...your assignment draft, as a Word document, using the file name “2yourlastname1,” and post it in the Week 3 Writing Assignment 2 Draft Dropbox by midnight Sunday. In Week 4, please re-save your assignment revision using the file name “2yourlastname2,” and post it in the Week 4 Writing Assignment 2 Revision Dropbox by midnight Sunday. Please use the following basic formatting: • Memo heading (see page 87 of the textbook) • One-inch margins all around • Left-only justification • 12-point regular Times New Roman font. (Although 11-point Calibri is Word’s default font, serif fonts like Times New Roman are more reader friendly for longer texts because the serifs draw the eye forward, while sans-serif fonts like Calibri are more effective for very brief texts in which you want to hold the eye.) Please let me know if you have any questions at all the about the assignment or the procedures for submitting it! Writing Assignment 2 Persuasive Message - Convincing the CEO to Approve a Public Relations Plan You are the director of public relations for Easy to Be Green, the innovative new company that helps homeowners, businesses, and municipalities become more...
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...EASY TO BE GREEN Memo To: From: Date: Re: All Employees James Archer , HR. Manager July 19, 2014 Employee Education Program Update. We understand the most valuable asset is our employees. In an effort to maintain a competitive edge, starting August 10, 2014, EBG will institute new education programs. These programs are designed to go beyond the initial training given during the orientation process. OPTION 1 • In preparation for these courses managers will Evaluate employees to determine what level of training will be required. Discuss options with non-mandated employees that desire to take refresher courses. Training will cover basic, intermediate and advanced courses in: Reading Mathematics Writing Courses will be given during normal work hours 9am -5pm. Time spent in class will not be deducted from vacation time. Time spent on homework and studying will not be reimbursed. Results from the courses will be considered during quarterly appraisals and salary reviews • • • OPTION 2 For in-depth studies, there are improvements to the tuition reimbursement plan. • Eligibility - All full time employees A minimum grade B is required for employees working a special schedule A grade of C or better is required for normal working hours Schedule – With manager approval, employees may take a half day off with pay on the days their classes meet. Reimbursement – Maximum tuition and books reimbursement is now $5000 per year. Recommended list of programs at local universities...
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...this product will thrive in the market because the last time we attempted to launch a product like this if failed miserably. Also, we still need to figure out a way to make our product have instant chill. Our Customers will not buy if the don’t have cold Coke. On the other hand, we have some large opportunities to excel our company as a whole. The first decision is if we partner with Green mountain coffee roasters Inc.; they can really improved our chances of being successful because they put their Keurig coffee maker in 10% of us homes. People will pay for convenience and easy to use machine. The next decision is if we decided to produce this product it would lower many transportation and extra product costs with bottling. The last decision we would have to make is if we should use co2 canisters. This was tried before and customers thought it was inconvenient. In the rest of the memo, I will show how this company can be even more successful but also more efficient by making decisions. Full Analysis Sense we tried to make this home soda maker before, I believe that we should partner with Green mountain coffee roasters Inc. because they are in 10% of us homes already and they have a trusted brand name. The stakeholders might have a different idea about partnering because it’s going to come with a price tag. We just have to educate them in the sense of how much more profit we could make from using more resources. Moving on to the second decision, if we commit to product this...
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...Eng 131: Short assignment 1.1: Description and Reflective Memo W-462-C, those are the words imprinted on the door outside my dorm room where I currently reside in for my freshman year of college. The door is made of very sturdy wood causing it to be heavy. At waist level of the door there is a keyhole in the doorknob and as I slide my key in I notice the several scratches on it caused by the countless of times when I accidentally miss the keyhole. As I slowly open the door, one first notices the barren cement walls that have been painted white. The carpeted floor has a grey checked design that fills the floor around the entire room. To the right there is a full length mirror carefully stucked to the wall with 3M tape. With that being the main reason why every time I look at it, the uncertainty of it falling to the floor overcomes over me. Below lies a shoe rack containing shoes made for every casual to formal occasion, from orange rubber slippers to the shiniest gold glittered ballet flats that blind you with one look. I turn to my left and I see a spectrum of rainbow colored clothes hanging from uniform black hangers bursting out of the closet. They are arranged so neatly that suffice to say any mum would be proud. Below them are two white and black laundry baskets for the easy sorting of light and dark colored clothes. As I approach the bed across the room, the smell of freshly laundered clothes hits me. I easily identify the source as the two white crisp shirts...
