...Strategic Communication Consultants COMM/470 New Media Tools There are many social media tools that may be used to distribute messages to consumers and clients, the question is, which is would best hit the targeted market. There is Social Media Campaign Managements, which enable users to manage centrally social accounts, organize activities by business objective, schedule conversations for maximum reach, participate in real-time conversations and report on key performance indicators (KPIs). With this functionality, social marketers reach larger audiences and create higher impact social engagements (Emailvision Powering Smarter Marketing, 2012). There is the SocialOomph, which will allow one to manage the Facebook pages, Twitter accounts, and any other networking media one may have (SocialOomph, 2012). There are 11 features consisting of 63 different functions for manipulating the account even to the point of discovery, which followers have the most clout. Social media is truly a resource to providing connectivity directly to potential customers and clients via e-commerce and networking. As of February 2012, Facebook has more than 845 million active users and continues to be ranked as the most used social networking services by worldwide monthly active users according to Compete.com; an analysis service, which operates in the United States and publishes the approximate number of global visitors to the top 1,000,000 web sites in the world (Wikipedia, 2012). Facebook...
Words: 2906 - Pages: 12
...E-Business (QRT2) Task 3 Proposal for Online Business Expansion Part III Website Design and Cost Estimates David Woodruff MBA-07/01/14 ID# 000401226 Cell: 801-709-4382 Time zone: Mountain dwoodr5@wgu.edu The Canard House is a small 12 room, family owned bed and breakfast planned to operate in conjunction with This is the Place Heritage Park (TITP) in Salt Lake City, UT. The inn is a reconstruction of a historic mansion and embodies the traditional charm and hospitality of a bygone era. The company operates as an independent partner with TITP and benefits from tourism, weddings and other special events held at the park. While there are several bed & breakfasts and boutique inns within Salt Lake City, none can boast a finer location than the Canard House. The inn provides a unique historical setting in a prime location within close proximity to events, dining and transportation. It has unobstructed views of both the Salt Lake Valley and Wasatch mountain range, and is situated in a 450 acre preserve surrounded by picturesque and historic structures. Currently, all advertising has been done by the in-house marketing department. The department is overwhelmed by having to create campaigns for five separate entities within the umbrella of the “This is the Place Heritage Foundation”. Consequently effective online marketing and sales for the Canard House have been sluggish at best. To help bolster growth and sales, consultants...
Words: 1045 - Pages: 5
...[pic] Sample Business Plan (A Service) SMITH E-COMMERCE CONSULTING Mary Smith October 31, 2014 |Section 1: The Business Profile | |Description of My Business | | | |I plan to provide a complete service for the design, installation and maintenance of E-commerce marketing functions for my retail | |clients. I intend to evaluate the success of each installation and follow up to make changes to improve the effectiveness of the each | |site. | |Targeted Market and Customers | | | |My customers will be small businesses that can enhance their present sales by the utilization of E-commerce. Typical clients will | |require sites for the dual purpose of providing 24-hour information to customers as well as providing...
Words: 2751 - Pages: 12
...the website Checkout process (connects out to Authorize.net) Our commitment to privacy Links to Offsite Resources (page footer) Vegan Dog Biscuits Blog post 2 and comments Article 2 – Blueberry May Reduce Joint Inflammation In Dogs 100% Organic Meat Jerky Facebook Etc. ... Etc. ... Twitter QRT2 Task 3B Proposal for Online Business Expansion Gaia’s Organic Dog Treats New Website Mockup Home Page Store Main Page Blog Main Page Estimated Costs: Project Implementation Component Vendor Cost Explanatory Notes Domain registration, GoDaddy.com 1 yr. Bigcommerce Bigcommerce comprehensive e commerce and website hosting package, "Gold" Authorize.net Authorize.net payment gateway eCC Desktop Webgility $19.98 Domain registration for website, and business class email service (GoDaddy, 2014). $69.95 E commerce and website platform. No setup charge. Billed by the month. Includes hosting of website, online store, shopping cart, and checkout functionality. Includes full support services (Bigcommerce, 2014). $119.00 Payment Gateway, integrates with Bigcommerce checkout and executes online payment transactions. One time setup fee of $99.00. Also charges $0.10 per transaction (Authorize.Net, 2014). $6.95 Application that connects and integrates the...
