...functions are those distinct advantages that a good PR campaign provides to an organization such as brand building, creating public awareness, providing feedback, etc. Public Relations Public relations are a constantly evolving and dynamic profession. It has come a long way from its image as a glamorous but anyone can do it job. In fact, as little as 20 years ago, it was highly recommended that to enter the profession, one needed nothing more than secretarial training. But public relations have grown beyond this image. Today, public relations are a sophisticated industry that needs individuals who are confident in their abilities and skills and are aware that they are well suited to a highly demanding profession. Today’s public relations practitioners have a range of tertiary qualifications and constantly try to improve and expand their knowledge and skills. “ Public relations specialists handle organizational functions such as media, community, consumer, industry, and governmental relations; political campaigns; interest-group representation; conflict mediation; and employee and investor relations” (.Freitag, 2009). They do more than "tell the organization's story." They must understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain cooperative relationships with them and with representatives from print and broadcast journalism. Societal functions of a PR campaign are those functions...
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...Halliburton Regardless of the industry, companies invest heavily to create a picture perfect image that shows ideals, goals, and the best intentions for their target audience. Public relations (PR) have become a powerful tool that helps organizations distribute their message to the masses. Halliburton, a company dedicated to providing services to the energy industry, is one of the many companies that use PR to connect with their target audience. Although a great deal of creativity, effort, and other resources go into a website, the synergy it creates with other events, and its intent, the outcome of the message is not always the desired one. When disasters strike and the media magnify them, it takes a great deal of PR to restore a company’s image. This document will review Halliburton’s existing public relations strategies. It will also review alternative campaigns that will help them maneuver corporate citizenship and crisis management. Current PR Issues After carefully analyzing Halliburton’s website, its services, achievements, and plans, there is no doubt the company fiercely strives for high standards and settles for nothing but success. The company’s target audience is any organization in the services industry that requires drilling on the ground or underwater, and such. Recent press releases also show the company’s effort in creating jobs and thus promote their goodwill intentions. An interesting segment of Halliburton’s website segments ambitious plans...
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...CONCLUSION 10 BIBLIOGRAPHY 11 INTRODUCTION Public relations is the way organisations, companies and individuals communicate with the public and media. A public relations specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances and other public relations tools. An organisation is a social unit of people that is structured and managed to meet a need or to pursue collective goals. All organisations have a management structure that determines relationships between the different activities and the members, and subdivides and assigns roles, responsibilities, and authority to carry out different tasks. Organisations are open systems that is they affect and are affected by their environment and public relations is important for the functioning of an organisation. The world of business is characterised by severe competition and in order to win new customers and retain the existing ones, the organisations have to distinguish themselves from the competition. But they also need to create and maintain a positive public image. A public relations specialist or firm helps them both create and maintain a good reputation among both the media and the customers by communicating in their behalf and presenting their products, services and the overall operation in the best light possible. A positive...
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...produced without my consent or that of the Kenya Institute of Management. Livingstone Were Munywele Signature……Livingstone Were Munywele……………………… Date………… i ii ACKNOWLEDGEMENT Without the help and support of the Kenya Institute of Management, I could not have completed this project. I wish to express my gratitude to the supervisor, Mr. Joseph Lelan for his time and support through the study. I also thank him for encouraging me to develop a new area of study. I must also thank my friends and colleagues in the institute, who made me, sit down and finally produce a text after months of collecting materials and thoughts in files and boxes: Irene Nasimiyu, Eunice Focus and Helen Wafula. I would also like to thank the PR manager for allowing me to test new ideas with top managers at their organization. In addition, I thank my many colleagues in the office of the president where I have been honored to work for the last two years. I cannot imagine ever having a letter team in place to work on a project like this. The reviewers who helped me to make the project fully complete also deserve special thanks for their helpful comments and advice. iii ABSTRACT Many organizations are faced with/associated with negative public image, this image makes them lose market for their products and face a danger of closure. The study on the on Public Relations will enable the organization remedy their image and play an active role within the market place. The...
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...body. No part of this research project should be produced without my consent or that of the Kenya Institute of Management. Signature…………………………… Date………… Livingstone Were Munywele i ii ACKNOWLEDGEMENT Without the help and support of the Kenya Institute of Management, I could not have completed this project. I wish to express my gratitude to the supervisor, Mr. Joseph Lelan for his time and support through the study. I also thank him for encouraging me to develop a new area of study. I must also thank my friends and colleagues in the institute, who made me, sit down and finally produce a text after months of collecting materials and thoughts in files and boxes: Irene Nasimiyu, Eunice Focus and Helen Wafula. I would also like to thank the PR manager for allowing me to test new ideas with top managers at their organization. In addition, I thank my many colleagues in the office of the president where I have been honored to work for the last two years. I cannot imagine ever having a letter team in place to work on a project like this. The reviewers who helped me to make the project fully complete also deserve special thanks for their helpful comments and advice. iii ABSTRACT Many organizations are faced with/associated with negative public image, this image makes them lose market for their products and face a danger of closure. The study on the on Public Relations will enable the organization remedy their image and play an active role within the market place. The study was carried...
