Free Essay

Elevator Pitch

In:

Submitted By hindzahidi
Words 1579
Pages 7
Elevator Pitch – Chevrolet Equinox 2013
MKTG 3416
Nipissing University

Carla Viglino – Hind Zahidi
Jan30th 2013

Business Objectives
Differentiation between the Chevrolet Equinox and GMC Terrain
Movement is the universal language of personal freedom – Louis Chevrolet.
Following this quote by the founder of Chevrolet Vehicles is the underlying idea behind all cars designed and created by Chevrolet for 100 years. Maintaining the same idea for all cars creates the main difference between the Equinox and all other cars in the Cross Over class in particular the GMC Terrain – the vehicle that has the most similar characteristics to the Chevrolet Equinox.
The Chevrolet Equinox is equip with state of the art safety features ranging from air bags around the whole car protecting all passengers to exterior sensors indicating when travelling too close to the car infront avoiding collision or when a car is travelling in the blind spot of the vehicle. Voted best in the 2012 Insurance Institute for Highway Safety top safety pick, these additional safety features alone make the 2013 Chevrolet Equinox the most suitable vehicle for anyone wishing to purchase a Cross Over in 2013.
The question rising about the differences between both the Chevrolet Equinox and the GMC Terrain is easily answered when purely looking at the exterior of both vehicles. The Equinox is a stylish design suited for both city and long distance driving where as the Terrain holds the similar bulky and unattractive appearance of most Cross Overs and trucks designed by GMC for a greater price than the Equinox. Although designed in Canada the GMC does not hold any exponential differences to other cars in their class.
It is evident that Chevrolet vehicles are those that are trusted and preferred by society. In a consumer perception survey taken in 2012 Chevrolet along with Toyota, Ford and Honda scored the highest in consumer preferability in the vehicles level of safety, quality, value, performance, environmentally friendly/green, design/style and technology/innovation (ConsumerReports, 2012).
Consumers are the best judges as they are the ones using the car on a daily basis, why buy a car that has not even been rated by consumers in the consumer perception test?
Grow market share levels
- Make the Equinox known in society as a completely new car not a redeveloped one
- Use previous statistics to show the reliability of the car in the past and Chevrolet in general
- No false advertising – individuals are more inclined to buy the car if what they are being told is actually true creating positive word of mouth.
- Positive word of mouth – reliability in product and service from consumers’ point of view creating a competitive advantage for Chevrolet.
- Create promotional strategies to boost the amount of cars being sold eg. All additional features for a certain amount of money, for a limited period of time.
Competition

The Truck industry
Over the past 4 years the demand for trucks has been increasing in comparison to the demand for cars. As the cross over is one dimension of the truck industry there is an opportunity for the demand of these vehicles to increase creating a higher level of popularity for this type of vehicle (2).
The equinox is a compact SUV Crossover, which is the category that makes up the majority in the crossover industry with 30.5% of the truck industry (2). Chevrolet was the second most popular in compact CUV’s with the Equinox and the HHV in March 2011 (Libby, 2011).
The GMC Terrain
The Terrain Denali is the new compact crossover by GMC. This SUV is in the same range of price, a little bit more expensive: from $28,695 compare to $26,935 for the Equinox. With a similar shape even if the Terrain has more a truck structure, and quite the same features like the similar engine or some of the safety control systems (GMC, 2012) and (Chevrolet, 2012).
Indeed the GMC Terrain is the crossover in the market that is the more similar to the new Chevrolet Equinox, with the same level of quality, which make it the main competitor.

