...Buying behavior with evolution of ecommerce in Fashion Industry Introduction At about 150 million Internet consumers, India now has the third biggest Internet population in the world, next to China (at 575M) and the US (at 275M). According to the Internet and Mobile Association of India (IAMAI), the total of Social Media users in Urban India reached 66 Million by June 2013 and is expected to cross 80 million users by mid-2014. This clearly demonstrates that India is growing fast and public is becoming habitual of using the Internet as the development of human society, the development in Interaction processes and Digital Convergence open up groundbreaking opportunities and challenges for Marketing. Subsequently, the Internet has moved fast...
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...in women’s fashion. There is a lot of competition on the internet and captivating the attention of customers will not be an easy task. The E-Commerce business strategy for Simply Unbelievable will be implementation of a cloud-based digital commerce platform that will create an exceptional shopping experience for consumers. Company Background Simply unbelievable is a home-based business that sells boutique fashions specializing in women’s clothing, jewelry, and handbags and has been in business for 10 years. Location is critical to the success of any business and Simply Unbelievable does not maintain a traditional brick-and-mortar store. The success of Simply Unbelievable has been by the home party plan business concept of direct selling to their customers. The home party plan has provided the perfect location for customers to view current fashion trends in the comfort of their own home or surroundings. Women who are comfortable spend more money and this has generated Simply Unbelievable revenues for the past 10 years. Simply Unbelievable has had no significant internet presence other than email blasts to their customers for special events. Customers started sharing their shopping experience on Facebook. Facebook is a huge social networking site that allows users to share interests, make connections, and Facebook created a positive following for Simply Unbelievable to reach new customers and generate new sales. Dressy-Women’s Fashion...
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...provide good quality branded products. Jabong.com caters to the fashion needs of men, women and kids across footwear, apparel, jewellery and accessories. At Jabong.com we strive to achieve the highest level of “Customer Satisfaction” possible. Our cutting edge E-commerce platform, highly experienced buying team, responsive warehouse systems and state of the art customer care centre provides customer with: * Broader selection of products * Superior buying experience * On-time delivery of products * Quick resolution of any concerns Specialties Leading online retailers of fahionable Apparels, Accesories and Shoes, Outstanding customer service Jabong brings India the most fashionable footwear, clothing and accessories from around the world. Step out in style, shopping is made easy with us - free return shipping and payment on delivery brings you a no-stress experience when looking for your perfect outfit. Plus, we'll keep you up to date on all the latest trends and need-to-know fashion news. Let us be your new online addiction! Mindshare North has won the media consulting and deployment duties ofJabong.com, following a multi-agency pitch which took place in Delhi. On the announcement, Manu Kumar Jain, managing director, Jabong.com, said, "We are aware that we need sustained communication, delivered creatively in order to become the single “go-to” destination in our customer’s mind, when thinking fashion and lifestyle. Therefore the priority was to align with agencies...
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...Collection Executive Summary: Amazon.com the online retailer has many different verticals for its ecommerce site. The retailer has set many bars and has many different aspects that make it a heavy hitter in sales on it the ecommerce industry. The vison for Amazon.com 2.0 will consist of incorportaing an ethical brand line extension, The Ethical Collection. Our goal is to inform our shoppers on a environmentally friendly form of shopping for garments and bring awareness so shoppers becoming conscious consumers. Product Description: The Ethical Collection will consist of fairtrade and ethical designers across the country being able to sell their designs on Amazon.com. The collection will allow consumers to shop with an alternative and assortments that are not only favorable for the shopper, but valuable to the world. The Ethical Collection will provide Amazon with a new vertical. This advanced vertical will allow Amazon to reach an entirely new target. Amazon.com belives in a better fashion future. This new collection will provide just that, it will allow the consumers to acknowledge awareness in the fashion industry and the positive impact purchasing consciously can do. The Ethical Collection will be built on six pledges. Be Ethical Provide Ethical fashion to conscious consumers Social commitment Be environmentally friendly Reduce, reuse, recycle Strengthen the fashion cycle Target Segmentation: The target segmentation for the Amazon’s The Ethical Collection will...
