...Learning Guide INFS2233 Foundations of Electronic Commerce UQ Business School Faculty of Business, Economics and Law St. Lucia Campus Semester 1, 2009 Any student with a disability who may require alternative academic arrangements in this course is encouraged to seek advice at the commencement of the semester from a disability adviser at Student Support Services. Authors Dr Chris Manning Dr Marta Indulska Dr Dongming Xu Updated by Dr Paul O’Brien Produced by the Teaching and Educational Development Institute, The University of Queensland www.tedi.uq.edu.au Copyright materials contained herein have been reproduced under the provisions of the Copyright Act 1968, as amended, or with the permission of the copyright owner. This material may not be reproduced in any manner whatsoever except for the purposes of individual study. University Provider Number 00025B © The University of Queensland contents Contents Module 1 Introduction to electronic commerce Objectives Basic elements of electronic commerce (EC) 1 1 3 Differences between electronic commerce and traditional commerce 5 New ways of doing business with electronic commerce History of electronic commerce (EC) Planning an e-commerce project Legal, ethical and international issues Case study guidelines 6 8 10 10 11 Module 2 Business decision-making and planning for electronic commerce 17 Objectives Planning an e-commerce project Economic models Competitive advantage and electronic marketplaces...
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...6. Assessment Tasks Assessment Task 1: Assessment Task Case Study: IKEA: A Long March to the Far East Schedule Week 4 Performance Criteria: Outcomes Assessed 1.1,2.1,2.2, 4.1 Also addresses some elements of required skills and knowledge as shown in the Assessment Matrix Description: From its humble beginning as a small general retail store in a village situated in the south of Sweden, IKEA has grown into the world's largest furniture retailer with 279 stores in 36 countries today. Specialising in furniture and home decoration, IKEA has an annual turnover of 19.8 billion euros (source: IKEA, www.ikea.com, accessed 25/03/2012). The IKEA catalogue is printed in 52 editions with 25 languages, with a global distribution in excess of 160 million copies. IKEA sees the Far Asia as an emerging market still in its infant stage. Its number of retail outlets in Malaysia, Singapore, Taiwan, Beijing, Shanghai and Hong Kong are very small and comprises a mere 3% of the company's total sales. These stores were expected to be more successful in the near future. IKEA's imminent strategic expansion into this region exemplified its ambitions to dominate this emerging market. This Case Study illustrates how IKEA's ventures into China and Japan are laden with unique marketing challenges which it had not encountered before in other international markets. Read the attached case (Case Study: "IKEA: A Long March to the Far East" - Source: Oxford University Press) and ...
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...Sprouts Farmer’s Market E-Commerce proposal Russ Graziano IS535 Keller Graduate School Instructor Lou Ann McElyea Sprouts Farmers Market history stretches back 64 years to southern California and a local market called Boney’ s. The following is a brief timeline of significant events in Sprout’s history. 1943 Henry and Jessie Boney start selling peaches at a fruit stand in La Mesa. The business later grows to include four more outlets with an expanded produce line. In 1950: The first family store opens in Chula Vista. Henry Boney later sells the chain and founds Speedee Mart. 1964: Boney sells Speedee Mart to the company that operates the 7-Eleven chain. 1976: Son Steve Boney founds Windmill Farms. The family later sells 11 of the outlets and keeps three. 1983: The Boney Brothers change the name on their stores from Windmill Farms to Boney's. 1996: After a family rift, the Boneys change the store names to Henry's Marketplace. 1999: Henry's is sold to Wild Oats, which retains the family monicker. Henry's in El Cajon continues to operate as a licensed store, owned by Mike and Darlene (Boney) Darr. 2001: A non-compete agreement between the Boneys and Wild Oats expires. 2002: Henry's son, Stan Boney, and his grandson, Shon Boney, start a new health food venture in Phoenix called Sprouts. 2004: Henry's in El Cajon and Vista reunite with the Boney family and are renamed Sprouts Farmers Market. (handbook...
