...ETIHAD AIRWAYS Assignment I Contents INTRODUCTION 2 BACKGROUND 3 ETIHAD’S CORE VALUES 4 COMMITMENT 4 VISION AND MISSION 5 HISTORY 6 LOYALTY PROGRAM 6 FINANCIAL PERFORMANCE 9 FINANCIAL POSITION 9 FINANCING ACTIVITIES 11 EXTERNAL ENVIRONMENT 11 GENERAL ENVIRONMENT 12 EXTERNAL ENVIRONMENT ANALYSIS 41 INDUSTRY ENVIRONMENT ANALYSIS 44 1. Porter's 5 forces model 44 COMPETITOR ANALYSIS 65 INTERNAL ENVIRONMENT 68 COMPETITIVE ADVANTAGE 90 VALUE CHAIN ANALYSIS 92 IMPORTANT ENVIRONMENTS THAT ETIHAD NEEDS TO BE AWARE OF: 108 ARE THE VISIONS AND MISSIONS CLEAR AND MEASURABLE? 110 REFERENCES 111 INTRODUCTION Strategic management is the comprehensive collection of ongoing activities and processes that organizations use to systematically coordinate and align resources and actions with mission, vision and strategy throughout an organization. Strategic management activities transform the static plan into a system that provides strategic performance feedback to decision making and enables the plan to evolve and grow as requirements and other circumstances change (Dess, Gregory G., G.T. Lumpkin and Marilyn L. Taylor, 2005). Our group decided to work upon Etihad Airways, the flag carrier airline for United Arab Emirates. The name ‘Etihad’ is derived from an Arabic word which means ‘union’. In addition to its main activity of passenger transportation, Etihad controls Etihad cargo and holidays. Aside from that, they have stakes in many other airlines...
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...2513BPS s2793459 Griffith University Etihad Airways A report on one of the world’s leading airline management systems Prepared by: Course Number: Course Convenor: Course Lecturer: Associate Lecturer: Word Count: Due Date: Extension Approved: Joel Sinclair 2513BPS Mr B Ginn Mr D McBrien Ms P Milton 3004 4 May 2012 14 May 2012 th th i 2513BPS s2793459 Executive Summary The purpose of this report is to review the management system of Etihad Airways. The report analyses Etihad Airways and draws information, justification, and conclusions from the company documents and academic resources. The report is 3000 words, and should be considered by the reader to be a broad overview of the company. The analysis conducted considered organisation background, and how that impacted organisational culture, and structure. In addition to this, the report outlined strategic management and how Etihad Airways stands out in the aviation industry. The report found that Etihad Airways has an Islamic background, that is evident in the fact Etihad is a state- owned airline, established by royal decree in Abu Dhabi. Despite the fact traditional Islamic views were depicted in accessibility of prayer rooms and announced prayers before departures etc., Etihad Airways showed evidence that they sought to accommodate for western culture. This was reflected in...
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...Jet Airways – Etihad Airways Strategic Alliance Jet Airways.com Jet Airways and Etihad Airways are proud to announce the conclusion of the transaction for the subscription of 24 per cent minority equity stake in Jet Airways. This follows all government and regulatory approvals received on the 12th of November 2013. The infusion of foreign direct investment in the Indian aviation sector will result in economies of scale, growth in traffic at Indian airports and will create job opportunities across the aviation and tourism sectors. It will greatly benefit all our stakeholders whilst significantly benefitting our guests who will now have access to a more expanded global network, enhanced connectivity for tourists, business travellers, and the wider travelling public. India is one of the largest and fastest-growing markets in the world. Through this association, Jet Airways and Etihad Airways will both be strengthened as will be the economies of India and the UAE. By linking our two networks and adding new flights, new routes and more code-share options, travel to, from and within India will become more accessible/ convenient. Etihad Airways and Jet Airways will combine their network of 130 destinations, with Jet Airways establishing a Gulf gateway in Abu Dhabi and expanding it’s reach through Etihad Airways’ growing global network. Under the strategic partnership, both airlines will gradually expand existing operations and introduce new routes between India and Abu Dhabi thus...
