...To what extent is an e-commerce strategy the best way for businesses to increase their profits? (40 marks) E-commerce is the online transaction of goods and services, which has completely revolutionized business and the way in which businesses can operate. It’s now easier for customers to compare prices/products with a little time spent browsing the Internet opposed to dragging themselves to the stores. This means that e-commerce is having an impact on what and how much businesses sell, therefore influencing the profits the business gets. In this essay I will consider whether an e-commerce strategy is the best way for a business to increase their profits, or whether e-commerce is not the best strategy to do this. I will be arguing that with the use of e-commerce businesses have more reach to customers and can provide more options to increase their profits. Alternatively I will also talk about how e-commerce may not work for all business plans/strategies, therefore increasing the risk of loss. Introducing an e-commerce strategy allows the business to increase its customer reach, creating a larger customer base, as e-commerce is accessible to anyone who can use the Internet. E-commerce also creates an ease of use/purchase for customers, which means they do not have to go the physical stores, saving money and time. The combination of ease of use/purchase and larger customer reach results in the ability for companies to increase sales, and so this would lead to higher revenues...
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...E-Business Strategy 1 Internet Marketing Plan for River Island E-Business Strategy 2 Table of content Introduction…………………………………………………………………………………..3 Impact of E-Business strategy on Business…………………………………………………..4 Expectation of Internet Customers……………………………………………..……4 Integration with the Existing business processes……………………………………..5 Analysis of Logistics Processes………………………………………………………5 Resources required for Website maintenance and support…………………………...5 Implementation Strategy……………………………………………………………………..6 Planning for Website designing……………………………………………………....6 E-marketing and Promotion strategy……………………………………………..…..7 E-supply Chain Management Strategy…………………………………………..…...7 Integration with the Existing System…………………………………………..…….8 Protection of Business………………………………………………………………..………8 Risk from E-business and measures to control…………………………..…………..9 Future Development in E-Business………………………………………………..…………9 Mobile technology and impact of XTML on E-business………………….…………9 Impact of supply chain integration and e-business on international competencies…10 Conclusion and Recommendation…………………………………………………………..10 References…………………………………………………………………………………..11 E-Business Strategy 3 Introduction With the increase enhancement in the field of technology, it has been considered essential by the businesses to implement such technology in their business processes. Further, the increasing demand from the customers regarding the better quality of products and ...
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...Challenges of E-Commerce MKT552 The Challenges of E-Commerce Today’s business managers face many challenges when migrating a traditional ‘brick and mortar’ company to that which is now known as the evolutionary ‘click and mortar’ business model – that is, a business that operates in the Internet market space. To stand boldly in the face of challenges presented by the networked economy, firms must develop competencies that enable not only high performance market interactivity and adaptive, intuitive customer engagement platforms, but also contribute to the development of sound business strategies that ensure a firm’s competitiveness in the vast web-based business environment. Considering this, important factors such as copyright infringement, regulatory compliance, and policy and procedure guidelines must be considered in order to ensure safe business practices while endorsing and protecting a company’s brand, reputation, and intellectual property. This paper serves to identify the primary challenges posed by e-commerce landscapes, while profiling the characteristics of the four infrastructures most commonly found in web-based business models. Furthermore, this paper also discusses the ways that managers can optimize their business strategies to gain competitive advantage by employing the opportunities provided by the Internet market space. Overview of e-Commerce Business Models Today’s networked economy presents a variety of business challenges that are unique to e-commerce...
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...E-business is fast becoming an important initiative for companies to consider, one that impacts every aspect of how a business is run. This report investigates the impact of e-business implementation on various aspects of the organization including; strategy, human resources, customer relationship management, the IT department, technology, the business environment, trust, service management and performance metrics. Implementing e-business applications will require process redesign, organizational restructuring and alignment, new job descriptions and reviewed and revised policies. Organizations will also have to examine tax, legal and security issues. E-business is changing all the rules and models. An organization’s ability to embrace new technology and business models is key to increasing the organization’s productivity. The Internet economy necessitates a fundamental transformation of traditional organizations. The true benefit of e-business is achieved through the digitization of the entire value chain. For a successful e-business implementation it is important that decision-makers understand the nature of these changes, their potential impact, and plan for them and manage the entire process in such a way as to ensure buy-in of all the relevant stakeholders. The decision to implement an e-business initiative should not be undertaken lightly and the benefits that can be gained from such a venture must be investigated thoroughly before deciding to go ahead. The internet has...
