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Public Relations and Its Effects on Organizational

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PUBLIC RELATIONS AND ITS EFFECTS ON ORGANIZATIONAL
PUBLICS: A CASE STUDY OF MOI TEACHING AND
REFERRAL HOSPITAL

LIVINGSTONE WERE MUNYWELE
MOI UNIVERSITY, KENYA

DECLARATION
Declaration by the candidate
This research project is my original work and has not been presented to any other examination body. No part of this research project should be produced without my consent or that of the Kenya Institute of Management.

Livingstone Were Munywele

Signature……Livingstone Were Munywele……………………… Date…………

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ACKNOWLEDGEMENT
Without the help and support of the Kenya Institute of Management, I could not have completed this project. I wish to express my gratitude to the supervisor, Mr. Joseph Lelan for his time and support through the study. I also thank him for encouraging me to develop a new area of study. I must also thank my friends and colleagues in the institute, who made me, sit down and finally produce a text after months of collecting materials and thoughts in files and boxes: Irene Nasimiyu, Eunice Focus and Helen Wafula.

I would also like to thank the PR manager for allowing me to test new ideas with top managers at their organization. In addition, I thank my many colleagues in the office of the president where I have been honored to work for the last two years. I cannot imagine ever having a letter team in place to work on a project like this. The reviewers who helped me to make the project fully complete also deserve special thanks for their helpful comments and advice.

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ABSTRACT
Many organizations are faced with/associated with negative public image, this image makes them lose market for their products and face a danger of closure. The study on the on Public Relations will enable the organization remedy their image and play an active role within the market place. The study was carried out at Moi Teaching and

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