...EBay Corporation Inc. Business strategy and policy Introduction E-commerce and online industries are firms who market and sale their products online. The internet is the main selling unit that connects the retailers and the consumers. It helps people make purchases more easily than when the go to stores in search of products to buy. EBay Inc. is a sole proprietorship formed around sept 1995. The incorporation took place in California in May 1996 and corporates in Delaware in April 1998. In other to sustain and maintain the success of the company Pierre and his co-founder, Jeff Skoll brought in Meg Whitman who studied business at Harvard business school with the experience of branding company for example Hasbro. Ecommerce and online industries are firm who market and sale their products online. The internet is the main selling unit that connects the retailers and the consumers. It helps people make purchases more easily than when the go to stores in search of products to buy. EBay’s mission statement The mission statement for the corporation “our mission is to provide a global online market place where practically anyone can trade practically anything, enabling economic opportunity around the world”. This mission statement simply states the goal of the company, it states the vision of what eBay has planned and will contribute to do for the buyers and sellers around the world. This gives the customers enough confidence in the company to make payment with trust and...
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...7p’s for Amazon Price – Amazon has lowered its prices of items due to more completion with other e-tailers such as eBay. Products – Amazon allows customers to buy products that are cheaper. The customers would place an order and amazon orders it straight from the local warehouse, this then means the delivery speed is quicker and the customer gets the product a lot quicker. This lowers storage cost and allows businesses to provide a larger range of products instead of having a slow delivery speed and a small amount of products stored, this makes them have a large variety of products. Place – Amazon can access the international markets by being on the internet, they can set up multi – language Amazon can access the international markets by being on the internet, they can set up multi – language website to target specific markets, also there isn’t much cost as a store isn’t needed since it is directly from the manufacturers. Promotions – Amazon allows customers their products according to what they want. Also social media has now become more popular that means that this has become a main way of communication so people chose it as a main form of buying things, this promotes the business because it’s quick, easy and simple to use. It’s a lot more cost effective and is a lot effective for people who don’t have enough time to shop. People - For customers, it can save lots of time and this means they can order what they want and chose from a bigger variety of things instead of...
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...Case Analysis 1: Meg Whitman at eBay Inc. Leadership Behaviors In reading over this Harvard case study about the first CEO of eBay, Meg Whitman we can easily point out several of the leadership behavior techniques that she had exhibited in her many years with eBay. Behaviors included specific task-, relations-, and change-oriented behaviors, and although we will be highlighting only a couple of these behaviors it is important to remember that Meg Whitman’s leadership went well beyond the examples that will be discussed in this analysis. Meg Whitman was hired by the founder of eBay, Pierre Omidyar in March 1998 at a time when the company was still very young and experiencing a fast paced growth. It was the intention of Omidyar to hire someone who would be instrumental in helping eBay thrive during this time of expansion, as it changed from a small start up company into a large established one. In choosing Whitman to fill the position Omidyar will discover he made the right call, because Whitman was experienced enough to know that eBay had a unique culture already in place and that respecting that culture was of the utmost importance, Whitman also understood that implementing sweeping change could not only be demoralizing to current employees, but could also damage to the company’s reputation amongst its customers. For example, when Meg Whitman “scheduled appointments, she quickly developed an appreciation for how different the eBay culture was compared with those of...
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... Plus-sized segment | 0.20 | 5 | 1.00 | 2. Trade segment | 0.15 | 5 | 0.75 | 3. CSR | 0.05 | 3 | 0.15 | 4. Buying power of Generation Z | 0.10 | 4 | 0.40 | 5. Stance on ethics | 0.03 | 3 | 0.09 | | | | | Threats | | | | 1. Economic downturn(Inflation) | 0.10 | 4 | 0.40 | 2. Emergence of companies that are low cost and high fashion | 0.03 | 2 | 0.06 | 3. Low Switching Costs | 0.02 | 2 | 0.04 | 4. Petroleum Prices | 0.05 | 3 | 0.15 | | | | | External position | | | | | | | | | 1.00 | | 3.95 | OPPORTUNITIES: * Plus-sized segment: Pakistan has approx 70% of its population in rural areas which remains untapped as far as Shoe Polish industry is concerned at large. Kiwi has the opportunity to increase its market share through the rural areas. * Trade segment: Improve trade marketing and inject strategies like tying up with schools, fashion houses & schools. * CSR: With earth hour & other CSR’s becoming a huge success, Kiwi should focus on CSR’s in order to achieve an edge over its competitors. * Buying power of Generation Z: Generation Z is the first generation to be brought up completely with social media and technology. Knowing how to use social media to effectively attract Generation Z buyers, as well as other consumers is vital to the survival of companies. THREATS: * Economic downturn(Inflation): The economic downturn has made people more price-conscious and has resulted...