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...always a physical thing. What is public relations? Public Relations- is the management function that identifies, established and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. * Communication can be external and internal. Keywords: Deliberate Planned Performance Public Interest Two-way Management function Challenges * PR is multifaceted Global * An estimated 3 million people practice public relations world wide Definitions * A number of definitions; often defined as publicity in a newspaper, television interview, or red carpet events Learning the ROPES Research-identifying and learning the client, what their problem is, and what there is. Objectives- Setting objectives to solve your problem. Programming- Planning out how you’re going to do the project. Evaluation- how you adjust and making sure you are addressing the objectives. Stewardship- Making sure it all flows together. Areas of public relations: Counseling Research Media relations Publicity Employee/member relations Community relations Public affairs Government affairs Issues management Financial relations Industry relations Development Multicultural relations Special events Marketing communications Comparing Public relations to: Journalism * Objective observer vs. advocate * Mass audience vs. defined publics * One channel vs. many channels Advertising * External...
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...| | |Introduction to | |Public Relations | | | Unit 1 Unit 1 Introduction to Public Relations Introduction The Public Relations Environment Public relations play an important role in contributing towards mutual understanding among groups and institution in return helping our convoluted society to make decisions and function effectively. It successfully harmonizes private and public policies. Public relations has a significant role in diverse institution of society such as businesses, trade unions, government agencies, voluntary associations, foundations, hospitals, schools, colleges and religious institutions. To flourish or to achieve set targets, these institutions must communicate within or with outer world such as remote employees, members, customers, local communities, share holders and other institutions. The targeted institutional goals can only be achieved if the management knows the mindset and values of their people. The external environment has a great influence on setting up of goals. The public relations...
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...INTRODUCTION Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication. Public relations is thought by many to be propaganda by a different name, ironically, the very term "Public relations" could easily be seen as a public relations ploy to make the idea of propaganda more acceptable. Public Relations is similar to Analyst Relations, Investor Relations and Public Affairs depending on the firm, organization or population it represents. DEFINITIONS OF PUBLIC RELATIONS “Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between on organization and its publics.” - Institute of Public Relations, USA “Public relations is the attempt by information persuasion and adjustment to engineer public support for an activity, cause, movement...
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...International Journal of Social and Management Sciences Volume 2 Number 2 April 2009 ISSN 1504-8446 International Journal of Social and Management Sciences is a multidisciplinary peer-reviewed journal devoted to publishing research papers in all related fields of social and management sciences. Contents THE EFFECTS OF INQUIRY-BASED AND COMPETITIVE LEARNING STRATEGIES ON ACADEMIC PERFOMANCE OF SENIOR SECONDARY SCHOOL STUDENTS IN PHYSICS ................................................................................................ 4 PATIENTS’ PERCEPTIONS OF DEPRESSION ETIOLOGY AND TREATMENT EXPECTATIONS IN A NIGERIAN TERTIARY HOSPITAL .............. 12 PARENTAL CHILD-REARING STYLES, HOME STABILITY AND ACADEMIC PERFORMANCE OF STUDENTS IN SENIOR SECONDARY SCHOOL PHYSICS IN CROSS RIVER STATE OF NIGERIA ........................................................................35 MODEL JOB ANALYSIS AND DESCRIPTION FOR PUBLIC RELATIONS PRACTITIONERS IN KENYA..............................46 NOLLYWOOD, NEW COMMUNICATION TECHNOLOGIES AND INDIGENOUS CULTURES IN A GLOBALIZED WORLD: THE NIGERIAN DILEMMA ......................................................................................................................................... 62 2 This Page is deliberately left blank 3 THE EFFECTS OF INQUIRY-BASED AND COMPETITIVE LEARNING STRATEGIES ON ACADEMIC PERFOMANCE OF SENIOR SECONDARY SCHOOL STUDENTS IN PHYSICS AFOLABI, FOLASHADE DEPARTMENT OF TEACHER EDUCATION FACULTY OF EDUCATION...
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...public relations have become a necessity in a celebrity’s life in order to maintain a favorable image to further their career. Hollywood personalities often find themselves in interesting, it not bizarre situations, which often find their way to newspapers, magazines, the Internet, radio broadcasts, and TV news. Each particular situation calls for a specific action, but the initial goal is to ensure that the subsequent effects of the controversies are minimized. There are several ways available to achieve this but all PR specialists agree that more than anything, effective communication holds the key in solving all problems. The current research looked into the different roles that public relations play in order to build a reputation for Hollywood stars. In particular, the research aimed to address four questions: 1. When do the PR personnel of a Hollywood star need to consider rebuilding reputation and image? 2. Should a Hollywood star consider using negative PR for remaining in the top headlines of news? 3. Can a badly tarnished image and reputation of a Hollywood star be ever rebuilt? 4. What could be the best reputation rebuild strategies for a star suffering from a tarnished image for creating a long-term comeback? The Hollywood...
