...INTRODUCTION TO RELATIONSHIP MARKETING: Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. Relationship marketing is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication. This approach often results in increased word-of-mouth activity, repeat business and a willingness on the customer’s part to provide information to the organization. FIG -1 In traditional marketing, each sale and purchase follow an action flow that could be characterized as an 'attract – exchange – separate' process so that business growth and success is formed of a continuum of independent profitable sales events. Contrast, relationship marketing is about building long-term relationships with a network of influence markets in order to understand and, if possible, anticipate their needs and wants to better satisfy and retain them. It has been argued that this ultimately leads to increased market share and profit. Moreover, the probability of a satisfied customer to repurchase is higher than the one of a dissatisfied one. Indeed, relationships, networks, and interactions enable companies to create a more appropriate business climate and to better satisfy the influence markets. ROLE OF RELATIONSHIP MARKETING IN ENTRENEURSHIP: ...
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...MODULE - 1 BUSINESS MODEL IDENTIFIED BUSINESS TO CUSTOMER The B2C model focuses on direct selling and marketing between a business and a consumer via an e-commerce website. A lower purchase volume of higher priced products typically characterizes B2C companies. Since the model depends on individual transactions and eliminates the wholesale purchaser, the company can make a higher profit while the consumer spends the same amount of money or sometimes less. B2C is effective for smaller companies since individual consumers are not as concerned with company recognition as they are with getting the product for the best price. TYPES B2C companies divide into five major categories: direct sellers, online intermediaries, advertising-based models, community-based models and fee-based models. Each type is so different from the others that they are not directly comparable. In fact, some B2C businesses utilize more than one type to reach different audiences. DIRECT SELLERS Direct sellers, such as online retailers, sell a product or service directly to the customer via a website. You can further divide direct sellers into e-tailers and manufacturers. E-tailers are electronic retailers that either ship products from their own warehouses or trigger deliveries from other companies stocks. Product manufacturers use the Internet as a catalog and sales channel to eliminate intermediaries. ONLINE INTERMEDIARIES Online intermediaries perform the same function as any other broker. The business...
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...Customer Retention Strategies Customer Retention Strategies Project Report on Customer Retention Strategies Table of Contents Introduction 4 Executive Summary 5 Jabong 6 Myntra.com 8 Airtel 10 Starbucks 12 Big Bazaar 14 BSNL 16 Comparison 18 Conclusion 19 References 20 Introduction Customer Retention is the activity that a selling organization undertakes in order to reduce customer defections. A company’s ability to attract and retain new customers, is not only related to its product or services, but also strongly related to the way it services its existing customers and the reputation it creates within and across the marketplace. Companies can go through the following steps to develop plan for retaining their customers: * Define Customer Loyalty * Identify factors that affect customer loyalty * Discuss practical and relevant strategies to retain clients 1) Customer Loyalty- It is the customer’s commitment or attachment to a company. It can be to the brand, the manufacturer, to the service provider or any other entity. 2) Factors- There exist numerous factors that may affect customer loyalty. To name a few will include choice of customer, history of company, trust and emotional bonding etc. 3) Strategies- The companies can develop their strategies on the basis of common factors such as gaining the trust of the customer, creating awareness about their brand value etc. Executive Summary The objective of the project...
