...Advertising Critique: LibraTech’s eLluminate – The NEW Standard for eReaders MKTG575: Advertising Management DeVry University, Keller Graduate School February 4, 2013 Introduction What makes a good product? This is a question that many companies find themselves asking as they begin market research to uncover new products for their current and potential customers. Is it the quality? The product’s functionality and ease of use? Maybe it is the features and all of the bells and whistles that distinguish a product from its competitors. Perhaps, consumers are keenly focused on unbeatable prices when looking for new products. When companies ask, ‘what makes a good product?’ the answer is simple; a good product consist of top notch quality, user-friendly functionality, product features that are unique and a price point that is often comparable to none. LibraTech’s new eReader is the epitome of a GREAT product. This new eReader has been designed to compete with industry leaders like Nook and Kindle to deliver a seamless digital eReading experience without having to shell out hundreds of dollars. The new eReader features flip-page technology, a vibrant full color display that allows the reader to read any type of book easily from a novel to a travel book in the same detail they would find in the print version. The new eReader is also portable and convenient and can easily fit into a purse or book bag making this product ideal for college students...
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...Study of Obedience: A Reply to Baumrind” addresses his concerns regarding the argument she presents in her article in which she critiques his notable experiment on obedience. Correspondingly, he attempts to defend his premise as well as the chosen experimental methods he employs. However, Milgram’s response is ineffective in conveying his assertions to the article’s intended and likely audience because Milgram proves himself to be an unreliable authority. This fraudulence is evident given his clear display of bias, his illustration of false dilemmas, and his usage of an ad hominem attack. Milgram’s deliberate selection bias is evident throughout the entirety of this artic;e and it indirectly informs the reader...
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...IJRSMS IRC’S INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH IN SOCIAL & MANAGEMENT SCIENCES ISSN: 2320 – 8236 ISSUE:1, VOLUME:1 JAN.-MARCH 2013 WWW.IRCJOURNALS.ORG AIDA Marketing Communication Model: Stimulating a purchase decision in the minds of the consumers through a linear progression of steps Ms. Priyanka Rawal Assistant Professor SIRTS Sagar Group of Institutions Bhopal (M.P.) ABSTRACT: An advertisement would be effective only if the media audience accepts that message and is motivated to take the requisite action. The mission of an advertisement is to attract a reader, so that he will look at the advertisement and start to read it; which will then interest him, so that he will continue to read it; then to persuade him, so that when he has read it he will believe it. If an advertisement contains these three qualities of success, it is a successful advertisement. Television is still the most effective form of mass media vehicle and can be persuasive, provided marketers find a way to convince viewers to pay attention to them. In the era of interactive communications one might assume that the old one-way broadcast channels must be declining in effectiveness. Not only are campaigns that use TV advertising more effective, but TV is actually becoming more effective over time. Several models have been developed which have specifically identified the sequence of events, which must take place between receipt of the message and desired action...
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...INTRODUCTION A. Background Fashion blogging is defined by Merriam-Webster (2014), as a Web site in which its contents are infused with fashion, written as a form of personal thought, exertion, or as modern-technical savvy medium. It also contains entries in mediated spaces where bloggers out together their outfits and share their shopping-related events. Fashion blogging has also been a revolutionary method for communicating and advertising through online media. Sprouting from the collective whole of blogs, called the blogosphere, fashion blogging is a whole new world of personal journals infused with the fast-paced line of design in clothing, footwear, accessories, makeup and other wearable paraphernalia. The fashion industry has been finding ways to connect through their rising audience in the modern society, and via blogging, it has secured a throne of perpetual popularity, fame and success. Through this, fashion blogging is born. Two years ago, two million blogs represent the growing and fast-rising modernity of fashion; and now, fashion blogging has been crowned the most popular form of blogging. The persona of fashion blogging itself is innovation, making use of creativity in a conventional way, following the standard of wearability of certain articles of clothing. All in one, it could express the personality of the blogger, as well as openly communicate with the audiences of the blog, while effectively advertising the pieces of fashion the blogger has been showing...
