...Name Instructor Course Date Emirates Airlines In the Middle East, Emirates Airlines is one of the market leaders in the air transport industry. It operates about 2,200 flights in a week across the whole world with its main hub in Dubai, UAE (Shaw 67). The company engages in offering commercial air transport services both in the UAE and internationally. This includes cargo, postal and passenger carriage services. Moreover, the company engages in offering retail and wholesale consumer goods, institutional and in-flight catering and hotel operations. Its headquarters is in Dubai where the coordination of all operations including flight takes place. The company was founded following the collapse of the Gulf Air in 1985 (Doganis, The Airline Business in the Twenty-first Century 56). It serves approximately 134 destinations in about 60 countries with a fleet size of 218. The mission of the airline mission is to deliver the best in-flight experience in the world. The values and visions of the company involve a stable and strong leadership team. The company believes in business ethics as the foundation of its success. It cares for both stakeholders and employees, the environment and the society it servers (Doganis, Flying Off Course: The Economics of International Airlines 75). The company plays a major role in shaping the future of the air transport industry. Given the associated dangers of terrorism in the Middle East, the airline airport surveillance and security is high...
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...Operational plans of Emirates Airlines are the strategic plans that facilitate short term ways for achieving operational goals during the period of fiscal year. Operational plans in any organization are the basis for operations and justifications of budget in the strategic plans. Emirates Airlines aimed for future prospective in order to meet consumers' expectation and also contribute to the success of organization and to make the city as new aviation hub in the worldwide (Flight Operations). Description of Emirates Airline's Operation: The operational department handles several components at the operational ground within the Emirates Airlines. On the other hand, it is primarily emphasized on the safe, legal and efficient operations of airlines that include training and scheduling programs of Flight Deck Crew in order to meet regulatory requirements that can perform quality operations in the efficient, safe and customer friendly manner. Specifically, trained staff in the department plays vital role ion the recruitment of new flight deck crew. The technical unit of the organization is effectively surveying new routes, their performance and other required operational data to flight crew in order to ensure safe ground operation and air to the consumers (Flight Operations). The operations of flight department are comprised of the following divisions: We can help you to write your essay! Professional essay writers Our writers can help get your essay back on track, take a look...
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...Background of Emirates Airlines History: In 1974 after its independence, DUBAI along with the other Emirates was served in the airline service market by a major airline player GULF AIR. Although there were growing tensions in the relationship of the airlines and DUBAI from the beginning due to some inflexible protocols pertaining to sky policies. Due to these reasons GULF AIR in 1985 reduced the number of flights to and from DUBAI by two-third thus straining the relations furthermore. The ruling elite at this time realized incepting an exclusive airline for DUBAI, hence Emirates airlines was born with an initial investment of US $10 million sponsored by the government. Emirates flew its first routes out of Dubai (to Karachi) with just two aircraft—a leased Boeing 737 and an Airbus 300 B4. In 1987 Emirates started venturing into European market with flights for London and Frankfurt. The airlines since then have a come a long way from a regional airlines to evolving into a globally recognised travel and tourism conglomerate known over the globe for its commitment to the highest standards of quality in every aspect of their business. Emirates airlines line has proved to be a perfect example of a success story, almost doubling its business every three years and maintaining an average growth rate of 25% annually. The airline has been able to achieve an annual profit in every year since its third in operation. Emirates success is largely due to their service which is considered...
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...characterizes a cognizant endeavor by the supply chain companies to build up and run supply chains in the most effective & efficient ways possible. Like any other organization, supply chain also plays a very important role in the airline industry. Currently in the airline industry, various links in the supply chain are in tension leading to minimized profits, heavy losses and in some cases even shutting down of airlines. Various issues like maintenance and repair of aircrafts, on time performance of airlines, having adequate spare parts at the right time, sales of ticket to customers, vigorous airline cost-cutting, etc are putting the commercial aviation supply chain under immense pressure (C. Adams, 2009). But a world renowned airline that is Emirates Airline in its 28 years of...