Communication Objectives
Our first communication objective will be to make the Equinox synonymous with value, style, and quality through advertising campaign activities through different media outlets aligning the campaign with the brands pillars of Chevrolet.
Old to new
Value and quality will be shown through the reliability and amount of purchases of Chevrolet vehicles in the past, focussing on the number of sales of the Equinox. Chevrolet has always been associated with a high level of quality. A typical brand and style will be shown through the idea that although Chevrolet has been operating for a number of years, new and reinvented cars are continuously being developed to suit the initial buying needs of the youth in today’s society and future generations.
Building desire for the vehicle
Desire will be built for the vehicle through the different advertising methods that will be further explained in this pitch. Desire will mainly be built through the details of the new features and advantages of equinox through the different media outlets to reach the targeted audience and the points they want to enforce to each as each target audience will be attracted to different aspects of the car.
Target audience alignment
Due to the versatility of the Chevrolet Equinox the target audience of this product is very dynamic ranging from families, individuals/couples and adventurous people.
Family: size is suitable for a family with children that take part in sports, storing any luggage in the spacious boot whilst still being luxurious enough for city driving and very affordable for families.
Individuals/couples: Although it is a crossover the design of the Equinox is very stylish not appearing bulky and too big for individuals or couples driving. The Equinox would suit those who prefer to drive a larger vehicle for safety and comfort without being too costly.
Adventurous people: The spaciousness of the vehicle with the seats folded down and the roof racks added on at purchase would create the perfect adventure car for those who like to explore and go on adventurous holidays providing enough room for all necessary items that need to be taken on trips such as camping gear, bicycles and rafting gear.
Key selling ideas
The right fit for you. One of Chevrolets motto’s that perfectly explains the 2013 Chevrolet Equinox. With the standard model at the starting price of $26 935 the Chevrolet Equinox holds a competitive advantage over other Cross Over’s in their class. Similar to the GMC Terrain at a starting price of $28 695 for the standard model the Equinox continues to prove to be the better car in their class. Rated best in the 2012 Insurance Institute for Highway Safety pick. The design and additional features that the Equinox has to provide ensures maximum style, comfort and safety for anyone who purchases the car. The Equinox proves to be a very versatile vehicle with the compact sleek design and Ecotech fuel tank perfect for city driving, whilst the V6 engine providing the additional speed and comfort for highway driving. The Mylink technology in the car ensures constant focus on the road as all features are wireless and voice commanded. Additional safety both inside and outside the vehicle minimizes possible causes of an accident occurring in the beginning and possible damages to an individual in the case of an accident.
With free vehicle services for the first two years after purchase the desire to buy the Chevrolet Equinox is further enhanced.
Creative approach to the campaign
- Test-drives at dealerships (in advertisements)
- Social media: Getting the target market involved via social media sites such as Facebook. Linking in Louis Chevrolet initial vision into a contest will be the main aim. ‘Movement is the universal language of personal freedom’ would be the underlying idea. Contestants will make a movie showing how the Equinox will express their freedom – what they will do with the car. The most inventive will go in the running to win a car. Creating a Facebook page on the car will allow information on the vehicle to be expressed to large numbers of people.
- Singing flash mob (Internet ad) and a super bowl add will be considered depending on the budget left after the social media advertising is complete.

Appendices

References

Consumers Reports (January, 2012). Consumers see fewer differences among car brands. Retrieved from http://www.consumerreports.org/cro/2012/01/consumers-see-fewer-differences-among-car-brands/index.html
Libby, Tom (June 9, 2011). Small Crossovers Climb to Top of Light Truck Market. Retrieved from http://blog.polk.com/blog/blog-posts-by-tom-libby/small-crossovers-climb-to-top-of-light-truck-market-v1

General Motors Canada (September, 2012). 2013 Terrain Overview. Retrieved from http://www.gm.ca/gm/english/vehicles/gmc/terrain/overview

Chevrolet (September, 2012). 2013 Equinox Overview. Retrieved from http://www.gm.ca/gm/english/vehicles/chevrolet/equinox/overview?adv=cheqga003&mkwid=sW4cqauh9%257Cpcrid%257C16489552499%257Cpmt%257Cb%257Cpkw%257C%252Bchevrolet%20%252Bequinox

Mica, Roman (March, 2012). 2013 Mazda CX-5 SkyActiv Off-Road Review & Drive. Retrieved from https://www.youtube.com/watch?v=H_b06FYls1g

Cazeau, Richard (August 26, 2012). 2013 Hyundai Santa Fe Review. Retrieved from https://www.youtube.com/watch?v=R7G7rqYlGQQ

Wood, Colum (April 24, 2012). 2013 Ford Escape Review. Retrieved from https://www.youtube.com/watch?v=NFDDkTEfx04

CNETTV (February 21,2012). 2012 Honda CR-V. Retrieved from https://www.youtube.com/watch?v=t66Qu6A4OWM