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...Slave Girl suffered a difficult road in becoming published. The text suffered an even larger feat in becoming recognized for its worth. Because it took many years for the author, now revealed as Harriet Jacobs, to be properly identified, the work had been dismissed as fictional. Jacobs’ decision to remain anonymous came from guilt and disgrace over the way she was treated while enslaved and the actions she was forced to take to become free, particularly those pertaining to sexual acts. Wanting to be viewed as a “proper Christian” she decided to create the pseudonym name Linda Brent. It was under this name the text was published. In later years, her text has been viewed as an important text, speaking truth to the ears of sentimental novel readers in the north, and calling for action against the cruel institution of slavery. Employed as a teacher by Pace University in 1968, Jean Fagan Yellin wrote and published her dissertation. While re-reading Incidents in the 1970s as part of the project and to educate herself in the use of gender as a category of analysis, Yellin became interested in the question of the text's true authorship. Over the next six-years, Yellin found and used historical documents including the Amy Post papers at the University of Rochester (Post was a close friend of Jacobs), state and local historical societies, and the Horniblow and Norcum papers at the North Carolina state archives, to establish both that Harriet Jacobs was the true author of Incidents, and...
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...This article was downloaded by: [University of Central Florida] On: 27 January 2014, At: 06:42 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Gender, Place & Culture: A Journal of Feminist Geography Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/cgpc20 'A Choice of Nightmares': Narration and desire in Heart of Darkness CLIVE BARNETT Published online: 14 Jul 2010. To cite this article: CLIVE BARNETT (1996) 'A Choice of Nightmares': Narration and desire in Heart of Darkness, Gender, Place & Culture: A Journal of Feminist Geography, 3:3, 277-292 To link to this article: http://dx.doi.org/10.1080/09663699625568 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opinions and views of the authors, and are not the views of or endorsed by Taylor & Francis. The accuracy of the Content should not be relied upon and should be independently verified with primary sources of information. Taylor and Francis shall not be liable...
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...Dove Campaign for Real Beauty Case Study By: Melinda Brodbeck and Erin Evans Presented March 5, 2007 SITUATION: The Dove Campaign for Real Beauty (CFRB) began in England in 2004 when Dove’s sales declined as a result of being lost in a crowded market. Unilever, Dove’s parent company, went to Edelman, its PR agency, for a solution. Together, they conceived a campaign that focused not on the product, but on a way to make women feel beautiful regardless of their age and size. The following summer, CFRB was brought to the United States and Canada. CRFB aimed not only to increase sales of Dove beauty products, but also targeted women of all ages and shapes. According to the CFRB website, “The Dove Campaign for Real Beauty is a global effort that is intended to serve as a starting point for societal change and act as a catalyst for widening the definition and discussion of beauty. The campaign supports the Dove mission: to make women feel more beautiful every day by challenging today’s stereotypical view of beauty and inspiring women to take great care of themselves.” In addition to changing women’s view of their bodies, Dove also aimed to change the beauty market. In an industry where the standard of beauty is often a size two blonde supermodel, Dove distinguished itself by using models that ranged from size six to fourteen. CRFB abandoned the conventional cynical method of portraying “perfect” women as beauty role models. RESEARCH: Dove commissioned The Real Truth...
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...philosophy, and how is it to be done? The answer is complicated. Philosophers are often motivated by one or more of what we might call the “Big Questions,” such as: How should we live? Is there free will? How do we know anything? or, What is truth? While philosophers do not agree among themselves on either the range of proper philosophical questions or the proper methods of answering them, they do agree that merely expressing one’s personal opinions on controversial topics like these is not doing philosophy. Rather, philosophers insist on the method of first attaining clarity about the exact question being asked, and then providing answers supported by clear, logically structured arguments. An ideal philosophical argument should lead the reader in undeniable logical steps from obviously true premises to an unobvious conclusion. A negative argument is an objection that tries to show that a claim, theory, or argument is mistaken; if it does so successfully, we say that it refutes it. A positive argument tries to support a claim or theory, for example, the view that there is genuine free will, or the view that we should never eat animals. Positive philosophical arguments about the Big Questions that are ideal are extremely hard to construct, and philosophers interested in formulating or criticizing such arguments usually end up discussing other questions that may at first seem pedantic or contrived. These questions motivate philosophers because they seem, after investigation, to be...