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...percent by 2015 [MCkensy’2012]. Indian E-commerce is most likely to generate employment for 1.45 million people in coming two years. Emergence of the new government and its innovative policies are developing hope to bring FDI in e-commerce for local market players. Marking the biggest consolidation in the e-commerce space in India, this report puts light on India’s own Amazon; Flipkart and fashion e-tailer Myntra which jointly exposes their vision to capture more than 50% e-market share by strategic alliance. As Flipkart’s annualized sales crossed over 6,100 crore a year ahead of target. It had estimated to reach the billion dollar mark for gross merchandise value by 2015; on the other hand Myntra’s revenue was about 1,000 crore in the previous financial year. It aims to double its revenue in this financial year as it expands its seller base and adds products following China’s biggest e-retail model Alibaba.com. Myntra has about 100 sellers on board and plans to increase this number to 1,000 by fiscal end. The strategy of Flipkart is to invest around 600 crore in its fashion business in coming years to combat with global rivals like Amazon and eBay Inc. Furthermore it reveals the philosophy behind this giant acquisition and how this will contribute to the...
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...macro environment analysis will be done through the PESTEL model. Its factor are divided as follows, Political Primary political factors that may affect H&M and the fashion apparel industry are a. Political Stability b. Liberalisation of the world c. Taxes and Tariff a. The political stability of any country affects any business operation. H&M operate in 43 countries and hence its political risk is highly diversified. This diversity allows H&M to minimal political risk. b. The liberalization of the world to the clothing and textile industry is an important incident. This greatly increases the number of supplier globally and competition among them intensified. This is an opportunity to the industry as with large number of supplier, it allows the industry to choose the lowest cost supplier. c. The taxes and tariff that are regulates by the authority of the country affects company after-tax income. H&M who operate in 43 countries, any country changes it tax and tariff regulation will affect the company overall profit. The political stability and the liberalization of the world bring opportunity to the industry. Liberalization although bought competitor but also bought a large amount of supplier and opportunity which overall bring the operation cost down. Economic The fashion apparel industry is very sensitive to the economic condition. As the economy is recovering from the recession, it bring with it higher standard of living and higher employment rate...
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...Information System 7 4.1. Transaction Processing Systems 7 Purchasing Details 7 Source Payments 7 4.2. Customer Relationship Management Systems 8 4.3. Knowledge Management Systems 9 5.0. Key Features of Website: 10 5.1. Easy access to the product: Amazing and Stylish Navigation 11 5.2. What’s New Function 12 6.0. Impact on Ecommerce 13 7.0. Conclusion and Recommendation 14 8.0. References 16 1.0. Introduction 2.1. About the Company: Net-A-Porter is one of the leading online indulgence fashion retailer in the world. The website of Net-A-Porter is an award-winning website, which is shown in the elegance of a high class fashion magazine, and deals the style-savvy consumer precisely what they want - unparalleled entree to the world’s most recent and stylish sexy appearances of the period from global pioneering brands via worldwide express transfer and delivery facility. Since its introduction in the year 2000, NET-A-PORTER has recognized itself magnificently as a luxury brand through spotless packing and unequaled customer facility. The website of NET-A-PORTER features the extraordinary fashion writing, updated every...