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...What is e-commerce? The key components to establishing and providing a successful e-commerce solution within an e-business environment. CONTENTS CHAPTER | PAGE | Introduction & Aims/Objectives of assignment. | 3 | 1. What is e-commerce? | 5 | 2. E-environment | 6 | 3. Establishing an e-business. How to support an e-business? | 9 | 4. E-business systems: infrastructure of hardware and software | 14 | 5. E-Logistics: Supply Chain & Procurement | 17 | 6. E-Security: Protecting and e-business & its infrastructure | 19 | 7. E-Marketing: How to push your e-commerce business using marketing tools online. | 21 | 8. E-CRM: Managing customer relations online | 24 | 9. The future of e-business | 29 | Conclusion | 31 | Bibliography | 34 | Introduction: Through this assignment I will be discussing the use of e-commerce in modern retailing. This essay aims to explore: What e-commerce is, the infrastructure needed to establish an e-business and the wider impact of e-commerce on the traditional business and retail environment. These aims will outline the main effects of e-commerce on a business. These will be achieved through: * Outlining the origins of e-business * Assessing the external impact of e-commerce on the environment & traditional retailing. * Examining the implementation and sustainability of an e-commerce business: Systems, Structures & Costs. * The impact of e-commerce on the logistics...
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...expanding exponentially. This is also referred to as the information age. Digital technology has changed the economy. The new terminology being used is e-marketing where the primary source of value creation for consumers has shifted from physical goods to services and information. This does not mean that everything we previously knew about business becomes irrelevant and obsolete, but it does mean that significant changes in business environment justify new approaches to thinking of the best marketing strategy and management. In summary E-commerce can be defined as an exchange of goods and services between parties, individuals and organizations as well as the electronically based intra and inter organizational activities that facilitate such exchanges.(Dave.C.,2007,p,4) There are four categories of E-commerce:- a) Business to business b) Business to consumer c) Consumer to business d) Consumer to consumer Most business still carries out the traditional ways of conducting business. This is by having a physical address where they have their products and services and translations are made there. Due to the new dot com community and ways of doing business many businesses have taken up the opportunity of conducting business online. This is because of the benefits brought about by doing business using electronic medium, some of these benefits are:- 1) Increasing market share 2) Expanding their geographical reach 3) Venturing into...
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...Management MIM 705: ECCOMMERCE STRATEGIES NAME: NAISON GARAVANDA REG NUMBER: R156869M PROGRAMME: MISM LEVEL: 1.1 LECTURER: MR DENHERE ASSIGNMENT 1 E-commerce is a commercial activity dealing directly with the trading of goods and services and with other related business activities, in which the electronic communication medium plays a central role. The activities include the communication of information, management of payments, the negotiation and trading of products online. E-commerce is a part of e-business and its goal is to generate profits with a various sets of business through buying and selling principles. There are quite a number of ecommerce strategies that can be used in the banking industry. My focus is going to be on the implementation of an ecommerce strategy by BancABC. My aim is to come up with a holistic e-commerce strategy for the organisation. An e-commerce strategy, in its most simplistic form, consists of three steps which are: determining where the organisation is which is the situation review where it wants to go which is goal setting or the banks ecommerce vision The best way of moving from the one to the other this is referred to as the strategy formulation. For an ecommerce strategy to be successful the first major aspect is to have senior management comprehensively understanding what it means to be an e-commerce enabled organisation. Introduction of e-commerce usually comes with major changes...
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...Title: e-Commerce | Specialist | Internally Assessed Assignment: | Credit Value:10 | Assessor:Trevor HumphreysDate Issued: 11/5/15Hand In Deadline: 05/06/15Duration: 3 weeks | Learning Outcomes covered in this assignment: | 4. Research and develop an e-commerce strategy | Assignment title: 2: Impact of e-Commerce | Scenario: You are to create an e-commerce strategy for a small business that does not currently sell online. Any written part of this assignment should be proof-read and submitted electronically where possible. Appropriate use of maths, English and subject specific terminology is essential. | Task 1 | You need to research three existing e-commerce sites. Try and choose three sites with different business models. Present the information either as a written report or slideshow. You should aim to describe: * The nature of the business and its target audience * The key features of the site * How the products are displayed * The site’s ease of use * The registration or checkout process * What payment methods the site acceptsUse screen grabs to illustrate your points. | Evidence you must produce for this task | * Research document (Word, PDF, Powerpoint) | Criteria covered by this task: | To achieve the criteria you must show that you are able to: | Unit | Criterion reference | Plan an e-commerce strategy | 8 | P6 | Task 2 | Create a strategy for a real-world business which does not currently have an e-commerce...