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...JIU BBA 310: Management 8.1 CASE ANALYSIS PORTFOLIO Abstract In studying how to be a more effective and overall better manager, I’ve made a list of all the best practices I hope to rule by. I will go from assignment to assignment starting with my paper from 1.1 titled Effective Management of People. 1- A perfect leader is passionate about the company and only wants to make it better by bringing in only the best to help the company flourish. To me, a perfect leader/manager is someone who is sensitive to the needs and attitudes of his employees but also knows how be firm and somewhat demanding. Being a friend to your employees does work but a manager must never forget that the company comes first. 2.1- Case Analysis on Motivating Employees: Don’t play favorites. Everyone needs treated fairly. 3.1- Case Analysis on Strategic Management: Happy customers mean repeat and new business. Word of mouth is everything. 4.1- Case Analysis on Managing People During Change: Be inviting to my employees and let them know that I am available to talk to them about the change. I will also assure them that we will all get through any change together. 5.1- Case Analysis on Managing Work Teams: Inspire creativity by providing an incentive. 6.1- Case Analysis on Empowered Decision Making: Make decisions myself unless I feel that another employee has either a spectacular idea or its time to select a successor. 7.1- Case Analysis...
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...Neighborhood Project Report The Town of Addison is located in an area once called Peters Colony. It was settled as early as 1846 when Preston Witt built a house on White Rock Creek. The area was not known as Addison until 1902. Addison was named after Addison Robertson, who served as the community's second postmaster from 1908-1916. With more than 170 restaurants, there is a restaurant for every 79 Addison residents. Addison is a popular location for many Dallas-area restaurants. Addison has 22 hotels, featuring a total of at least 4,000 hotel rooms and meeting facilities. Addison Airport consumes roughly half of the city's 4.4 sq mi and is the third-largest general aviation airport in the nation. Major corporate headquarters in Addison include Dresser and Mary Kay Cosmetics. Other major employers in Addison include Bank of America. Other companies based in Addison include Jani-King and Palm Harbor Homes. Martinaire has its headquarters on the property of Addison Airport. Compuware has offices in Addison. At one time CompUSA and Pizza Hut had their headquarters in Addison, Now located in Plano. Addison is located in close proximity to the headquarters of HP Enterprise Services, JC Penney, and Frito Lay in Plano. From the readings it can be assumed that Addison became incorporated as a city during the white flight phenomenon. White flight began on a large scale after the Second World War, when African-Americans began to try to establish homes in America's cities. Many of these...
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...OFFICER PROGRAM APPLICATION PREPARATION HANDBOOK (OCS, CSPI, DCE, & AVCAD) USCG Training Center Cape May, NJ September 2012 v. 13 50 OCS, CSPI, DCE, AVCAD APPLICATION PREPARATION HANDBOOK (Officers – except for certain captains – and those who had enlisted were let go, or “put on the beach” when wars ended.) Officers were given commissions by the monarch. Like a commission given to an artist or architect to produce a new work, these commissions laid out the scope of their duties and their responsibilities in the specific office or position they were appointed to. And they served at the pleasure of the king (or queen), meaning they could be dismissed by the monarch at any time. These traditions applied throughout the Royal Navy, including in ships stationed in Britain’s North American colonies. During the War for Independence, the Continental Navy maintained these traditions. And after the U.S. achieved its independence from Britain, both the Revenue Marine (starting in 1790) and Navy (beginning in 1798) carried them forward. Foreword CONTENTS i Overview 1 Application Format & Contents 9 Narrative Memo 13 CO’s Endorsement 21 Interview 31 Conclusion 41 Appendix A (Officer & Enlisted Careers) 43 49 OCS, CSPI, DCE, AVCAD APPLICATION PREPARATION HANDBOOK OCS, CSPI, DCE, AVCAD APPLICATION PREPARATION HANDBOOK FOREWORD president”. That means they can be dismissed at any time without any reason. These terms...
