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Employee Motivational Plan

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Committing to setting up a motivation scheme is easy. Ensuring that the scheme is effective and sustainable is much more difficult. Before setting up a motivation scheme, it is worth checking out The Voucher Association’s guide to the perfect motivation scheme. 1. Set goals that are achievable Nothing switches someone off more than an objective, that seems like a mission impossible! For Ms or Mr Average the only way to keep them turned on is to set goals that are realistic and fair. You can offer the best rewards in the world but they will be meaningless if targets are not seen as achievable. The high flying ‘I’m successful and I know it’ performers will probably say ‘I can hit any target’ and will go to any lengths to achieve it but this will not be the response from the average performer. Objectives must also be relevant to the individual’s job responsibility. Don’t target a sales executive to improve profitability if he/she has no authority to reduce costs or increase prices. It won’t work. Perhaps the best way of setting goals is to approach the task from the point of view of the participant. Asking individuals to set their own targets may seem crazy but more often than not, they will set themselves objectives which are higher than those that would have been set by the company! It follows that the desire to achieve target is increased because the figures become OURS, not just mine or yours. Don’t impose across the board objectives – remember you’re dealing with individuals! 2. Communicate effectively Communication of a motivation programme to participants must be a clear message that is easily understood. Whether it’s conveyed in print, by email or over the internet, participants must buy into the idea and understand exactly what they need to do to achieve objectives and earn awards. This may involve devising measurement structures, creating a branded incentive

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