By: {Jason Little}

AB/MT219: Marketing

DATE 1/4/2013

By: {Jason Little}

AB/MT219: Marketing

DATE 1/4/2013

KapConsultants Marketing Plan
KapConsultants Marketing Plan

SECTION II. THE MARKETING ENVIRONMENT
We here at Samsung are looking to launch our new TV electronic line in the North American, Europe and Asian markets. We have continued to make strides towards promoting sustainable leadership under the mantra “Devoting our human resources and technology to creating superior products and services, thereby contributing to a better global society.” We believe here at Samsung by doing and providing the best we further the electronics and consumer markets by example.
Social Environment
Here at Samsung we are providing a range of career and peer building programs that focus on ethical business practices within the business environment. Providing methods of training against corrupt business practices is mandatory amongst our company employees and we strongly adhere to these policies. We also have an external website dedicated for reporting unethical business practices specifically for stakeholders as well. The proportion of women in our East Asian offices accounts for over 60% percent of our work force in 2011 and 40% globally and we continue to practice fair hiring practices.

Demographic Environment
Thanks to growth in the high value LED and Plasma TV market in past few years, we here at Samsung had another successful year and have been the industry leader as far as unit sales in this category six years running. The increase in sales in the European, North American and Asian markets have helped fuel this increase in total sales worldwide.

Economic Environment
During this time of economic instability we here at Samsung have tried to focus on energy and resources on expanding our contribution to society. We have established a practice