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...Task: Marketing Plan Analysis – Research Project Title: Etihad Airways - Marketing Plan Date: 20th November 2014 Company Background Etihad Airways is the national carrier of the United Arab Emirates, as well as carrier of the Abu Dhabi region. Royal (Amiri) Decree of Abu Dhabi first established Etihad Airways in July 2003 (Rodrigues, 2010, Etihad Airways – Marketing Plan). The Airline since commenced its commercial operations in November 2003, taking the lead in the fasting growing Airlines in the history of commercial aviation (2014, Etihad Airways). Synopsis This business report will critically analyse the extent to which, the five elements of the marketing process is addressed in the Etihad Airways Marketing Plan. The report will be divided into six main categories under the Marketing Process, they include; Situational Analysis, Market Research, Establishing Marketing objectives, Identifying Target Markets and Developing Marketing Strategies. In continuation, this report will address areas of strength and weakness in the business as well as three realistic recommendations to improve the Airlines marketing plan. Page 2 Table of Contents 1. Situational analysis…………………………………………………………….4 2. Market Research………………………………………………………………..5 3. Establishing Marketing Objectives………………………………………….6 4. Identifying Target Markets…………………………………………………….7 5. Developing Marketing Strategies…………………………………………….7 6. Implementation, Monitoring and controlling...
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...1. 1. Approximately what percentage of the wortd's gross domestic product is spent on projects? a. 10 percent b. 25 percent c. 50 percent d. 75 percent b. 25 percent 2. 2. Which ofthe following is a I'IOt a potential advantage of using good projectmanagement?a. Shorter developmenttimesb. Higher workermoralec. Lower cost of capitald. Higher profitmargins c. Lower cost of capital 3. 3. A ___ is a temporary endeavor undertaken to create a unique product, service, or result. a . program b process c. project d . portfolio c. project 4. 4. Which of the following is not an attribute of a project? a. projects are unique b. projects are developed using progressive elaboration c. projects have a primary customer or sponsor d. projects involve little uncertainty d. projects involve little uncertainty 5. 5. Which of the following is not part of the triple constraint of project management? a. meeting scope goals b. meeting time goals c. meeting corrmunications goals d. meeting cost goals c. meeting corrmunications goals 6. 6 . ___ is the application of knowledge, skills, tools and techniques to project activities to meet project requirements. a. Project management b. Program management c. Project portfolio management d. Requirements management a. Project management 7. 7. Project portfolio management addresses ___ goals of an organization, while project management addresses ___ goa • . a. strategic, tactical b. tactical, strategic c....
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...Etihad Airways is the flag carrier of the United Arab Emirates. It is headquartered in Abu Dhabi, UAE. It started its operations in November of 2003. In 2011, Etihad Airways had over 9,000 employees 3,000 of which are in the cabin crew team. Etihad Airways’ cabin crew is an award winning team consisting of members from 110 different countries making it a truly diverse one. All cabin crew members are required to take a mandatory eight week training course before commencing work. This course is divided into two categories: ‘Services’ and ‘Safety and Emergency’. The Safety and Emergency training course is to ensure all cabin crew members are aware of the safety hazards on board, how to avoid any risks of health and safety hazards, and are well-trained to handle any emergency that might occur. Hazards cabin crew members may face include: Psychological - Sexual harassment: female flight attendants are a target for sexual harassment from passengers on board. This may cause stress and the inability to perform well. Sexual harassment cannot be avoided but should a passenger harass a flight attendant, it should be reported to the chief of cabin on board and they will handle it. Biological - Air-borne diseases: SARS, Swine Flu, Avian Flu, etc. These are epidemics that only occur every once in a while and are not common. Avoiding these illnesses can be done through not travelling to countries where they are common when the diseases are widespread. Screenings at airports upon arrival...
