...A SEMINAR REPORT ON DTH(DIRECT TO HOME TELIVISION) ABSTRACT DTH is a new technology and it has matured to its full potential in other parts of the world. There are many application has been found everyday for exploitation of benefits of DTH. The word ‘DTH’ is synonymous with transmission of digital video channel to home subscriber’s using a small dish antenna. The DTH utilizes a technology which enables a home to receive high speed internet broadband access data communication, voice over internet protocol (IP) telephony and much more using an open standard Digital Video Broadcasting (DVB) technology. The video channels are received with a suitable set top box. Capable of demodulating Motion Picture Engineering Group (MPEG-2) standard videos. It is for the return channel required for other services such as voice over internet protocol and broadband access data communications, that a return channel is also required for the home terminal. The return channel via the satellite is called RCS and is an open standard. Hardware compatible with DVB-RCS technology are readily available in the market in both Ku-band and C-band. DVB-RCS is an international open standard for multimedia satellite network where the return data rates in access of 2 Mbps are possible using low cost user terminals. The forward ink is usually at 40 Mbps. Today, most satellite TV customers in developed television markets get their programming through a direct broadcast satellite...
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...DTH IN INDIA y www.trai.gov.in y Dish TV India limited result quarter ended June 30, 2010 y y y y y y y y y y y y y y y y y y y y y y y http://en.wikipedia.org http://economictimes.indiatimes.com www.dddirectplus.in www.indiandth.com www.airtel.in www.rapidtvnews.com http://b4tea.com http://trak.in www.tatasky.com http://googleads.g.doubleclick.net www.indiadth.in http://www.indiantelevision.com/headline aug108.php http://dthnews.mediadir.in http://dataxisnews.com http://news.outlookindia.com http://www.pitchonnet.com www.bigtv.co.in http://www.sundirect.in http://www.sundirect.in http://www.d2h.com http://www.ddinews.gov.in http://www.bigtv.co.in http://www.dishtv.in WHAT IS DTH? INDIAN DTH INDUSTRY OVERVIEW: DIFFERENT PLAYERS IN INDIAN DTH SPACE PROFILE OF DIFFERENT PLAYERS: DD DIRECT+: DISH TV: SUN DIRECT: TATA Sky: AIRTEL DIGITAL TV: BIG TV: VIDEOCON D2H: MARKET SHARE OF DIFFERENT PLAYERS: MARKETING STRATEGIES OF DIFFERENT PLAYERS: SWOT ANALYSIS: STRENGTH: WEAKNESS: OPPORTUNITIES: THREATS: CABLE TV VS DTH: INNOVATION IN DTH: CONSUMER CHOICE: REVENUE FACTOR: SUBSTITUTES: GOVERMENT POLICIES: LATEST RECOMMENDATIONS BY TRAI: DTH FORECAST: REFERENCES: y Economic growth of the country in general and rising disposable income levels. y Gradually liberalizing attitude of the government. y Greater interface with international companies . y Privatization and growth of the radio industry . y Advancement in Technology . y Favourable regulatory...
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...Study & Analyzing Customer Buying Behavior in the changing DTH Environment Dish TV India Pvt. Ltd. Submitted by Tamal Kundu Academic year 2012-14 2012163 NIILM CMS Mentored by Prof. Ritu Srivastava NIILM CMS Greater Noida Certificate of Completion from Faculty Guide This is to certify that Summer Project Report on “Study and Analyze the consumer buying behavior in the fast changing DTH environment” prepared by Tamal Kundu Roll No. 2012163 of PGDM 2012-14 Batch is his genuine effort under my guidance and supervision. Signatures of mentor Signature of Student Mentor: Prof. Ritu Srivastava Name of Student: Tamal Kundu 2 DECLARATION I Tamal Kundu, a student of NIILM-CMS hereby declare that I completed my Summer Project titled, “Studying & analyzing the customer buying behavior in the fastest changing DTH environment” in the duration of six weeks i.e., from 20th April 2013 to 31st May 2013 under the able guidance of Mr. Mukesh Chaudhury & Mr.Gautam Sinha. The information presented here is correct and true to the best of my knowledge. Name: TAMAL KUNDU 3 ACKNOWLEDGEMENT I would like to express my heartiest thanks and appreciation to all those who were associated with my summer project which enhanced my knowledge and understanding of the corporate world greatly. First of all I would like to thank our president Dr. S. Neelamegham (NIILM-CMS) for giving us an opportunity of having this corporate exposure for 6 weeks. I would also like to...