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...Blue Horizon Airlines Blue Horizon Cargo was established on April 19, 1993 as a cargo aerial taxi company that ships mail, parcel, and cargo. And on June 5, 1994, Blue Horizon Cargo shifted into being a cargo aerial taxi company into a commercial airline that transports passengers and baggage at the same time, it then became Blue Horizon Airlines. Domestic services commenced following market deregulation by the Philippine government. It temporarily ceased operations in February 1996 after being grounded by the government due to an accident, but resumed services later the next month following re-certification of its aircraft. It initially started with 20 domestic flights daily among Metro Manila, and Metro Davao. By the end of 2002, its operations had grown to about 60 daily flights to 18 domestic destinations. In 2003, Blue Horizon was granted rights to operate international flights to the region, including Hong Kong, Japan, South Korea, Singapore and Malaysia. These international flights were functional twice a week on the first half of the year then the following year, they served flights to these regions thrice of four times a week. Though, some flights were suspended later that year due in part of the effects of SARS epidemic. On September 14, 2007, the airline continued their flights to those suspended regional flights. And later that year, they introduced direct flight from Cebu-Singapore, becoming the second low cost airline that serves direct flight from Cebu to Singapore...
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...EXCELLENCE EMIRATES Merketing Management 15th Edition Page : 81 CASE STUDY: EMIRATES 1. How has Emirates been able to build a strong brand in the competitive airlines industry worldwide? The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer service, product and equipment. In addition, Emirates is known for its commitment to the highest standards of quality in every aspect of their business, providing premium service be it in first, business or economy class. We will look into a few P’s of the marketing mix that Emirates currently employ to become one of the most profitable airlines today. Product The airline has a younger fleet compare to the industry which portrays them as stable yet competitive airline in the world. Emirates also form an excellent business relationship from established aircraft makers Boeing and Airbus and currently the biggest Airbus A380 and Boeing 777 aircraft operator in the world. This has enable Emirates to be in good terms with those two manufacturers, which also give them an advantage in terms of priority delivery when purchasing new aircrafts from them. Emirates offer more destinations for its customers, 142 cities in 80 countries around the world thus giving them an edge over their competitors. They also serve four of the 10 longest, non-stop commercial flights in the world. In addition to destinations that Emirates does not...
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...The Emirates Story Just over twenty years ago, Emirates was born as the official international airline of the United Arab Emirates On 25th October 1985, Emirates flew its first routes out of Dubai with just two aircraft—a leased Boeing 737 and Airbus 300 B4. Then as now, the goal was quality, not quantity, and in the years since taking those first small steps onto the regional travel scene, Emirates has evolved into a globally influential travel and tourism conglomerate known the world over for commitment to the highest standards of quality in every aspect of the business. Though wholly owned by the Government of Dubai, Emirates has grown in scale and stature not through protectionism but through competition—competition with the ever-growing number of international carriers that take advantage of Dubai’s open-skies policy. Not only does it support that policy, but also see it as vital to maintaining their identity and competitiveness. After making its initial start-up investment, the Government of Dubai saw fit to treat Emirates as a wholly independent business entity. Growth has never been lower than 20 per cent annually, and the airline has recorded an annual profit in every year since its third in operation. Continuing the explosive growth, while continually striving to provide the best service in the industry is the secret of Emirates’ success. The airline’s business includes: An award winning international cargo division A full-fledged destination management...
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...coordinator between the department and its employees and my objective is help the employees and the management to remove the communication gap. In this research we will analyze the history of the company, its organizational environment, governance structure, strategy and performance and as a result of our discussion and result, the way forward for the future. My detailed research about the company is as follows: Dubai Airport Company was established to take control of: * Dubai Cargo Village It is the first cargo handling facility of Middle East to be awarded with ISO 9002 and was build in 1990. It is considered as most technologically highly developed handling cargo facilities. The company is designed to handle about 150,000 tonnes of cargo each year. * Dubai International Airport Dubai International Airport is the world busiest airport serving Dubai, United Arab Emirates and all over the world. It is ranked as 3rd busiest airport of world and on 6th number due to busiest cargo activities. The airport was inaugurated in 1966. The airport has capacity of 75 million passengers annually and consists of three terminals and is major contributor toward increasing economy of Dubai. * Al Maktoum International Airport Is the international airport in Jebel Ali which is situated 37km southwest of Dubai and was opened in year 2010. The airport consist of best transport modes, logistic and value added services together with mechanized and assemblage in single free economic...
