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E-Business Qtr2

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Submitted By eetank
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Amazing Foods Online Business Expansion
Western Governors University

MBA- Strategy and Management
E-Business QRT2 Task 1
October 1, 2013

A1. Viability of product or service
Amazing Foods was founded in 2013 in Little Rock, Arkansas, to provide quality home cooked meals. The goal for business was to provide a fast alternative to homemade family dinners. The vision was to provide food that was simply AMAZING. The business was new to downtown Conway, which is the center for many schools, churches, clinics, businesses, and families. It started with a grand opening boom. Customers were interested in the new facility and brazen name. Early Amazing Food’s grand opening about 500 customers in the community were laid off by one of the biggest revenue creating companies for the city. Unexpectedly, the layoff impacted sales greatly forcing the owner to take on other roles along with reducing hours and staff to stay in business. Online marketing would be an efficient source of advertisement and development of awareness. This would be financially feasible, east to maintain, and also a great source to grow a customer base and sales. If the site is easy and fast, customers are more likely to make repeat purchases. There are many restaurants in the area. Amazing Foods will differentiate itself from other restaurants with quality food, affordable prices, and excellent customer service. As of now, Amazing Foods does not have an online presence. Amazing Foods wants to incorporate an online presence to market their product, price, place and promotion (Eley &Tilley, 2009). By implementing an online solution it would enable the support the of following goals to 1) Increase brand awareness online 2) Grow customer base 3) Increase visibility of food services (catering) online to local audience.
1. Downtown Conway has local schools, churches, doctor offices, and businesses

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