...E-Commerce Website Evaluation Report The E-Commerce site chosen is Arngren.net at first glance of the site the visitors eyes are over the place unable to focus on just one subject of the entire web page. Also upon first view the user may just close the web page and find another place for shopping needs because of how the Arngren site is currently set up. In order to get potential customers Arngren should make better use of their Meta and title tags. By changing the title tags from the extremely long title tag currently used more Internet web searchers will find their website. From going from over 20 words to Arngren Products will help immensely. The Meta tags for their keywords should also be shortened down and not includes their web address. Listing their best sellers in their keywords would be a better option that using over 40 keywords; for example; . Meta tags do not need to be stuffed with keywords. In most cases one instance of the keyword is enough. The use of too many keywords stuffed into the Meta tags looks spammy. If two keywords need to be used that are the same the second instance should be in a variation of the first keyword and not a repeat of it. For example TV, Television would work as a variation of the first keyword. Also using an updated PageBuilder would help immensely. The Arngren site does not currently look like it has been updated other than to add a Christmas banner across the bottom of the home page. Making use of alt tags to added images and...
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...Abstract This paper presents comparative study, current trends, and success or failure of different industries in terms of strategies used by them for incorporating e-commerce in their Omni-channel success. The industries selected are Apparels, Electronics, Automobile, Groceries and Home Décor. We selected two companies in each of above industry in order to conduct research, analyze and draw conclusions for that industry as whole. Businesses which integrate e-commerce into their Omni-channel strategies generally have focus of providing superior customer experience and getting better analytics regarding their customers. But approach followed by different industries varies significantly. Another important consideration is that success rate of using such a strategy is different across industries. To achieve the goals mentioned for the study, we analyzed different functionalities of e-commerce that an industry would like when following such strategy. We divided functionality into Browsing, Buying, Pre and Post sale service, Reviewing and data analytics. This division also gave an insight into depth to which specific industry goes in applying such strategies. After this, we looked at breadth aspect of such a strategy by analyzing Digital Presence, Search Optimization Strategies, and Mobile integration. This exercise gave structured parameters to analyze the strategy of each industry. After above exercise, we researched about the two selected companies in each category based on...
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...Research Topics in E-Commerce Subject code: COMP6823 Credit value: 3 Responsible staff and department: Raymond Lee (COMP), Henry Chan (COMP), James Liu (COMP) Pre-requisite: (Subject title and code no, if any) Nil Recommended background knowledge: Knowledge in E-Commerce at the undergraduate level Mutual exclusions: Nil Learning approach: Staff will hold regular meetings with student. Student will survey research papers, discuss on research problems, conduct analysis, and give oral/written reports. The student has to submit at least one written report, which may be a survey, or a critical analysis of existing research results. Examination may be written or oral (in the presence of external members). Assessment: Continuous Assessment Examination Objectives: • • • To equip student with appropriate research background and state-of-the-art knowledge in the area of research: E-Commerce. To train up student with ability to analyze and give critics to research papers. To allow student to learn skill to consolidate and produce technical research report. 45% 55% Keyword syllabus: State-of-the-art research topics and issues, including, but not restricted to, some of the following: • Agent-based e-commerce systems • E-Business models • B2B E-Commerce • Collaborative commerce • Data mining in E-Commerce • Electronic auctions • Electronic payment systems • E-Servicing • E-Procurement systems • E-SCM (Supply Chain Management) systems • E-Auction • E-Tailing • Exchanges...
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...between buyers and sellers become critical as each can opt to explore a greater number of alternatives than before. E-commerce through the use of internet, e-mails, websites and other facilities enables a businessman to be linked with every corner of the world and thus opens up greater opportunities in the world market. As a signatory of WTO practices Bangladesh has accepted The Code of Good Practices of WTO agreement on Technical Barriers to Trade. E-commerce facilitates the very process of International transactions; this involves securing and finalizing a contract, delivery of a product and finally payment for the performance of the product. The movement of goods and services and payment mechanism within a country and outside of a country is governed by regulatory and legal issues. Though Bangladesh Govt. has a strategic vision and policy framework to boost up e-commerce, a lot of factors are also hindering the way of doing E-commerce. Definition of E-Commerce: E-Commerce refers to the process of buying or selling products or service over an electronic network. The most popular medium in which e-commerce is conducted is the internet. It combines a range of process such as: • Electronic Data Interchange (EDI). • Electronic mail (E-mail). • World Wide Web (WWW). • Internet Applications. • Network Applications. Basically e-commerce involves the sale or purchase of goods or services over computer mediated networks. These goods or services may be ordered...