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...Dynamics in Emirates Airlines Quest for Global Expansion Paul Mugendi MBA 604 Embry Riddle Aeronautical University May 2014 Executive Summary In an industry beset by unpredictable geo-political factors and cyclical crises, only one international carrier has consistently managed to increase revenue and report a profit for the last 25 years. This carrier is Emirates airline (Riva, 2013). Emirates has managed to achieve in less than three decades what giant and well established global carriers like British and Lufthansa managed in about five decades, and that is to serve all five continents without any alliances or partnerships. The objective of this term paper is to analyze some of the competitive dynamics that Emirates, legacy airlines and regional rivals have had to contend with and how Emirates has managed to come out on top especially in some business-hostile territories like North America and Europe. The history and origins of the Emirates airlines are highlighted as this paper outlines the business strategy that has propelled the carrier to international stardom. Also articulated from the research is the ambitious expansion that has European rivals worried and in some cases like Canada, the government stepping in to protect local carriers. The paper concludes by examining the viability of the carrier maintaining the growth and profitability curve and the expected rebound from regional carriers who seem to be currently languishing in losses as Emirates takes over their...
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...1.0 BACKGROUND OF EMIRATES AIRLINE In the mid-1980s, Gulf Air began to reduce its service to Dubai as it was concerned it was providing regional feeder flights for other carriers. As result, Emirates Airline was formed in 1985. The company is funding of Dubai’s royal family with start-up capital US $10 million as independent of government subsidies . Emirates Airline is the world largest international carrier but in term of income the company at the stage seven when it compare to others largest airline. For the category of international passengers carried, Emirates Airline is at number four. Emirates Airline also runs 4 of the world longest non- stop commercial flights from Dubai to Los Angeles, San Francisco, Dallas/Fort Worth, and Houston. Ahmed bin Saeed Al Maktoum is the Chief Exercutive Officer (CEO) of Emirates Airline. The main competitors of Emirates Airline are British Airways, Qatar Airways Group, Etihad Airways, Deutsche Lufthansa AG and Air France –KLM S.A. The company start its operation with the first flight EK600 departs from Dubai International Airport to Karachi. The first 3 destination of Emirates Airline were Karachi, New Delhi and Mumbai. Currently, Emirates Airlines flies to 128 destinations with a fleet size of 199 aircrafts. Emirates Airline cabin crew is training at the Pakistan International Airlines Academy. In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3. The aim of Emirates Airline is quality and not quantity...
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...1.0 BACKGROUND OF EMIRATES AIRLINE In the mid-1980s, Gulf Air began to reduce its service to Dubai as it was concerned it was providing regional feeder flights for other carriers. As result, Emirates Airline was formed in 1985. The company is funding of Dubai’s royal family with start-up capital US $10 million as independent of government subsidies . Emirates Airline is the world largest international carrier but in term of income the company at the stage seven when it compare to others largest airline. For the category of international passengers carried, Emirates Airline is at number four. Emirates Airline also runs 4 of the world longest non- stop commercial flights from Dubai to Los Angeles, San Francisco, Dallas/Fort Worth, and Houston. Ahmed bin Saeed Al Maktoum is the Chief Exercutive Officer (CEO) of Emirates Airline. The main competitors of Emirates Airline are British Airways, Qatar Airways Group, Etihad Airways, Deutsche Lufthansa AG and Air France –KLM S.A. The company start its operation with the first flight EK600 departs from Dubai International Airport to Karachi. The first 3 destination of Emirates Airline were Karachi, New Delhi and Mumbai. Currently, Emirates Airlines flies to 128 destinations with a fleet size of 199 aircrafts. Emirates Airline cabin crew is training at the Pakistan International Airlines Academy. In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3. The aim of Emirates Airline is quality and not quantity...
