...ĐỀ CƯƠNG MÔN KINH TẾ DU LỊCH Câu 1:Nêu khái niệm về du lịch của Michael Cotman? - Định nghĩa của Michael Coltman (Mỹ): “Du lịch là sự kết hợp và tương tác của 4 nhóm nhân tố trong quá trình phục vụ du khách bao gồm: du khách, nhà cung ứng dịch du lịch, dân cư sở tại và chính quyền nơi đón khách du lịch”. - Du khách là người tham gia trực tiếp vào quá trình tạo ra sản phẩm du lịch - Nhà cung ứng du lịch là nhà cung cấp các dịch vụ và sản phẩm du lịch để đáp ứng và thỏa mãn nhu cầu của du khách. - Chính quyền địa phương của điểm đến là nhân tố chính tạo ra các động lực phát triển du lịch phụ thuộc nhu cầu ngày càng cao của du khách. Dân cư sở tại là một trong những nguồn lao động chính phục vụ trong du lịch Câu 2:Phân tích xu hướng nhóm xu hướng phát triển cung của xu hướng phát triển du lịch thế giới? Xu hướng 1: Đa dạng hóa sản phẩm du lịch. Xu hướng 2: Phát triển hệ thống bán sản phẩm du lịch Xu hướng 3: Tăng cường hoạt động truyền thông trong du lịch Xu hướng 4: Đẩy mạnh công nghiệp hóa, hiện đại hóa trong du lịch. Xu hướng 5: Đẩy mạnh quá trình khu vực hóa, quốc tế hoá. Xu hướng 6: Hạn chế tính thời vụ trong du lịch Câu 3:Phân tích ý nghĩa về mặt kinh tế và ý nghĩa về mặt xã hội của việc phát triển du lịch? XH: - Mở ra cơ hội giao lưu. - Là cơ sở mở ra mối quan hệ hữu nghị, ngoại giao. - Tái tạo sức lao động. - Giải quyết...
Words: 3744 - Pages: 15
...------------------------------------------------- TRƯỜNG ĐẠI HỌC NGOẠI THƯƠNG ------------------------------------------------- --------o0o------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Công trình tham dự cuộc thi ------------------------------------------------- Sinh viên nghiên cứu khoa học trường Đại học Ngoại Thương 2014 ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Tên công trình: ------------------------------------------------- PHÁT TRIỂN SẢN PHẨM DU LỊCH TÂM LINH ------------------------------------------------- TẠI QUẦN THỂ CHÙA BÁI ĐÍNH, NINH BÌNH ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Nhóm ngành: Kinh tế và kinh doanh 2 (KD2) ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ...
Words: 39644 - Pages: 159
...Maximo Park - Books From Boxes Night falls And towns become circuit boards We can beat the sun as long as we keep moving From the air Stadium lights stand out like flares And all I know is that you're sat here right next to me We rarely see Warning signs in the air we breathe Right now I feel each and every fragment This paper trail leads right back to you You say you need me to step outside You spent the evening unpacking books from boxes You passed me up so as not to break a promise Scattered polaroids and sprinkled words around your collar In the long run you said you knew that this would happen Well this is something new But it turns out it was borrowed too Why does every let down have to be so thin? Rain explodes At the moment that the cab door closed I feel the weight upon your kiss ambiguous You have to leave, I appreciate that But I hate when conversation slips out of our grasp You spent the evening unpacking books from boxes You passed me up so as not to break a promise Scattered polaroids and sprinkled words around your collar In the long run you said you knew that this would happen Two bodies in motion This is a matter of fact It wasn't built to last Two bodies in motion This is a matter of fact It wasn't built to last You spent the evening unpacking books from boxes You passed me up so as not to break a promise Scattered polaroids and sprinkled words around your collar In the long run you said you knew that this would happen ...