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...development of social media becomes more frequent in various parts of the world. It makes the field of public relations experience changes both in the field of theory and practice. The changes are not directly caused by the presence of social media, but social media offers many opportunities for public relations practitioners to interact with the public through the adaptation of technology and integrate it into their daily activities (Curtis, 2010) Social media is defined as the democratization of content and a shift in the role that made humans in the process of reading and disseminating information. Social media covers a variety of things that use internet to facilitate conversation (Solis, 2009). Social media is considered as the creation of the foundation that connects people, provide opportunities to produce and share content with others, extract and process the knowledge to the society and share it again. Some popular social media are Faceboook, Myspace, Twitter, LinkedIn, Flickr, and Foursquare, YouTube and Others (Lewis, 2010). Social media has a significant difference compared to the traditional media such as television, radio, and newspapers. If the media rely on drama for the festive audience, organizations tend to adopt strategies to reduce potential public relations became the focus of drama and more using persuasive communication as a way to better control the public debate on the issue of sustainability. Further, Allan (BBB)also stated that social media requires no...
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...provide me with an opportunity to work on this project. I will be ever grateful to my guide Professor Ms. Ritu Sharma, for her exemplary guidance, monitoring and constant encouragement throughout the course of this project. Without her help I would have never been able to complete this project. The blessing, help and guidance given by her from time to time shall carry me a long way in the journey of life on which I am about to embark. . CONTENTS * Definition * Objective of Public Relation * Types of Public Relation * Elements of Public Relation * Process * Tools * Additional Activities * Departments of Public Relation * Code of Ethics * PR Laws * Skills Required * Role of PR in Government...
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...Page 104 Priority publics/stakeholders are those most important to an organization in terms of their potential to an organization in terms of their potential impact on the organization. Page 105 Psychographics are increasingly important for describing diverse publics. One system for analysis of U.S. consumers is VALS tm (values, attitudes and lifestyles), which puts consumers into eight categories. Because people are more interconnected globally, reactions to issues and events are communicated responses. Interactive media have contributed to multiple message sources and thus a fragmentation of publics. As a global source of information, the internet draws users because it is participatory, offers anonymity and affords the development of “communities”. Employers are always an important public because they often have direct contact with a number of other publics. With their insiders’ experience and information, they are perceived as knowledgeable and credible. Keeping employees informed and loyal is crucial for maintaining this PR “front line”. Women in the workplace and women customers can create serious problems with an institution’s reputation if they are victims of harassment or discrimination and make that case publicly. Sensitivity to a minority culture is as important as being aware of and using the language of that minority effectively. Handling issues demands an integrated approach to communication in which an issue, the public and the situation in which...
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...employees at all levels. This essay will attempt to identify the problems and challenges in the Media Relations team and the Corporate Communications department as a whole in UBS Americas in the wake of company-wide cultural and procedural changes. It will endeavour to explain them with the help of management theory and offer practical and real solutions. Company Overview, My Team and Role UBS AG is a huge international banking firm, employing over 66,000 employees worldwide. Based in Switzerland, it's second largest branch is based in the United States, with further extensive branches in over 50 countries globally including the UK, Hong Kong and Singapore. With the two main branches in Switzerland and the US, the corporate culture has been one of internationalism and at the same time, locality, adopting different practices and processes in each of the main branches. The UBS Americas Investment Bank Corporate Communications department has undergone recent changes. Previously, the department was responsible for handling all PR, external and internal communications objectives for the Investment Bank and Global Asset Management. It was also responsible for Wealth Management Americas branch PR and Financial Advisor (FA) communications across the country. The Media Relations team in the Corporate Communications department was previously responsible for handling all PR and media objectives for equities research analysts and economists in the Investment Bank and also the...
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...source below which may count towards your sources). Write 1000- 1250 word argumentative essay using the secondary sources you found to aid your argument. Topics: 1) Is the college degree worth the money you pay for it and/or does it guarantee you a return in investment? Should we view education as a humanistic experience or yet another consumer product? 2) Does communication technology impact workers’ productivity? Given the access to instant messenger, Facebook, and other social media, how do workers actually work? Explore this topic from a business perspective (you may choose to focus on the employer/ employee dynamic and reaching productivity goals). 3) Some companies sell “preferred access” to their services/products. Examples of this practice are priority lines introduced by select airlines or amusement parks. How do these business practices affect sales, the consumer, and business ethics? 4) Statistics Canada has released a census report from 2011 which shows that the nuclear family is no longer the norm. Does this have any bearing on business practices and if so what are they? 5) Do the current immigration policy and its point grid system benefit Canada and immigrants / new Canadians? 6) YOUR OWN TOPIC ______________________________________________________ (Please note that it needs to be approved by the instructor) Links to articles: 1) http://www.theglobeandmail.com/report-on-business/rob-commentary/if-univers...
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