Words: 1046 - Pages: 5
...Year | 2014 | Exam Sitting | AUGUST | Subject | E-COMMERCE | Weightage | 25% | Submission Date | 31/7/2014 | Regulations A. Late Submission * A 10% deduction per day of total coursework marks (excluding weekends and public holidays). * Late submission between 5 to 10 days, results in a 50% deduction of total coursework marks. * Late submission past 10 days results in an automatic 0% for coursework and the student will be barred from the final examination. B. Deliverables Students must submit all materials supporting their coursework listed in the deliverable section. * Plagiarism is presenting somebody else’s work as your own. It includes: copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by the university/college. The coursework must be done individually and must be entirely your own work. Please make sure that you are aware of the rules concerning plagiarism. If you are unclear about them, please consult your program coordinator/lecturer. * The coursework should exhibit formal research skills i.e. with a table of content, proper citations, references, and appendixes. * The coursework write up must be able to demonstrate...
Words: 1122 - Pages: 5
...The History of E-commerce - HowStuffWorks money.howstuffworks.com/history-e-commerce.htm * * he History of E-commerce by Dave Roos The purchasing process of the man has changed , he used to visit the store and slelct the product that he wanted to buy. He was helped by the salws assistant or a news paper advertisement , but the thing has chmged a lot. Mosern cuistomer has tha ability to purches his ware without stepping out of hisss house. E –commerce meands thwe process of selling and buy of goods and services over internet, According to certain statictics mopre than 66% of the adul populatuin have –purchsed at least ond product by employing this technology. The data of the 2008 has shown that there was 17% of online sales whichwas responsible fro $204 billion and the popular products were clothing , cars and personal compiters. This isnjust the start of the phenomena and e commerce is growing. It is the perfect time to get an idea of the history of this concept How E-commerce Started It has a short history but it is a very interesting one. In order to facilitate the e commerce tthre s hould be good interrelated connection between the customer and the merchant. The development of the computer and the networks have offered a great help top the business The first transactions were helped by computers in 1960/ They have used asystem calles electronic Data Exchange to conduct the business. The computers of a particular comoanynwasa ble to share business...
Words: 3932 - Pages: 16
...Your Assignment You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you in the past to help them improve their sales both online and in their store. Now they need help developing an e-payment system and securing their database. They have asked you to create a plan to collect payments via their website and ensure that the transactions are safe and secure. YOU DECIDE Activity or Assignment Assignment For this assignment, you will generate a Microsoft Word report. You will be asked to write a 5-page (2,500 words minimum) business report outlining your strategies to increase their presence online and to improve their online advertising and create the ability to sell books to people around the world. Grading Rubric Category | Points | Description | Criteria/Creativity | 75 | Demonstrate a strong grasp of the problem at hand. Demonstrate understanding of how the course concepts apply to the problem. Be sure to include the basic concepts and criteria required by the owners of the bookstore. The final report should include a detailed matrix, comparing the various e-payment systems. Your idea must be detailed, compelling, and creative. | Understanding | 25 | Be sure to include all the elements required when creating your e-payment report. Be sure to listen carefully to the You Decide audio, so that you answer the questions Joe and Mary have in detail. | Execution | 25 | Make sure your report is clear and succinct...
Words: 942 - Pages: 4
...communicate effectively in a workplace that is increasingly dependent upon technology as a means to communicate globally. The course provides students with an understanding of technology-mediated communication and the ability to maximize the use of new media to optimize organizational communications. Intranets, Internet, e-commerce, and the impacts upon customer satisfaction of new communications technologies are explored. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Turban, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D. (2008). Electronic commerce 2008: A managerial perspective (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Roebuck, D. B. (2006). Improving business communication skills (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. All electronic materials are available on the student website. |Week One: Overview ...