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...Project Report on DTH Services in India Hyderabad Business School Team Members Name : Janardhan Samba Murthy Roll No: 2225112112 Email ID : janardhansambamurthyrock@gmail.com Name : R.Kavya Roll No: 2225112130 Email ID : Introduction: In earlier days there was only one TV channel in India. That is “Doordarshan” which was owned and operated by government of India. At the time of 90’s every home which had a TV set used to have its own antenna to capture the signals. The Cable Television Ordinance Law was passed in January 1995. This enabled cable operators to feed channels and later on private companies were allowed to air their own channels and this led to the explosive growth in number of TV channels and number of cable operators. The growth of TV channels & cable operators created a big industry and market opportunities. There were as many as 1, 00,000 cable operators across India until few years back. However the services provided by cable operators were poor. The strikes, increase in tariff plan, selective broadcast and poor services were major cause of dissatisfaction among the customers. This has created an opportunity for DTH. What is DTH? DTH stands for Direct-To-Home, it’s a system that allows you to have a personal dish antenna how cable operators do, except it’s much smaller in size, this antenna can be fixed on your terrace and receives transmissions directly from a satellite, hence it is called as a direct to home service. Direct to...
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...ntroduction to DTH Services DTH stands for Direct-To-Home television. DTH is defined as the reception of satellite programmes with a personal dish in an individual home. How does DTH work? A DTH network consists of a broadcasting centre, satellites, encoders, multiplexers, modulators and DTH receivers. A DTH service provider has to lease Ku-band transponders from the satellite. The encoder converts the audio, video and data signals into the digital format and the multiplexer mixes these signals. At the user end, there will be a small dish antenna and set-top boxes to decode and view numerous channels. On the user's end, receiving dishes can be as small as 45 cm in diameter. DTH is an encrypted transmission that travels to the consumer directly through a satellite. DTH transmission is received directly by the consumer at his end through the small dish antenna. A set-top box, unlike the regular cable connection, decodes the encrypted transmission. Difference Is this essay helpful? Join OPPapers to read more and access more than 470,000 just like it! get better grades between DTH & Cable TV :- The way DTH reaches a consumer's home is different from the way cable TV does. In DTH, TV channels would be transmitted from the satellite to a small dish antenna mounted on the window or rooftop of the subscriber's home. So the broadcaster directly connects to the user. The middlemen like local cable operators are not there in the picture. DTH can also reach the remotest...
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...recent review of Digitization progress by the Ministry of Information and Broadcasting has revealed that 68% of Cable TV Digitization has already been achieved in the 4 metro cities of Delhi, Mumbai, Kolkata and Chennai. The Cable Television Networks (Regulation) Amendment Act 2011 has made it mandatory for switch over of the existing Analogue Cable Television Network to Digital Addressable System (DAS) by December 2014 in the entire country in 4 phases. In the first phase, 4 metro cities of Delhi, Mumbai, Kolkata and Chennai are to be covered by 31st October, 2012. Towards complete switch over from analogue to digital only about six weeks are remaining. Ministry of Information and Broadcasting has been constantly reviewing the preparedness of the industry for the Digital switch over. Installation of Set Top Boxes in Cable TV Homes is one of the most crucial pre-conditions for the Digital Switch over. The review of the data has been done by the Ministry of Information and Broadcasting by taking into consideration the Census data of 2011 with respect to total households, TV penetration, households having television sets. The data has been further corroborated with the data received from the Multi System Operators and DTH operators. Taking into consideration that the TV penetration is about 80% on an average in 4 metro cities, and there are 25.59 lakh DTH subscribers and 46.71 lakhs Set Top Boxes have already been installed, the percentage of digitization in 4 metros...
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...Development Center, IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad 501 504, Andhra Pradesh, India or email: info@ibscdc.org www.ibscdc.org | QM0006Customer Satisfaction with DTH Services in IndiaSince Cable TV entered India in 1992, entertainment on television has grown rapidly. Out of the 71 million TV households in 1999, 32 million had access to Cable TV. However, along with the soaring viewership, complaints on quality also increased. Digitalisation of Cable TV took a new form when Direct-To-Home (DTH) was launched in India in 2003.The DTH service is an encrypted transmission. It is a digital satellite service that provides television services direct to subscribers anywhere within the country. Unlike the regular cable connection, the Set- Top-Box (STB) decodes the encrypted transmission. Since it makes use of wireless technology, programmes are sent to the subscriber’s television direct from the satellite. This eliminates the need for cables and cable infrastructure. DTH service is particularly effective in remote areas, where cables and even normal television services are poor or nonexistent. These services provide the finest picture and sound quality. Like the quality of any modern movie theatre, DTH also provides the best quality surround sound.Although DTH services were proposed in India way back in 1996, it was not permitted until 2003....
