...Running Header: Mobile Commerce Mobile Commerce Management Information System December 3rd, 2013 Abstract The popularity of m-commerce devices, especially mobile phones among consumers high-lighted a new source of revenue for businesses. An industry review in mobile commerce found a variety of current trends and business models that will affect future strategic uses from a project management perspective. This paper explores m-commerce technology from a business perspective; how it is similar and differs from e-commerce technically; and tries identifying and exploring potential strategic uses for this new technology. Introduction The Global Mobile Commerce Forum, which came to include over 100 organisations, had its launch in London on 10 November 1997 and Kevin Duffey was elected as the Executive Chairman. Over 100 companies joined the mobile commerce forum within a year, many forming mobile commerce teams of their own, e.g. Mastercard and Motorola. Of these one hundred companies, the first two were Logica and Cellnet. Member organizations’ such as Nokia, Apple, Alcatel, and Vodafone began a series of trials and collaborations. Mobile commerce services were first delivered in 1997, when the first two mobile-phone enabled Coca Cola vending machines were installed in the Helsinki area in Finland. The machines accepted payment via SMS text messages. The first mobile phone-based banking service was launched in 1997 by Merita Bank of Finland, also using SMS. It is increasingly...
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...(BM-25208) Bashir Ali (BM-25178) TABLE OF CONTENTS Acknowledgement 02 Executive Summary 03 Company Introduction 04 Company History) 05 a) First Mobile Phone 06 b) GSM Introduction 06 c) Strategic Change 07 Vision, Mission, Organization Direction 07 Environmental Analysis (Internal) 09 Environmental Analysis (External) 12 a) Pestle Analysis 12 b) Porter five forces Analysis 14 SWOT Analysis 18 Market/Competitor Analysis 19 Strategic Analysis 23 a) Corporate Strategy 25 b) Business Strategy 25 c) Operational Strategy 25 d) Supply Chain Strategy 26 e) Defensive Strategy 26 f) Competitive Strategy 26 Nokia Marketing Strategies Analysis 27 a) Segmentation by Geographically 27 b) Segmentation by Demographically 28 c) Segmentation by Consumer / Business 28 Marketing Mix Strategies 29 a) Product b) Price c) Place d) Promotion Key Strategic Issues Face Nokia 30 Nokia Leading Mobile Series 31 a) N Series 31 b) E Series 32 c) X Series 33 d) Asha Series 33 e) Lumia Series 34 References 35 ACKNOWLEDGEMENT One of the great pleasures of writing the report is acknowledging the efforts of our teacher and friends whose hard work, cooperation, friendship and understanding were crucial to the preparation of this report. First of all, we would like to acknowledge the efforts of Sir Khalid Jamil Ansari whose sincerity, loyalty, hard working and kind parental attitude helped us to complete this project report. Very special thanks to Mr. Abdul Raheem...
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...HOW TO ENHANCE CONSUMERS DOWNLOAD PAID APPLICATIONS How to Enhance Consumers Download Paid Applications: Consumers’ Preference And Need Jana Katzenberger, Marc Matthias, Nguyen Thi Phuong Thuy, Nguyen Viet Tu, Tu Chia Chun National Kaohsiung First University of Science and Technology Abstract Mobile Commerce, also known as M-Commerce, is the ability to conduct commerce using a mobile device, such as a mobile phone, a Personal Digital Assistant (PDA), a smartphone, or other emerging mobile equipment such as dashtop mobile devices. With the growth in usage of Internet-enabled mobile phone, the foundations for mobile commerce are now in place. We know that mobile will play an increasingly significant role in customer acquisition and retention across all channels in the years to come. Consumers are now willing to make purchases through their mobile phones, so the opportunity now exists for all website owner and retailers in particular that can offer a usable and compelling online and retail experience for mobile users. Consumers are now willing to make purchases through their mobile phones, so the opportunity now exists for all website owner and retailers in particular that can offer a usable and compelling online and retail experience for mobile users. In this paper, the participants were fifty students from National Kaohsiung First University of Science and Technology, there were twelve questions in this survey, including attitude toward usage of smartphones, habit of...
