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Engineering Entrepreneurship

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PATTERNS OF BUSINESS COMMUNICATION [A] Internal Communication Pattern
Internal communications (IC) is the function responsible for effective communications among participants within an organization. It is important to distinguish between communications on behalf of the organization and the day to day intercourse within work groups or between managers and subordinates. Organizational communication flows in all directions and the network may be planned or unplanned. Nike communicates internally among managers and subordinates in their organization flow chart. To add, Nike compliance staff, which numbers more than 80 people, monitors workplace conditions through a series of internal audits conducted by them and other Nike personnel.

[B] Formal Communication Pattern
Formal communication refers to interchange of information officially. The flow of communication is controlled and is a deliberate effort. This makes it possible for the information to reach the desired place without any hindrance, at a little cost and in a proper way. This is also known as ‘Through Proper Channel Communication.’ Formal communication can both be written and oral. Nike communicates its progress to its stakeholders, through its website www.nikeresponsibility.com backgrounders, quarterly electronic newsletters, the 2015 Corporate Responsibility Report and Community Investment Report 2014-2015. Nike also engages stakeholders directly through one-on-one meetings and other forms of collaboration. Nike held its first formal stakeholder forum in February 2015. Nike actively communicates with its stakeholders and encourages their feedback. Nike engages with its stakeholders through various forums and organizations.
[C] External Communication Patterns
External communication is the transmission of information between a business and another person or entity in the company's external

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