Similar Documents

Premium Essay

Elevator Pitch

...An elevator pitch is a brief overview of an idea for a product, service, or project. The pitch is so called because it can be delivered in the time span of an elevator ride (say, thirty seconds). When I was first asked to write an elevator pitch, the first thing that came to my mind was, Why is an elevator pitch so important? I’m bootstrapping my business – I don’t need any funding so why should I even care about an elevator pitch? Well, I later came to find out that the process of formulating an elevator pitch brings to light many basic things that an entrepreneur must consider about their business. Even if you’re not looking for funding, an elevator pitch can help you figure out what’s at the core of your business. There are numerous ways to formulate an elevator pitch; one thorough and useful method is K. Stone’s How to Craft a Killer Elevator Pitch That Will Land You Big Business. Yet as I mentioned before, many methods exist so search for one that makes the most sense to you. I found the following tips to be useful when I wrote my 30 second elevator pitch: First, avoid the cookie cutter – “insert your name here” templates that you’ll find littered all over the net. You want your pitch to stand out and be unique, so give it life and personality by allowing your pitch to paint a picture or tell a story. If possible, use a tag line yet avoid sounding cheesy – your elevator pitch isn’t a sales pitch. Stick to hard facts and numbers! Avoid assumption or BS’ing; you’ve got...

Words: 552 - Pages: 3

Free Essay

Elevator Pitch

...I am a well-rounded person because I love to interact with other ethnic groups and continuing my education is also one of the biggest parts of my achievement since I move in the side of the world. I’m presently just trying to finish my BS Major in Human Resources. I still work for the military as civilian and teaching Detroit Diesel Engines and for another Aviation company name Flightstar Aircraft Services. I go above and beyond to achieve success based on my career and experience and what I can contribute to make an organization achieve their goal and success. I understand what it is to get a job and help your and teammates achieve the expected goals. Companies of Interest Currently I work for an aviation company called Flightstar Aviation Services where I hold an aviation mechanic title Conduct repairs and perform scheduled and unscheduled maintenance on ground support equipment (Ground Power Unit, Hangar Power Unit, Tow Tractors, High Reaches and Scissors Lift, Fork lifts, Light Carts, Air Compressors). Conduct routine and special inspections as required, and maintain equipment standards as required by the Federal Aviation Administration. Effectively delivered over 3680 instructional hours to 650 mechanics, support Equipment Technician afloat Pipeline Instructor. Developed Ground support equipment curriculum and manage it. Also enroll in school to finish my Bachelors in Business with a concentration in Human Resources and after achieving that goal by the end of the year...

Words: 595 - Pages: 3

Premium Essay

Mkt 420 Elevator Pitch

...Elevator Pitch MKT 421 December 7, 2015 Elevator Pitch My name is Jane Doe. I am a stay at home mother to a two year old and an online student. I am currently working on my second year of course work for a bachelor’s degree in business accounting. I have experience in customer service, communication, house work, childcare, and a little with marketing. When it comes to working, I work my hardest to do the best job I can. I never give up even when the going gets rough. I always have a smile on my face even on a bad day. My attitude towards whatever I do is always positive. I am able to stay calm even at the hardest points especially when dealing with the temper tantrums of a two year I am a team player. I like to express the different ideas I have to make a company strong or better even if they don’t use them. I would be a great contributor to any business in any way possible even if it is a minor role to a company. Companies I Would Like to Work For The first company that I would like to work for would be Amazon. Amazon would be a great way to show off my positive attitude towards the customer service department of its company. I would be able to stay calm when it comes to have a rude customer that wants to anger over something that with their deliveries or anything else they would complain about. I would also help Amazon come up fresh marketing ideas to get customers buying items they might like from what they interested in and buy just by asking them questions of what...

Words: 511 - Pages: 3

Premium Essay

Nothing for Now

...our personal brand online, to network with other people, still many of us seem to overlook the benefits of using those tools. As one of the most important tools that we want to emphasise during the study module, LinkedIn proves itself as one of the most efficient and effective social network media for professionals. Students are supposed to create their own profile and start network with each other and other course parties. We believe that this is a good start and a first step of networking to the professional world and students will come to appreciate later in their working life. A great thing about the structure of this digital business module is that theories come with practice. As a task, students need to create their personal elevator pitch in a short video. They will have a chance practicing to introduce or actually market themself.which is one way of branding your personal brand. We are looking forwards to those pitches as they will be just exciting and...

