...Name: Junqing Zhang Number: V00817782. Course: Engl135---Academic Writing Professor: Laura Fanning Due Date: Friday, October 31st Research Paper Outline: Valve’s Successful E-sports Marketing strategies For Dota 2 Thesis: Valve is successful in promoting its video game Dota 2 by using e-sports as an important part of its marketing strategies. Its strategies include hosting the tournament, cooperating with different broadcasting platforms and packaging e-sports players. I. The first key component of the Valve’s e-sports marketing strategies is hosting an annual Dota 2 international tournament in the last four years. A. This game tournament provided good infrastructure for the audience and e-sports players. 1. It changed the tournaments in the earlier years, which were matches in small size. The big prize pool attracted professional players and teams from worldwide. 2. The Dota 2 tournament mirrored the success of major traditional sports. B. Valve spent a lot of money on the first two tournaments. The annual prize pool, $1.5 million, was provided by itself. However, the prize pool from the third tournament was funded by Dota 2 customers and e-sports fans. 1. The cost of the first and second tournament created and developed strong customer groups. The excellent performance made them willing to pay for the next tournament. 2. Valve drew money by selling the Compendium in the third year, a digital book which contains in-game items that unlock as the pool increases...
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...represent in skills as a career in the Business Administration field. Personal Mission Statement I am a smart, determined and compassionate woman that will not give up on my dreams. I will not let anything get in the way of my success as it is for me and my family. I will remain on my path and stay focused as to what is ahead of me by completing my Bachelor’s Degree, Master’s Degree and even my Ph.D. I will take each step at a time with a clear determination as to the goals to be accomplished and successfully go on into the next step. I will look to my family’s support for strength and guideless to the next step. I will not give up easily until I reach my final...
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