...BUYVIP, THE INTERNATIONALIZATION OF A SPANISH DOT COM The “Centro Virtual de Experiencias de Internacionalización” (On-line Centre for International Business Cases) is the result of the collaboration of the Spanish Institute for Foreign Trade ICEX and AEEDE, the Spanish Association of Business Schools , which includes eleven leading Business Schools. The aim of this project is to promote the internationalisation of Spanish SMEs, drawing on the academic rigour of the business schools that have participated in this project. This centre presents case studies of Spanish companies that are successful internationally. These case studies can be found on the ICEX webpage and appear in a multimedia format that includes discussion forums and articles that create awareness of the key issues involved in internationalisation. The success stories chosen represent a broad sample of sectors and geographic areas and show the globalisation process that some of our companies have gone through. The company profile shown here is that of an SME multinational which has become a reference point in its sector, basing its international penetration strategies on factors as diverse as marketing, management, financial liquidity and business alliances. This pioneering project, in Europe and throughout the world, serves to promote and diffuse a comprehensive entrepreneurial culture among SMEs. It promotes the integration and association between universities and businesses, facilitates dialogue...
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...BUYVIP, THE INTERNATIONALIZATION OF A SPANISH DOT COM The “Centro Virtual de Experiencias de Internacionalización” (On-line Centre for International Business Cases) is the result of the collaboration of the Spanish Institute for Foreign Trade ICEX and AEEDE, the Spanish Association of Business Schools , which includes eleven leading Business Schools. The aim of this project is to promote the internationalisation of Spanish SMEs, drawing on the academic rigour of the business schools that have participated in this project. This centre presents case studies of Spanish companies that are successful internationally. These case studies can be found on the ICEX webpage and appear in a multimedia format that includes discussion forums and articles that create awareness of the key issues involved in internationalisation. The success stories chosen represent a broad sample of sectors and geographic areas and show the globalisation process that some of our companies have gone through. The company profile shown here is that of an SME multinational which has become a reference point in its sector, basing its international penetration strategies on factors as diverse as marketing, management, financial liquidity and business alliances. This pioneering project, in Europe and throughout the world, serves to promote and diffuse a comprehensive entrepreneurial culture among SMEs. It promotes the integration and association between universities and businesses, facilitates dialogue...
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...1. When Christopher Columbus reached the New World in 1492, he found a. cultures so primitive that Spain thought the area could not be developed. b. hundreds of cultures with nearly 400 different languages. c. one large, common native culture with basically one language. d. only barren landscape without humans. 2. Spain and Portugal were among the first European nations that e. abandoned the feudal system and adopted democracy. f. accepted the authority of a single hereditary monarch for the entire country. g. adopted an established religion that everyone must honor. h. converted their monetary system to the euro. 3. When Christopher Columbus sailed westward seeking Asia, his goal was to i. carry the Gospel to unsaved peoples throughout the world. j. find new lands for Spain to conquer and exploit. k. locate an all-water route to Lilliputia. l. reestablish trade routes interrupted by the bubonic plague. 4. Traders sought new trading opportunities primarily to have access to m. better medicines to help Europeans conquer the Black Death. n. expanded power and influence in case of the need for additional crusades. o. luxuries such as sugar and spices demanded by the elite. p. staple foods to sustain Europe’s large peasant population. 5. At the time of Christopher Columbus’s first voyage, most Europeans q. acknowledged...
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...Running head: E-Business (QRT2) Task 2 1 E-Business (QRT2) Task 2 Proposal for Online Business Expansion Part 2 E-BUSINESS (QRT2) TASK 2 E-Business (QRT2) Task 2 Proposal for Online Business Expansion Part 2 Gaia’s Organic Dog Treats is a small but rapidly growing business located in Atlanta, Georgia, which derives the majority of its income from the production and direct-to-consumer sale of organic, grain-free, gluten-free dog treats. Its two best-selling products are 100% organic meat jerky (no additives or other ingredients besides meat) and organic dog biscuits made of unique, non-grain ingredients and offered in distinctive shapes such as miniature cupcakes, pizzas, etc. At present the company does not have an online strategy; it has only a single extremely basic web page referring customers to an email address. All sales are local and distribution is through breeder’s clubs, dog shows, farmer’s markets, and two small boutiquestyle retail stores catering to very high-wealth individuals. Although growth in the local market remains strong, the company is aware of the potential for eventual saturation. More importantly, it is clear based on the success of their existing product line that there is a tremendous opportunity to grow their sales by expanding beyond the Atlanta metropolitan region. As the owner of a premium, very high quality and high margin brand, having limited capital due to its relatively small size (roughly $500K in annual sales), the company does not...
