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E-Commerce in Security Market

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Submitted By SANGEETHA291076
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E-COMMERCE IN SECURITY MARKET
(Source: Most of the Data & charts from NSE website)

A) ABOUT E-COMMERCE

World Trade Organisation (WTO) defines E-Commerce as “the production, distribution, marketing, sale or delivery of goods and services by electronic means”.

The strategic benefit of making a business ‘e-commerce enabled’, is that it helps reduce the delivery time, labour cost and the cost incurred in the following areas:

➢ Document preparation ➢ Error detection and correction ➢ Reconciliation ➢ Mail preparation ➢ Telephone calling ➢ Data entry ➢ Overtime ➢ Supervision expenses
Further, it enables - ➢ Easy reach to a fast growing online community ➢ Unlimited shelf place for products and services ➢ Fuse the global geographical and time zone boundaries ➢ Reach national and global markets at low operating costs

The sudden spurt in growth of e-commerce in India is felt due to the following favourable factors:

➢ Rapidly increasing Internet user base ➢ Technology advancements such as VOIP (Voice-over-IP) have bridged the gap between buyers and sellers online ➢ The emergence of blogs as an avenue for information dissemination and two-way communication for online retailers and E-Commerce vendors ➢ Improved fraud prevention technologies that offer a safe and secure business environment and help prevent credit card frauds, identity thefts and phishing ➢ Longer reach - Consumers in the Tier II & Tier III cities are fast realizing the potential of the Internet as a transacting medium ➢ The young population find online transactions much easier

B) ENTRY OF E-COMMERCE IN SECURITY MARKET

Stock market is a trading platform which provides an opportunity to buyers and sellers of securities to do transactions. Stock markets all over the world have realized the potential of IT and have moved over to

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