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E Bus Task 1 Overview

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eBusiness - Task 1 Overview
Task 1: Develop an online business expansion proposal.

1. Viability of product or service
a. What is the business’s case for making the changes to the website?
b. Why does it make sense to go online?
c. Discuss advantages and challenges of going online.

2. Current Online Competitor Assessment
a. What’s going on in the marketplace? i. Trends ii. Concepts
b. Analyze top THREE competitor’s websites. (Who does a little or close to what your business does?) i. Talk about same objective for each competitor. Examples are:
1. Social Media
2. Ecommerce (Ability to pay online)
3. CRM
4. International Consideration

3. Online Marketing Suggestions & Strategies
a. Talk about your market. i. Discuss your customer base and demographics. ii. Why are you going after those?
b. Identify competitive advantages, target audience and online branding for client. (Use the Marketing resources in the COS.) i. How can you set yourself apart from the competitors? ii. How can you improve the customer experience?
c. Explain three to five online strategies you can use to let your customers and non-customers know about the changes to your website. i. Define each strategy.
1. Discuss how each strategy benefits the Company.
2. Discuss how each Strategy benefits the Customer.
*Note that each strategy should be discussed in 1 or 2 paragraphs.*

4. Social Media Integration
a. Talk about the different aspects of Social Media.
b. Pick a couple different options: Facebook, Twitter, MySpace, blogs, etc… i. Discuss why you selected Social Media (Facebook for example). ii. How does that Social Media fit with the demographic and customer base? iii. How does

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