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E-Commerce Question

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1. Companies that sell luxury goods such as Channel, Lilly Pulitzer, and Vera Wang, were reluctant to offer their products for sale on their web sites for many years. These businesses preferred to use their Web sites to display information about their products only and to sell their products only through exclusive retail stores. Summarize the reasons these luxury good producers might have been hesitant to sell online and speculate why they might have changed their thinking.

When people are looking online to but any of the products offered by the companies, most likely they do not want to take the risk to buy some of the luxury goods as Chanel, Lilly Pulitzer and Vera Wang that are really expensive if they won’t be able to evaluate it closely, touch, or try it on. If the consumer will spend a lot of money on certain branch they usually want to make sure it will have the perfect fit and unfortunately, the internet cannot guaranty it. My speculation of why these luxury goods might have changed their mind is because online shopping created the advantage of people being able to write reviews, evaluate their online purchases and most of the times, even able to rate the quality and fit of the product. Being able to do that, costumers started to trust the brand more and more and it will make them to do not hesitate as much when they have to spend more money than the usually, because of this, brands as Chanel are investing in online sells.

2. You have decided to buy a new color printer for your home office. You have not decided yet whether an ink-jet or laser printer would be best for you. List specific activities that you must undertake as you gather information about printer capabilities and features. Use the HPshopping.com, Office depot, Best Buy, Office Max, and Staples Web sites to gather information. Write a short summary for the process you undertook to serve

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