...Rhetorical Analysis Vintage Ad Essay Crystal Cash DeVry University Rhetorical Analysis Vintage Ad Essay This Palmolive soap advertisement’s headline reads: "Let your beauty be seen.” While looking at this headline from a modern prospective, one might find such claims absurd. When one considers the context of the ad, and that this advertisement targeted the female demographic in America during the 1950’s it kind of makes sense that the ad may have been persuasive. The 50’s can be regarded as one of the happiest decades in American history, it was the end of World War two and the economy was expanding to a global standard. There were two forms of advertising in the 50’s era, pathos and logos. Looking at it from the 50’s perspective, the housewife wants to use this product to look appealing to her husband because in that time the women stayed at home and looked after the home while the men worked. In this ad, Palmolive targets the growing population of suburban women and uses rhetorical strategies that will appeal to emotion and logic. The primary focus of the ad is Palmolive’s appeal to emotion. The depiction of the housewife looking very beautiful with a flawless complexion and the doting husband apparently hanging on her shoulder admiring her beautiful complexion suggests that with this product you “too” can have an adoring husband admiring your new flawless complexion when you use Palmolive soap. In the text of the ad, it states how Palmolive’s beauty plan brings exciting...
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...“Facing Poverty with a Rich Girl’s Habits” Suki Kim Nov 2004 a Rich Girl’s Habits” In this essay I will be discussing “Facing Poverty with a Rich Girl’s Habit” by Suki Kim (2004) In the essay Kim talks about how her childhood went from having everything to barely surviving. During the essay Kim will compare the battles of herself and family when forced to move from Korea to America. Kim was born in South Korea in 1970. She was from a wealthy family where she lived in a mansion on a hilltop that had ponds and peacocks. Kim’s dad was a millionaire. Kim’s world came crashing down as her millionaire father lost everything in a blink of an eye. Kim’s dad shipping company, mining business and hotels all tanked which caused the family to go bankruptcy. In Korea bankruptcy is punishable by a jail term. The family fled to America penniless. Once in America Kim’s family called Queens their home. They lived in a two story brownstone that was owned by a Korean family that ran a local dry cleaner in Harlem. She was forced to be friends with the Korean family sons due to Kim’s language barrier. Kim didn’t understand how the kids called her F.O.B “fresh off the boat” when she actually flown on Korean Air to Kennedy airport. {Kim, 2004} At the age 13 Kim was taking public transportation instead of being driven to school by a driver. Kim now had to do homework alone and noticed the house would get messy without any maids around to clean up. Kim felt humiliated by carting the family...
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...Cause and Effects of MRSA By: Danielle Ingrassia Abstract In this essay I will be describing what MRSA is, how it is transmitted, what the effects of it are and how it can be prevented. Methicillin-resistant Staphylococcus Aureus (MRSA) is a bacterium that causes infections in different parts of the body. It's tougher to treat than most strains of staphylococcus aureus (staph) because it's resistant to some commonly used antibiotics. The symptoms of MRSA depend on where you're infected. Most often, it causes mild infections on the skin, like sores or boils. It can also cause more serious skin infections or infect surgical wounds, the bloodstream, the lungs, or the urinary tract. Though most MRSA infections aren't serious, some can be life-threatening.. Because it's hard to treat, MRSA is sometimes called a "super bug." Staph is a common bacteria that can live in our bodies. Plenty of healthy people carry staph without being infected by it, one-third of everybody has staph bacteria in their noses. Staph can be a problem if it manages to get into the body, often through a cut or leasion. Once there, it can cause an infection. Staph is one of the most common causes of skin infections in the United States. These are usually minor and don't need special treatment. Sometimes, staph can cause serious problems like infected wounds or pneumonia. Staph can usually be treated with antibiotics. But over the decades, some strains of staph, like MRSA, have become resistant...