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...Chapter 1 (Introduction) INTRODUCTION:- The way DTH reaches a consumer's home is different from the way cable TV does. In DTH, TV channels would be transmitted from the satellite to a small dish antenna mounted on the window or rooftop of the subscriber's home. So the broadcaster directly connects to the user. The middlemen like local cable operators are not there in the picture. DTH can also reach the remotest of areas since it does away with the intermediate step of a cable operator and the wires (cables) that come from the cable operator to your house. As we explained above, in DTH signals directly come from the satellite to your DTH dish. Also, with DTH, a user can scan nearly 700 channels! DTH offers better quality picture than cable TV. This is because cable TV in India is analog. Despite digital transmission and reception, the cable transmission is still analog. DTH offers stereophonic sound effects. It can also reach remote areas where terrestrial transmission and cable TV have failed to... From slums to high rises, interior villages to the swankiest locations, one consumer electronic appliance that you’ll see in Indian homes is the TV. A report from a market research firm pegs TV sales at 1.87 corer units in 2011, with a growth rate of 9 per cent per annum. In the mid 80s, after the Asian Games had kicked off the television revolution in India, the content provider was the state channel Doordarshan. There were no...
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...Introduction The number of TV households in India is estimated to be around 147 million.The cable industry has grown from 0.4 million cable homes in January 1992 to an estimated 94 million cable TV homes in 2011. Furthermore,there were around 20 pay channels in 1995, whereas today there are more than 800 channels registered with Ministry of Information & Broadcasting,out of which around 167 are pay channels. The exceptional growth in number of TV channels combined with the inherent limitations of the analog cable TV systems has posed several challenges to the cable TV sector,mainly due to capacity constraints and non-addressable nature of the network.With time and evolution of technology, new addressable digital TV platforms like DTH,IPTV etc. are now available.The evolution of technology has also paved the way for bringing about digitization with addressability in the cable TV sector. The digitization of cable TV is a step forward towards the removal of the shortcomings of the analog cable TV systems like the non-addressability and the capacity constraints. In the digital addressable systems, service providers can offer more channels and consumers can select the channels of their choice.Also, the digital addressable system opens out additional business opportunities to the service providers in the form of value added and interactive services. It would enable provision of broadband and triple play (voice, video and data) ...
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...Market Developing of DTH Services Submitted By:- Bhuvaneshwar S. Kushwah 12BSP0292 Bharti Airtel Ltd. (DTH Division) Contents Introduction 3 History of Airtel Digital T.V (DTH) 3 Hardware Information 4 How digital TV works 4 Objective of the Project 6 Methodology 7 Competitors of Airtel Digital T.V 7 Mystery shopping 9 Importance of mystery shopping 9 Half of the week I was visiting one Airtel digital T.V Outlet 9 Creating new outlet of Airtel digital T.V. (DTH) 10 Why we were targeting these shops? 10 Problems face by me during the task 10 (Sales Promotion event at courtyard) 10 Van Activity 11 Objective of company behind Van activity 12 Following are the location where I have done van activity 12 Limitations of the Van activity 13 What I learn during van activity? 13 References:- 14 Introduction Bharti Airtel Limited, commonly known as Airtel, is an Indian multinational telecommunications Services Company headquartered at New Delhi, India. It operates in 20 countries across South Asia, Africa and the Channel Islands. Airtel has GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the world's third largest mobile telecommunications company with over 261 million subscribers across 20 countries as of August 2012. The Digital TV business provides Direct-to-Home (DTH) TV services across India under the brand name Airtel digital TV. BCG Matrix...
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...BM College Of Management and Research, Indore “Major Research Project” (Submitted towards the Partial Fulfillment of Master of Business Administration Awarded by DAVV, Indore) ON "An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV” BM College Indore MBA IV Semester 2011-2013 Project Guide Research Student PROF.SONU AGRAWAL Nitin Sahu MBA IV Semester BM College Of Management and Research, Indore (i) CERTIFICATE This is to certify that Nitin Sahu has undergone project entitled "An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV” towards the partial fulfillment of his/her two years Master Degree of Business Administration (MBA) Successfully. He has carried out this project with full sincerity and dedication and the work is original and genuine. Project Guide Director (BMCMR) External Examiner PROF.SONU AGRAWAL BM COLLEGE OF MANAGEMENT AND RESEARCH, INDORE (ii) DECLARATION I hereby declare that project entitled “An analysis of service compatibility of DTH companies with special reference to Videocon D2h & Sun TV “is authentic and I have put in my efforts meticulously to make this project to come up to the expectations and pragmatically viable. I also ensure that the research work done by me is completely original and analyzed by me and have not been copied from any other source. Research Student Nitin Sahu MBA IV Semester...
