...1. How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads? 2. Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or pay a 1.5 percent tax on their ad budgets. 3. Propose a strategy for McDonald’s to pay the tax or add health messages, and defend your recommendation. 4. If there is no evidence that obesity rates fall in those countries that ban food advertising to children, why bother? 5. The broad issue facing McDonald’s U.K. is the current attitude toward rising obesity. The company seems to have tried many different approaches to deal with the problem, but the problem persists. List all the problems facing McDonald’s and critique its various approaches to solve the problems. 6. Based on your response to Question 4, recommend both a short-range and long-range plan for McDonald’s to implement. McDonald's and Obesity McDonald's and Obesity People around the world are spooked that their children will become as overweight as American children. In the US, roughly 30% of children are overweight or obese while 64.5% of Americans are overweight or obese, which is the highest ratio in the world. Obesity rates in children are rising in other countries with one out of five children in Britain, 30% of Spain, and 36% in Italy. Experts believe that the number of...
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...Fast Food Nation and Supersize Me: a Comparison Do you like fast food? Do you know how many people have faced the obesity in American? Actually, fast food brings a new condition, which it has designed to taste good. And it’s also inexpensive and convenient. But it reflects American’s culture of obesity and the history behind. Eric Schlosser, in his book Fast Food Nation, takes a hard look at what’s behind the look-like chain eateries that dot the American landscape. A McDonald’s is not just a restaurant serving hamburgers to hungry patrons; it’s the end of along ripple of event that produces the food that millions eats every day. Meanwhile, with the first documentary, Super Size Me, Morgan Spurlock used his own body to examine American culture of obesity. This film documents that lifestyle’s drastic effects on Spurlock’s physical and psychological well-being, and explores the fast food industry’s corporate influence. Comparing between Fast Food Nation and Supersize Me, I found the different emphasis in the contents, but they both show the fast food has influenced people deeply and we must find the right way to build the right opinion about the fast food and health. In the Fast Food Nation, we find the Eric Schlosser’s book promises to tell the dark side of all-American meal. It’s covers much of fast food culture and he also discusses how it developed, how taste of food can now be manipulate, federal regulations , health issues, and the spread of fast food abroad. In...
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...Super Size Me Assignment To begin with, I have seen this movie Super Size Me before in high school. This is my second time watching it and I am still shocked by what is said in this movie. With that being said, I do eat fast food quite often. I eat it about 2-3 times a week. I do not live at home so I no longer get home cooked meals from my mom. I try to cook by myself sometimes but there are only so many things I know how to make and is sometimes more convenient for me just to drive down the street and get Del Taco or Weiner Schnitzel’s. Also with work and school I try my best to bring my own lunch or eat at a restaurant rather than going to a fast food joint. This film relates to the NF15 course in many ways, one of them being that when the narrator interviewed random people on the streets, nobody knew what a calorie was. This shows that people hear the word calories and see it on every food label and everywhere they look that there’s food, but still do not know what it is. This goes to show that people do not generally care about calories and how much they take in. Most people who eat fast food also do not know how many calories they are taking in from the food that they ordered. The foods ordered from fast food restaurants do not have food labels and only some will give you a nutrition facts sheet if asked for one. The film also showed that an order of small fries had 200 calories while the large order had 600 calories. That is 3 times the amount of calories...
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...Nonfiction films hold realistic values and goals throughout their production to make audiences believe that the events depicted actually happened somewhere at sometime. To do this, nonfiction filmmakers use great amounts of tools to help them shape the aesthetics of these films. These tools are what make films such as Super Size Me, so realistic and believable to audiences all around. Some tools used to create realism in the production of this film were: Omniscient voiceover, on-camera interview, textual information on screen, handheld camera, and by having real individuals make up the characters in the film. These aesthetics are used separately and in conjunction to offer and create truth and meaning behind the actions in the film. Omniscient...
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...CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults and kids in other countries are catching up. THE WORLD The World Heart Federation reports that globally there are now more than 1 billion overweight adults and that at least 400 million of those are obese. An estimated 155 million children are overweight worldwide including 30–45 million who are obese.1 In many countries, the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle-aged health problems because they are too fat. Obesity among European children has been on the rise over the last 25 years. The number of overweight children in Europe did not change much from 1974 to 1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese; in Spain 30 percent;...
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...CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults and kids in other countries are catching up. THE WORLD The World Heart Federation reports that globally there are now more than 1 billion overweight adults and that at least 400 million of those are obese. An estimated 155 million children are overweight worldwide including 30–45 million who are obese.1 In many countries, the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle-aged health problems because they are too fat. Obesity among European children has been on the rise over the last 25 years. The number of overweight children in Europe did not change much from 1974 to 1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese; in Spain 30 percent;...
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...CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults and kids in other countries are catching up. THE WORLD The World Heart Federation reports that globally there are now more than 1 billion overweight adults and that at least 400 million of those are obese. An estimated 155 million children are overweight worldwide including 30–45 million who are obese.1 In many countries, the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle-aged health problems because they are too fat. Obesity among European children has been on the rise over the last 25 years. The number of overweight children in Europe did not change much from 1974 to 1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese; in Spain 30 percent;...