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...Valid till 31st January, 2014 | | Click Here to Redeem Coupon | | | | | Right Choice | | | Coupon Code | wrc399 | | | | | Pay Rs.399/- for a Quarterly subscription of Right Choice Magazine and Get Rs.400/- JRI Cash. | | Valid till 28th February, 2014 | | Click Here to Redeem Coupon | | | | | Lenskart | | | Coupon Code | EYE25 | | | | | FLAT 25% off on purchase of Rs 1500 & above . | | Valid till 31st January, 2014 | | Click Here to Redeem Coupon | | | | | Jabong | | | Coupon Code | SALE31 | | | | | End Of Season Sale- Get 60% +31% off on purchases worth Rs.1999 & above!! | | Valid till 26th January, 2014 | | Click Here to Redeem Coupon | | | | | Myntra | | | Coupon Code | BGJRMY25 | | | | | Get Rs.150 cash back on purchases worth Rs.400 and above on Myntra products from Baggout !! | | Valid till 28th February, 2014 | | Click Here to Redeem Coupon | | | | | Jabong | | | Coupon Code | SALE31 | | | | | End Of Season Sale- Get 60% +31% off on purchases worth Rs.1999 & above!! | | Valid till 26th January, 2014 | | Click Here to Redeem Coupon | | | | | Myntra | | | Coupon Code | BGJRMY25 | | | | | Get Rs.150 cash back on purchases worth Rs.400 and above on Myntra products...
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...Grocery Shopping using e-Commerce portal Imagine doing all your weekly grocery shopping at your convenience from your home or office and then collecting the groceries at your door step at a time slot selected by you. Imagine all the savings in terms of time, effort and money. You will also save your selves from battling traffic, finding parking, hopping from shop to shop till you get everything on your list, long queues at checkouts and carrying bulky bags etc. New startup like LocalBanya.com is helping us to realize this possibility of doing grocery shopping using their ecommerce portal. Mumbai-based LocalBanya, founded in 2011, handles a product portfolio that is 14,000 strong and growing every day. LocalBanya boasts of bringing to its consumer’s doorstep a myriad of products – groceries & staples, fruits & vegetables, beverages, household supplies, personal care products, dairy products, pastas, chocolates, cosmetics, baby products, OTC health care products & so much more! The company plans to extend operations to three cities out of several prospective operating territories -- including Delhi, Chennai, Ahmedabad and Pune by March 2015. LocalBanya holds down its inventory levels to a minimum by sourcing goods directly from wholesale markets and maintains an on-time delivery rate of 95% through efficient navigator-based route-planning. LocalBanya is now negotiating with agricultural cooperatives about the possibility of direct purchases and is contemplating...
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...Advertising commenced on 27 October, 1994 on Internet. Due to, gradual process of downloading kept them away from video, audio or even large graphics which lead to the invention of “banner ad”, also referred to as a Web banner, a banner is a typically rectangular advertisement placed on a Web site above, below or on the sides of the Web site's main content and is linked to the advertiser's own Web site. In the early days of the Internet, banners were ads with text and graphic images, consistently measuring 468 pixels wide by 60 pixels high, which accommodate logos or messages to impress the viewer either to click or remember the brand advertised in a pleasant and positive way. In short period of time, banners started to be popular among everywhere and their size and shape often designed according to where it was located on the page. From there on there has been so much improvements in technology so the ads had the capacity of adding video and audio but still most of the banners continued using graphic images since there was some issues in rich media banner ads. In 1997, more development in technologies led to “smart banner ads”. These ads help the marketers by presenting the online viewers form relevant information by using cookies which saves the visitors interest and provide them with information with a banner as that matched their relevance. And it also let the advertiser to track the number of visitors clicked on banners. Banner ad received high amount of online advertising...
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...investment cycle in India, these funds could look for a closure in 2016-18, experts said. However, the investment scene is certainly not drying up as the e-Commerce market is attracting huge attention from investors globally and there will be more funds and companies coming into the country to invest in this space, they noted. "When investors put in money, they also have a commitment that is generally around 7-8 years after which they have to return it to their LPs. Considering many funds invested around 2010, we will see either these e-Commerce firms going for IPOs or we will see consolidations to shore up value," Aristotle Consultancy Director Deepak Dhamija told PTI. Aristotle provides financial and legal solutions to e-Commerce firms such as Jabong, GoJavas, FoodPanda India, FabFurnish, Printvenue and the like. Dhamija added that funds look at a 6-10 year window, but generally VC funds consider 7-8 years as the average age for RoI (Return on Investments). An investment banker who did not wish to be named said these funds now are also selling or in the process of selling some of their stake to other funds. "The e-Commerce market is booming for VC and PE funds. So, to keep the value of their investments high, many funds will look for IPOs or...