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...Final report on EC A Report On “Status of e-Marketing in Bangladesh” Course Name: E-commerce Course code: 425 Submitted To: Md. Moktar Ali Associate Professor Department of Marketing University of Dhaka Submitted By: Shaikh Md. Rasel Roll-82, 16th Batch, Sec-B Department of Marketing University of Dhaka Date of Submission: November --, 2013. Letter of Transmission Md. Moktar Ali Associate Professor Department of Marketing University of Dhaka Subject: Submission of a report. Dear Sir, With due respect, I beg to state that I am very thankful to you as you have assigned me the report on “Status of e-Marketing in Bangladesh”. It is a great opportunity for me to acquire theoretical and practical knowledge about E-marketing, E-commerce and different terms of E-business. I have tried our best to gather what I believe to be the most complete information available. Your kind acceptance and any type of appreciation would surely inspire me. I would always be available and ready to explain further any of the contexts whenever asked. Sincerely yours, Shaikh Md. Rasel Roll-82, Sec-B, Batch-16th Acknowledgements Comprehensive works like report making or assignment preparation owe credit to multitude of people. Certainly, I should acknowledge the contributions of the pioneers in the field of E-commerce and E-marketing itself, especially those whose teachings have become a part of our thinking and become...
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...Title: e-Commerce | Specialist | Internally Assessed Assignment: | Credit Value:10 | Assessor:Trevor HumphreysDate Issued: 11/5/15Hand In Deadline: 05/06/15Duration: 3 weeks | Learning Outcomes covered in this assignment: | 4. Research and develop an e-commerce strategy | Assignment title: 2: Impact of e-Commerce | Scenario: You are to create an e-commerce strategy for a small business that does not currently sell online. Any written part of this assignment should be proof-read and submitted electronically where possible. Appropriate use of maths, English and subject specific terminology is essential. | Task 1 | You need to research three existing e-commerce sites. Try and choose three sites with different business models. Present the information either as a written report or slideshow. You should aim to describe: * The nature of the business and its target audience * The key features of the site * How the products are displayed * The site’s ease of use * The registration or checkout process * What payment methods the site acceptsUse screen grabs to illustrate your points. | Evidence you must produce for this task | * Research document (Word, PDF, Powerpoint) | Criteria covered by this task: | To achieve the criteria you must show that you are able to: | Unit | Criterion reference | Plan an e-commerce strategy | 8 | P6 | Task 2 | Create a strategy for a real-world business which does not currently have an e-commerce...
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...Development of an E-Commerce Website for ABC Corporation Tammy Semelsberger Managerial Applications of Information Technology – IS535 DeVry University, Keller Graduate School of Management August 18, 2012 Table of Contents Abstract 3 Company Background 3 Business Problems 4 High-Level Solution 5 Benefits of Solving the Problem 6 Business/Technical Approach 7 Business Process Changes 7 Technology / Business Practices Used to Augment Solutions 9 Conclusions and Overall Recommendations 10 High-level Implementation Plan 10 Summary 11 Summary of Recommendations 11 References 13 Development of an E-Commerce Website for ABC Corporation Abstract ABC Corporation (ABC) is a clothing store in Chicago, IL. They are a local store that needs to increase profitability and competitiveness. Designing a custom e-commerce online store on their current website, that is tailored to ABC’s goals and customer needs, is key in attracting and maintaining a customer base, and increasing profitability. The business problem to be solved is how to implement, market, and maintain a successful e-commerce site while building customer loyalty, increasing profitability, improving strategic planning, and expanding the market. ABC will use an outside source to develop, produce and maintain this store. There will be reporting systems in place to analyze data...
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...Subject: | Information Technology | Unit number + Title | 8. E-Commerce | Assignment number + Title: | 1. Why E-Commerce? | Assessment Criteria: | P1 P2 P3 M1 M2 D1 | Purpose / Aims (learning outcomes) | LO1 Understand the web architecture & componentsP1 Describe the technologies required for e-commerceP2 Explain the impact of introducing an e-commerce system to an organisationP3 Explain the potential risks to an organisation of committing to an e-commerce systemM1 Recommend methods to promote an e-commerce systemM2 Discuss how security issues in e-commerce can be overcomeD1 Evaluate the use of e-commerce in a ‘brick & click’ organisation | Introduction (Scenario) | You work for a firm of e-commerce consultants in the West Midlands and have been asked to provide a ‘guide to e-commerce’ leaflet for a local retail business considering e-commerce. Your guide will cover the regulations related to e-commerce and the implications of e-commerce on society. You will also put together an e-commerce strategy for the business. | Assignment 1 (Scenario) | You visit the Managing Director of your local retail business to go over what is needed for e-commerce, including the different technologies to be bought. The MD is not very IT literate and therefore you need to explain the different hardware & software and networking technologies needed for e-commerce. | | No | | Criteria | Tasks | 1 | For P1, you need...
