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Economic Impact of Mega Sporting Events

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Submitted By NitikaM
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Pages 45
Economic Impact of Mega Sporting Events on Host countries
Nitika Mangal
Table of Contents

Table of Contents 2

Chapter 1: Introduction 4

Chapter 2: Aim and Objectives 5

Chapter 3: Literature Review 6

Chapter 4: Analysis 1 - Economic Impact of Atlanta 1996 Olympics 9

Positive Impact 9

Negative Impact 10

Chapter 5: Analysis 2 - Economic Impact of Sydney 2000 Olympics 12

Positive Impact 12

Negative Impact 14

Chapter 6: Analysis 3 - Economic Impact of Sochi 2014 Winter Olympics 16

Positive Impact 16

Negative Impact 18

Chapter 7: Analysis 4 - Economic Impact of FIFA 2010 World Cup, SA 20

Positive Impact 20

Negative Impact 21

Chapter 8: Analysis 5 - Economic Impact of FIFA 2014 World Cup, Brazil 23

Positive Impact 23

Negative Impact 24

Chapter 9: Overall Critical Analysis of Mega Sporting Events 26

Olympics 26

FIFA World Cup 29

Chapter 10: Challenges in Calculating Economic Impact 31

Chapter 11: Conclusion 34

References 35

Chapter 1: Introduction

Hosting a sporting event, and that too a mega-sporting event is considered to be a proud moment in the history of any country. It is hard to provide a clear and well defined meaning for the term mega-event, as its difference from a normal event is not just dependent on the number of actual participants. It needs the fulfillment of many different factors for an event to be categorized as a mega event. As per (Hiller, 2012)[1], mega events are generally short term, one time events, which are high profile in nature and are usually hosted by an entire city. Thus, a similar type of mega event can keep rotating among different cities of the world, after a fixed period of time, which ultimately serves to heighten its importance and associated

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