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...Water And The Effects On The Human Body Philosophy Essay Water covered 70% of the earth surface and it is colorless, tasteless and odorless liquid. Water consists of physical and chemical properties. H2O is the chemical formula for water and its formula are one oxygen and two hydrogen. Water is the only natural substance that found in liquid, solid and gas. The boiling point for water is 100°C, however the freezing point is 0°C. H2O is a necessity for all living things, every living thing on earth need water to survive and it helps human in certain ways. Example like digestion, respiration and etc. Human bodies are made up of 60-65% of water and so water plays an important role to us in our life. The aim of this report is investigate will 8 glasses of water a day gave a better life to people? This study draws on information gathered from various Malaysian and international articles, journals, and World Wide Web sites. Figure 1: Drinking water 2.0 Advantages of drinking water Water is a necessity for all living things in this world and human could only survive in three days without drinking water so it plays an important role throughout our life. Drinking more water not just makes us healthier but to make sure all our organs in our body work smoothly. 2.1 Excretion Water is the solution for maintaining a healthy lifestyle by drinking generous amounts of water every day is essential for good health because it helps our body to cleanse our body toxins out through kidney (Batmanghelidj...
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...A case of a patient, Miss. Tracy Rewini, of age 66 years, suffering from advanced stages of cervical cancer which is already spread to her liver, pancreas and bowel has been presented for us to do critical analysis, case study and to prepare a plan of palliative care for her. Miss. Rewini has been suffering with this disease since three years. Cervical cancer is special type of cancer which is caused by human papillomavirus (HPV) that affect cells of the cervix- lower part of the uterus which connects vagina (Bosch, Manos, Munoz, Sherman, Jansen, Peto, & Shan, 1995). It is caused when abnormal cells grow out of control on cervix (Stewart, & Kleihues, 2003). The care plan is discussed in following part of essay. As Miss Rewini is Maori women,...
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...Tam Le Professor Weinshiboum ENGWR 300 April 8th, 2010 Essay#2 Smallpox 2010 In today’s world it would be amazing if you had a friend or a family member who has smallpox and how sad it would be, especially if she or he was your close relative. That is what happened to my coworker’s Barbara. Barbara’s brother actually died from smallpox. She says that her mother told her that “in 1950 one day her brother didn’t feel well then he ran a high fever and the family sent him to the hospital. A few a days later his skin turned red, then it developed red spots and pustules all over his body.” His throat also felt very dry and irritated, so then the doctors knew that he had smallpox. Therefore, they sent him home to prevent him from infecting others. Not long after he left the hospital, he died at home. From the day it started to the day he died it was three weeks. Not long after that another brother had the same symptoms and he died within three weeks. Although there has not been a case of smallpox for over 30 years, Americans need to be educated about the disease as well as the vaccine and learn what to do in case of an emergency outbreak of smallpox. Smallpox was one of the first diseases that people a found vaccine for and one of the deadliest diseases that humans can contract. When someone first gets smallpox, they start with a fever, headache and back pain, and then they have an eruption on the skin that leaves the faces, arms and legs covered with dimpled scars, or...
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...resources and stimulate innovation. The adoption of OER and therefore the need for universities to lower the tuition fees, „Lower textbook costs reduce the amount of debt that students must assume to complete their education, (Annand, 2015, pg3), students would be attracted by lower overall educational costs and therefore increasing enrolment. 4 2. INTRODUCTION Sick building is closely related to air quality conditions of enclosed buildings and do not receive any natural ventilation due to be being sealed tight with air re-circulating just within the building. Different activities occur within buildings and that results in the reduction of indoor air quality which includes chemicals from cleaning products and chemical emitting devices. This essay will discuss the collective symptoms diagnosis which is termed sick building syndrome which results from different indoor pollutants and its effects. However, it will first elaborate on what indoor air pollution is and its sources. According to EPA (2017), indoor Air Quality (IAQ) refers to the air quality within and around buildings and structures, especially as it relates to the health and comfort of building occupants and different factors contribute to the reduction of indoor air quality within buildings and therefore different pollutants that are present within the building. 3. WHAT IS SICK BUILDING SYNDROME? Sick building syndrome is defined by World Health Organization (1983) as a medical symptoms experienced by occupants in buildings...