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...India has an internet user base of about 250.2 million as of June 2014.[1][2] Thepenetration of e-commerce is low compared to markets like the United States and the United Kingdom but is growing[3] at a much faster rate with a large number of new entrants.[4] The industry consensus is that growth is at an inflection point.[5] Unique to India (and potentially to other developing countries), cash on delivery is a preferred payment method. India has a vibrant cash economy as a result of which 80% of Indian e-commerce tends to be Cash on Delivery. However, COD may harm e-commerce business in India in the long run [6] and there is a need to make a shift towards online payment mechanisms. Similarly, direct imports constitute a large component of online sales. Demand for international consumer products (including long-tail items) is growing much faster than in-country supply from authorised distributors and e-commerce offerings. Market size and growth[edit] India's e-commerce market was worth about $2.5 billion in 2009, it went up to $6.3 billion in 2011 and to $14 billion in 2012.[1] About 75% of this is travel related (airline tickets, railway tickets, hotel bookings, online mobile recharge etc.). Online Retailing comprises about 12.5% ($300 Million[7] as of 2009). India has close to 10 million online shoppers and is growing at an estimated 30%[8] CAGR vis-à-vis a global growth rate of 8–10%. Electronics and Apparel are the biggest categories in terms of sales. Key drivers in Indian...
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...Ecommerce Poland is a place of meetings and experiences exchange. During Ecommerce Poland Trade Fair the services and product providers can meet their clients, business partners and trade enthusiasts. The owners of online stores can compare the offers of over hundred Exhibitors and find the most suitable for their store. Ecommerce Poland is the unique place where you can see, hear and try the real e-commerce. Ecommerce Poland since the first edition have gathered over 250 Exhibitors and over 3000 Visitors right now. still has a long way to go to catch up with more developed e-commerce markets in Western Europe. The country ranked last in online retail sales in 2011 of 13 European nations, that also included the Western European countries of Belgium, Germany, France, Denmark, Italy, Luxembourg, Netherlands, Spain, Sweden, Switzerland, the United Kingdom and Norway. And Poland remains far behind Europe’s e-commerce leader, the United Kingdom, where online retail sales will reach 67.4 billion Euros (US$90 billion). Even in Poland, e-commerce is just starting to become a major factor. Online sales will represent just 3.8% of overall retail revenue in Poland in 2012, up from 3.1% last year. But the growth is unmistakable. It is driven in part by Poland’s relatively strong economy, which grew about 4% in 2011 while the European Union’s economy only grew 1.6%, Another factor is that more Polish consumers have access to the Internet at broadband speeds. 18.2 million of...
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...E-Commerce industry Study Objective * To learn about the existing trends in e-commerce industry today * To analyse in depth the benefits and limitations of online transactions of products * To examine the online shopping sites prevalent in Coimbatore such as the mall.coimbatore which is an online shopping store and personal buying assistant in Coimbatore * To observe the future of the industry and recommend improvement ideas Need for selecting the ecommerce Industry India, one of the fastest growing economies presents a world of opportunities to entrepreneurs, investors, and researchers with an interest in the global economy. India’s e-Commerce industry is on the growth curve and experiencing a spurt in growth. With this increased interest comes a surge in demand for facts, trends and indicators. Highly concentrated urban areas with very high literacy rates, a vast rural population with fast increasing literacy rate, a rapidly growing internet user base, technology advancement and adoption and such other factors make India a dream destination for ecommerce players. E-commerce combines web technology with business economics. As of the last 10 years, online visibility for such online enterprises now heavily rely on the relationship between the own online sales platform and Search Engines for improved traffic consisting of presumable customers with the intent of acquiring products or services related to the customers’ needs. In 2008 an Internet behavioural analysis...
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...Name: Saeed Salam Student ID: 3780064 Hand in date : 13 Jan 2012 Effect of Ecommerce on companies and the Industries they operate in Individual Course Work- 1 Table of Content: Educational Industry Background………………………………………………… 3 Company Background………………………………………………………………5 Context Diagram……………………………………………………………………..7 Discussion of Ecommerce…………………………………………………………..9 Legislation……………………………………………………………………………12 Reference and Evidence…………………………………………………………….15 Educational Industry Background in UK At recent times, the world economics in increasing rapidly which results in more demand for talents. Many countries around the world face extreme issue over education. Governments of different country have discovered that education institute is very important in modern world. The UK government has introduced a system of national education in 1957 to create world class education. Education in UK is divided into three categories, which are; primary education, secondary education and higher education. Primary education is the first stage of education which is usually known as pre-school or nursery. Primary education is the first stage of compulsory studies. One needs to complete primary education in order to get admitted in secondary education. Secondary education is the final stage of compulsory studies. GCSE’s are a set of exam which is conducted end of secondary education. After secondary education comes the higher study which refers to college and universities and...