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...Persuasive Message Paper Glenn C. Chan University of Phoenix COMM 470 July 5, 2011 E-commerce or Electronic Commerce known from some has become a part of our everyday lives. As the growth of World Wide Web grew, more and more businesses have gone live on the web. This growth has provided consumers with many retail choices to make the lives easier for the online community. Although it makes things easier for online consumers, companies that have chosen to be an online retailer realize that it has been and will continue to grow competitively which makes it a hostile environment. Along with trying to obtain new customers or members, attempting to retain existing one’s have been the challenge. To do so, these retailers need to understand their customers or their target of choice and their process towards a purchase, to ensure they are structured to serve their customers to the highest level. The paper being presented is to identify three behaviors inherent in e tailing. In the paper I will discuss the communications medium where the discussed behavior occurs. In the discussion I will also explain how each medium enables e-commerce. This paper will show analysis of each behavior using the communication process, which will break it down with the purpose, sender, receiver, message, environment, noise, technology, and feedback. Finally a sample persuasive message aimed at a virtual audience will be developed and included in this paper. When a consumer begins...
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...E-Commerce Introduction An e-commerce solution for a business is the incorporation of all aspects of the business operation into an electronic format. Many well-established businesses have been selling on-line for years. For example, Dell Computers Corp., has been selling computers directly to end-users for years. Currently, Dell is selling excessive of 1 million dollars worth of computers everyday on the World Wide Web (WWW). When a business has incorporated an e-commerce solution, the business will experience a lower operation cost while at the same time increasing its profit. The e-commerce solution will allow businesses to eliminate unnecessary paperwork. All paperwork and data can be transformed into an electronic format. Thus, it will eliminate valuable shelf space and data can searched and accessed in matter of seconds. E-commerce will also automates the sales process. Customers can "point & click" on the products they wish to purchase, fill out the customer information, and the product will be shipped and received in a matter of few days. The administration department does not have to fill out any paperwork because the customer had done it already. Thus, the efficiency will be greatly improved. With an e-commerce solution, the business will be open 24 hours a day, 7 days a week. People from anywhere in the world with an Internet access will be able to visit the site at any time. They will not be restricted to the "normal" business operating hours. A "brick + mortar"...
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... | |STUDY GUIDE FOR | |INYM 225 MEC | |*INYM225MEC* | |FACULTY OF COMMERCE AND ADMINISTRATION | |MAFIKENG CAMPUS | Study guide compiled by: Ms S.T. Nthutang Instructional Design by Mrs Annelize Cronje,Senior Academic Development Advisor, ADC Page layout by Roxanne Bremner, Academic Development Centre Printing arrangements and distribution by Department Logistics (Distribution Centre). Printed by Nashua Digidoc Centre (018) 299 2827 Copyright ( 2014 edition. Date of revision 2016. North-West University, Mafikeng Campus. No part of this book may be reproduced in any form or by any means without written permission from the publisher TABLE OF CONTENTS Module information vii Study guide title: Electronic Business vii Module qualification: Bachelor of Commerce in Information Systems vii Module structure: vii Contact person vii Exit level outcomes...
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...CHALLENGES OF SECURITY, PROTECTION AND TRUST ON E-COMMERCE: A CASE OF ONLINE PURCHASING IN LIBYA Abdulghader.A.Ahmed.Moftah1,Siti Norul Huda Sheikh Abdullah2,Hadya.S.Hawedi3 Center of Artificial Intelligence Technology, Faculty of Information Science and Technology, Universiti Kebangsaan Malaysia (UKM) 1, 2 Center of System Science, Faculty of Computer and Mathematical Science ,Universiti Teknologi MARA (UiTM) Malaysia . 3 ABSTRACT : E-commerce is a successful business-based innovation via internet. This form of business transaction strategy offers many opportunities for growth in business and marketing services in various aspects. Online shopping is an intermediary mode between marketers or sellers to the end user or the consumers. Nature of online transaction in Libya is constrained by instability resulting from insecurity, unprotected transaction as well as trust. Online shopping could become predominant source of shopping method, if the barriers associated with insecurity, trust and customer’s protection are tackled. Owing to the significance of e-commerce towards Libyan economic growth, this paper highlights the limitations associated with e-commerce transaction in Libya and proposes relevant steps towards overcoming these constrains. Relevance of integrating e-commerce in Libyan economic system is discussed with. Keywords: E-commerce, online shopping, security, protection, trust . I.INTRODUCTION E-commerce encompasses buying and selling of products and...