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...JET ETIHAD Deal Jet Airways and Etihad Airways on 24th Dec 2013 closed their partnership deal seven months after it was announced, bringing in much-needed cash for Jet and paving the way for both partners to implement large scale global network expansion plans. In a filing with the Bombay Stock Exchange, Jet said it has allotted 27.26 million preferential shares to the Mideast carrier for Rs 2,057.67 crore. The shares, equal to a 24% stake in the Indian carrier, were allotted at a premium of Rs 744.74 on a face value of Rs 10 per share. Jet's promoter Naresh Goyal holds 51% in the company while the rest is with public and financial institutions. In a separate announcement, Jet said Etihad's CEO James Hogan and its CFO James Rigney have joined the board. Main Concerns: * The fact that various government ministries have raised questions over the deal is reason enough to believe that more has been given than received in the bi-lateral agreement. As against a mandate to increase weekly seat entitlements for airlines of both countries from 13,300 to 25,000, the civil ministry delegation returned after giving away 50,000 seats. * Reports say that Etihad agreed to the deal only after it was assured of more seats and more ports of call in India. That explains why Etihad agreed to pay a huge 32% premium for acquiring a 24% stake in Jet Airways. Etihad was willing to pay $370 million (Rs 2,050 crore on the day of the deal) for the stake after the seat sharing agreement was announced...
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...------------------------------------------------------------------------------ This document is automatically generated. Please do not respond to this mail. ELECTRONIC TICKET PASSENGER ITINERARY RECEIPT CLEOPATRA TRAVELS DATE: 10 JAN 2013 DIWAN STREET AGENT: 1012 P.O. BOX 989 NAME: LEGASPINA/BERNARDO MR DOHA IATA : 652 10386 TELEPHONE: +974 44439333 ISSUING AIRLINE : ETIHAD AIRWAYS TICKET NUMBER : ETKT 607 2622296343 BOOKING REF : AMADEUS: 7MUWHZ, AIRLINE: EY/7MUWHZ FROM /TO FLIGHT CL DATE DEP FARE BASIS NVB NVA BAG ST MANILA N AQUINO EY 421 Q 17JAN 2350 QLLE6MQA 17JAN 23K OK TERMINAL:1 ABU DHABI ARRIVAL TIME: 0505 TERMINAL:3 ABU DHABI EY 393 Q 18JAN 0840 QLLE6MQA 18JAN 23K OK TERMINAL:3 DOHA ARRIVAL TIME: 0840 ...
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...Booking reservation number: 7SFXHK TRAVEL AGENCY CLEARTRIP UAE Reservation Office Address: C/O ORIENT TRAVELS, EMARAT ATRIUM P O BOX 13808, DUBAI, UAE DUBAI UNITED ARAB EMIRAT Tel:+97143898888 Fax:+97143166144 Contact: TRAVELER INFORMATION MR. BELAL WAHIDY Email: Cell phone: zeid_w@hotmail.com 00971504134222 Kuala Lumpur - Colombo - Abu Dhabi - Colombo - Kuala Lumpur E-ticket number Issuing Airline: Ticket status: e-ticket processed 04JUL13 603-4782133888 UL FLIGHT INFORMATION KUALA LUMPUR to ABU DHABI 7/13/2013 Dep: Arr: 03:05 PM 10:00 PM Kuala Lumpur, Malaysia | Kuala Lumpur International Airport KUL | Terminal M Abu Dhabi, United Arab Emirates | International AUH | Terminal 1 KUALA LUMPUR to COLOMBO Srilankan Airlines | UL 315 confirmed Saturday, July 13, 2013 | duration 3:35 Dep: Arr: 03:05 PM 04:10 PM Kuala Lumpur, Malaysia | Kuala Lumpur International Airport KUL | Terminal M Colombo, Sri Lanka | Bandaranaike International CMB Srilankan Airlines CXM6M6 Srilankan Airlines - UL 315 Coach Airbus Industrie A330-200 HOT MEAL 30 kilogram(s) per traveler information not available Confirmation Number: Flight Number: Fare type: Aircraft: Meal: Baggage: Last check in: Mr. Belal Wahidy Meal preferences: No special meal Change of plane required. Time between flights = 2:40 AM COLOMBO to ABU DHABI Srilankan Airlines | UL 207 confirmed Saturday, July 13, 2013 | duration 4:40 Dep: Arr: 06:50 PM 10:00 PM Colombo, Sri Lanka | Bandaranaike...