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...starting up has gained momentum recently, but the small number of investors willing to show their trust and invest in new ventures has been a problem for startups. Many startups find it difficult to approach venture capitalists and quite a few times the investment structure of the investor is inadequate for the startup. See Also: The Top 37 Most Active Angel Investors Of India For Startups Indian Startup Hubs: Delhi Ecosystem Builders That You Should Know About Indian Startup Hubs: Bangalore Ecosystem Builders That You Should Know About So this week we bring to you the much needed list of the most active institutional investors and capital funds in India along with their investment capacity, investment structure, investment industries and some of...
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...homes but could not as their pocket size does not allow them to carry fashion. * With the growing economy people look for product which can add value to them. * From the latest study we could find that people have stopped spending on retail because of high prices but with entrance of FDI Indians will have more options available for them. * There are lots of stores that are present in the market but most of them are charging high for better quality and fashion. * We will make fashionable items with old products which will give us the cost advantage, so our products will be available at very affordable prices. We will also open an online store because of increase in number of internet users. opening on THE “QUICK SCREEN” PREPARING A BUSINESS PLAN Environmental Analysis * A study by Technopak Advisors reveals this segment will now grow almost ten-fold to nearly Rs 7,000 crores by 2015 pushed by Gen Z who already number 7.4 million. * Gen Z interestingly known as the Net Generation has been held responsible for the increase in sales of garments on the internet and making e-tailing a favorite spot for private equity investments. * In the last two years, the Rs 650 crores garment e-retailing business on the internet has attracted investments worth $70 million i.e. 40 per cent of the total funding Indian e-retailers bagged during the period. Industry Size and Trends * Domestic Apparel retail market was worth Rs 1,54...
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...channel of Breadtalk presents about 40 to 60 special items day by day. (Ball, 2012) The Breadtalk group has a chain of approx 40 retail outlets island-wide in Singapore, it has existence in countries like Kuwait, Oman, Jordan, Saudi Arabia, India and Bahrain and thus it has captured strong market interest, which has helped in increasing its brand awareness. Weakness Breadtalk products are priced slightly higher than the products of other bakers, which might deter consumers who are budget conscious; also Breadtalk does not have a halal certificate. Opportunities Breadtalk has an opportunity to capture market shares outside Asia - in new areas with developed market and rising household income. (Shobert, 2013). Breadtalk can use booming ecommerce sector and make its presence felt on virtual World. Breadtalk also has an opportunity to diversify...
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...explosion of the media is the greatest revolution in fashion. Fashion is an indicator of class status, and monopolized by the aristocracy. A lower status group sought to acquire status by adopting the standards of the higher status. Media can be considered as a first medium to disseminate the fashion in public. In this assignment, we will study about the role of the modern media in shaping current fashion. The various elements of media involved in spreading of fashion information in the audience. What a person chose to carry reflects his personality or interest. A person’s choice more or less gets influenced by trend. Fashion is a popular style or practice, especially in clothing, footwear, accessories, home decoration etc. History: Fashion has been in the society since the human started with the clothes themselves. Back in the late 16th century and the early 17th century fashion denoted to the class. In ancient times Fashion Plates were engraved and colored with watercolors. In 1880 color printing and a method for making multi colors prints become stylish. In the same period of time magazines were published that played an important role in popularity of news about fashion. With the development of half tone printing process, which enables photographs to be printed on the same page as text without affecting the image clarity, fashion photograph has generated the most widely recognizable and enduring imagery of the time. Fashion television emerged in 1970 and 1980 when cable and...
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