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...John Porter Dr. Wang MIS 220 Case Study #2: Facebooks Dilemma 1. What concepts in this chapter are illustrated in this case? The concepts that the case study entitled, “Facebooks Dilemma” highlights out of chapter 10 of Management information Systems: by Kenneth Laudon & Jane Laudon are based around what is identified as Electronic commerce. Electronic commerce is the use of the internet and the web to perform business transactions more specifically, to perform commercial transactions between organizations and individuals alike. Facebook is what is known as virtual community, it falls under a more specific kind of virtual community known as a social networking site. Online communities are used by individuals for expanding business or social contacts, and social shopping sites; in which users swap shopping ideas. The case study goes into a detailed analysis of how facebook has become an opportunity for electronic commerce to take place, however the process of allowing this electronic commerce to take place has been hampered due to legal issues concerning the users privacy in these interactions that private companies use to create their advertising. Currently face book is not generating the expected amounts of revenue that it is capable of based upon the beliefs of some, one of those select corporations that does believe it will someday soon be a Mecca of advertising commerce is Microsoft, who bought 1.6% of the facebook company for $246 million (Laudon pg 409)...
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...According to Jen Williams on Search Engine Journal, internet marketing is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media. It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle (Williams, 2012). Apart from that, Vangie Beal on Webopedia defines internet marketing as advertising and marketing efforts that use the web and email to drive direct sales via electronic commerce, in addition to sales leads from...
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...1.0 :Introduction 1.1 Background of study This research on system use by the Lazada Company which connected good to activities and also customer use. This report was requested by Miss Rahiza Ranom, lecturer of Management Information Technology. It was asked for on 22 May 2015. 1.2 Objective Objective of the report are to depict to overall of e-commerce through the following grounds: 1.1.1 to study the current system used by the Lazada Company 1.1.2 to study critical evaluation on the contribution of information system in Lazada Company 1.1.3 to identify the weakness of the Lazada Company 1.3 Scope This report inpected on e-commerce of Lazada Company can be beneficial to the society especially in Malaysia. 2.0 : Literature Review 2.1 History of Lazada Company Lazada Company in Malaysia is part of Lazada Group which operates business in Southeast Asia’s well-known as an online shopping and selling destination in Vietnam, Singapore, Philippines, Indonesia, Malaysia and Thailand (Lazada.com.my, 2015). Lazada Company is pioneering e-commerce in the region, Lazada Company had provides customers with a graceful shopping experience to access to the largest customers base in Southeast Asia (Lazada.com.my, 2015). This is their website http://www.lazada.com.my/marketplace/ 2.2 Definition of e-commerce E-commerce is an Electronic Commerce. According to the (Molla and S.Linker, 2015) the definition of the e-commerce is conceptualizations covering a plethora of issues...
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...the Requirements for the Degree Bachelor of Science in Business Administration Major in Business Management March 2014 CHAPTER I RESEARCH PROBLEM This chapter presents the introduction, background of the study, statement of the problem, conceptual framework, scope and delimitation, significance of the study and the definition of terms. 1.1 Introduction As of today, internet has become an integral tool for business. Consumers can now purchase items online without encountering any hassles. They can now negotiate into other transactions like postal services, order forms, paper checks and paying bills with the use of internet. First of all, online transaction is very convenient. It will allow the consumers to pay their bills and make transactions anytime of the day. Online transaction refers to a class of program that facilitates and manages transaction- oriented applications, typically for data entry and retrieval transactions in a number of industries, including banking, airlines, mail order, supermarkets, and manufacturers. One simple example of an online transaction is a credit card purchase of an e-book. Unlike traditional mail orders involving paper checks, order forms, postal services, and parcel shippers, someone ordering an e-book receives the goods immediately in the form of a downloadable file after their order is placed, and the seller receives immediate payment. These kinds of credit card transactions are validated almost immediately after...