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...title of The Dove Campaign for Real Beauty. For some marketing observers the campaign was an unqualified success, giving a single identity to the wide range of health and beauty products. But the vivid identity owed much to the campaign’s use of the unruly, unmapped world of Internet media.1 Were there risks to putting the “Real Beauty” story out on media like YouTube, where consumers were free to weigh in with opinion and dissent? On blogs and in newsletters, marketing commentators argued that Dove’s management was abdicating its responsibility to manage what was said about the brand, and was putting its multibillion-dollar asset at risk.2 Unilever A leading global manufacturer of packaged consumer goods, Unilever operated in the food, home, and personal care sectors of the economy. Eleven of its brands had annual revenues globally of over $1 billion: Knorr, Surf, Lipton, Omo, Sunsilk, Dove, Blue Band, Lux, Hellmann’s, Becel, and the Heartbrand logo, a visual identifier on ice cream products. Other brands included Pond’s, Suave, Vaseline, Axe, Snuggle, Bertolli, Ragu, Ben and Jerry’s, and Slim-Fast. With annual revenues of $50 billion, Unilever compared in size to Nestle ($69 billion), Procter and Gamble ($68 billion), and Kraft Foods ($34 billion.) Unilever was formed in 1930 when the U.K.-based Lever...
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...apart the story to find out just who her aunt was and what drove her to her demise. Because Kingston cannot ask about her unnamed aunt, she invents her own fantasies about why her aunt gave in to her forbidden passions. In the passage Kingston establishes realities between being a woman, displays the oppression of the male dominance the culture embodies, and the struggles that women have to go through to fight back against subjugation in all forms. To learn who her aunt was, Kingston must first learn what was the standard held by Chinese women at the time. From the beginning of "No Name Woman" the author depicts females as stationary spouses. Kingston speaks of the many hurried up weddings done to ensure that young men would return home instead of finding a new one. Already the author established females as the mold that holds the culture together. As Kingston explains, "They expected her alone to keep the traditional ways, which her brothers, now among the barbarians, could fumble without...
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...Ethics - Linda Pastan In ethics class so many years ago our teacher asked this question every fall: if there were a fire in a museum which would you save, a Rembrandt painting or an old woman who hadn't many years left anyhow? Restless on hard chairs caring little for pictures or old age we'd opt one year for life, the next for art and always half-heartedly. Sometimes the woman borrowed my grandmother's face leaving her usual kitchen to wander some drafty, half imagined museum. One year, feeling clever, I replied why not let the woman decide herself? Linda, the teacher would report, eschews the burdens of responsibility. This fall in a real museum I stand before a real Rembrandt, old woman, or nearly so, myself. The colors within this frame are darker than autumn, darker even than winter--the browns of earth, though earth's most radiant elements burn through the canvas. I know now that woman and painting and season are almost one and all beyond saving by children. A New Poet Finding a new poet is like finding a new wildflower out in the woods. You don't see its name in the flower books, and nobody you tell believes in its odd color or the way its leaves grow in splayed rows down the whole length of the page. In fact the very page smells of spilled red wine and the mustiness of the sea on a foggy day - the odor of truth and of lying. And the words are so familiar, so strangely new, words you almost wrote yourself, if only in...
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...The Dove Campaign for Real Beauty. For some marketing observers the campaign was an unqualified success, giving a single identity to the wide range of health and beauty products. But the vivid identity owed much to the campaign’s use of the unruly, unmapped world of Internet media.1 Were there risks to putting the “Real Beauty” story out on media like YouTube, where consumers were free to weigh in with opinion and dissent? On blogs and in newsletters, marketing commentators argued that Dove’s management was abdicating its responsibility to manage what was said about the brand, and was putting its multibillion-dollar asset at risk.2 Unilever A leading global manufacturer of packaged consumer goods, Unilever operated in the food, home, and personal care sectors of the economy. Eleven of its brands had annual revenues globally of over $1 billion: Knorr, Surf, Lipton, Omo, Sunsilk, Dove, Blue Band, Lux, Hellmann’s, Becel, and the Heartbrand logo, a visual identifier on ice cream products. Other brands included Pond’s, Suave, Vaseline, Axe, Snuggle, Bertolli, Ragu, Ben and Jerry’s, and Slim-Fast. With annual revenues of $50 billion, Unilever compared in size to Nestle ($69 billion), Procter and Gamble ($68 billion), and Kraft Foods ($34 billion.) Unilever was formed in 1930 when...