Words: 532 - Pages: 3
...Diversity Awareness Group Assignment Adversity existed among various cultures at the Cirque du Soleil. A major factor contributing to adversity was communication that included language barriers and acculturation. Language barriers arose due to the mixture of people from thirty different countries. This increased the potential for working, training, and interacting with individuals where English was not the first language. As a result, this caused misinterpretation, frustration, and confusion. Another reason adversity existed at Cirque du Soleil was difficulty with acculturation. This can cause stress by the “process of cultural and psychological change that results following meeting between cultures” (Wikipedia 1). Acculturation can cause people to feel misunderstood and alienated from decisions in the workplace. When language barriers and acculturation are not addressed in any work environment it will eventually lead to an overall breakdown of communication and create animosity among employees. The issues that led to adversity at Cirque du Soleil affected the bottom line. Net loss was caused by a high turnover rate, too many projects at one time, dealing with internal issues, and a lack of a strategic plan. Firstly, the high turnover rate could have let to more time spent on hiring and interviewing. Adversity in a work setting could also be where more people of minorities leave their employment. Secondly, the developmental ideas were an excellent way to improve...
Words: 892 - Pages: 4
...Cirque Du Soleil Historia • Se forma en 1984 • Sede en Montreal, Canadá • Más de 15 espectáculos en todo el mundo • Más de 5.000 empleados de varias nacionalidades Negocio y Estrategia • Mezcla única de creación, arte escénico, arquitectura, música y arte. • Diseñado para adultos • Alta diferenciación • Modelo “paternalista” basado en la figura de Laliberté. • Presencia globalizada con shows fijos y en gira • Administración centralizada • Diversificación del negocio • CreaLvidad es la base del negocio Factores críLcos del negocio • Posible desgaste de los arFstas en gira • Rotación del personal por moFvos externos • Salarios más bajos que la competencia, pero mejores beneficios para los empleados arFstas • Diferencias culturales entre los • Entradas a alto precio • Mantener a todas las áreas y clientes involucrados en el espectáculo Factores diferenciadores • Concepto innovador del circo Jpico ...
Words: 282 - Pages: 2
...Strategic IT Alignment Shubham Gupta, Venkateshwar Reddy Byreddy, Tejas Dharankar, Meseret Zeleke Businesses are constantly looking to harness competitive advantage and increase revenue using IT. If IT strategies are not implemented with foresight and planning, they tend to be a financial liability to the company. However, if IT is aligned to streamline, accelerate and boost a company’s business processes, the company reaps maximum benefit from its IT architecture. Companies have a sea of information which can be used to increase productivity, manage risks and make business processes consistent and precise. Cirque du Soleil is an excellent example of this. Cirque du Soleil being a large touring performing arts company, had huge information about its creative, technical and logistic activities. This information was scattered and not interlinked so as to use it across the company’s process value chain. Danielle Savoie, vice president of IT and knowledge management, intended to put knowledge into context through IT rather than automating the existing processes. This led to various applications supporting each stage of a touring show lifecycle. For example, ’open eyes’ application is used in the creation phase and there are makeup and costume applications to assist the design phase. Moreover, applications are used across stages to link relevant information like the KirCirque application (used basically for physical training at the preparation stage) updates the physical measurements...
Words: 1042 - Pages: 5
...Abstract: This course work will concentrate on marketing analysis of the world’s leading circus company Cirque du Soleil. Based on the data given it will conduct a PEST, Porter’s 5-Forces, SWOT analysis and discuss the results, together with results paper will concentrate on marketing and positioning strategies and Ansoff’s Matrix, and also recommend strategy measures for achieving sustainable economic development outcomes. It was found that, first of all, Cirque du Soleil is making a profit while most of its competitors are fail to break even. Second, with its innovative and creative productions, the Cirque stays in a distinct position that none of its competitors can compete. Third, the Cirque’s shows ease to accept by the world and became more flexible due to the sufficient diversity in performers’ nationalities and with experience in multi-field. Table of Contents 1. Introduction………………………………………………………..5 2. PEST and Porter’s 5-forces analysis................................................5 3. SWOT Analysis................................................................................11 4. Marketing and positioning strategies...............................................14 5. Ansoff’s Matrix…………………………………………..………..16 6. Conclusion........................................................................................18 Bibliography.......................................................................