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... 1. Chaining * Involves smaller units acting as one, this increases the power of size eventhough they are singularly small. * SuperValu shops have come together under the Umbrella of Musgrave to have larger buying power in the market 2. Franchising * Franchising grants franchisee’s the use of the franchiser’s brand image and reputation and all thats associated with the franchisers company * McDonalds and Supermacs are increasingly being franchised due to the benifits associated with franchising. 3. Internet and IT * The development of new IT often gives a company the opportunity to develop new business strategies to consolidate a fragmented industry. eBay and amazon.com, for example, use the Internet and the associated strategies e-commerce makes possible to pursue a cost-leadership model and consolidate the fragmented auction and bookselling industries. The second and third Industries to be assessed are the Embryonic and Growth Industries. In embryonic and growth industries, strategy is determined partly by market demand. The innovators and early adopters have...
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...entrepreneurial team member, e.g. Hugo Barra has joined to xiaomi to expand oversea business, take in charge of oversea business development, and strategic cooperation with google android.Involve users' participation in mobile phone R&D can better meet consumers' needs, and draw their attention when new products released. Gained fans loyalty.Cost-effectiveness mobile phone, priced from 500-2000Miui: xiaomi phones’ operational system/ mChat/ Xiaomi phones5. Lower marketing cost than other mobile brands. Launch events and microblog marketing. 6. Cultivating brand loyalty with fans groups, online flash sales, glitzy apple-style launch events and high-specification products sold at low pricesLow stocking cost8. Cooperate with China Unicom and China TeleCom to create new sim card, which is much cheaper than other sim card brand.9.Sells model: consumers book and pay for the phone first, so that XIAOMI has enough finance to purchase inventory.----zero inventory. lower stocking cost. Good cash flow.Weakness:Service cannot meet customers' satisfication。 。No self PlantsDistribution channel is easy to be copied by competitors4. Xiaomi has relatively few patents and little R&D spending, sourcing most of its components commercially.Many company claimed that xiaomi copied their products. Therefore if xiaomi enter into oversea market, it will face very high patent fees.The fans groups, business mode(online flash sales, glitzy apple-style launch events) is difficult to...
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...International Business operation In the process of International trade, the problem of cultural differences does rack many managers' brains. Have to say that it is a great challenge for all multinational corporations, especially for those just entering a market without experience. Whether it is an individual or a team can't avoid culture shock when they want to go abroad. For instance, I can't bargain when I want to buy a laptop in PC world due to language, let alone when I would like to sell goods. Whereas if a firm can learn and embrace target market's culture well, it will be able to understand the needs of those consumers deeply. This is not a short time to achieve the goal, managers need to show patience, initiative, sensitivity. The first method is to employ local people, the locals understand local consumption habits, festivals, religion, social system better than foreigners. So it is something we all take for granted: the locals can manage locals easier or build local ties better. In addition: Cultural exchange is a two-way process, after local employees working with foreign staffs, the locals can give suggestion to help foreign staffs to adapt faster. For example: There are two telecommunications companies want to expand business in U.S.. One is from India,another is from China.Indian company's U.S. division has been fully localized, senior staffs are almost all Americans, it has been deemed to come from behind...
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...A Progressive Digital Media business COMPANY PROFILE HTC Corporation REFERENCE CODE: D030D163-1966-4A48-AE13-80DC33BF7F54 PUBLICATION DATE: 9 Oct 2015 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. HTC Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 Business Description...........................................................................................4 History...................................................................................................................5 Key Employees.....................................................................................................8 Key Employee Biographies..................................................................................9 Major Products and Services............................................................................14 Revenue Analysis...............................................................................................15 SWOT Analysis...................................................................................................16 Top Competitors.................................................................................................21 Company...