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...Table of Contents I. Introduction 2 II. DTH Industry in India 3 Industry Snapshot 3 Major Geographical Regions 3 Key market trends 3 Typical price points 3 Market share of key players 3 Growth Drivers 3 Future Outlook 3 Porter 5 forces model for DTH Industry 4 Supplier Power 4 Buyer Power 4 Competitive Rivalry: 4 Threat of Substitution: 4 Threat of New Entry: 4 Tata Sky: The Subject of Market Research 4 Segmentation 5 Targeting 5 Positioning 5 SWOT Analysis 6 Field Study and Survey 6 Online Survey and Results: 7 Marketing Mix 8 Product: 8 Price: 8 Promotion: 8 Place: 8 Conclusion 8 References 8 I. Introduction What is the very first thing or imagery that comes to our mind when we say the acronym DTH? Maybe we visualize Shahrukh Khan in his signature lover-boy arms-wide-spread pose urging us to wish for more (Dish Karo, Wish Karo). Maybe we think about a certain Bunty’s mummy, who is a housewife, speaking fluent English she has learnt from Tata Sky Active English Speaking course; or Reliance urging us to go BIG (TV ho toh BIG ho). Depending on the customer base and loyalty, different people will have different imagery of DTH. During the last decade of the twentieth century, introduction of the cable TV operators in India took the TV industry by a storm. With channels like SONY, Star Plus entering the Indian TV industry through cable, the evergreen Doordarshan faced stiff competition to thrive in their otherwise monopolized...
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...Table of Contents I. Introduction 2 II. DTH Industry in India 3 III. Porter 5 Forces Model For DTH Industry 4 IV. Tata Sky: The Subject of Market Research 5 V. Tata Sky: STP 6 VI. TATA Sky: 4P’s Model 7 VII. Field Study and Survey 8 VIII. SWOT Analysis Of Tata Sky 9 IX. Online Survey and Results: 10 X. Conclusion 10 XI. Recommendation 10 I. Introduction What is the very first thing or imagery that comes to our mind when we say the acronym DTH? Maybe we visualize Shahrukh Khan in his signature lover-boy arms-wide-spread pose urging us to wish for more (Dish Karo, Wish Karo). Maybe we think about a certain Babloo’s mummy, who is a housewife, speaking fluent English she has learnt from Tata Sky Active English Speaking course; or Reliance urging us to go BIG (TV ho toh BIG ho). Depending on the customer base and loyalty, different people will have different imagery of DTH. During the last decade of the twentieth century, introduction of the cable TV operators in India took the TV industry by a storm. With channels like SONY, Star Plus entering the Indian TV industry through cable, the evergreen Doordarshan faced stiff competition to thrive in their otherwise monopolized entertainment industry. Slowly, with more revenue being put into private cable TV channels, quality of TV programs increased by leaps and bounds. Doordarshan struggled to survive against the onslaught of the private TV channels. With the cable TV operators slowly increasing their reach...
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...Customer Satisfaction with DTH Services in India Ref.No.: QM0006 Customer Satisfaction with DTH Services in India Since Cable TV entered India in 1992, entertainment on television has grown rapidly. Out of the 71 million TV households in 1999, 32 million had access to Cable TV. However, along with the soaring viewership, complaints on quality also increased. Digitalisation of Cable TV took a new form when Direct-To-Home (DTH) was launched in India in 2003. The DTH service is an encrypted transmission. It is a digital satellite service that provides television services direct to subscribers anywhere within the country. Unlike the regular cable connection, the SetTop-Box (STB) decodes the encrypted transmission. Since it makes use of wireless technology, programmes are sent to the subscriber’s television direct from the satellite. This eliminates the need for cables and cable infrastructure. DTH service is particularly effective in remote areas, where cables and even normal television services are poor or nonexistent. These services provide the finest picture and sound quality. Like the quality of any modern movie theatre, DTH also provides the best quality surround sound. Although DTH services were proposed in India way back in 1996, it was not permitted until 2003. The government rejected approval to DTH due to concerns over national security and cultural invasion. To prevent the implementation of DTH service, even the cable operators had heavily lobbied the ...
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...sound music to the ears of all the DTH service providers planning to increase their market share many fold. The potential of DTH in Indian market is seemingly substantial. This has motivated us to undertake a market research project to analyze and assess the future prospects of its acceptability and growth in India. To make our project comprehensive and to make our results conclusive, we have done a thorough analysis in terms of in-depth primary and secondary research. Scanning through articles pertaining to DTH in newspapers, magazines and internet; interviewing dealers and marketers, sales executives; getting questionnaires filled by 250 respondents; we are confident that our findings present the facts as they are. The whole project has been so designed that it not only meets the requirements of our course curriculum, it also will be useful to existing and coming DTH service providers. Research Methodology Our report is an integral part of my Market Research paper, 3rd Semester of my Bachelor of Business Studies (BBS) course at Shaheed Sukhdev College of Business Studies, D.U. this project has been prepared under the guidance of our subject teacher, Mrs. Preeti Rajpal Singh. The project aims to understand the consumers’ perception about cable service providers and the attributes they would like to associate with television entertainment. We also aim to understand the perception of users of the DTH technology about the various DTH service providers. India, with its...
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