Words: 3291 - Pages: 14
...What are the strengths and weaknesses of the compensation system (they focus indirect compensation instead of higher salaries) Cirque du Soleil is providing the alternate to shrinking circus industry and called circus of the future. It was based on the blue ocean strategy and still after 25 years it is considered as blue ocean industry. It is based on the unique concept and creativity and maintains the quality and consistency over more than 2 decade. It performs five continent and more than 90 cities. Cirque du Soleil was founded in 1984 and grown from 73 employees in 1984 to now they have around 5000 employee. The biggest challenge for them is to maintain and attract these special tenanted employees or I should call them performer with competitively low wages. Cirque believes its unique approach to managing a worldwide workforce that runs the gamut from acrobats to administrative staff suits its business approach. Cirque adopted the unique approach to manage their workforce which is not totally based on higher salary. There compensation system is based on low salary but better benefits. They valued the noneconomic benefits like training in different places and different technique, good food which feels like home, shuttle services to work from home. Cirque motivates their employee towards their work where employees work with passion. Every employee feels like working in very specialized and unique place like Red Sox and Disney world and feels proud performing every night....
Words: 485 - Pages: 2
...Cirque de Soleil Case Questions Because of the limited time remaining in the class, I’ve decided to pre-assign questions to groups. Two groups are assigned to each question. These groups should compose their response separately. We will compare the results in class. Please have your responses ready in a form that we can display in the classroom either on the Doc Cam or laptop. Submit these to the assignment section under this case prior to class. 1. How do operations differ at Cirque de Soleil from other companies we have discussed? Characterize the strategic, tactical and operational decisions that must be made during a typical year (i.e., give examples). What would an S&OP process look like for Cirque? How might supply chain problems differ from other companies? [Groups 13 and 14] 2. In general, do you think the Turkey project is viable? What issues must Louise Murray consider in making her decision? Create a table summarizing the advantages and disadvantages of the offers presented by (1) the City of Istanbul in conjunction with the Ministry of Culture, and (2) TTE. Include both financial and non-financial considerations. Based on the table, what decision would you recommend to Louise? (include a NO-GO decision alternative). [Groups 11 and 12] 3. Describe the partnering process. What type of partnership with TTE would you recommend? Create three scenarios (pessimistic, most likely, and optimistic) of partnering with TTE and calculate possible financial returns...
Words: 396 - Pages: 2
...The Birds “… The vast quantity of birds flocking above towns, villages, and outlying districts, causing obstruction and damage and even attacking individuals”(du Maurier 68). The above statement is the plot which is presented in both the story and the film. The main plot is the same in both the story and the film. In the story and the film the birds attack with the tides. They rest on low tide and attack on high tide. Abnormal flocking patterns are also a common detail. This means that birds of prey are flocking with the birds that they are hunted by. In both the idea that women cannot handle stressful situations is presented. In the story Mrs.Hockens said to her husband “You’re no to go, you’re not to go and leave me with the children. I cant stand it” (du Maurier 85). “Her voice rose hysterically. He hushed her, calmed her“ (du Maurier85). In both the main characters go into their house to protect themselves but before they do that they board their houses for extra protection. Unfortunately in both the story and the film they did not do a good enough job boarding up their houses because the birds get into an upstairs room. The main character takes precautions like boarding up his house while many other characters don’t take the attacks seriously. “She’s another… Se doesn’t care” (du Maurier 75). While the story and the film have similarities there are more differences that present them self. One of the main differences would be that there is a completely different cast....
Words: 847 - Pages: 4
...Rebecca was written by Daphne Du Maurier in 1938. There are many elements that make Rebecca a work of gothic literature. Some of these include the fact that Daphne Du Maurier has used isolation and darkness to create a suspenseful and mysterious atmosphere. The fact that Du Maurier has emphasised the narrators fear of the unknown by creating a supernatural atmosphere through the ghost of Rebecca and her servant Mrs Danvers. Also the way Du Maurier describes the characters and the setting using elements of death successfully make Rebecca a piece of gothic literature. Rebecca can be classified as a piece of gothic literature because of the way Du Maurier uses isolation in the novel. Du Maurier uses words such as rusted and unkept to suggest that Manderley had not been visited for a while. Du Maurier describes the surrounding nature around Manderely as unkept and untidy. The way Du Maurier describes the nature surrounding Manderley resembles the darkness in human nature. “The trees choked the terrace” Du Maurier uses personification to give human actions to the trees around Manderley. The use of the word choked makes it seem as if the trees around the house are just as evil as the house itself. This gives the reader an image of Manderley which is dark and empty. The numerous dark and empty rooms also help in making Rebecca a piece of gothic literature. The rooms and passages in Manderely create a ominous atmosphere and a sense of foreboding. Du Maurier’s use of adjectives lets...
