...Exploring the effect of ethical leadership in the relationship of reward system and Job performance Masters of Business Administration (Human Resource Management) BY Ayesha Amjad MBA3Y02121027 Sadia Mazhar MBA3Y02121010 Supervisor Mr. Muhammad Waqas LAHORE BUSINESS SCHOOL THE UNIVERSITY OF LAHORE ACKNOWLEDGEMENTS In the name of Allah, the Most Gracious and the Most Merciful Alhamdulillah, all praises to Allah for the strengths and His blessing in completing this research paper. Special appreciation goes to our supervisor, Sir Muhammad Waqas, for his supervision and constant support. Her invaluable help of constructive comments and suggestions throughout the research paper work have contributed to the success of this research. I would like to express my gratitude to the Dean, Lahore School of Business Dr. Naheed Sultana and also to the Head of Department, Lahore School of Business, Dr. Atif Mahmood for their support and help towards our postgraduate affairs. Sincere thanks to all our friends Amaima Yawar, Anum Sarwar, and Numan Irfan. Thanks for the friendship and memories. Last but not least, our deepest gratitude goes to beloved parents of Ayesha Amjad; Muhammad Amjad Fraooq and Mrs. Shazia Amjad and also to my brother Usman Amjad and sister Fiza Amjad for their endless love, prayers and encouragement. We also pay gratitude to deceased parents of Saadia Mazhar, Hafiz Muhammad Mazhar and Arjumand Mazhar and her sisters Ayesha Omer, Farkhanda Nouman...
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...IOSR Journal of Business and Management (IOSR-JBM) ISSN: 2278-487X. Volume 7, Issue 2 (Jan. - Feb. 2013), PP 101-109 www.iosrjournals.org Brand Love: Mediating Role in Purchase Intentions and Word-ofMouth Muhammad Yasin1, Amjad Shamim2 2 (Department of Business and Economics, Foundation University Islamabad, Pakistan) (Lecturer, Department of Business and Economics, Foundation University Islamabad, Pakistan) 1 Abstract: The objective of this research is two fold. First is to determine the impact of brand experience, brand trust and affective commitment on purchase intentions. Second is to ascertain the mediating role of brand love in the relationships of purchase intentions and word-of-mouth. The data was obtained from 265 cell phone customers from Islamabad and Rawalpindi cities of the Islamic Republic of Pakistan. Simple random sampling technique was used for the collection of data and the data was analyzed in SPSS 15.0 where correlation and regression analyses were performed. Results indicate that brand experience, brand trust and affective commitment have significant positive impacts on purchase intentions. In this relationship, the intensity of the impact of affective commitment is quite high as compared to other variables. Other results revealed that purchase intentions significantly predict brand love and word-of-mouth, and brand love also significantly predicts word-of-mouth. And finally, brand love has partial mediation affect in the relationship of purchase...
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