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...Margaret Mead and Coming of Age to Samoa: a reflection on our Education Carlos Moreno This paper is a reflection on Margaret Mead's book Coming of age in Samoa and the way she critically compared Samoan and Western educational systems. I will first analyse the reasons for her research in Samoa and the connections with 'the teenage struggle' in our society. Then, I will argue that the ways in which we live and learn about the world, and relate to each other, are strongly linked to the cultural values of our society - values we consider as 'normal'. Finally, I will state my personal point of view on the topic and outline Mead's further contributions to research in social anthropology. Mead was concerned with how human character is modified through different cultural patterns. While teenage struggles are often explained in scientific terms as related to biology and psychology, she focuses on the relevance of social context in teenagers' behaviour. Mead argues that sexual transition peculiarities - the point at which a child becomes an adolescent and possibly sexually active - are due to social and cultural factors more than to biological processes. Throughout her research Mead was interested in comparing the experiences of Samoan and Western adolescents, including their differing experiences of education. In Samoa, according to Mead, there is no pressure on the 'slow' pupil; no feelings of envy, rivalry, impotence and frustration are developed as all have their own pace to...
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...1. Ramada Demonstrates Its Personal Best In 1996 the latest D. K. Shifflet survey of customer satisfaction in the hospitality industry showed mid-tier hotels continuing their downward trend in perceived customer service, reflected by more and more respondents giving ratings on customer service in the 7 or lower range on Shifflet’s 10-point scale. While Ramada’s satisfaction rates held steady, “It was only a matter of time before we experienced the problem,” says Tim Pigsley, director of operations for Ramada Franchise Systems (RFS). Shifflet research highlighted three critical areas for study that could influence customer satisfaction: hiring (finding the best people to deliver Ramada’s brand of exceptional service), training (giving employees the tools to deliver exceptional service), and motivation (providing the impetus for Ramada employees to deliver exceptional service). Unlike some of its competitors, RFS is a totally franchised system. In such an environment, not only must headquarters contend with the variable human factor of all service operations, but additionally, RFS must contend with differing “exceptional service” standards among owners of the nearly 900 Ramada properties. “Due to the franchised system of property management, we needed for each management team and each employee to be committed to the change—to buy in to any new program—whatever shape it would take,” explains Pigsley. “We wanted to learn and borrow from the best so we started with Disney. In...
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...Theorizing identity in language and sexuality research M A R Y B U C H O L T Z Department of Linguistics 3607 South Hall University of California, Santa Barbara Santa Barbara, CA 93106-3100 bucholtz@linguistics.ucsb.edu K I R A H A L L Department of Linguistics Campus Box 295 University of Colorado at Boulder Boulder, CO 80309-0295 kira.hall@colorado.edu A B S T R A C T The field of language and sexuality has gained importance within socioculturally oriented linguistic scholarship. Much current work in this area emphasizes identity as one key aspect of sexuality. However, recent critiques of identity-based research advocate instead a desire-centered view of sexuality. Such an approach artificially restricts the scope of the field by overlooking the close relationship between identity and desire. This connection emerges clearly in queer linguistics, an approach to language and sexuality that incorporates insights from feminist, queer, and sociolinguistic theories to analyze sexuality as a broad sociocultural phenomenon. These intellectual approaches have shown that research on identity, sexual or otherwise, is most productive when the concept is understood as the outcome of intersubjectively negotiated practices and ideologies. To this end, an analytic framework for the semiotic study of social intersubjectivity is presented. (Sexuality, feminism, identity, desire, queer linguistics.)* I N T R O D U C T I O N Within the past decade the field of language...
