Personal branding. Sounds familiar? Maybe not. You might have an idea of what it is, based on the name, but what does it really mean? This week we are going to get to know the concept with the help of lecturer Anna Ikonen.

We are actually practicing personal branding concept all the time without even realizing it. It is the way you present yourself to the outer world. Your outfits, your behaviors, your manners, the way you conversate with other people verbally and non-verbally, or just as simple as an act of meeting a new person. You are actually marketing or branding yourself. However, all of those are happening in a physical world, how about the virtual one?

The advance of technology has made networking and communicating so much easier. We have so many tools that we can utilise to facilitate our personal brand online, to network with other people, still many of us seem to overlook the benefits of using those tools. As one of the most important tools that we want to emphasise during the study module, LinkedIn proves itself as one of the most efficient and effective social network media for professionals. Students are supposed to create their own profile and start network with each other and other course parties. We believe that this is a good start and a first step of networking to the professional world and students will come to appreciate later in their working life.

A great thing about the structure of this digital business module is that theories come with practice. As a task, students need to create their personal elevator pitch in a short video. They will have a chance practicing to introduce or actually market themself.which is one way of branding your personal brand.

We are looking forwards to those pitches as they will be just exciting and