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...India has an internet user base of about 250.2 million as of June 2014.[1][2] Thepenetration of e-commerce is low compared to markets like the United States and the United Kingdom but is growing[3] at a much faster rate with a large number of new entrants.[4] The industry consensus is that growth is at an inflection point.[5] Unique to India (and potentially to other developing countries), cash on delivery is a preferred payment method. India has a vibrant cash economy as a result of which 80% of Indian e-commerce tends to be Cash on Delivery. However, COD may harm e-commerce business in India in the long run [6] and there is a need to make a shift towards online payment mechanisms. Similarly, direct imports constitute a large component of online sales. Demand for international consumer products (including long-tail items) is growing much faster than in-country supply from authorised distributors and e-commerce offerings. Market size and growth[edit] India's e-commerce market was worth about $2.5 billion in 2009, it went up to $6.3 billion in 2011 and to $14 billion in 2012.[1] About 75% of this is travel related (airline tickets, railway tickets, hotel bookings, online mobile recharge etc.). Online Retailing comprises about 12.5% ($300 Million[7] as of 2009). India has close to 10 million online shoppers and is growing at an estimated 30%[8] CAGR vis-à-vis a global growth rate of 8–10%. Electronics and Apparel are the biggest categories in terms of sales. Key drivers in Indian...
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...State of e-Commerce in India A Research report by for September 2012 Honarable Minister Milinid De- r State of Ecommerce in India - Sept 2012 and e-Commerce are being conceptualized and run today. Social Media is gaining dominance in our and the citizens. We observe that most companies have a social media strategy in place and Cloud based The roll out of 3G and 4G broadband services, the National Broadband Plan and much expected opening of the Retail Sector will certainly usher new business opportunities for e-Commerce in the country. I am happy to note that most of the leading e-Commerce companies are participating in the 2nd ASSOCHAM Conference on e-Commerce to deliberate upon the emerging opportunities in e-Commerce in the country. I thank the ComScore Team for this report and convey my good wishes for the success of this Conference. D. S. Rawat, Secretary General State of Ecommerce in India - Sept 2012 comScore Message India is among the fastest growing online market and has registered a 41% growth in the last 12 months. Internet usage has reached almost 10% penetration in India. With this trend, e-Commerce has shown a very exciting growth trend among travel and retail sites. We expect a similar or even better growth in the coming years as more users come online through easier internet access and wider mobile internet penetration. comScore in India is the preferred partner for audience measurement for publishers, agencies and anyone who...
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...FLIPKART: The success story… The Indian youth is embracing the boom in e-retailing and this boom is headed by the Flipkart in almost every market segment. The market share of Flipkart is so predominant that even the offline stores are getting heavily affected. But what has made this new comer such a force in market that even the global giant like Amazon is feeling the heat of competition in India? INRODUCTION- The story starts when two guys Sachin Bansal and Binny Bansal alumni of IIT Delhi working in Amazon quit their jobs and start their startup in September 2007 with initial funding of Rs 4 lakhs at Bangalore. They adopted the Amazon model in India and started with books category because they are easy to store, low cost of maintenance and value doesn’t change with time. It took them 4 months to sell their first order and their initial orders were totally dependent on their friends and close relatives. From coding to delivering of books, all the tasks were handled by both of them but they never lost the hope and kept strong belief in their dream project. They realized the potential of Indian market in e-commerce sector and made a flexible business plan to tap that potential. Their plan and efforts were so aligned with the market requirements that it took them only 6 years to reach from Rs. 4 lakhs to Rs. 400 crores and overtook their all existing and new competitors by a big margin. The investors have such a strong trust in the leadership and vision of Flipkart that continuously...