Words: 2500 - Pages: 10
...Sample Business Plan (A Service) SMITH E-COMMERCE CONSULTING Mary Smith July 12, 2011 Section 1: The Business Profile| Description of My BusinessI plan to provide a complete service for the design, installation and maintenance of E-commerce marketing functions for my retail clients. I intend to evaluate the success of each installation and follow up to make changes to improve the effectiveness of the each site.| Targeted Market and CustomersMy customers will be small businesses that can enhance their present sales by the utilization of E-commerce. Typical clients will require sites for the dual purpose of providing 24-hour information to customers as well as providing a purchasing venue. Potential clients are businesses in which E-commerce can provide additional incremental sales. The businesses will range widely: from restaurants to neighborhood drug stores.| Growth Trends In This BusinessThe market for my services is growing at an unprecedented rate. In 2004 and 2005, year-end holiday shopping increased 25% each year. Can you document from trade sources the anticipated rate of growth of your industry? If industry sources are not available, you will need to give a logical explanation as to the trend and potential of your intended market. This segment will provide you and your backers with information as to whether your market is growing or shrinking. | Pricing PowerInitially, my pricing power will be limited by what...
Words: 2880 - Pages: 12
...of retail, catalog and e-commerce, Williams-Sonoma is strategically positioned to retain market share of the diverse mix of house and kitchen wares, furniture, linens and home furnishings segment. With strong leadership, committed to consumers, shareholders and employees, Williams-Sonoma is continuing to be profitable and provide quality unique niche products domestically and internationally. Company Overview In 1956, Chuck Williams founded Williams–Sonoma Inc. (WSM). Mr. Williams identified a need for a place to purchase unique and niche home and kitchen wares. His passion for cooking and entertaining ignited a revolution within the United States that is still present today. The high-end American specialty retail company, Williams-Sonoma sells a diverse mix of house and kitchen wares, furniture, linens and home furnishings domestically and internationally. Products are sold in retail stores, catalogs and worldwide via the internet. Headquartered in San Francisco, California, Williams-Sonoma became incorporated in 1976. The brand portfolio encompasses Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Williams-Sonoma Home, West Elm, Rejuvenation, Pottery Barn Bed & Bath and PBteen. Williams-Sonoma Inc. operates in the United States, Puerto Rico, Canada, the United Kingdom, Australia and franchises throughout countries in the Middle East. The home goods company is a leader in the United States e-commerce and receives approximately...
Words: 1427 - Pages: 6
...Glossary |Term |Definition | |Electronic Commerce |Electronic commerce is the buying and selling of goods and services on the Internet, especially the World Wide | | |Web. | |Etsy/Pinterest |Online websites for buying and selling products and ideas. | Executive summary The main objective of this report is to identify and analyse the benefits and problems associated using the E-commerce. The case study evolves the client, Miss Amanda Jane Walter in which her horse riding apparel business is threaten as many customers search and buy the products online compared to Amanda Jane who only sells the items directly to their customer. This report explains how E-commerce can be incorporated to help the company, Amanda Jane Horse Wear, to improve its business operations and improve on its advertising to outreach to a greater target audience within the horse-riding community. Some benefits identified include increased business efficiency, reduced operations cost, providing additional convenience to customers and expanding the company’s current customer base. On the other hand, the report will highlight the challenges that the business might face in...
Words: 2826 - Pages: 12
...CURRICLUM VITAE PROFESSOR ABDULRAZZAK CHARBAJI Date and Place of Birth: Beirut 7-25-1948 Nationality: Lebanese Sex: Male Marital Status: Married Address: P.O.Box: 11- 2065 Riad El Solh Beirut 11072100 Lebanon. Land Line: 961 - 1 - 355046 Mobile 961 - 3 - 714279 E-mail: Prof., charbaji@charbaji.com Computer Skills: Econometrics Eviews, SPSS, Advanced SPSS, Excel and Microsoft Project. EDUCATION: Year 1978 Degree Ph.D. Institution Univ. of Northern Colorado Department of Applied Statistics & Research Methods Univ. of Northern Colorado. U.S.A http://www.unco.edu Univ. of Northern Colorado. U.S.A Beirut Arab University Area of Study Applied Statistics & Research Methods http://www.unco.edu/coe/asr m/programs.htm http://www.unco.edu/coe/asr m/index.htm Business Administration/ Financial Management Commerce/Economics 1975 1971 M.A. B.A. Published Research In International Referred Journals: " The Effect of Globalization on Commitment to Ethical Corporate Governance and Corporate Social Responsibility in Lebanon”, Social Responsibility Journal (2009). http://www.emeraldinsight.com.ezproxy.aub.edu.lb/Insight/viewContainer.do;jsessionid=F8 FECFB1ECF1459573B900E5DE0A6B28?containerType=Journal&containerId=6000003 "Assessing the Global Readiness of Arab Countries to Join the WTO: A Multivaraite analysis" Journal of Economic & Administrative Sciences (JEAS) Vol. 24, No. 1, June 2008 (1 - 14). http://jeas.cbe.uaeu.ac.ae/jeas2008_Jun/01_Assess.pdf http//:jeas.cbe.uaeu.ac...
