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E-Commerce Essay

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Submitted By JohnathanH
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E-Commerce Project
Liberty University Online Busi-424

Since the early 1995 when commercial use of the web began to take off, E-commerce has transformed and impacted the way the businesses and consumers shop forever. Before the rise of E-commerce the only way to buy and purchase products was through your standard brick and mortar store and if you wanted to order products that were not available at that moment you would need to sift through a large catalog or directory. If you ordered through that you would send in the order item # along with basic contact information in mail and then came the long wait of receiving your product in the mail to your home or business. It all sounds really cumbersome, time consuming and inconvenient when compared to today’s current trends of ordering products. E-commerce has paved the way for people and businesses to shop easily, faster and more efficiently than was ever thought possible. Even though E-commerce is a relatively young industry with beginnings that point to only as far back as the 1970s, data has suggested that over the next few years some categories of E-commerce is expected to grow about 14% annually through 2017 while traditional retail sales are expected to only grow about 4% annually through that same time frame (Laudon and Traver, p. 27).
There are four major types of E-commerce categories that are utilized daily. They include Business-To-Consumer (B2C), Business-To-Business (B2B), Consumer-to-Consumer (C2C) and Mobile E-Commerce (M-commerce). To better understand each category model it is important to look at Prime examples of companies and organizations that use each of these E-commerce categories in the best ways possible. In addition it is also important to look at some companies and organizations that could (and would) benefit from using these E-commerce business models to improve the way their businesses

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