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...suppliers. Electronic business, known as e-business, refers to business functions on the internet, ranging from buying and selling to customers services and even collaborating with business partners. It is the application of information and communication technologies (ICT) in support of all the activities of business. Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely to suppliers and partners, and to better satisfy the needs and expectations of their customer. Since the explosion of the internet age, e-businesses have gradually come to compete with the long standing structure of traditional businesses. With every year that passes, e-business becomes simpler and more cost-effective than creating a traditional business due to a variety of factors. Let us find whether E-business is an effective way for customers in buying products as the researchers go on with their study about Perceptions of Poblacion Nasugbu on the Effectiveness of E-business in Buying Goods and Services. SETTINGS AND BACKGROUND OF THE STUDY This statistical survey was conducted at Barangay 1, Barangay 2, Barangay 3, Barangay 4, Barangay 5, Barangay 6, Barangay 7, Barangay 8, Barangay 9, Barangay 10, Barangay 11 and Barangay 12 of Nasugbu, Batangas from September to October 2013. The study focused on the perceptions of poblacion Nasugbu residents on the effectiveness of E-business in buying goods and services...
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...multiple projects, and prioritizing work assignments. Strengths include: International Business Development Global Strategic Partnerships Marketing Planning & Analysis Financial Planning/Feasibility Analysis Import/Export Promotion Market Identification and Development Government Contract and Proposal Consulting Multilingual English/Russian/Chinese/Spanish PROFESSIONAL EXPERIENCE: Director: Thailand Business Information Center, Nov. 2013-Present Royal Thai Consulate-General in Guangzhou Assistant Director: Thailand Business Information Center, Aug. 2011-Nov.2013 Royal Thai Consulate-General in Shanghai Provide advice for trade and investment opportunity Guangzhou, Shenzhen, Shanghai, Zhejiang, Jiangsu and Anhui to Thai and Chinese clients. Including China ASEAN Free Trade Agreement, Investing circumstances, market environments and macroeconomic situation. Besides, Work and share our information closely with related organization both ASEAN and China to promote business cooperation between ASEAN and China under the Framework of China-ASEAN FTA. Business advisor and consultant: Ministry of Commerce: Royal Thai Government, Bangkok, Thailand Oct. 2008 – Sept. 2010 Department of Export Promotion (DEP), International Business...
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...broadening its diplomatic and commercial presence in the Asia-Pacific. In recent years, the Australian and Spanish Governments have reinforced growing trade and investment links by evolving policy dialogue on areas of shared interests (Downer 2009). Australia as well makes an excellent trade and investment partner for Spain in the Asia-Pacific region. Australia is a stable parliamentary democracy. The society is open and transparent, and the rule of law, so fundamental for sound business operations, underpins the Australian political and economic arrangements. Australia offers a safe environment in which to make business. Private property rights are secure. The courts have judicial independence. The public services are effective and efficient. Strong and mature national institutions are a key factor behind the favourable business perception of Australia (A G, Department of foreign affairs and trade 2012) The need to be a modern economy has long been recognised by Australian policy makers. Australia certainly has world famous agricultural and mining industries, but it also has a sophisticated services and manufacturing base. Indeed, services and manufactures now account for almost half the total value of the Australian exports. And it has an strong communication systems, logistics and transportation networks, as well as very high levels of computer, Internet and e-commerce usage(A G, Department of foreign affairs and trade 2012). Australia's long history of...
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...Electronic Commerce Charanpreet Singh Sullivan University Abstract E-commerce revolution is increasing day by day with thousands of new customers joining in everyday for shopping goods and services online. But still in today’s age of internet, some of the barriers exist which hampers the growth of E-commerce. Few of such barriers are Lack of trust, language & culture and infrastructural issues. A joint effort is required to put in place a proper process by which these issues can be addressed so that the effects are minimal. Lack of trust (Werthner, 2001) It is very important for the businesses to establish trust with their customers but the online businesses which exist through online websites have anonymity and it is hard to establish then said. The existence of business through website and lack of physical presence at a place is a factor which affects a person’s trust in a company. The issue of anonymity can be explained by an example that no one can know only through a website that how established a bank is only through their website and unless and until one trusts a bank they will not become a customer with the bank. Therefore, companies really need to have a plan to how they can make their customers trust a business. Also, when designing a website it is very important that we address all the needs of the customers in a good manner so that they do not get an impression that this company does not provide the services which the customer are looking for. In E-Commerce...