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...points into new fuel hedge positions, thereby offering protection if oil spikes again. According to S&P, the top 10 U.S. carriers lost about $5 billion in 2009, after a $4 billion loss in 2008, as the benefit of lower jet fuel costs was eroded by lower airfares and falling passenger levels. Results in 2008 were impacted by record high oil prices. Airlines have cut fares in response to weakening demand, but we think recent cuts to domestic and international supply could help restore some pricing power. For 2010, S&P estimates a net profit of about $2.0 billion for the top 10 U.S. major airlines Continental Airlines, Inc. –SWOT Analysis Continental Airlines is a major U.S. air carrier engaged in the business of transporting passengers, cargo and mail. The company has a strong market presence and a robust hub system. The company would be...
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...Airline Studies Module Code – 5N4971 An Investigation into Aviation Organisation By: Milton Redmond Table of Contents Introduction: 3 Aims & Objectives: 3 Brief Description of Civil Aviation and Relationship with UNWTO: 4 Chicago Convention 4 United Nations World Tourism Organization 5 ICAO and UNWTO Affirm Cooperation on Joint Aviation and Tourism Goals 5 Description of Etihad Airways: 6 Partners and Alliances: 10 Chartered & Scheduled Flight Services: 20 Etihad Airport Services 23 EAS-Ground 23 EAS-Cargo 24 EAS-Catering 24 Aircraft Type & Passenger Capacity: 25 World's Top 3 Airlines 2013 Profiles and Etihads Direct Competitors: 28 Importance of Branding and General Airport Operations: 29 Movement of Passengers at Abu Dhabi Airport: 31 Communications Utilized by Etihad: 33 Conclusion: 35 Recommendations: 35 Bibliography: 35 Introduction: This assignment requires the author to type a written report on one organisation in the aviation industry which covers learning outcomes 4, 5, 8, 9, 11, 16 & 17 as per the module component. This report is to identify and research an airline related product or service that meets a particular consumer need. Finally the Author will evaluate the findings, draw conclusions and recommendations. Aims & Objectives: * Evidence of understanding and application of Airline Studies. * Detailed Exploration of the chosen topic. * Use / selection of relevant...
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...Introduction QANTAS is operating mainly domestically and internationally in air transportation company for various types of travelling, such as leisure and business, cargo and logistics facilities as well as support operations which includes: information technology, catering, ground handling, engineering and maintenance (Qantas Annual Report, 2013). Qantas Group also has dual brand strategy. It operates under Jetstar Airline, as a subsidiary. Jetstar is operating under a low-cost business model and it competes with local market airlines, such as Virgin Australia and Tiger. As for the Qantas airlines, it is positioned as a premium full-service carrier, providing hi-end experience for business class and corporate customers. They all have a major influence on the business, its strategy and therefore its performance. This business strategy gives Qantas Group its quite unique and competitive advantage situation of having two well known companies in the superior and low fares segments at the Domestic and International markets (Qantas Annual Report, 2013). The demographics of Australia is taking optimistic atmosphere within the business with the increase of Generation Y and retiring Baby boomers. Schedules become more significant over service quality in current constantly changing business environment around the world. Also, with the rise of ecological concern, consumers are searching for eco-friendly transport methods. However,...
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...Brand Audit for Emirates By Team Pineapple Pilots Members: 1 Table of Content Table of Content ..................................................................................................................................... 2 Table of Figures ...................................................................................................................................... 2 1. Brand Inventory ........................................................................................................................ 3 1.1. 1.2. Target Market ................................................................................................................... 3 1.3. Brand Identity Inventory .................................................................................................. 5 1.4. Brand Marketing Inventory.............................................................................................. 5 1.5. Competition ....................................................................................................................... 7 1.6. 2. History and Facts about Emirates.................................................................................. 3 Brand Performance.......................................................................................................... 8 Brand Meaning Audit ............................................................................................................. 10 ...
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