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...Morgan Spurock, star and director of the film project Super Size me, conducted an experiment to see if McDonald’s menu was dangerous to its customers. He was determined to eat McDonald’s three times a day for a 30 day period and see what effect it had on his body. Morgan gathered information and statistics on the food industries of America to shed some light on the reasons for the obesity epidemic. He gathered crucial information and concepts from his experiment to create a greatly needed educational film about America’s health. The first main point Morgan made in his film was that there is undoubtedly an obesity epidemic in our country and it’s quietly getting out of control. 66% of American’s today are overweight or obese. That’s 2 out of 3 people! Obesity contributes to diabetes, stroke, heart disease, hypertension and cancer just to name a few health complications. Spurlock found that not only fast food restaurants are to blame, but also schools. The boxed fatty foods that are served in public schools provide little nutrition and fatty calories and find their way onto the trays of kids who don’t know how to eat properly. Our future is with our kids and if they are making poor food choices, the obesity epidemic will continue to grow. Morgan had physicals to see what his health status was before the McDonalds binge and everything seemed to be in order. The results from doctors after the binge were shocking. His liver was starting to fail from all the cholesterol he was ingesting...
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...of the McDonalds. Strengths and weaknesses is internal environment, while opportunity and threats is external environment. Lastly, we suggested some recommendations to improve the situation of the McDonalds. 1.0. COMPANY’S BACKGROUND According to McDonalds (2014), McDonald’s is the global leading fast food retailer with more than 35,000 restaurants serving approximately 70 million people each day in more than 100 countries. There are more than 80% of restaurants worldwide are franchised by independent local franchisees. McDonald’s arrived in Malaysia in December 1980 and McDonald Corp. gave their license to Golden Arches Restaurants Sdn Bhd (GARSB) to open McDonald's Restaurant in Malaysia by Tan Sri Vincent Tan. Since then, McDonald’s Malaysia has about 196 franchise outlets nationwide and is currently expanding annually. It has created over 7000 job opportunity since they arrive in Malaysia over the years. (ifranchisemalaysia, 2014) 2.0. SWOT ANALYSIS 2.1 STRENGTHS According to Strategic Management Insight (2014), McDonalds has strong brand name, reputation and considered the first one who entered to fast food industry compare to other companies in Malaysia. According to McDonalds (2014), McDonald’s success is base on a foundation of integrity. There are hundreds of millions of people around the world trust McDonalds. McDonalds earn that trust everyday by providing safety food, respecting our customers and employees and delivering outstanding Quality, Service, Cleanliness...
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...Documentary Review Super-Size Me I. Summarize the documentary “Super Size Me”. Give a detailed description of the coverage of the documentary, and state briefly the “take away” message it gives. “Super-Size Me” is a an experiment created by Morgan Spurlock where he sets out an investigation to understand and prove how quickly and harmful fast food could be on a person’s body, health, and wellbeing. The primary concept revolves around eating nothing but McDonald’s food for a period of 30 days for breakfast, lunch, and dinner. This meant that any food not on the McDonald’s menu was not allowed to be consumed during this process. As Morgan Spurlock was lying around at home watching the news, he came across a report on two teenage girls whose parents had sued McDonalds, blaming MacDonald’s for their girl’s obesity problem. This news impulses him to pursue an investigation and experience hands on the cause and effect that resulted from eating McDonald’s food. In the documentary, Spurlock begins as a very healthy person. In fact, his health was above average. He weighed about 185lbs and his body fat was less than below average at an (11%). His cholesterol was under 200 which for his height, (6 feet and 2 inches) he was considered a healthy individual. In preparation to begin, Spurlock informs three doctors from three different specialties to embark with him in his journey of 30 days. It consisted of a cardiologist, gastroenterologists, and a general practitioner...
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...Jocelyn Cortese Rob Hadaway M/W class Super Size Me Super Size Me Coming into class, I didn’t want to watch this film again. I had just watched it a few weeks prior in coach Stew’s class. All the troubles and problems that come along with eating fast food I already knew about but like the champ I am I watched it again. My intake of fast food is about 3 times per week usually consisting of in-n-out or waba grill. However, waba grill does not seem like fast food to me. I used to eat McDonalds on a weekly basis but for a while I stopped eating fast food altogether for soccer. When I went back to eating McDonald’s the food got me feeling sick right away, nauseous, and shaky. Then I remembered the guy in supersize me and he had felt the same way. Since then I don’t eat McDonalds. In class we’re being taught to examine major risk factors of cardiovascular disease, this is a disease that affects your arteries. Arteries are blood vessels that carry oxygen and nutrients from your heart to the rest of your body. Healthy arteries are flexible and strong. Over time, however, too much pressure in your arteries can make the walls thick and stiff — sometimes restricting blood flow to your organs and tissues. This process is called hardening of the arteries (arteriosclerosis). Atherosclerosis is the most common form of this disorder. Atherosclerosis is also the most common cause of cardiovascular disease, and it's often caused by an unhealthy diet, lack of...