Words: 312 - Pages: 2

Free Essay

The Effect of Different Music Frequencies on Society

...The Effect of Different Music Frequencies on Society BS/P-001 09-05-2013 Although not everyone listens to music regularly, it can (music) have a positive or negative effect on the listener depending on the frequency. Music tuned to A=432Hz can have a healing effect, while music tuned to the frequency of 440Hz can have the opposite effect. They have both proven to be a powerful influence depending on how they are used. According to some sources, Nazi Propaganda Minister Joseph Goebbles set the 440Hz standard in 1939, which was later adopted by the International Standards Organization as early as 1953. Music can have a positive effect on society depending on the frequency. For example, listening to music which ash been tuned to the international standard frequency of 440Hz can cause a shift in consciousness toward more negative attributes of violence, anti-social behavior, aggression and negative emotions. In contrast, music which has been toned to the more natural frequency of 432Hz, which has been considered the pulse of the universe, when listened to, has been known to generate profound healing on all levels and spiritual well-being. Music has such a powerful influence that it has Benn used for everything from selling products to making money for entertainers. While in public, whether walking down the street, on the bus or on the subway, you see people listening to music on ipods, ipads and mp3 players and music is downloaded daily from websites that have the latest...

Words: 533 - Pages: 3

Free Essay

Miss

...child development and playing with other children in an open space can help develop social and emotional skills. The technology advancement in the current have seen most of the children hooked in so many appliances where there is no physical exercise in our children lives which can bring in to so many disadvantage mostly in children health. Anti-social activities within the 12-19years old in the community has increased for the last 2years where they tend to go to out in the surrounding empty sites to express themselves in an appropriate ways. By building a playground to suit all ages and a place for the community recreation which will include Swings, Monkey bars, Slides for the young children and skate Patch, basketball and football pitch for the older children and a bench...

Words: 639 - Pages: 3

Premium Essay

John Abin's Case Study

...In addition to needing his Nolan Ryan card at every game another superstition that teammates and coaches have pointed out is the conversation and laps around the mound that MacDonald does every game. “ He’s not you typical kind of pitcher, if he’s not getting the calls or if he’s missing his pitches he will start talking to himself,” said Te. Teammates are not sure what MacDonald is saying to himself during those situations and don't try to find out. Abin believes that MacDonald may do it to get into the head of the other teams batter. “ He likes to get a competitive edge on his competition, he likes to get under the others team skin,” said Abin. If that is the case MacDonald is doing a good job at that. “ There was one game where Kev was missing on his pitches and was constantly having conversations with himself. One of the other teams batters ended up asking me if our pitcher was alright because he kept talking to himself.” Said Te. Ryerosn pitching coach Jon Rubin believes that when MacDonald is having these conversations with himself, it’s not just to get into the other teams head. “ It’s his bulldog mentality, Kevin always wants the best out of himself, when he’s not playing well he really gets upsets and starts talking to himself,” said Rubin. “Those are the things that you can’t coach a player, you can’t teach effort, he brings his best stuff each time he steps foot onto the mound.” Said Rubin. That being said regardless of if MacDonald had a good inning or a...

Words: 479 - Pages: 2

Free Essay

Decoding Speech Prosody: Do Music Lessons Help?

...Emotion 2004, Vol. 4, No. 1, 46–64 Copyright 2004 by the American Psychological Association, Inc. 1528-3542/04/$12.00 DOI: 10.1037/1528-3542.4.1.46 Decoding Speech Prosody: Do Music Lessons Help? William Forde Thompson, E. Glenn Schellenberg, and Gabriela Husain University of Toronto at Mississauga Three experiments revealed that music lessons promote sensitivity to emotions conveyed by speech prosody. After hearing semantically neutral utterances spoken with emotional (i.e., happy, sad, fearful, or angry) prosody, or tone sequences that mimicked the utterances’ prosody, participants identified the emotion conveyed. In Experiment 1 (n 20), musically trained adults performed better than untrained 56), musically trained adults outperformed untrained adults. In Experiment 2 (n adults at identifying sadness, fear, or neutral emotion. In Experiment 3 (n 43), 6-year-olds were tested after being randomly assigned to 1 year of keyboard, vocal, drama, or no lessons. The keyboard group performed equivalently to the drama group and better than the no-lessons group at identifying anger or fear. In the past 10 years, the possibility of links between musical and nonmusical domains has generated excitement among researchers and the popular press. One line of research concerns short-term benefits in nonmusical domains that occur as a consequence of passive listening to music. In two widely cited studies (Rauscher, Shaw, & Ky, 1993, 1995), listening to music composed by Mozart led to...