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...E-business plan An e-business plan for e-bookstore Presented to the professor of E-business Radostina Ruseva By: Anel Nussupbayeva (3.11.2014) Executive summary “Read Business Easy” Company is a start-up which wants to create an e-bookstore for global usage. The e-bookstore will provide people with e-books strictly related to business topics in short period of time. The goal of the company is to acquire a market share in the e-book industry through dominant selection of products, a competitive variety of services and products including the application for electronic devices, suitable prices for chosen segments and friendly environment, good browsing and reading. The RBE Company will have its head office in USA, Massachusetts, Boston. This area was chosen because many colleges and universities make Boston an international center of higher education in business area, and the city is considered to be a world leader in innovation. Boston's economic base also includes finance, professional and business services. Introduction The idea of the current business plan is to create an e-bookstore with specialized books on business topics and provide with e-book students who study business currently or business people who currently are running their own business and sometimes need to refresh the knowledge they got before. Offered Products and Services Read Business Easy will offer a wide range of books on business topics. This includes books on Economics, Finance...
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...person seated next to you in class, or anyone with whom you have frequent interaction. Then select somebody originating from a foreign culture. List three examples of non-verbal communication that she or he uses, describe them accurately and decode their meaning. Now ask this person to look at you and do the same. Then work together and compare both interpretations and try to understand why meaning was shared or, possibly, not shared. (This exercise can be implemented only with a good degree of cultural diversity within the student group.) A13.2 Exercise I ‘love’ cake Start from the English verb ‘to like’ and find its equivalents in French, German and Spanish. Do not hesitate to translate them back into English in order to detect differences in meaning. Include in your search some basic etymological grounds (e.g. gusto in Spanish is based on the word for ‘taste’). What differences in terms of world-views are suggested by the different conceptual dimensions of ‘liking’ (preference, affective, pleasure, love, enjoyment, eating/ingesting, etc.) and their attributions to people, things or situations? Suggest possible consequences for international marketing and advertising strategies. A13.3 Case Longcloud – Languages in cyberspace Language is a steed that carries one into a far country. (Arabic proverb.) Brushing through green pastures in her rugged truck, Longcloud marketing director Sarah Elder mused over what she would say at this afternoon’s meeting. Longcloud Lamb was a ...
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...Business Communication Report —Cuba intercultural difference Author：Liu XiaoLu Written for：Elisa Szabo Purpose：Diploma of enterprise Business communications intergraded assignment Request：01/03/2012 Due date: 30/03/2012 Letter of Transmittal: Miss Liu Sichuan University 32 Ke Hua Bei Lu Chengdu Sichuan China 610065 Miss Szabo – Director Costless Clothes Company Sichuan University 14 March 2012 Dear Miss Szabo. Thank you for spending time on reading this report. Please find attached our detailed report which deals with cultural differences between administration staff and Cuban customers. Thank you for giving administration department some feedback to improve business with Cuban customers in the future. Yours Sincerely Liu XiaoLu Table of Content: Letter of Transmittal: 2 Table of Content: 3 Synopsis: 3 Introduction: 4 Background: 4 Scope: 4 Business Language 5 Social Customs 6 Clothing and Food Etiquette 8 Religious beliefs 9 Ethics 9 Economic climate 10 Political climate 10 Law 11 General import regulations and requirements 11 Import customs tariff 11 Samples, Low Value and Non-Commercial Importations 11 General import license/permit requirements 12 Prohibited or highly restricted imports 12 Commercial invoice 12 Packing list 13 Certificate of Origin (general) 14 Standards 14 Culture value 15 Development business communication 16 Reference 17 Synopsis: This report investigated...