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...distribution to your colleagues, clients or customers, please click here or use the "Reprints" tool that appears next to any article. Visit www.nytreprints.com for samples and additional information. Order a reprint of this article now. » October 11, 2008 Amid the Gloom, an E-Commerce War By BRAD STONE WHEN the e-commerce giant eBay emerged from the last recession seven years ago with an aura of invincibility, its chief executive, Meg Whitman, boasted that “eBay is to some extent recession-proof.” As the online auctioneer’s revenues and stock price kept climbing, one of its primary rivals, Amazon.com, just limped along. How times have changed. Ms. Whitman, now co-chair of Senator John McCain’s presidential campaign, retired from eBay earlier this year as the company struggled with stagnation. Amazon, meanwhile, has emerged as one of the most vibrant and reliable retailers in the country. And in an unmistakable sign that Internet companies are indeed exposed to the gathering economic storm stemming from the credit crisis, Ms. Whitman’s successor, John J. Donahoe, laid off 10 percent of eBay’s 16,000 employees last Monday. Mr. Donahoe noted that eBay was already feeling the effects of the downturn. “This looks like it is going to be a more typical economic cycle that impacts consumer spending,” he said. “We are not immune.” That the economic crisis is washing up on Silicon Valley’s shores shouldn’t, perhaps, come as a surprise. Most tech companies are defenseless against waning...
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...HNC Business Management Assignment 1 Introduction Ebay Task 1 Assessment criteria: 1.1 a) Distinguish between the terms E-Business and E-Commerce E -business and e-commerce are terms that are sometimes used interchangeably, and sometimes they're used to differentiate one vendor's product from another. But the terms are different, and that difference matters to today's companies. E-business “firm which, in contrast to an electronic commerce firm, conducts its day-to-day business functions over the internet and/or other electronic networks such as electronic data interchange (EDI). Electronic business includes collaborating with distributors on sales promotions, interacting with and servicing the customers, and conducting joint research with business partners.” E-Commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. b) Define: the Internet, the worldwide web (www), Intranets and Extranets Internet - a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols. World Wide Web - an information system on the Internet which allows documents to be connected to other documents by hypertext links, enabling the user to search for information by moving from one document to another. Intranets - a local or restricted communications network...
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...Telephone Booth Stuffing, Bellbottoms, Platform Shoe, and Mood Ring to a Pet Rock. The 80’s and 90’s were represented with the Rubik’s Cubic, Beanies Babies, and the Hacky Sack (Bad Fads Museum, 1996-2011). Not all were activities some foods have had different fads over the years too. The top ten are oat bran, crock pot meals, cupcakes, fondue, deep-fried everything, space aged snacks, gelatin, bacon, TV dinner, and low or no carbs (Ronca, 1998-2014). These are just a few of the different ones over the years. In the early 1990’s there was a marketing fad offering clarity with purity. Some of the companies involved just to name a few are Miller Brewing Company (March 1993), Coors Brewing Company (1992), Procter and Gamble and Colgate-Palmolive (Failed Product Report: Crystal Pepsi, 2014). Pepsi Company (PepsiCo) was part of the marketing fad when it released Crystal Pepsi. Crystal Pepsi was colorless cola with 100% natural flavor with no preservations and no caffeine (Failed Product Report: Crystal Pepsi, 2014). It had a lighter tasted than regular Pepsi. The cola came in regular and diet. Pepsi remove the cameral color out of the cola in doing so it made consumer think that it was healthier to drink. It started for the product begin in the early 1990’s. Before it released in 1992 Pepsi had test markets in Denver, Sacramento, Dallas and Providence with a positive response (Failed Product Report: Crystal Pepsi, 2014). Test markets were hold for nine months in these cities. It...