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...New McDonald’s chief left with tricky task By Alan Rappeport in New York When Jim Skinner took over as chief executive of McDonald’s almost eight yeas ago, the hamburger chain was in its darkest moment. The company’s chief executive, Jim Cantalupo, died of a heart attack after just 16 months in the job in April 2004. Seven months later his successor, Charlie Bell, resigned after being diagnosed with cancer, leaving the post to Mr Skinner, who was billed the “accidental CEO”. McDonald’s was also hit by negative publicity. The documentary Super Size Me was playing in cinemas, showing the world through film-maker Morgan Spurlock’s diet the dire effects of subsisting on McDonald’s. “Everything was going wrong for McDonald’s,” says Steve West, analyst at ITG Investment Research. “The restaurants were disgusting and the food was horrible. The best thing that happened to McDonald’s was Super Size Me.” McDonald’s announced on Wednesday that Mr Skinner would retire this summer, ending a 41-year career that he began as a trainee restaurant manager in Carpentersville, Illinois. The 67- year-old will be replaced by Don Thompson, who has been chief operating officer since 2010. Mr Skinner, an architect of the company’s “plan to win” strategy that has become a playbook for the fast-food industry, leaves with the reputation as a turnround artist and leaves his successor with the challenging task of maintaining the company’s momentum. Last year, McDonald’s...
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...The Film Super Size Me Ethical Paper Zhen J. Huang California State Polytechnic University, Pomona Introduction Take a look around when you go out, what do you see? Loads of fast food restaurants? Maybe McDonalds is the exact name. In the documentary film Super Size Me, filmmaker Morgan Spurlock (2004) shows that fast food has become a fixture in the American culture, as well as other countries’ cultures. As Spurlock (2004) said in the film “what would happen if I ate nothing but McDonald’s for 30 days straight? Would I suddenly be on the fast track to becoming an obese American? Would it be unreasonably dangerous?” For this paper, I am going to discuss about the concerns of fast food, namely McDonalds by using three ethical theories: Hedonism, the Desire Theory, and Ethical Egoism. Hedonism: The Pleasure of the Super Size As Rabinowicz and Ronnow-Rasmussen (2005) explains, “an object is thought to be intrinsically valuable … depends on … final value if it is valuable ‘as an end’, ‘for its own sake’, rather than for the sake of something else” (p. 115). The kind of pleasure hedonists claim is always intrinsically valuable is health. If people know that they are healthy and are free of sickness or pain, they are living a good life, and a good life is a happy life. Basically, health contributes to happiness and the happier the person is, the better his/her life is going to be. According to Veenhoven (2003), “There is a longstanding discussion about the merits of this...
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...increasing amount of Americans are gaining weight and much of this blame is put on fast food establishments such as McDonald’s, Wendy’s, Burger King, and Krystal’s, to name a few. According to Warren Belasco and Philip Scranton (2002), “The increasing consumption of convenience foods is an international trend influenced by changing lifestyles” (p. 3) From a superficial perspective, this doesn’t seem like much of a problem. However, Robert Jeffery and Simone French (1998), authors of the article Epidemic Obesity in the United States: Are Fast Food and Television Viewing Contributing? assert that “Obesity is an important public health problem that, in recent years, has reached epidemic proportions” (p. 277). In fact, some are calling the problem the “obesity epidemic.” Several lawsuits against fast food establishments have been filed by those who are overweight. It’s a serious problem, one that cannot be ignored. Before anyone assumes that it’s just the United States, think again. With the increasing number of fast food establishments in countries other than the United States, such as China, Japan, and Brazil, so are obesity rates. The obesity epidemic can no longer be ignored and must be solved. While the problem is known, the source of it is not and must be traced. What exactly is the source of obesity? Many people believe it to be fast food restaurants such as McDonald’s, Burger King, Wendy’s, Krystals, Kentucky Fried Chicken and Taco Bell. After all, are they not the ones distributing...
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... Student 212303 DBA 7035-Business, Government, and Society Dr. Robert Roberson The Nonmarket Environment of McDonald’s Case Study #1 DBA 7035-Business, Government, and Society Case Study #1 1. Characterize the four I’s. a) Issues: McDonald’s Restaurant chain has faced over 17 nonmarket issues all affecting the industry financially, economically, and medically. McDonald’s has rendered a policy of health and welfare for all of its international consumers to combat all epidemic diseases that derive from obesity and promote a society of healthier living. This franchise encountered many law suits, brand/ food changes, and government infractions in order to improve the wellbeing of the consumers and reputation of the company. McDonald’s main issue is the health issue, which was imposed by the public media and company agencies indicating the dangers of fast food and the obesity rate of the economy. b) Interest: The consumers have the largest interest in McDonalds’ when it comes to the level of obesity in America. They were targeted because of the increased calorie intake individuals were consuming which led to an overall increase in their daily body mass index (BMI). Congress advocated to McDonald’s to apply changes to their menu and the way they advertised. They wanted these changes to target children and promote a healthier eating lifestyle. Throughout the century different economy epidemics have hit the environment. Each time McDonalds has had to...
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