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...Locker−Kienzler: Business and Administrative Communication, Eighth Edition III. Basic Business Messages 10. Informative and Positive Messages © The McGraw−Hill Companies, 2008 C H A P T E R 10 Informative and Positive Messages Learning Objectives After studying this chapter, you will know: 1 When to use common business media. 2 How to use the chosen channel effectively. 3 How to write letters and memos. 4 How to compose some of the common varieties of informative and positive messages. Locker−Kienzler: Business and Administrative Communication, Eighth Edition III. Basic Business Messages 10. Informative and Positive Messages © The McGraw−Hill Companies, 2008 IN THE NEWS All in a Day’s (Communication) Work im Donald, CEO and president of Starbucks, He is also known for visiting his stores, where he knows the value of informative and positive dons the green apron, goes behind the counter, and talks messages. His days are full of them. On the with employees. When he is in Seattle, he visits about day of his Fortune magazine interview, around 20 Starbucks a week; when he is traveling, about 10 a day. 6 AM he left a voice mail for Although you probably don’t 100 regional managers, wrote want his e-mail load, you might personal thank-you notes to “He gets 200–250 emails daily and appreciate his meeting time lim25 employees, and signed 500 responds personally to 75% of them.” its. He books meetings for an birthday cards. He will sign hour...
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...Thomas Green: Power, Office Politics, and a Career in Crisis Another long day at the office had drawn to a close. Thomas Green felt the pulsing in his temples that usually preceded a migraine. As he stepped outside Dynamic Displays’ corporate headquarters in Boston, the brisk air made him catch his breath. It was now February 5, 2008. Green could not believe that in five short months his dream promotion had turned into a disaster. When Green had been promoted to his new position in September, he was a rising star. Now, he would be lucky to celebrate his one-year anniversary with the company. His boss, Frank Davis, had sent the division vice president, Shannon McDonald, two scathing emails criticizing Green’s performance. Green and Davis had yet to see eye to eye on work styles or market trends. Tension had also risen when Green did not enthusiastically endorse the sales forecasts made by Davis. Green felt the forecasts were either overly optimistic or outright fabrications. Before he left for the day, Green had reread the series of emails regarding his performance and was certain that Davis was setting him up to be dismissed. Davis’s most recent email had made it clear to Green that his position as a senior market specialist was in jeopardy. He did not have much time to rectify the situation. McDonald had emailed a formal request to him that afternoon, asking for his perspective on his performance and how he was going to improve the situation. With this in mind, Green started...
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...text, filling, storage, retrieval and maintenance of documents. Word Processing software enables automated manipulation of words in terms of entering, storage/ retriveal and printing of text in various forms such as letters, reports, books, and so on. It is the single most common task carried out on PCs. Once a secretary/typist has used a word processing package, he or she will probably wonder how in the world anyone could ever have made do without it. Word Processing has virtually eliminated the need for tippex correction fliud and the need to re-type documents. Making corrections on an already printed document is not only time consuming and cubersome,but revising the same text electronically, using word processors is quick and quite easy. You simply make corrections and revisions to the text on the computer screen before the document is printed in final form. There is no limit to the numbers of times or the frequency of changes to any documents after being into computer. Word Processing is about working with words, and setting them on the paper. The characters of the alphabet are generally formed into words. Words are combined into sentences, following the rules of grammer. Word processingsoftware faciliates the handling of words in its various forms of combination: phrases, sentence, paragraph and pages of text material, first on the screen prior to printing on paper. Word processing enables the automation of the age-old typewriting operations. One of the most...
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...Harvard Business School Publishing. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business Publishing. Harvard Business Publishing is an affiliate of Harvard Business School. W. EARL SASSER HEATHER BECKHAM Thomas Green: Power, Office Politics, and a Career in Crisis Another long day at the office had drawn to a close. Thomas Green felt the pulsing in his temples that usually preceded a migraine. As he stepped outside Dynamic Displays’ corporate headquarters in Boston, the brisk air made him catch his breath. It was now February 5, 2008. Green could not believe that in five short months his dream promotion had turned into a disaster. When Green had been promoted to his new position in September, he was a rising star. Now, he would be lucky to celebrate his one-year anniversary with the company. His boss, Frank Davis, had sent the division vice president, Shannon McDonald, two scathing emails criticizing Green’s performance. Green and Davis had yet to see...