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...marketing campaigns for shoes. This paper will address each part of the plan and how it supports our team goals. Target Market Profile An effective target market profile contains three steps: 1. Create a broad description of the ideal consumer with associated demographics. 2. Develop unique user goals. These goals need to address customer requirements while supporting brand loyalty for the company. 3. Develop a plan to target the customer base. This plan needs to include market availability for the customer including traditional retail and online outlets. The target market is targeted at sports and fitness enthusiast with a desire for a quality product that fits their lifestyle and budget. Our shoe line will encompass shoes for golf, tennis, fitness classes, running, court sports, and team sports. Key buying factors Women and men see shoes differently. They both see shoes as important and have different decision criteria for purchasing. Men historically focus on specific brands with minimal time at the retail location. Typically they leave a store without making a purchase if their specific shoe is not available. It is estimated that 5% of sales to men are lost to this issue alone. (N.A 2007) In a survey conducted by Kristen Ducatte21% of women considered price important, 66% of women focus on quality, 78% focused on shoe fit,...
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...MESUT KABAER 9501123507 1) SWOT analysis for Zappos Strenghts • Free shipping (Very important issue for returns, selling shoes online is tough job to do and i think this what makes them sucesseful beacuse the shoe size would be a big concern when buying them online but if customers can order many shoe size and colours and return them as they like, this is a great example of competetive advantage over other online retail business) • Customer focused business model (Long term customer relationships providing great service and happiness to customer which leads to make customer re-purchase) • Customer service ( in call center they see this as an opportunity to make the customer happy so they want people to call them to establish personel, emotional connections with the customers to serve best way and provide great service) • Strong corporate culture and work environment ( talented people and employees enjoy their work, great service and brand power, relaxed and wacky atmosphere such as nap room, wellness center, open mic, open door policy to management etc) • Unique hiring and training process (hiring right people for the job, five week training program through out the whole line of business, 200 hours of clasees) • Benefits ( benifts that it provides to its employees such as entensive health plan, medical benefits dental, visioni and life insurance, flexible spending account, pre-paid legal services, free lunches and snacks, life coaching, car pool program etc.) • Work-Life...
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...Images 27 Presentation 28 Reports 28 Websites 28 Executive Summary In November 2009, ‘Amazon, Inc.’ (Amazon) completed the acquisition of ‘Zappos.com, Inc.’ (Zappos) in a deal worth around $1.2 billion. Amazon announced in July 2009, that it had reached a deal to acquire Zappos in a deal worth $847 million. The deal was financed by 10 million shares of Amazon common stock (worth around $807 million) and $40 million of Cash and Restricted Stock units on the balance sheet. Amazon is an American international electronic commerce (e-commerce) company, while Zappos is an online shoe and clothing shop. The acquisition of Zappos by Amazon was a friendly takeover; the public announcement, negotiation and acceptance of the acquisition deal are the characteristics of a friendly takeover. The deal was a horizontal merger, with Amazon acquiring Zappos to offset its failed online shoe retail market entry Endless.com. The rationale for the deal was outlined as follows: * Amazon believed there was a tremendous opportunity to grow the Zappos brand. * Zappos was interesting in...
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...1) Introduction to the research topic In recent times business environment has changed at the very rapidly. Effect of globalization and liberalization of global economy have changed the functional areas of business. In recent years due to high market competition, various new techniques of business development and marketing have been developed. Use of latest technology for developing business has given birth to E-retail. E-retailing, also known as e-tailing is nothing but shopping through the internet. It is the process whereby consumers directly buy goods or services from a seller, without an intermediary service, over the internet. It is a way by which the retailer displays the array of products over a website so that the customer can view, analysis and order merchandise directly through interactive network or by telephone communication. The merchandise is then delivered to the customers address. The process is called Business-to-Consumer (B2C) online shopping. In present times the concept of e-retail has developed and some of global players of e-retail are e-bay, Amazon and flipkart where various products are sold online and can be bought easily. E-retail is more about selling merchandise that can be sold easily and attacks a large mass of customers. This technique is cost effective and gives rise to immense business opportunity. Support Services in E-Retailing The retail business can only be successful if it has appropriate support services. Support services are...