Words: 7856 - Pages: 32

Free Essay

Kramer

...Assessing Creativity in Hollywood Pitch Meetings: Evidence for a Dual-Process Model of Creativity Judgments Author(s): Kimberly D. Elsbach and Roderick M. Kramer Reviewed work(s): Source: The Academy of Management Journal, Vol. 46, No. 3 (Jun., 2003), pp. 283-301 Published by: Academy of Management Stable URL: http://www.jstor.org/stable/30040623 . Accessed: 29/08/2012 18:27 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. . Academy of Management is collaborating with JSTOR to digitize, preserve and extend access to The Academy of Management Journal. http://www.jstor.org c Academy of Management Journal 2003, Vol. 46, No. 3, 283-301. ASSESSING CREATIVITYIN HOLLYWOODPITCH MEETINGS: EVIDENCEFOR A DUAL-PROCESS MODEL OF CREATIVITYJUDGMENTS KIMBERLY D. ELSBACH University of California, Davis RODERICK M. KRAMER Stanford University This study addresses an important but neglected topic by investigating the social judgment processes that experts (studio executives and producers in Hollywood) use to assess the creative...

Words: 14085 - Pages: 57

Free Essay

Statistics Chapter 1 & 2

...Katie White Statistics Week 1 (Chapter 1 & 2) Chapter 1 2. a) Ratio b) Nominal c) Interval d) Ordinal 4. a) Sample b) Population c) Population d) Sample 6. A sample is a portion or part of the population of interest. While population is the entire set of individuals or objects of interest or the measurements obtained from all individuals or object of interest. 8. a) Population would be used to get the overall average grade for the course. b) Sample would be used because a large corporation over the past ten years would be way to information to locate and take way too long. c) Sample of each because of the amount of information you are giving you don’t have to go into deep detail on each one. d) Population to get exact number to make sure it all can be stored on the iPod. 10. Name: Nominal Number of mins used: Ratio Satisfaction: Ordinal Chapter 2 2. 3 Classes. iPod, iRiver and Magic Star MP3 8. 26=64 therefore 6 classes. i > $29 - $0 / 6 = 4.8 class intervals of 5 12. a) 5 classes b) 10 intervals c) 50 d) Chart below e) Chart below # of Visits | Frequency | Relative Frequency | 50 -60 | 4 | 4/20=.2 | 61 -70 | 6 | 6/20=.3 | 71 - 80 | 5 | 5/20=.25 | 81 - 90 | 2 | 2/20=.1 | 91- 100 | 3 | 3/20=.15 | Total | 20 | | 16. a) 5 patients b) 20-30 Days c) 30 Days d) 3 e) Frequency Polygon...

Words: 254 - Pages: 2

Free Essay

Acting Review of a View from the Bridge and Twelve Angry Men

...Italian immigrants and the ultimate downfall of Eddie Carbone- the protagonist- as he develops inappropriate feelings towards his niece, Katherine. The play was enjoyed by audience members and critics alike describe by David Alan as ‘the production of a lifetime’. Personally, I felt that Phoebe Fox’s interpretation of Catherine was incredibly effective. An integral theme to the play is her character’s innocence and ignorant attitude towards the relationship between her and Eddie, as she is utterly unaware of his developing feelings towards her. A particular moment where she successfully portrayed Catherine’s naivety was on her first entrance. The actress ran onto stage shouting her line “Hi Eddie” with glee and enthusiasm. She adopted a high pitch, fast pace and loud volume. This vocal characterisation of Fox’s character immediately suggested to the audience how little experience of the ‘real world’ Catherine has and her immaturity as it mimicked that of a young child with no inhibitions or responsibilities. In addition she greeted...

Words: 1272 - Pages: 6

Free Essay

Consumer Behavior

...Consumer Behavior Assignment 1 Activity | Community | Observations | | | | | | | | | | | | | | | | | | | | | | * Marketing Manipulation : Market manipulation describes a deliberate attempt to interfere with the free and fair operation of the market and create artificial, false or misleading appearances with respect to the price of, or market for, a security, commodity or currency.[1] Market manipulation is prohibited in the United States under Section 9(a)(2)[2] of the Securities Exchange Act of 1934, and in Australia under Section s 1041A of the Corporations Act 2001. The Act defines market manipulation as transactions which create an artificial price or maintain an artificial price for a tradeable security. * Hobby -> product * Perception = view, opinion, taste, feeling, sound(hearing), touching, smell -> Sensory Stimulation Smell – Nose Touch – Skin See – eyes Sound – ears Tastes – Mouth * Expose to products -> attention -> Interpretation * Associating with sensory stimuli * Percepting * 1. Sensory Marketing Sample of perfumes [ Smell ] Music (in Zara – club music) [ Sound ] * Subliminal Messaging : Subliminal stimuli (pronounced /sʌbˈlɪmɨnəl/, literally "below threshold"), contrary to supraliminal stimuli or "above threshold", are any sensory stimuli below an individual's absolute threshold for conscious perception. Visual stimuli may be quickly flashed before an individual...

