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Enron

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The Collapse of Enron
Assessment Task
A brief introduction outlining the key facts in the selected case
On December 2nd 2001 the largest bankruptcy in US history was filed by energy trader, Enron Corporation. Once regarded as one of the fasted growing, innovative and best managed businesses in the United States, the collapse of the energy giant highlighted a series of corrupt and criminal activities that were, according to several investigations, rife throughout Enron’s operations.
Enron Corporation was formed in 1985 from a merger of Houston Natural Gas and Internorth. Enron held the title of operating the first nationwide network of natural gas pipelines in the United States as a result of the merger. Created on the basis of operating a regulated network for the transport of natural gas, Enron’s operating aim shifted during the early 1990’s to a new central focus. The corporation’s new focus was now in the unregulated energy trading markets of the United States.
Until late 2001, nearly all observers- including professional Wall Street analysts- regarded this transformation as an outstanding success. (Jickling 2002, p1) Throughout the 1990’s Enron’s annual revenues grew significantly. In the early 1990’s, Enron’s annual profit was reported to be under $10 billion before ballooning to $101 billion in the lead up to 2000.
By autumn of 2000, Enron was starting to crumble under its own weight. (Seabury 2003, p1) Enron’s CEO, Jeffery Skilling, who oversaw the company that only a year earlier had reported a $101 billion profit, resigned in August of 2001. At the end of September 2001, Enron reported its first quarterly loss since the 1990’s. Following this announcement, on December 2 2001, the world’s largest energy trading company collapsed, shaking Wall Street to its core and affecting thousands of stakeholders at the same time. (Seabury 2003, p1)
The key feature of the Enron collapse was the company’s use of mark-to market accounting procedures. The company would plan and start to build an asset and immediately after the plans had being approved the projected/expected profits from the new asset would be recorded to the company records. In the situation where the projected profit was less than first expected, the asset would be passed over to another private company, often owned by Enron executives, where the loss would go unreported. Without hurting the company’s bottom line profit, Enron could use the mark-to-market system to write off any loss, which in effect, created an attitude that Enron did not need profits to operate. (Seabury 2003, p1)
One Enron commentator, George Will, states that problems revealed by Enron’s collapse are “rooted in recent changes in US legal, financial and accounting professions,” which had their origins in an epidemic of aggressiveness in the 1980’s, when all three of the above professions began to think of themselves as ‘can do’ people – ‘problem solvers’ who ‘think outside of the box’. The mark-to-market system was the result of such a mentality. What made the Enron case even worse than the obvious lacks of judgement and corrupt activities was that there was never watchdog or someone looking over the shoulders of the executives looking at what they were doing. (Beams 2002, p1)
Review of two theories, concepts or models
Egoism:
Ethical egoism is a belief that “an individual will always act in their own best interests”. (Kay 1997). As a consequentialist theory of ethics, egoism is based around the results of these actions. Egoism in an ethical context is a belief that an action is correct only if the action benefits the agent only. The theory of ethical egoism believes that an action of an individual comes from their own ‘best interests’. The action cannot be stopped by this individual regardless of if these actions conflict with the values and interests of others. The action is completed by the individual because it is what the individual values the most. (Kay 1997).
Egoism is not about having individuals doing what they like. In many situations, egoists will endure unpleasantness for the advancement of long term interests. Nor are egoists unable to promote other individuals’ interests. Of course an egoist will act in their self interests, but, if these self interests are only achievable by benefiting others, the promotion of another individual’s long term interests will result.
Three different types of ethical egoism exist; personal, individual and universal. Personal egoism is actions only based on personal interests, as quoted “I should act from the motive of self-interest”. (Lander 2009). Individual egoism is the belief that everyone should serve the individuals self interests, otherwise known as egotism. (Lander 2009) Lastly is universal egoism which is based on a belief that everyone should “pursue their own interests exclusively”. (Lander 2009). The universal egoism belief focuses on everyone doing what they believe is right exclusively to themselves.
Application of egoism to identify the responsibilities of individuals, organisations and society
Individuals
In the Enron case, the individuals that were directly involved with the collapse of the company would be those sitting on the board of directors. Throughout the 1990’s, Enron’s annual profit rapidly grew and the pressure that the board would have being under would have caused, according Thomas Donaldson, a severe case of goal mesmerisation. Donaldson states those executives’ “regularly identify unreasonable targets and goals as the most prominent pressure on their desire to behave ethically”. (Donaldson 2004) The goals for Enron would be to continue the corporations expanding asset base while increasing profit at the same time. For an expanding company like Enron, unreasonable targets seemed to be achievable. The individuals sitting on the board would have being only looking at the fantastic success that Enron had in the energy trading sector which placed them in the top 10 on Fortune 500. This is where the egoistic values of those individuals are seriously questionable. The success of Enron came about because of the unethical and extremely egotistic values of the board. The use of mark-to-market accounting and having no internal auditing process highlights that the board let their egos control their actions. Before these actions were uncovered the board gained support from the business sector for their success in operating the corporation, thus letting their ego’s balloon. The board were not concerned that they but their actions ahead of the other stakeholders in the company. The individuals on the board were acting in their own best interests where their ego could demand a greater salary because of their individual successes in making Enron such a profitable company. Therefore the responsibilities of individuals in relation to egoism for the Enron case would have seen the individuals of the board ignoring their ego’s and operating the company in an nepotistic manner where the best interests of the individuals on the board were ignored and the best interests for the overall company were central.
Organisations
Arthur Andersen, Enron’s accounting firm in the lead up to collapse in 2001, was an organisation that had a professional responsibility to audit Enron’s financial statements and bring the attention of the board to Enron’s accounting issues. Arthur Andersen was one of the world's leading auditing firms prior to the collapse of Enron. (Turner 2002) Enron achieved their significant growth in profit while Arthur Anderson was acting as their accounting firm. This led to Arthur Anderson gaining significant credit for their work on making Enron a company in the top 10 on the Fortune 500 list. The effect of this was that their reputation, credibility and ultimately their ego to increase. Being a globally recognised, reputable and credible company gave Arthur Andersen an ego which in effect gave them a fallacy that they were invincible. Egoism allowed Arthur Andersen to get away with a lack of auditing and a lack of accounting credibility with their client, Enron. The consequences of the egoism in this situation are most evident. Arthur Andersen went from respect to ridicule by being largely blamed for their lack of professional responsibility by allowing the ethical issue of egoism to rule their actions with Enron’s accounting issues.
Society

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