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...the internet user base is on the growth path. India being one of the fastest growing e-commerce markets shows a sign of business success. Both Brick and Mortar and Online business have its own pros and cons however online business in on a trajectory growth trend. The market assessment talks positive about the online Footwear Business. It would be worthwhile to say Zappos has a right time to enter into the Indian market scenario as though he cannot enjoy the “ first mover advantage” , however it can capitalize the unknown and expected potential from e-commerce trade in India. The USPs which are tried and tested at other part of the globe can be replicated in Indian scenario with a clinch of Indian localization. In the report, we have said that Zappos should opt for a “wholly owned subsidiary” with 50:50 debt equity ratios. Various models of revenue like Sales, affiliate, transaction, subscription and sales revenue have been suggested to increase the overall revenue base. The wide policies will be Free Shipping & returns (365 days) and creation of ZCLT (Zappos Customer Loyalty Team). Keeping in view the emerging retail trends worldwide where Nike is creating Nike Runner's Lounge for athletes, Rocky debuts the shoes for nursing professionals, Road Runner Sports’ delighting customers with the in-depth knowledge of their feet & running/walking patterns, Tom’s selling shoe on the basis of experimenting the Moral values of the potential customer, Zappos also need to change...
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...and sportswear brand for nearly a decade and now includes the Reebok, Taylormade Golf and Rockport brands in its stable. Company Highlights * BECOMING A TRUE MULTI-SPORTS SPECIALIST From Herzogenaurach to the world: the 3-Stripes kept expanding to more and more sports throughout the years. This is reflected in the broad range of athletes who trust adidas to make them better: besides the usual suspects such as the world’s best football players, like the Argentinean national team, outdoor icon Reinhold Messner climbed mountains in adidas shoes and gymnast Nadia Comaneci scored a perfect 10, repeatedly. * A COMPUTER FOR YOUR FEET, It sounds quite common today, but back in the ‘80s, a computer did not belong, much less fit, in your shoe. Didn’t stop adidas from putting it in there. An innovation ahead of its time, the Micropacer featured a system – known today as miCoach – providing performance statistics to athletes. * INNOVATION NEVER SLEEPS, While the company was still dealing with financial challenges, a new marketing team refocused adidas on what it has been known for years: making athletes better. Some of the most famous adidas innovations, such as Torsion (1989), the Equipment concept (1991), the Streetball campaign (1992) and the Predator football boot (1994), were born in this...
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... I am not sure if anything will be done. 1. Use the model in Exhibit 1 as a guide and assess the ethical and social responsibility implications of the situation described Exhibit 1 is a decision tree. A model for incorporating ethical and social responsibility issues into multinational business decisions. The decisions are decided by the users’ responses to a number of relevant questions regarding the matter at hand. The first question the model asks is whether the decision efficiently optimizes the common good or benefits of the business firm, society, the economy, and the individual. From the tobacco business standpoint, the answer is yes it does. They are making huge profits my doing business in the Third World international markets. Next the economy benefits because Third World government often profit from tobacco sales. Brazil collects 75 percent of the retail price of cigarettes in taxes, over $100 million per month. As far as the society is concerned, one could argue yes to this point as well. The people living in...
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...the Web as a new avenue for commerce. Selling products over the Internet offered a variety of choices and opportunities. One of the pioneers of e-commerce was Jeff Bezos, founder of Amazon.com. In 1994, Bezos left his job as vice-president of the Wall Street firm D.E. Shaw, moved to Seattle, and began to work out a business plan for what would become Amazon.com. After reading a report that projected annual Web growth at 2,300 percent, Bezos drew up a list of 20 products that could be sold on the Internet. He narrowed the list to what he felt were the five most promising: compact discs, computer hardware, computer software, videos, and books. Bezos eventually decided that his venture would sell books over the Web, due to the large worldwide market for literature, the low price that could be offered for books, and the tremendous selection of titles that were available in print. He chose Seattle as the company headquarters due to its large high-tech work force and its proximity to a large book distribution center in Oregon. Bezos then worked to raise funds for the company while...
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