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...Excellent Customer Service at Your Restaurant As a restaurant owner, great customer service is essential to your success. How do you deliver excellent customer service at your restaurant? First, let’s define it: customer service is the assistance and advice you provide to your diners. Customer service is equal parts communication and genuine attention to your diners. (tweet this) When guests visit your restaurant, you want them to feel welcome. When you treat them with care and respect while providing an excellent meal, they’ll come back to your restaurant again and again. Satisfied customers are integral to your business model. According to a Harvard Business School study on Starbucks, customer satisfaction has a massive impact on your revenue. Regarding Starbucks, they found that the satisfied customer visits 4.3 times per month, spends $4.06 and is a customer for 4.4 years. They went on to find that thehighly satisfied customer visits 7.2 times per month, spends $4.42 and is a customer for 8.3 years. That’s great, but what happens when you have a dissatisfied customer? In a Customer Experience Report, researchers found that the #1 reason customers abandon a brand is due to poor quality and rude customer service. These items were cited 18% more often than slow or untimely service. Combined, these two studies describe the importance of excellent customer service. They suggest that great customer service can make or break your restaurant. So, in this blog post, we’re going...
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...Marketing Management 14 PHILIP KOTLER Northwestern University KEVIN LANE KELLER Dartmouth College Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Executive Editor: Melissa Sabella Development Editor: Elisa Adams Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elizabeth Scarpa Director of Marketing: Patrice Lumuba Jones Senior Marketing Manager: Anne Fahlgren Senior Managing Editor: Judy Leale Production Project Manager: Ann Pulido Senior Operations Supervisor: Arnold Vila Creative Director: John Christiano Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Lead Media Project Manager: Lisa Rinaldi Editorial Media Project Manager: Denise Vaughn Full-Service Project Management: Sharon Anderson/BookMasters, Inc. Composition: Integra Printer/Binder: Courier/Kendallville Cover Printer: Lehigh-Phoenix Color/Hagerstown Text Font: 9.5/11.5, Minion Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright © 2012, 2009, 2006, 2003, 2000 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All...
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...Environmental challenges as business opportunity I. INTRODUCTION “Earth provides enough to satisfy every man's needs, but not every man's greed.” - Mahatma Gandhi The above quote rightly points out the role of environment for the mankind and the responsibility we need to shoulder for its sustenance. We've come a long way in recognizing that and now almost every business has a statute of doing something good for the environment as part of their CSR initiative. But companies who think of the environment as a social responsibility and not as an imperative are not going in the right direction. The global climate changes and the gradual scarcity of resources have come to light as major disruptions in the business environment. These challenges have opened up new opportunities for companies to sell solutions to these problems. Businesses prosper with the motive of growing their profits at an infinite rate. But environment considerations should not be left while garnering those profits. The role of Environmental ethics come into play here which focuses on the MNCs' ethics in running their businesses as well as keeping the environment untouched to the extent possible. Environmental Ethics The field of Environmental Ethics has grown since the early 1970s. The scholars who have categorized the natural environment include Alan Marshall and Michael Smith. Marshall has used the following terms to describe these categories: Libertarian extension, which commits itself to extend equal rights...
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...Social Media in Business: Recent and Future Trends Social Media in Business: Recent and Future Trends Taylor M. Smith Eastern New Mexico University Social Media in Business: Recent and Future Trends In today’s world, technology surrounds us. Our society is constantly evolving, and is ruled by technology. One of these technologies is social networking through social media. Social networking is becoming a part of everyday life for many people around the world. Social media sites such as Facebook, Twitter, and Linkdin are completely free and allow users to interact with other people across the globe in a matter of seconds. Although these sites may have been originally intended for personal use, individuals are not the only ones using social media sites to communicate with one another. Business, small and large, are also implementing social networking strategies and professional networking to access more potential customers. Social media allows businesses to reach out to their customers – for free. This interaction with customers via the Internet is known as social customer relationship management. Effective social CRM and social media use can be an indispensible marketing tool to a firm by helping to build customer relationships and loyalty, engage customers in conversations, and offer promos and discounts. These are just a few of the many benefits that social networking has to offer businesses and companies. To understand how social media can be beneficial for a...
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