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...Why are companies not selling products online themselves but are going for big e-commerce players to do the job for them? Whilst the online v/s offline competition gets stiffer by the day, single brand retail companies were not allowed to carry their business online individually, and were only allowed to sell through multi-branded ecommerce stores like Flipkart, Jabong etc. Now comes a news that single brand retail outlets with a license for setting up physical outlets, according to revised FDI regulations will be permitted to sell online too. Any brand entering India will have to apply for a license to set up physical stores and once it secures the license, it can sell products online through the automatic route. The DIPP (Department of Industrial Policy and Promotion) recently announced a slew of FDI reforms across 15 sectors. “There was no reason why brands, which are selling through their stores, be restricted from ecommerce platform. Government’s intention was to make these norms easier for such companies not to let them apply for ecommerce directly,” said Parish Parekh, tax partner at EY Currently, single-brand retail permits 49% FDI under the automatic route, which can go up to 100% with government approval. Now, all companies that manufacture in India, as in made in India, will be permitted to take the ecommerce platform. To make business easier for the high value single-brand entities, the announcement also states, “in case of state of the art and cutting edge...
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...Pomelo (Citrus maxima) Leaf as Fertilizer Renz Patrick B. Selga Submitted in partial fulfillment of the requirements In Research II The Special Science Class of Tayug National High School Tayug, Pangasinan July, 2013 Mrs. Revelyn Camacho Research Adviser CHAPTER I THE PROBLEM Background of the Study The pomelo tastes like a sweet, mild grapefruit, though the typical pomelo is much larger in size than the grapefruit. It has very little, or none, of the common grapefruit's bitterness, but the enveloping membranous material around the segments is bitter, considered inedible, and thus usually is discarded. Pomelos are usually grafted onto other citrus rootstocks, but can be grown from seed, provided the seeds are not allowed to dry out before planting. The seedlings take about eight years to start blooming and yielding fruit. The Pomelo leaf composed of different elements and compounds all of interconnected with the mineral content of its processing. The most important parts of the leaf in terms of of its chemical reaction are Minerals. The most important Minerals in making Fertilizer are nitrogen (N) it promotes the growth of leaves and vegetation, phosphorus (P) for root and shoot growth, and potassium (K) it promotes flowering...
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...It is found that 80% online shoppers are under 30 years old. Flipkart is the e-tailer firm that gives highest satisfaction to its customers than followed by Jabong, Myntra, Snapdeal and Amazon. People shop online for the reasons of convenience, range availability of products , and lower prices of goods and services. Main problems faced by consumers in online shopping are nature of delay in delivery, non-delivery, defective products and poor customer...
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...Growth of E-Retailing in India By: Shifa Hashmi MBA – 1 Year Tapmi School of Business, Jaipur Abstract Consumer’s perception regarding shopping has been changed with the introduction of Internet media. Retail industry has witnessed major revolution in the changing technology oriented business scenario of 21st century in India. Internet has shrunk the entire World. The rules of the game in retailing are fast changing with the introduction of Information Technology. The e Retailing website is the front door of the online store that interacts between the e-retailer and consumers. The electronic retailing (e-Tailing, e-Retailing, internet retailing etc.) is the model of selling of retail goods using electronic media, in particular, the internet. E-Retailing is a subset of e-Commerce (Electronic Commerce). E-Retailing accounts for about 10% of the overall growth of e Commerce market. The growth in the e-Retailing market is driven by the need to save time by urban India. It is estimated that 2.5 billion internet users, access to internet has played a significant role in growing the business markets. The Internet gives retailers an instrument for: broadening target markets, enhancing consumer relationships, extending product lines, improving cost efficiency, improving consumer communications, and delivering customized offers. E-Retailers serve 24 hours x 7 days in a hassle free manner to consumers. Along with advantages of e-Retailing some major issues...
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...The ecommerce boom is a result of growing number of internet users in the country. Amazon is pioneer in ecommerce in the world and companies like Flipkart, Mintra, Jabong are some of its followers in India. Today every ecommerce websites are trying to improve their service by large range of product portfolio, with low price, free delivery, fast delivery and cash on delivery...
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