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...Overivew of Alibaba’s Business Alibaba is the largest e-commerce (online and mobile) company in the world based on gross merchandise volume in 2014. It is also the biggest e-commerce company in China dominating more than 80% of the country’s e-commerce market share. Alibaba operates a similar business model to eBay by providing technology infrastructure and marketing reach in the form of online marketplaces for merchants to conduct online transactions with cosumers and businesses. Unlike Amazon, Alibaba does not hold or sell any merchandise. Instead, Alibaba plays the role of a middleman to connect buyers and sellers and facilitating the transactions between them (MarketWatch: Alibaba, 2015). Thus, purchase of the physical merchandise is made directly from the 3rd party businesses (eCommerceFuel: Alibaba vs Amazon, 2014). Supporting Alibaba’s business through maintaining buyer’s confidence is its secured online payment platform, Alipay that provides escrow services. Alipay manages the bulk of the transactions that take place on Alibaba’s China marketplaces. Alibaba operates both China and global marketplaces. Its China marketplaces include Taobao, Tmall and Juhuasuan whose presence continues to dominate China’s e-commerce marketshare. At the end of 2015, Gross Merchandise Volume (GMV) transacted on these retail marketplaces was RMB964 billion (US$149 billion), an increase of 23% over 2014. Alibaba’s global marketplaces include Tmall global –an extension of Tmall, Aliexpress...
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...Greenwich School of Management / plymouth university | E- Commerce | PC303 | | Sonny Tella Leshie : SN/129122 | | | Table of Contents 1.0 Executive Summary 2 2.0 Introduction 2 2.0 E-Commerce 3 3.1 Benefits of E-Commerce 3 3.2 Limitations of E-Commerce 4 4.0 Features of E-Commerce 4 4.1 Ubiquity 5 4.2 Global Reach 5 4.3 Universal Standards 6 4.4 Richness 6 4.5 Interactivity 7 4.6 Information Density 7 4.7 Personalisation/Customisation 7 4.8 Social Technology 8 5.0 Privacy and Security Issues 9 5.2 Security 9 6.0 Ethical Factors 10 6.1 Privacy 10 7.0 Recommendations 11 8.0 Conclusion 11 9.0 Bibliography 11 Appendix 13 1.0 13 2.0 14 3.0 15 4.0 16 5.0 17 1.0 Executive Summary This is a report of a critical review of the E-Commerce website of “Alfasud Parts Online”. The report will look at the general role of e-commerce in contemporary business and the advantages or otherwise for Alfasud. A critical analysis of the implementation of the unique features of E-Commerce shall be undertaken and their business significance for the company will be evaluated. This report will evaluate the security provisions on the e-commerce website and the employed technologies and methods for ensuring security and privacy. An evaluation of necessary ethical considerations and others issues arising on the website will also be conducted. The report will draw conclusions and make recommendations to the board...
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...Chapter 8 E-Supply Chain, Collaborative Commerce, and Intrabusiness EC Learning Objectives Upon completion of this chapter, you will be able to: 1. Define e-supply chain and describe its characteristics and components. 2. List supply chain problems and their causes. 3. List solutions to supply chain problems provided by EC. 4. Define c-commerce and list its major types. 5. Describe collaborative planning and Collaboration, Planning, Forecasting and Replenishing (CPFR), and list their benefits. 6. Define intrabusiness EC and describe its major activities. 7. Discuss integration along the supply chain. 8. Understand corporate portals and their types and roles. 9. Describe e-collaboration tools such as workflow and groupware. Content How General Motors Is Collaborating Online 1. E-Supply Chains 2. Supply Chain Problems and Solutions 3. Collaborative Commerce 4. Collaborative Planning, CPFR, and Collaborative Design 5. Internal Supply Chain Solutions, Intrabusiness, and B2E 6. Integration Along the Supply Chain 7. Corporate (Enterprise) Portals 8. Collaboration-Enabling Tools: From Workflow to Groupware Managerial Issues Real-World Case: Portal Speeds Product R&D at Amway Appendix 8a: Intranets Answers to Pause/Break Section Review Questions Section 8.1 Review Questions 1. Define the e-supply chain and list its three major parts. A supply chain that is managed electronically, usually using Web technologies...