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...STANDARDS Production, Performance and Exhibition of Dance, Music, Theatre and Visual Arts…………..……………… A. Elements and Principles in each Art Form B. Demonstration of Dance, Music, Theatre and Visual Arts C. Vocabulary Within each Art Form D. Styles in Production, Performance and Exhibition E. Themes in Art Forms F. Historical and Cultural Production, Performance and Exhibition G. Function and Analysis of Rehearsals and Practice Sessions H. Safety Issues in the Arts I. Community Performances and Exhibitions J. Technologies in the Arts K. Technologies in the Humanities Historical and Cultural Contexts..……………………….. A. Context of Works in the Arts B. Chronology of Works in the Arts C. Styles and Genre in the Arts D. Historical and Cultural Perspectives E. Historical and Cultural Impact on Works in the Arts 9.1. F. Vocabulary for Historical and Cultural Context G. Geographic regions in the arts H. Pennsylvania artists I. Philosophical context of works in the arts J. Historical differences of works in the arts K. Traditions within works in the arts L. Common themes in works in the Arts Critical Response…………………………………………. A. Critical Processes B. Criteria C. Classifications D. Vocabulary for Criticism E. Types of Analysis F. Comparisons G. Critics in the Arts Aesthetic Response………………………………………... A. Philosophical Studies B. Aesthetic Interpretation C. Environmental Influences D. Artistic Choices Glossary……………………………………………………. 9.3. 9.4. 9.2. XXVII. 22 Pa. Code, Chapter 4, Appendix...
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...and strong, arresting executions. Six components comprise the classic definition of advertising. Advertising is a paid nonpersonal communication from an identified sponsor using mass media to persuade or influence an audience. Advertising can be classified into one of nine types. National consumer or brand advertising focuses on building long-term brand identity, and retail/local advertising strives to move merchandise in a restricted area. Political advertising encourages support of a candidate or idea while directory advertising helps consumers locate outlets for specific purchases. Direct response allows consumers to skip the middleman and purchase products directly from distributors by mail, phone or online. Business-to-business ads are directed...
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...Literary Theory and Schools of Criticism Introduction A very basic way of thinking about literary theory is that these ideas act as different lenses critics use to view and talk about art, literature, and even culture. These different lenses allow critics to consider works of art based on certain assumptions within that school of theory. The different lenses also allow critics to focus on particular aspects of a work they consider important. For example, if a critic is working with certain Marxist theories, s/he might focus on how the characters in a story interact based on their economic situation. If a critic is working with post-colonial theories, s/he might consider the same story but look at how characters from colonial powers (Britain, France, and even America) treat characters from, say, Africa or the Caribbean. Hopefully, after reading through and working with the resources in this area of the OWL, literary theory will become a little easier to understand and use. Disclaimer Please note that the schools of literary criticism and their explanations included here are by no means the only ways of distinguishing these separate areas of theory. Indeed, many critics use tools from two or more schools in their work. Some would define differently or greatly expand the (very) general statements given here. Our explanations are meant only as starting places for your own investigation into literary theory. We encourage you to use the list of scholars and works provided for each...
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...Abercrombie & Fitch: The Altering of Cultural Norms A Senior Project Presented to The Faculty of the Communication Studies Department California Polytechnic State University, San Luis Obispo In Partial Fulfillment Of the Requirements for the Degree Bachelor of Arts By Emily Nichole Pahler Dr. Bernard Duffy Senior Project Advisor Signature Date T. C. Winebrenner Department Chair Signature Date ©2009 Emily Nichole Pahler TABLE OF CONTENTS Introduction……………………………………………………………………………........1 Justification……………………………………………………………………………........1 Critical Method Described………………………………………………………………….4 Object of Criticism…………………………………………………………………..…….13 Interpretation of A&F………………………………………………………………..…….16 Conclusion…………………………………………………………………………………21 Works Cited…………………………………………………………………………..........23 Appendices………………………………………………………………………………...26 i 1 INTRODUCTION Abercrombie and Fitch is a store that targets a specific audience to make their customers feel young and beautiful. The young adult population is lured into stores like Abercrombie and Fitch because of the store’s sex appeal. Young and beautiful adults are ready at the door ready to greet customers (see figure 1). In order to understand the impact of Abercrombie and Fitch on the young adult population, semiotics, the media, research studies and autoethnography will be utilized. Nonverbal and verbal communication is also analyzed throughout this paper through visual aids and marketing tag lines....
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