Words: 825 - Pages: 4
...The power of Cirque du Soleil IT usage Cirque du Soleil is the largest theatrical producer in the world. They capitalize the advantage of implementing information technology in their business model. Surprisingly, they implement information technology in almost every part of their touring show life cycle that people do not imagine. In creation and diffusion process, information technology nurture and enhance the operation like scenography, choreography, and ticket sale. The development of intranet allow the employee to share their discoveries, which can changes their business strategy. This enable Cirque du Soleil’s internal communication to become more efficient and effective. On the other hand, it also brings value to the external communication. Consumers can understand this company’s strategies and information easily. At the same time, the company can gain information about customer’s preference. The interaction between two parties have significantly increase. In design and logistic process, information technology helped to save and transfer the documents about making hat, wigs and building their infrastructure. Performing artist to now able to do their own make- up without hiring a make-up artist. Moreover, the documents is very important to the architecture building of the shows. These functions allow Cirque du Soleil to save their cost and time, At the same time, it reduces information complexity through standardization. The performance and skills level of the performance...
Words: 487 - Pages: 2
...STRATEGY DISCUSSION Question 1: Red Ocean Analysis Explain why anyone applying Michael Porter’s “Five Forces” competitive analysis in 1984 would have told Guy Laliberté not to start another circus. Explain your reasoning. Applying Michael Porter’s Five Forces to Guy Laliberté’s decision to start ‘another’ circus would lead individuals to come to one of two conclusions, depending on how in-depth they understood Laliberté’s plan. On the surface level, his plan seems to be an inevitable failure - trying to become a new player in a market that is declining and facing new challenges in sustainability daily. Laliberté’s plan fits almost all of the criteria for struggle and potential failure according to Porter’s Five Forces. Breaking down each of Porter’s forces, it is clear that starting a new circus lends very little promise for Laliberté. First, Laliberté was facing supply issues to find talented circus acts that would draw in an audience. In order to acquire a high caliber of talented performers, a circus at the time was forced to put financial strain on their profits from ticket sales just to afford the acts themselves. Additionally, the power of buyers produced a real challenge at the time, as audiences were only interested in attending the circus if compelled by acts that were in turn too expensive for the circus to make a profit on. Laliberté was also facing tough competition in entering the circus industry. This space had been established by the century-old...
Words: 1152 - Pages: 5
...business book written in 2005 by W. Chan Kim and Renee Mauborgne. Kim and Mauborgne sought to find a more vigorous strategy approach than Harvard Professor Michael Porter’s “five forces”. They argued that Professor Porter’s strategy would have businesses remaining in the “red ocean” where there’s heavy competition and a very crowded marketplace. The importance of the Blue Ocean Strategy is to encourage existing business customers to move from the red ocean which is characterized as a bloody, shark infested waters competition marketing environment to the blue ocean waters than has no competitors and ample amount of space to evolve new beginnings. Kim and Mauborgne used the Cirque du Soleil as an example of how the Blue Ocean Strategy can be successful. “Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last ten years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant. Cirque created what the authors call a blue ocean, a previously unknown market space. In blue oceans, demand is...
Words: 1037 - Pages: 5
... only possibly through a very steady time. Initially the book was translated into 44 languages and accompanied by lots of other products, as fashion clothes and toys… The main problematic in question, that the business might face, it is uncertainty from the global markets to accept the goods and services that Oy Moomin offers. It is not very easy to predict possible future tastes of consumers and make a precise and accurate forecast of their flavours, in order to produce the specific amount of product. 2. Was Cirque Soleil diluting the brand by extending the show experience from bit tops and now arenas? The cornerstone of success that helped Cirque du Soleil to create its strategy of success was creativity. In more specific and detailed words, we can state that creativity is the core competency of Cirque du Soleil. After they become very well known for their incredible capacity to be creative and gain all the possible success, they started to invest into new shows, not only in North America but also...
Words: 430 - Pages: 2