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...[pic] Group Assignment Unit: Introduction to E-Commerce Unit Code: IECO 106 Release date: 11/05/2014 Submission date: Week 12 Monday (16/6/2014) 02:30 PM AEST Assessment item 3: Group Project (4/5 students in a group) Objective(s): This addresses Unit Learning Objectives 7 Weighting: 20% Due: Week 12 Monday (16/6/2014) 02:30 PM AEST Task: The students need to conduct research on 4/5 real companies that implemented electronic commerce to answer few specific questions. Submission: Electronic submission through trunitin website. The assignment report, are due by 16 June 2014 02.30 PM AEST A penalty of 10% of the overall marks per day will apply for late submissions. Student caught plagiarising will be awarded zero marks for the assessed tasks. Assignment Details Identify at least 4 different companies from at least 2 different industries that implemented and integrated E-commerce to add value to their operations and strategies. Briefly describe the enterprises, in terms of its operations, products/services, markets, competitors etc and its e-commerce strategies, initiatives and implementations. Please visit web sites, annual reports, media etc. of these companies to find the relevant information related in this matter. Your also need to refer to press releases, case studies ,white papers published in popular press and online databases. Then, discuss the likely advantages...
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...E-commerce in China:Taobao Group SIX The report on an E-commerce company-Taobao, researching on its web-pages, operates strategies, products and business model. Assessing its success in China on-line trading market and proposing business strategies featuring IT that help improve its performance. By Xiaochen,Li; Bingtian,Zhang; Tianshu,Lu; Hui,Niu; Yuguo,Hou; Lin,Zhu Table of Contents Introduction............................................................................................................................... .3 Taobao Information Systems Strategic Alignment .................................................................. 4 Business Strategies of Taobao’s E-commerce ........................................................................... 5 SWOT Analysis of Taobao......................................................................................................... 6 Payment security........................................................................................................................ 8 Credit Valuation ......................................................................................................................... 9 Credit Rating............................................................................................................................ 13 Decision Support Function of Taobao ..................................................................................... 16 Information Asymmetry in e-commerce...
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...in the Emerging Chinese E-commerce Industry Yuexi Li1 Claremont McKenna College November 15, 2015 Abstract: Alibaba.com is one of the leading e-Commerce companies in China. It has grown admirably from its initial beginning as an e-Market connecting small suppliers and buyers to a giant emarketplace that has several operational platforms. Currently the heavy reliance on Chinese Economy, the counterfeit goods issues, and the competition from other emarketplace remain Alibaba’s greatest challenges. In this paper I evaluate Alibaba’s business model including its mission, vision, and values, revenue model, and its R&D structure. Alibaba’s strategy led to its competitive advantages in realizing network effect of scale and understanding the Chinese market. 1 yli17@cmc.edu 1. Introduction On November 11th, 2015, Alibaba Group Holding Ltd. (hereinafter, Alibaba) reported a record-breaking $14.3 billion in sales over just 24 hours during the “Singles Day”2, a shopping holiday. In recent years, Singles Day sales in China have out paced Cyber Monday sales in the US: According to the Reuters.com, on November 11th, 2014, Alibaba reported a $9.3 billion sales from 24 hours, which is $7.26 billion more than sum of US retail ecommerce on Cyber Monday 2014. The statistic shows the Chinese online shopping market’s power, as well as Alibaba’s leading position as the Chinese e-commerce giant. Reaching multiple...
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...as of June 2014.[1][2] Thepenetration of e-commerce is low compared to markets like the United States and the United Kingdom but is growing[3] at a much faster rate with a large number of new entrants.[4] The industry consensus is that growth is at an inflection point.[5] Unique to India (and potentially to other developing countries), cash on delivery is a preferred payment method. India has a vibrant cash economy as a result of which 80% of Indian e-commerce tends to be Cash on Delivery. However, COD may harm e-commerce business in India in the long run [6] and there is a need to make a shift towards online payment mechanisms. Similarly, direct imports constitute a large component of online sales. Demand for international consumer products (including long-tail items) is growing much faster than in-country supply from authorised distributors and e-commerce offerings. Market size and growth[edit] India's e-commerce market was worth about $2.5 billion in 2009, it went up to $6.3 billion in 2011 and to $14 billion in 2012.[1] About 75% of this is travel related (airline tickets, railway tickets, hotel bookings, online mobile recharge etc.). Online Retailing comprises about 12.5% ($300 Million[7] as of 2009). India has close to 10 million online shoppers and is growing at an estimated 30%[8] CAGR vis-à-vis a global growth rate of 8–10%. Electronics and Apparel are the biggest categories in terms of sales. Key drivers in Indian e-commerce are: * Increasing broadband Internet (growing...
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