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...E-Commerce industry Study Objective * To learn about the existing trends in e-commerce industry today * To analyse in depth the benefits and limitations of online transactions of products * To examine the online shopping sites prevalent in Coimbatore such as the mall.coimbatore which is an online shopping store and personal buying assistant in Coimbatore * To observe the future of the industry and recommend improvement ideas Need for selecting the ecommerce Industry India, one of the fastest growing economies presents a world of opportunities to entrepreneurs, investors, and researchers with an interest in the global economy. India’s e-Commerce industry is on the growth curve and experiencing a spurt in growth. With this increased interest comes a surge in demand for facts, trends and indicators. Highly concentrated urban areas with very high literacy rates, a vast rural population with fast increasing literacy rate, a rapidly growing internet user base, technology advancement and adoption and such other factors make India a dream destination for ecommerce players. E-commerce combines web technology with business economics. As of the last 10 years, online visibility for such online enterprises now heavily rely on the relationship between the own online sales platform and Search Engines for improved traffic consisting of presumable customers with the intent of acquiring products or services related to the customers’ needs. In 2008 an Internet behavioural analysis...
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...Dear E-Marketing student, This assignment is about comparing. You have to compare the websites of two competing companies with each other. It is an individual assignment and each student gets an individual grade. First part of the assignment is to compare the online presence of two different companies in the same line of business. For instance, compare the websites and everything available online of British Airways and Lufthansa. Find out what they offer to their customers and in what way. Check the navigation within their websites, the user friendliness, the graphics, and so on. But do also check the contents of these websites: do they offer products that are suitable for selling online anyway? Do also check famous e-commerce sites like amazon.com, bookings.com or expedia.com and others and check how they have found solutions for certain problems. Explain what you think is good and wrong and how it could be better and why, based on the theory in your reader and what has been discussed during the E-Marketing classes. In other words, come up with your personal opinion, which is, of course, a well founded opinion. In this personal opinion you also have to come up with directions for improvement. Part 2 The second part of this assignment is the comparison of the same two companies separately (so, for each one apart) between what these companies have promised in their vision / mission statement and business goals and what they are actually doing ‘in real life’ with their...
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...markets like India, expecting to achieve rates of growth which are rarely achieved in saturated and depressed Western markets. However, it is important that businesses consider carefully the different types of expansion models available to them and are prepared to take a flexible approach to their international expansion strategy, taking account of local legal restrictions and fast changing consumer habits and expectations. As this briefing note explains, the choice of a corporate expansion model or an arm's length expansion model such as franchising can have a direct impact on a business's ability to engage in e-commerce within the local market. India is a case in point, where, despite the recent growth in online sales, the Indian Government has reaffirmed its policy on e-commerce in the retail sector, which restricts foreign brands from participating in local e-commerce if they hold shares in the Indian operating company. The Need for a Consistent Approach to Multi-Channel Retailing Historically, the majority of brands expanding internationally have been preoccupied with the "bricks and mortar" channel of distribution, based upon an assumption that the target local market is less technologically mature. This may have been a fair assumption as recently as three to five years ago, and it is still holds true in an increasingly limited number of countries. However, improvements in access to debit/credit cards, digital infrastructure and the growth of technology enablers, such...
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... Management Information Systems | Credit Hours | 03 | Prerequisites by Course(s) and Topics | | Assessment Instruments with Weights (homework, quizzes, midterms, final, programming assignments, lab work, etc.) | Quizzes | 10 % | Assignment | 20 % | Mid-Term Examination | 20 % | Final Examination | 50 % | Total | 100 % | | Instructor e-mail address (if any) | ravianz99@gmail.com | Current Catalog Description | Understanding and knowledge of use of computer-based information systems in all functional areas of business. Computer and information technology, resources, management and end-user decision making, and system development. Study and present a comprehensive case study/Assignment regarding the understanding and knowledge of the of the skills learned in the course. | Textbook (or Laboratory Manual for Laboratory Courses) | Management Information Systems-Managing Digital Firm, by Laudon, Kenneth C., and Laudon, Jane P., 12th Edition, Publisher: Pearson/Prentice Hall, 2012/13. | Reference Material | Management Information Systems. 2nd Edition, by Kumar C. and Mittal R., Publisher: AnmolManagement Information Systems by James O'Brien, Publisher:...
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