Words: 2550 - Pages: 11
...Final Report Team B: Legacy Consultants Ian Byrne, Darcy Cafiero, Sierra Collins, Tim Downen, Alvis Ford BUS 460 Senior Project Professor Maureen Lockwood DeVry University October 20, 2011 Executive Summary A comprehensive look into CanGo has led to a number of conclusions and recommendations by Legacy Consultants. A SWOT analysis of the company shows that there are good opportunities for expansion into other markets and that the threats and weaknesses that exist can be overcome or managed by an already dedicated senior staff with some additional training and direction. Product delivery and customer service can be streamlined by utilizing updated technology such as an AS/RS in CanGo’s warehouses. An online customer support and service center will improve customer experiences. A competitive advantage can be expected with state of the art product delivery and improved customer service. Strategically, CanGo needs to expand in order to stay ahead of growing competition. Legacy Consultants recommends purchasing Webjouster as the way to enter into online gaming. CanGo should stay away from offering violent games in order to maintain brand integrity. Server capacity should be increased in order to accommodate expansion demand with minimal down-time. SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS ...
Words: 5440 - Pages: 22
...EBusiness Task 3 Divine Tresses Custom Wig is a small business in a growing industry of custom hair and wig products. This small business is located in Kirkland Washington, and derives most if not all of its income from director person hairs to custom orders purchased online many of their customers are generated word of mouth from in salons sales around the Puget Sound region of Seattle . The business itself has little, if no online presence, so this website would be its first entrance into online marketing and sales sphere for this company As in previous sections that were recommended for this small company, were for them to expand an online web sales strategy. Additionally, a comprehensive analysis of what the new website should contain (i.e. sitemap, for easier navigation, cost for both ongoing operations and project implementation, which includes an SEO word expert, employing an operations coordinator to continue to research and develop a continuing competitive edge by sourcing new vendor product, keeping track of the latest hair trends, documenting information for reporting , overseas vendor management and continuing administrative operational logistical tasks Home Page: http://divine-tresses-custom-wigs.mybigcommerce.com/ Main Page: -- Sitemap Payment Methods: Pricing Plans + Part III: Project Estimated Costs and Scope for Online Business Entrance Expansion One of the first issues to be address is the domain url for Divine Tresses...
Words: 1557 - Pages: 7
...ERP system in Xinghe Electronic Commerce Company IT 500 Information Technology Professor Robert Dachowski March 23, 2014 Yue Wang, Nan Wu, Cancan Ge, Yi Ma Table of Contents Part I. Yue Wang ………………………………………………………………3-13 Part II. Nan Wu ………………………………………………………………14-20 Part III. Cancan Ge ………………………………………………………….21-24 Part IV. Yi Ma ………………………………………………………………25-31 Reference ……………………………………………………………………32 Part I Background IT tech, especially the widespread of using, has made human beings entered a brand new age which is a knowledge economic timing. Under this big timing, the business environment time has been completely changed for companies. For example, traditional business model has been replaced by E-commerce model. With an abundant of consumer’s demand, revolution of tech, short period of product life cycle and sharp competition in marketing, companies should follow this 3C guideline which is consumer, challenge and change. Also, company should match consumer’s customize demand so that the company can accelerate adapt the development of marketing’s changing. Under the new external environment, e-commerce companies need to adjust their development strategies, restructuring their business processes and organizations, also need to use modern information technology, enterprise information management. In this context, electricity providers need to use integrated enterprise management information system to provide real-time, accurate...
Words: 6467 - Pages: 26