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...Topic | Page | Etihad Airways 1.1) Logo 1.2) History | 2 | 1.3) Identifying the Key Concepts of Corporate Communication a) Mission b) Vision c) Corporate objectives and goals i. Short-term goals ii. Long-term goals | 3 | d) Strategy | 4 | e) Corporate identity | 5 | f) Corporate image i. Investors ii. Customers iii. Employees iv. Government v. Media g) Corporate reputation | 6 | h) Stakeholder i) Public j) Market k) Communication tactics/media | 7 | l) Strengths | 8 | m) Weaknesses | 9 | Emirates 2.1) Logo 2.2) History | 10 | 2.3) Identifying the Key Concepts of Corporate Communication a) Mission b) Vision c) Corporate objectives and goals d) Strategy | 11 | e) Corporate identity | 12 | f) Corporate image i. Investors ii. Customers iii. Employees iv. Government | 13 | v. Media g) Corporate reputation h) Stakeholder | 14 | i) Public j) Market k) Communication tactics/media | 15 | l) Strengths m) Weaknesses | 16 | n) Comparison | 17 | o) Recommendation | 18 | p) Referencing | 19 & 20 | Content Etihad Airways 1.1) Logo: 1.2) History: Etihad Airways was established as the second flag carrier of the United Arab Emirates in July 2003 by Royal (Amiri) Decree issued by Sheikh Khalifa bin Zayed Al Nahyan. It started with an initial paid-up capital of AED500 million. Services were launched with a ceremonial...
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...controlling role employed by Emirates was to expand and tap Australian market thereby expanding its routes. High level management was involved as the deal involved signing a ten year contract with Qantas Airways. The contract situation was a non-cybernetic control. Etihad Airways signed a billion dollar deal with Sabre for the Sabre software solution. This was in an attempt to migrate all its business operations to the Sabre software platform. The role of this control was to simplify management process, auditing and analyzing of important aspects of the airline operations with the aim of minimizing operational costs. The control was top management oriented as it is the airline’s biggest technology investment. The decision to migrate the entire business operations to the Sabre Software is a cybernetic decision. Comparing the given case of Northrop Grumman and Etihad Airways it is clear that both companies are focused easing management by employing solutions and contracts that will make operations of the companies easier and smooth. Etihad aims at reducing costs and meeting the customers need by acquiring the Sabre software, where as Northrop on employee perfomance. The two firms employ different control types, whereas Etihad makes use a feedback control decision (Harrison and St. John, 2002, 118 - 129) where response from customers is used to make the decision Northrop makes use of a concurrent decision. Same level of management is witnessed as both companies employ top management...
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...critical in gaining competitive advantage in ones market. Corporate strategy serves as the roadmap to the organizations success in achieving its pre-defined objectives. The organization must possess a unique strategic management guide in order to perfect business practices that drive profit and meet the needs of the market. As the article suggests, Emirates, Qatar, and Etihad have certainly emerged as strategic competitors in the aviation industry. Emirates, Qatar, and Etihad have built their strategy based on adaptability to change in the aviation industry environment as well as advantages they find within their home countries. Some examples are as follows: * Capitalize on open land- Market leaders such as America and Europe have no land available for expansion projects, opening the door for Emirates, Qatar, and Etihad to build new ideal routes into their projects. * Open Skies policy-The policy has made it easier, cheaper, and more comfortable for people to pass through Dubai than London. * Low operating and overhead costs- relaxed labor practices allow Emirates, Qatar, and Etihad to pay lower wages to their employees than most competitors in the US and Europe. This reduces overhead and allows for more competitive pricing thereby making for a more attractive customer option. * Entering untapped markets- moving into markets that were otherwise unconnected through aviation such as parts of Africa, South-East Asia, India, and Latin America. Emirates...