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...Case study of Tencent’s E-commerce Strategy Executive Summary Tencent’s E-commerce strategy didn’t work well. The company’s core business is QQ which is an online instant messenger. All of tencent’s other business will be rolled out base upon the QQ. They want people who use QQ can also shop online easily. So they made the strategy according to that point. They developed E-commerce websites which made no difference with Taobao and Tmall but didn’t make them to success. Why does this happen? What’s Tencent’s strategy? Introduction As Tencent announced to take 15% stake of JD.com[1], which is the largest online retailer of China, in March 2014, it also implicated the failure of Tencent’s previous e-commerce strategy. In the meantime, Tencent almost sold all of its own e-commerce business to JD, including Paipai marketplace(C2C) and QQwanggou(B2C), logistic assets and personnel, as well as part interest of 51Buy.com.This combination shows that Tencent has completely given up its own e-commerce business which were created by its own team in 2005. On the one hand, Tencent is the fourth-largest Internet company in the world whose market value has reached about US$ 150 billion in 2014 which means it has sufficient cash stockpile. On the other hand, it’s a giant company which has developed diverse and abundant online business including IM, game, search engine, social network, video and portal. Without shortage of money or resources, it seems a little confused for Tencent’s choice...
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...analytical An analytical framework for evaluating e-commerce business models and strategies Chung-Shing Lee The author Chung-Shing Lee is Director of Electronic Commerce Resource Center and an Assistant Professor of Information Systems and Technology Management in the School of Business at Pacific Lutheran University, Tacoma, Washington, USA. Keywords Internet, Economy, Innovation, Strategy Abstract Electronic commerce or business is more than just another way to sustain or enhance existing business practices. Rather, e-commerce is a paradigm shift. It is a ``disruptive’’ innovation that is radically changing the traditional way of doing business. The industry is moving so fast because it operates under totally different principles and work rules in the digital economy. A general rule in e-commerce is that there is no simple prescription and almost no such thing as an established business or revenue model for companies even within the same industry. Under such conditions, an analytical framework is needed to assist e-commerce planners and strategic managers in assessing the critical success factors when formulating e-commerce business models and strategies. This research develops an analytical framework based on the theories of transaction costs and switching costs. Both demand-side and supply-side economies of scale and scope are also applied to the development of this framework. In addition, e-commerce revenue models and strategies are also discussed. Based on the analytical framework...
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...E-COMMERCE RESEARCH PROJECT 1 E-commerce Research Project Ericka Lim-Spears Business 424 Liberty University E-COMMERCE RESEARCH PROJECT 2 Abstract E-commerce has taken over traditional marketing and replaced it with a modern day way of doing business. Over the past two decades our society has become accustomed to buying and selling goods as well as services online, it has become a more efficient, cost-effective, and convenient way of living. With E-commerce becoming more prominent by the day it is important that businesses strive to meet expectations of their consumers when advertising online. Social media plays a substantial role also in helping businesses promote products or services to other businesses or directly to consumers. When businesses do business with each other, also known as B2B marketing, it is important for them to have a clear idea of what their company represents and how their products or services will benefit consumers. Social media handles such as Facebook and Twitter have given businesses no matter how successful a platform to build up their consumer base which in turn will attract other businesses to take part in your product or service. Consumer-to-Consumer marketing also known as C2C is a consumer base which regular people are able to take part in e-commerce by selling their goods and services online. Websites such as Ebay and Craiglist have been home to Consumer to Consumer marketing since the beginning. Social networks such...
