 9 9 10 11 11 11 11 11 11 12 12 12 12 13 13 13 14 14 14 14 15 4.1 STRATEGY AS THE MAJOR CONCEPT 4.2 THE CONTEXT OF STRATEGIC MANAGEMENT 4.3 THE LEVELS OF STRATEGIC MANAGEMENT 4.3.1 Enterprise strategy 4.3.2 Corporate strategy 4.3.3 Business-unit strategy 4.3.4 Functional strategy 4.3.5 Operational strategy 4.3.6 Conclusion 4.4 THE PROCESS OF STRATEGIC MANAGEMENT 4.4.1 Environmental analysis 4.4.2 Goal formulation 4.4.3 Strategic thinking and...
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...| | |Assumptions | | | |Please note that a number of assumptions have been made in response to this assignment. These include the size of the Belcher | |Rollins business and its operations, its international locations, its listings on international stock markets and its | |financial reporting process. Assumptions have also been made about the product development process and pricing. All of these| |are as realistic as possible, having been established through detailed research of the current market leader, Reed Elsevier, | |and its major competitors. | | | |As InScope is directly comparable to the Reed Elsevier ‘Scopus’ product, it has also been assumed that Scopus does not exist | |at time of the InScope launch. | INSCOPE: A NEW GENERATION OF RESEARCH PR PLAN...
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...Appendices………………………………………………………...16 Introduction This report aims to investigate that public relations is an important business function to an organization. The research will examine public relations as an essential function of crisis management. The purpose of this report is to investigate that major organizations such as Johnson and Johnson, Ford and Firestone and IKEA, would use the corrective public relations strategies, to have a positive outcome on a crisis situation. The author will examine the different public relation strategies each company used to handle their individual crisis. In examining these strategies the report will analyze the impact these strategies had on the crisis. Executive Summary The report provides a study of the crisis...
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...The Role of Power in Financial Statement Fraud Schemes Chad Albrecht • Daniel Holland • Ricardo Malaguen˜o • Simon Dolan • Shay Tzafrir Received: 24 June 2011 / Accepted: 12 December 2013 Springer Science+Business Media Dordrecht 2014 Abstract In this paper, we investigate a large-scale financial statement fraud to better understand the process by which individuals are recruited to participate in financial statement fraud schemes. The case reveals that perpetrators often use power to recruit others to participate in fraudulent acts. To illustrate how power is used, we propose a model, based upon the classical French and Raven taxonomy of power, that explains how one individual influences another individual to participate in financial statement fraud. We also provide propositions for future research. Keywords Financial statement fraud Organizational corruption Recruitment Collusion Power and influence Introduction In recent years, fraud and other forms of unethical behavior in organizations have received significant attention in the business ethics literature (Uddin and Gillet 2002; Elias 2002; Rockness and Rockness 2005; Robison and Santore 2011), investment circles (Pujas 2003; Albrecht et al. 2011), and regulator communities (Farber 2005; Ferrell and Ferrell 2011). Scandals at Enron, WorldCom, Xerox, Quest, Tyco, HealthSouth, and other companies created a loss of confidence in the integrity of the American business (Carson 2003) and even...
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...Predatory Lending Practices Predatory lending was once a major problem in the United States. This was one of the reasons for the credit crisis in 2008. Unfortunately there were a few companies that were involved in these illegal practices which will be discussed in further detail later. There are different tactics used in predatory lending and several laws were developed to help prevent future predatory lending issues. What is predatory lending? Predatory lending is any lending practice that imposes unfair or abusive loan terms on a borrower. It is also any practice that convinces a borrower to accept unfair terms through coercive, deceptive, exploitative, or unscrupulous actions for a loan that a borrower can’t afford, doesn’t need, or doesn’t want. Predatory lending benefits the lender, not the borrower by ignoring or hindering the borrower’s ability to repay the debt. These lending tactics attempt to take advantage of a borrower’s lack of understanding about loans, terms, or finances in general (Krulick, 2014). Who can be targeted in these illegal practices? Predatory lenders typically target minorities, poor, elderly, and less educated people. People who need immediate cash are also targeted. For example people that need to pay medical bills, need to make a home repair, or someone that needs help making a car payment. People with credit issues or people who recently lost their jobs can be targets as well. The credit issues often disqualify borrowers from conventional loans...
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...methods, however; have contributed to criticism of the profession. Another significant component to the profession’s development came from the Creel Committee during World War I. A member of the committee, Edward L. Bernays, later considered by many to be the father of public relations, was part of a massive verbal and written communications effort to gain support of the war. According to Bernays, “this was the first time in our history that information was used as a weapon of war.” There were other key people and events, which were very influential in promoting the growth of the public relations industry such as: * “Public be informed era”, Ivy Lee – “father of PR” * WWII – the Office of War Information * “Counseling era” – Edward Bernays taught the first PR course at NYU in 1923 * Bernays wife, Doris Fleischman, was influential in paving the way for women in the industry. Together, they created Edward L. Bernays, Counsel on Public Relations, which became a top agency. Some of the top PR practitioners in the 20th Century, according to PRWeek, are Harold Burson, Edward Bernays, Arthur Page, Larry Foster and Ivy Lee. Major Practices of Public Relations One...
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