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...STRATEGIC MANAGEMENT ASSIGNMENT I SUBMITTED TO- Dr. V.K. Ranjith SUBMITTED BY- NIDHI R. SHETTY REG NO- 151202015 SECTION A INTRODUCTION Jet airways is one of the major Indian airlines based in Mumbai, Maharashtra. It was first founded on 1st April, 1992. It commenced all its operation since 5th May, 1993. Jet airways is the second largest airlines after IndiGo both in terms of market share as well as passengers carried. It operates around 300 Flights daily to 75 different destinations worldwide which include Abu Dhabi, Bahrain, Bangkok, Brussels, Colombo, Dammam, Hong Kong, Dhaka, Doha, Dubai, Ho Chi Minh City, Jeddah, London, Muscat, New York, Kathmandu, Kuwait, Paris, Riyadh, Sharjah, Singapore and Toronto. Jet airways not only provide airline operations but also provides cargo services. Mr. Naresh Goyal London based billionaire first founded Jet airways. Boeing 777-300 ERs/Airbus A330-200/300 aircraft, Next Generation Boeing 737s and ATR 72-500/600, are few of the fleets that Jet Airways Company offers. Jet Airways have been repeatedly winning national as well as international...
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...obvious fact that now professional sportsmen get incredibly high salaries in comparison with people involved in wage labour. That is why some people ask themselves a question: "what do these athletes do so valuable for society to get such munificent reward?" Of course, this question is not incurious, so let's look into it. At first, nobody will deny that if sportsmen get such serious money, someone is interested in it and is ready to go to expense. And of course, these money-bags are mainly sponsors that give money for positioning of their ads on T-shirts, on different products of professional clubs, on advertising panels standing near pitches, and so on. Sometimes even stadiums have the name of the sponsor: for example, Etihad Stadium, Emirates Stadium (Etihad and Emirates are international airlines). Why do they do it? Obviously, to make people know about them through the TV and other channels of communication in order to attract attention of potential consumer of their product. Okay, advertisement is printed on the team form, and here is a turn of a sportsmen. Showing brilliant talents of ball possession, tactic and skills, they indirectly push ahead their sponsors. There are millions of people, watching football and they would rather buy something associated with their favorite team. So, here we can see how sportsmen support companies by implication, and it's already quiet serious value to society. Also there is more obvious benefit that sportsmen bring to people. It's...
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...MARKETING MANAGEMENT GROUP ASSIGNMENT 1 CASE STUDY MARKETING EXCELLENCE EMIRATES Merketing Management 15th Edition Page : 81 CASE STUDY: EMIRATES 1. How has Emirates been able to build a strong brand in the competitive airlines industry worldwide? The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer service, product and equipment. In addition, Emirates is known for its commitment to the highest standards of quality in every aspect of their business, providing premium service be it in first, business or economy class. We will look into a few P’s of the marketing mix that Emirates currently employ to become one of the most profitable airlines today. Product The airline has a younger fleet compare to the industry which portrays them as stable yet competitive airline in the world. Emirates also form an excellent business relationship from established aircraft makers Boeing and Airbus and currently the biggest Airbus A380 and Boeing 777 aircraft operator in the world. This has enable Emirates to be in good terms with those two manufacturers, which also give them an advantage in terms of priority delivery when purchasing new aircrafts from them. Emirates offer more destinations for its customers, 142 cities in 80 countries around the world thus giving them an edge over their competitors. They also serve four of the 10 longest, non-stop commercial...
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