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...analytical framework for evaluating e-commerce business models and strategies Chung-Shing Lee The author Chung-Shing Lee is Director of Electronic Commerce Resource Center and an Assistant Professor of Information Systems and Technology Management in the School of Business at Pacific Lutheran University, Tacoma, Washington, USA. Keywords Internet, Economy, Innovation, Strategy Abstract Electronic commerce or business is more than just another way to sustain or enhance existing business practices. Rather, e-commerce is a paradigm shift. It is a ``disruptive’’ innovation that is radically changing the traditional way of doing business. The industry is moving so fast because it operates under totally different principles and work rules in the digital economy. A general rule in e-commerce is that there is no simple prescription and almost no such thing as an established business or revenue model for companies even within the same industry. Under such conditions, an analytical framework is needed to assist e-commerce planners and strategic managers in assessing the critical success factors when formulating e-commerce business models and strategies. This research develops an analytical framework based on the theories of transaction costs and switching costs. Both demand-side and supply-side economies of scale and scope are also applied to the development of this framework. In addition, e-commerce revenue models and strategies are also discussed. Based on the ...
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...Interaction June 15 - 18, 2008; Bled, Slovenia Value Creation in B2B E-Markets of China: A Practical Perspective Jing Zhao a, , Shan Wang b and Wilfred V Huang c a Center for International Cooperation in E-Business, College of Management China University of Geosciences, Wuhan 430074, P.R.China zhao5563@gmail.com b Department of Management Science, School of Business, Renmin University, 59 Zhong Guan Cun Avenue, Haidian District, Beijing 100872, P.R. China wangs7@gmail.com c College of Business, Alfred University, Alfred, NY 14802, U.S.A. fhuang@alfred.edu Abstract In China, the development of e-market has unique characteristics in the transactional processes and market mechanisms, which relate largely to the current industry structure, financial infrastructure and organization structure. This paper seeks to develop a conceptual model of B2B e-market value creation strategy, and can also be used to highlight the complexity of such activities for Chinese B2B e-markets. A process-oriented approach to modelling the value of e-market, rather than strategic position theory or a simple descriptive approach, is found to be more suitable and has been selected. The model consists of two dimensions: the e-commerce process and the controlling complexity. We apply the model in an actual Chinese B2B e-market (Alibaba.com). The crucial value creation activities and strategies in the four phases of e-commerce process are identified, and the controlling complexity of these activities...
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...碩 士 論 文 The Integrated Business Model for E-Commerce 指 導 教 授：黃焜煌 博士 研 究 生 ：譚雅 中華民國一百年一月 The Integrated Business Model for E-Commerce Abstract In today’s ever developing e-commerce world, the success of any enterprise strongly depends on its chosen business model. Since the peculiarities of each firm’s external and internal environment differ drastically, sometimes it is difficult to find a unified scheme for any organization to implement. Therefore, the purpose of this study is to create a universal business model, the Integrated Business Model for E-Commerce, which could be applied to any business. This Model consists of nine main categories, which in their turn are subdivided into different business models. Through its major characteristics:1) it can be implemented for the analysis of any business; and 2) it can be used for the future investment purposes; the Integrated Business Model will serve companies as an efficient tool in the analysis and evaluation of their business. Keywords: e-commerce, integrated, business model, categories ii FCU e-Theses & Dissertations (2011) The Integrated Business Model for E-Commerce CONTENTS CHAPTER 1 Introduction ..................................................................... 1 CHAPTER 2 Literature Review ............................................................ 3 CHAPTER 3 The Integrated Business Model ...................................... 9 3.1 Creating an Integrated Business Model ......................
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...In the history of the development of e-commerce, innovations such as WWW and Internet are seen at the heart of understanding the subject. Over the past twenty years Internet has become the lifeline of any business. Current trends show that the use of Internet, smart phones and the confidence of the people in using their cards online are growing exponentially. Experts such as AMR research, Jupiter Media, Emarketer.com predict a promising and glorious future for the e-commerce in the 21st century. The total volume of e-commerce has been growing by 15 to 25 percent every year and will continue to grow. However, there are challenges for e-commerce to grow in future, it will grow but the growth will vary from country to country and affect the online market at various time periods and the main question is how fast will it grow and what will be the scope of its growth in the future 5 years. These are the main questions that will be addressed in this essay, which will focus on three interrelated broad themes that e-commerce involve: society, business and technology. It is a period of reinvention involving the extension of Internet technologies, and the discovery of new business models based on consumer-generated content and social networking. While a variety of definitions of the term e-commerce have been suggested this essay will use the term suggested by Cabinet Office in 1999: ‘E-commerce is the exchange of information across electronic networks, at any stage in the supply chain...
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