Words: 3945 - Pages: 16

Free Essay

/Cxkn/, Dfmx

...David Gross Masterclass 3/26/15 * Use different techniques for different sounds * Practice lift strokes and follow through * Grip Types American is more articulate and resonates less, good for Beethoven * Rolls The higher the pitch, the faster you need to roll Experiment with roll speed When playing soft rolls bring your hands up higher so the mallet angle is different Experiment with slowing down and speeding up at the end of rolls Play it by ear though * Staccato Playing For practice purposes, try playing articulate with soft mallets, and legato with hard mallets Youtube oliverian concerto the Olympian Stay down on the instrument Think like a bass pizzacotto Always think what it will sound like in the hall (excerpts) Pinch between thumb and index finger * Tuning Practice tuning intervals from an A Always go up to the note when tuning Fixed do helps recognize pitches by relating the syllables to the pitch * Muffling Try a wiping motion Start at the edge and use last 3 fingers to wipe across the head Maybe use wiping in etudes? For muting purposes perhaps put a piece of felt or shammy in the middle of the drum * Cross “Hammering” Try putting hands between the drum and use wrist “windshield wiper” motion * Excerpts Know what is going on around me in the piece Possibly keep a score with you in rehearsals Good timpanists can help shape the sound and rhythm of the orchestra Add dynamics to rolls to make them seem like...

Words: 319 - Pages: 2

Free Essay

Finding the Speed of Sound

...Finding the Speed of Sound Materials: Graduated Cylinder PVC pipe Ruler Tuning Forks Striker Meter Stick Water Procedure: Record the temperature of the room in degrees Celsius. Record the frequency of each tuning fork one at a time. Take the graduated cylinder and fill it with water, approximately 5cm from the top. Take the PVC pipe and record it’s inside diameter in meters. Now strike the tuning fork with the rubber mallet and hold the vibrating tuning fork over the PVC pipe as close as possible making sure it doesn’t touch the pipe. Gradually raise PVC pipe up in the graduated cylinder until the tuning fork’s frequency has the highest resonance. This distance is the fundamental length of the pipe, record the distance in meters. Repeat these steps until you have found the fundamental length of the PVC pipe for all ten tuning forks. For each tuning fork, calculate its period of vibration in seconds. Data Analysis: Frequency (Hz) Period (sec) Fundamental Pipe Length (m) Wavelength (m) Room Temp (◦C) 512 .002 .165 .684 22 480 .0021 .175 .724 426.7 .0023 .200 .824 384 .0026 .220 .904 Pipe Diameter 341.3 .0029 .240 .984 .02 m 320 .0031 .270 1.104 288 .0035 .295 1.204 256 .0039 .335 1.364 Graph: Discussion: The slope of the line would be 357.89 m/s. The accepted value for the speed of sound was 344.2 m/s. The value that we calculated was 347.5 m/s. The percent...

Words: 680 - Pages: 3

Premium Essay

Nt1310 Unit 1 Test Paper

...1. What is contained inside of strings? 2. How can you tell how many characters are inside of a string? 3. What is the term for the position of a character inside of a string? • i.e., in the string "Testing", the letter 't' has a __________ of 3 4. Given a string s and an integer i, how do you get the character in the string s at index i? 5. How do you loop over the characters in a string with a for loop? 6. How do you loop over the characters in a string with a while loop? 1. What is contained inside of strings? 2. How can you tell how many characters are inside of a string? 3. What is the term for the position of a character inside of a string? • i.e., in the string "Testing", the letter 't' has a __________ of 3 4. Given a string s and an integer i, how do you get the character in the string s at index i? 5. How do you loop over the characters in a string with a for loop? 6. How do you loop over the characters in a string with a while loop? 1. What is contained inside of strings? 2. How can you tell how many characters are inside of a string? 3. What is the term for the position of a character inside of a string? • i.e., in the string "Testing", the letter 't' has a __________ of 3 4. Given a string s and an integer i, how do you get the character in the string s at index i? 5. How do you loop over the characters in a string with a for loop? 6. How do you loop over the characters in a string with a while loop? 1. What is contained inside of strings? 2. How can you tell...

Words: 1919 - Pages: 8