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...University Introduction Commerce is the conducting of business; it could be buying, selling, marketing, or providing services. The newer forms of commerce are electronic commerce (e-commerce) and mobile commerce (m-commerce). The types of e-commerce are business-to-business, business-to-consumer, and consumer-to-consumer. The traditional commerce practice required consumers to buy at a retail location, order from catalogs over the phone, or fill out order forms to mail in. These processes where lengthy and inconvenient to consumers needing products fast or even business needing a rush order could still take weeks. E-commerce emerged eliminating the long processes of ordering and waiting on receipt of order, then processing; to just clicking buttons and shipment within hours or days. E-commerce and M-commerce have many benefits to businesses and consumers but as with any great thing there are challenges. In attempting to implement a multi-stage model for e-commerce with global systems, the key challenges are; cultural, language, time and distance, infrastructure, currency, and state, regional, and national laws. Cultural challenges Culture includes difference in morals and beliefs, language, currency, laws and the way individuals as well as businesses function. Cultural challenges occur when the major understandings and assumptions of the business leaders is different from the consumer or other business, in which business is to be conducted with. Within e-commerce cultural challenges...
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...E-Commerce Is the Next Frontier in Global Expansion [pic] Online shopping is changing how retailers develop their global expansion strategies. A.T. Kearney's E-Commerce Index reveals which developing markets hold the most potential for online growth. Retailers are constantly seeking new paths to growth. As revenues plateau in developed markets, expansion into developing markets is a popular means for reaching new growth targets and boosting returns in overall portfolios. But choosing a developing market is more complex than looking through the traditional bricks-and-mortar lens to determine where to locate—it also requires looking through the online lens. As online sales skyrocket in developing markets, an online presence is a low-risk way to test new markets and complement existing store footprints. As e-commerce sales skyrocket across the developing world, building an online presence is a low-risk way to test new markets or complement existing store footprints. Gaining maximum advantage from such strategies requires knowing a country's true e-commerce potential and its online market challenges. A.T. Kearney's 2012 E-Commerce Index, the first in a series, examines the top 30 countries in our 2012 Global Retail Development Index™ (GRDI). Using 18 infrastructure, regulatory, and retail-specific variables, the Index ranks the top 10 countries by their e-commerce potential (see figure 1).1 The findings provide a wealth of information for retailers use in developing successful...
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...Unit 2: Assignment 1: Global Challenges Associated with E-Commerce December 18, 2012 IT500-01N: Critical Concepts and Competencies for the IT Professional Instructor: Dr. Sheila Fournier-Bonilla Kaplan University Unit 2: Assignment 1: Global Challenges Associated with E-Commerce E-Commerce has changed the ways that companies do business, they are no longer confined to certain areas, regions, or even countries. "E-Commerce and m-commerce offer enormous opportunities by allowing manufacturers to buy supplies at low cost...they also offer enterprises a chance to sell globally.." (Stair and Reynolds, 2012). E-Commerce is not an easy venture and there are many challenges that are associated with all global systems wishing to implement e-commerce. The challenges that will be discussed and analyzed in this paper are; cultural, language, time and distance, infrastructure, currency, and state, regional, and national law challenges. It is very important that companies wishing to implement e-commerce systems in a global market pay very close attention to dealing with these challenges or they just might fail in their venture. Cultural Challenges The first thing that must be realized when implementing e-commerce is that you are going to be dealing with people from other cultures and not all cultures are the same. According to Kamel (2008) "cultural differences have a profound impact on the usability, acceptability, and user performance of Web sites". Companies must understand...
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...Faubourg St-Antoine, 75012 Paris karen.valesella@gmail.com 33.6.11.71.80.65 PROFESSIONAL PROFILE ------------------------------------------------------------------------------------------------------------ I have been managing Internet projects for over 10 years in luxury market and media industry. With broad experience in all aspects of digital related expertises : online Branding, e-commerce, digital marketing, eCRM, online advertising EXPERIENCE ------------------------------------------------------------------------------------------------------------ CARTIER INTERNATIONAL / 2004 - 2009 MANAGER AND HEAD OF INTERNET ACTIVITIES Mission : Responsible for leading global interactive marketing activities at international level • Define and implement the digital strategy framework • Imagine, build and manage innovative online marketing approaches • Spearhead online media strategy and eCRM programs: email marketing, online advertising campaigns, social influence operations, search marketing, search engine optimization • Set and drive deployment of e-commerce platform in Japan • Support retailers in building their online branding presence in coherence with Cartier image • Manage a 3-project-manager team and a network of digital experts and agencies CARTIER INTERNATIONAL / 2001 - 2004 INTERNET PROJECT MANAGER Mission : Conception of the new Cartier Website and management of global Internet projects • Define positioning...
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