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...LETTER TO HTC SHAREHOLDERS 4 34 50 RESULTS AND RISK MANAGEMENT CHAPTER 2 COMPANY PROFILE CHAPTER 3 BUSINESS OPERATIONS 104 CHAPTER 8 FINANCIAL INFORMATION CHAPTER 7 AFFILIATE INFORMATION AND OTHER SPECIAL NOTES 14 118 138 CHAPTER 1 LETTER TO HTC SHAREHOLDERS 1 LETTER TO SHAREHOLDERS LETTER TO SHAREHOLDERS 1 LETTER TO SHAREHOLDERS Dear shareholders, Faced with increasingly intense competitive pressure in the global smartphone market, HTC Corporation (HTC) has in the past year continued to allocate resources to product development, technological innovation, and marketing in order to satisfy consumer needs and at the same time solidify HTC's core developmental ability. 2012 saw HTC reach its 15th anniversary, marking an important milestone. In February, at Mobile World Congress (MWC) held in Barcelona, HTC started a camera and audio revolution with the announcement of its One series of smartphones. These smartphones introduced new technological advances such as "Amazing Camera" and "Authentic Sound," bringing consumers a brand-new user experience. In addition, in order to meet the needs of different consumers, HTC has successfully rolled out a variety of smartphones such as the DROID DNA, HTC J, and HTC Butterfly that deliver superior performance and eye-catching, user-focused designs. These smartphones were positively received by the market. In addition, HTC jointly launched with Microsoft the Windows Phone 8X by HTC and the...
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...Marketing Proposal and Strategy for New Xiaomi Product “MiSpectacles” Co-authored by Kyaw Soe Hein 12 Feb 2015 ABSTRACT This document provides a marketing report on Xiaomi Inc, a multinational corporation based in Beijing, China. Xiaomi is a privately owned Chinese electronics company founded by Lei Jun and several partners in 2010, and which has now grown to be the world’s third largest smartphone distributor. The report begins with an introduction Xiaomi and briefly highlights the company’s background and history. Highlights of the firm’s external environment are provided using the PEST framework, followed by an analysis of the competitive environment using the Porter’s Five Forces framework, leading to a discussion on the organisation’s strengths, weaknesses, opportunities and threats in light of its operating environment. The report then proposes 3 viable market segments for the proposed new product (MiSpectacles), and selects a proposed target market segment, highlighting the company’s differentiating strategy and value proposition. The report concludes with a proposal on the marketing mix for the new product, as well as the product development strategy. Page 2 of 34 TABLE OF CONTENTS ABSTRACT .................................................................................................................... 2 TABLE OF CONTENTS ............................................................................................... 3 LIST OF TABLES...
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...and over 2 billion downloads were made. There are two kinds of application store depending on the type of platform provider used. . Handset and OS vendors: Currently, most top smartphone vendors have launched their own application stores. Examples include Nokia’s Ovi Store, RIM’s BlackBerry App World, Palm’s App Catalog, Google’s Android Market, Microsoft Windows Marketplace for Mobile (WMM), and Samsung’s Mobile Innovator. Mobile carriers: Examples include China Mobile’s Mobile Market, China Telecom’s AppMarket, and Shanghai Unicom’s Wo-Store HIGHLIGHTS Most smartphone and OS vendors are becoming involved in the application store market because of the huge success of the App Store. Most platform providers use the 30/70 revenue share model, under which the platform provider takes 30% and the developer 70%. Licensing, application localization, and payment systems will be the most crucial factors for platform providers in China. China Mobile’s Mobile Market will be one of the winners in China’s application store market because of its competitive payment system and strong developer ecosystem. Regarding the huge potential of this market, China...
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...DARE TO DISRUPT!! DARE TO DISRUPT!! Theme: Means to tackle disruptive innovation Name: Prasun Kumar Das PGPM Participant, Batch 1114 Information Management S. P. Jain Institute of Management & Research Mobile - +91 7506793925 DISRUPTION – The New Age Competitive Strategy Everything is fair in love and war; and competition in a business environment is like a cold war. Innovation has always been the major strategy used by businesses around the world to stay competitive. The traditional paradigm of innovation was to improve the performance of the existing technology, thereby steeping up the performance trajectory. However, value creation for customers may be much simpler than high performing technology. There is always a threshold level till which customers can absorb and appreciate which the traditional paradigm fails to address. This has lead to a gradual shift in paradigm, over the last five decades, from a continuous performance improvement to that of something called ‘Disruption’. Clayton Christensen coined this term and today it has become a big buzzword. He identified ‘Disruptive Innovation’ as a product or service, so compelling in nature that everyone rapidly abandons their current way of doing things to this new approach. IT has been the big enabler of this disruption. The fundamental aspect of disruption is to use the right benchmark, which becomes additive with time. When that happens, we find entire product lines – even the whole market...