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...architecture can be organized into six periods: Indian, Spanish colonial-Mexican, Republic-antebellum, Victorian, and Early twentieth century Modern [1]. The earliest Indian-Native American, nomadic or Indigenous people were divided to several tribes. The Coahuiltecan and Karankawan lived in the coast of south Texas and the Trans-Nueces, were not organized did not have permanent habitations. Jumanos and Patarabueyes lived in Trans Peco, built homes from mud and sticks. The Apaches and the Comanches, relied on hunting for survival. So their culture was based on moving very often to various places in Texas. They used tepees for shelters, easy to assemble or disassemble for transportation. The caddos lived In Northeast Texas, an agricultural people. They assembled round, thatched shelters, and mounds. Some of their shelters were about 50 feet in diameter. The Pueblo tribe used animal skin or fur and adobe to build their abodes. They made the adobes by mixing sand, water, clay; and organic material such as animal manure with some sticks to dry faster in the sun. Some Native American and the first settlers construct dwellings to survive and protect themselves from cruel environment; the purpose was not to create a historical architecture. They used simple, limited resources to build their primitive shelters or dwellings. Some used basic dig...
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...A Write an essay (900-1200 words) in which you analyze and interpret Karen Shephard’s short story “Popular Girls”. A part of your essay must focus on the narrative technique and the many references to labels and certain locations in New York City. Popular Girls A short story by Karen Shepard You know who we are. We're Kaethe and Alina, CJ and Sydney. Stephanie. Our hair is blonde or brown or black. Rarely red, rarely curly. It's thick and straight, and falls back into place after we run our fingers through it and hold it away from our faces long enough for you to see our striking eyes. When we do this, you get shivers. It's 1982, and we sit on the benches lining our New York private school's entrance, after classes are over and before we head home. They are old church pews, and we are from another world. Our canvas book bags mass at our feet. They're from Sweden. They come with an excess of zippers, a plastic ID tag on a small chain, and a ruler that we never use. We buy them at Chocolate Soup, on Madison, the store for cool kids. We say things like "Tenth grade is the Howard Johnson's of school life." You can sit on these benches too, but we do not notice you. Last fall we excised some of you from our group by taking you aside five minutes before chapel and saying "It just isn't working out." We see everyone who walks past us, in and out of our 200-year-old originally Episcopalian school. We sweep you with our eyes as if you were a landscape. We've seen...
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...I have two little girls Penny and Mia. We moved to America a year ago. It has been a struggle to get started here and my brother wants us to come out by him in San Francisco Bay to farm with him. He said he has a huge farm and needs help. I can build a nice home for my family there on the land. We can work the farm together and help each other. We have been living in this small community and I have been working as a farm hand for someone else. I am getting nowhere because the pay is very little and hours are very long. I am an emigrant so it is very hard to get a job and if I can’t make any money I never will be able to buy my own farm. People look at me strange and they don’t trust me or respect my cultural differences. I learned to fit into this new world once I got here. Now my life is blended. Part of the life I once lived seems meshed with all that I have learned and become here in America. My wagon is packed and we are heading out tomorrow morning. We will meet up with another few families in the next town over and we will join up and travel...
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...What is Anthropology??? • • • 20:41 Anthropology • Scientific Approach, OBJECTIVE • Study of Humankind- human groups • Seeks to produce useful GENERALIZATIONS about people and their BEHAVIORS • To arrive at an UNBIASED UNDERSTANDING OF HUMAN DIVERSITY • Only scientific discipline that attempts to embrace an understanding of all of humanity • Helps us understand ourselves an others Anthropology Perspectives • Holistic Approach (broadest view) o To view things in the broadest possible contest o To cover the whole scope of humanity o To provide a total or composite view o Human culture as a system, functional whole, all parts relate o Biocultural Perspective Studies both the PHYSICAL and SOCIAL EX: kuru disease (neurological disease)- disease caused by culture, transmitted by mortuary practices • Cultural Relativism o To view the beliefs and customs of other peoples within the context of their culture not one’s own o Practice of not judging other cultures based on the standards of one’s own culture o ENDOCENTRISM Group centeredness Tendency to see ones own culture as the center of everything The measure or standard against which all other lifeways are evaluated Tendency to consider ones own culture as superior or better than all others o Anthropologists must be unbiased, objective o Involves an effort to remain unbiased in ones observations o Acknowledges that cultures are DIFFERENT, but NOT RANKED o No right or wrong cultures...
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