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E-Commerce the Exchange

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E-COMMERCE: THE EXCHANGE
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Abstract
Through the innovations of technology evolved e-commerce. E-commerce is a form of business where transactions or facilitation of business are done on the Internet (Khurana, n.d.). E-commerce “eliminates limitations of time and geographical distance,” as well as “streamlines operations and lower costs” (Khurana, n.d.). Through e-commerce startup, businesses can either do exceptionally well or fade out. The businesses that will exceed make use of resources available to them, as well as having knowledge about their customer base and competitors. The ExchangeHunterJumper.com is an e-commerce business that will be reviewed to discuss how the owner made her business successful through the customer base, competition, social media, user-friendly web pages, and customer personalization in e-commerce.

E-Commerce: The Exchange E-commerce is an evolution of the Internet. According to Laudon & Travor (2012) the Internet has three stages of development: 1) Innovation, 2) Institutionalization, and 3) Commercialization. Innovation stage was through the period of 1961-1974, in which the fundamental building blocks are conceptualized and realized in hardware and software. Institutionalization stage was through the period of 1975-1995, in which large institutions provide funding and legitimization for the Internet. Commercialization stage is through the periods of 1995 to present, in which private corporations take over and expand Internet backbone and services to ordinary citizens. E-commerce today is widely used by businesses and individuals for many reasons. For example, small and large businesses use e-commerce to maximize business opportunities. Starting out as a small business to fill a niche in the horse show circuit, Dagny Amber Aslin founded and now owns ExchangeHunterJumper.com (The

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