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...OUA Group Assignment Cover Sheet A Group Assignment Cover Sheet needs to be included at the front of each assignment submitted. Details of one group member is to be provided – this is where your group assignment will be returned once marked Address details Full name: Kirrily Alisia Loring Address: 516 Senate Road Port Pirie SA Postcode: 5540 Assignment details Unit code: ACG10 Unit name: Communication and Information Systems in Business Assignment no. 2 Due date: 28/04/2012 Assignment topic (as stated in the Unit Information Booklet): Case Study: Google, Apple and Microsoft Struggle for Your Internet Experience. Student names UniSA email ID 1. Kirrily Loring Lorky002@students.unisa.edu.au 2.Adrian Holmes Holai001@students.unisa.edu.au 3.Debra Evans Evady008@students.unisa.edu.au 4.Ana Irisari Iriap001@students.unisa.edu.au 5. Student Declaration We declare the work contained in this assignment is our own, except where acknowledgement of sources is made. We authorise the University to test any work submitted by us, using text comparison software, for instances of plagiarism. We understand that this will involve the University or its contractor copying our work and storing it on a database to be used in future to test work submitted by others. We understand that we can obtain further information on this matter at http://www.unisa.edu.au/ltu/students/study/integrity.asp...
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...PESTLE. The author has used tools such as Porter’s Five Forces and SWOT to analyze the micro-environment of a mobile phone industry and define Key Success Factors that are essential to be included in company’s strategy. Moreover the paper characterizes the comparative analysis such as objectives, strengths, weakness, financial analysis (quantitative), Vario analysis (Qualitative), merger and acquisitions, market share and competitive advantage strategy, of Apple, Sony and Xiaomi. At the end, the author of this assignment has given his recommendation to these three industries and concludes with a set of challenges being faced by mobile phone industry to create and maintain customer values and profit margins for present and future business successes. The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi II Table of Contents LIST OF ABBREVIATION ............................................................................................................................... IV LIST OF FIGURES............................................................................................................................................. V 1 INTRODUCTION ....................................................................................................................................... 1 1.1 1.2 OBJECTIVE...
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...smartphone setting and such aspects that will propel more change over in the next few years. Introduction The smartphone industry has seen astonishing growth in modern years; sales volumes rose by more than 40 percent in 2014 to go not far from the 1.8 billion unit threshold focus of 2018, and it is more than $300 billion in value (Dawson, 2010). Nonetheless, this volatile growth has been complemented by the substantial disruption. Players in Web market are targeting to take the advantage that smartphones offer in the instances of assignation, context, connectivity and cost as contrasted to the PC-based accesses that have demarcated their market up to this point (Llamas, 2012). All at once, Apple has also restructured the corporate hardware model; Samsung too has created a sizeable advantage due to its economic scale in its activities; and the entry barriers which have tumbled due to aspects of the growth of the Android operating system and different...
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...Ahsanullah University of Science & Technology Assignment on “Outsourcing of Telecommunication Networking” Course No : MBA-631 Course Title : Marketing Management. Course Teacher : Mr. S.K. Forid Submitted By: Md. HosnyMohashin 11.02.52.008 Introduction It has been argued for several years now that the phenomenon of ‘global production sharing’ through global value chains (GVCs), around which a substantial literature exists, has helped developing countries expand export-oriented manufacturing activity. GVCs represent the significant unit of organization of international production, wherein ‘lead firms’, largely multinational corporations (MNCs), coordinate production across international borders through extensive networks of suppliers spread across large numbers of countries. This has resulted in a significant change in the structure of international trade, leading to a domination of what has been referred to as the ‘trade in tasks’, that is, trade is no longer characteristically undertaken in goods, but rather in particular production segments (cut make-trim (CMT) versus the design brand market) of a production chain. The ‘trade in tasks’, empirically measured in terms of trade in intermediate goods, reflect this phenomenon, and the gains accruing to low- and middle-income countries in trade involvement are clearly seen here, with their share constituting more than 35 percent of...
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