Premium Essay

Epss

In:

Submitted By xuelishirley
Words 54122
Pages 217
sDEVELOPING A MOBILE ELECTRONIC PERFORMANCE SUPPORT SYSTEM FOR A MAJOR TOP 20 NEWSPAPER: AN ACTION RESEARCH STUDY IN ADVERTISING SALES by Theresa A. Hueftle

A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy

Capella University October 2005

UMI Number: 3187646

Copyright 2005 by Hueftle, Theresa A. All rights reserved.

UMI Microform 3187646 Copyright 2006 by ProQuest Information and Learning Company. All rights reserved. This microform edition is protected against unauthorized copying under Title 17, United States Code.

ProQuest Information and Learning Company 300 North Zeeb Road P.O. Box 1346 Ann Arbor, MI 48106-1346

© Theresa Hueftle, 2005

Abstract The purpose of this study was to determine the most effective way to deliver just-in-time learning using mobile technology for newspaper salespeople working in the field. The goal was to produce a pedagogical platform that was time sensitive, had on the job accessibility, and did not overload the salesperson’s mental abilities. The instructional design prototype used an action research approach. The study was based on the works of Gloria Gery (electronic performance support) and Ruth Clarks (building expertise). This study provided the information from an authentic newspaper environment to develop a mobile performance support prototype for newspaper salespeople. Results revealed the hardware, authoring software, content, architecture, and learning theory for developing a prototype. The Pocket PC could deliver the mobile EPSS because the device met the needs of the mobile EPSS and salespeople based on survey results and small group interviews. The researcher selected RoboHelp for developing the prototype because the software was easy to use and had the ability to output multiple formats. Emergent evidence suggested that the mobile EPSS should

Similar Documents

Premium Essay

Information System for Marketing

...to success. Besides that, many businesses today are using Internet technologies to Web-enable their business processes and create e-business applications. One of the influential e-business application information systems that support every real world business system is the E-payment system. The payment system is a functioning network that links bank accounts and provides the functionality for monetary interchange which governed by laws, rules and regulations.1 Electronic payment systems (EPSs) are also known as e-commerce payment systems, involving an electronic payment transactions for buying and selling goods or services via internet.1 In other words, the payment process in the e-commerce world can be described as, in most case the customer does not actually see the concrete product at the time of transaction, and the method of payment is performed electronically. Moreover, customers are able to pay for the goods and services online by using integrated hardware and software systems via EPSs. As information technology getting in advance each day, the range of devices and processes to transact electronically continues to grow. In fact, it is predicted that everyone will use the form of E Commerce in near future even though many businesses and consumers are still...

Words: 1164 - Pages: 5

Premium Essay

Training and Development

...Which strategic training and development initiatives do you think all companies should support in today's economic climate? Why? Training and development is important in organizations or companies because organizations are experiencing great, rapid changes due to new technologies, corporate restructuring, continuous rising competition and globalization. These factors have increased the importance of learning and capitalizing on human capital in order to have a sustained competitive advantage over the competitors. Training and development refer to the process to obtain and transfer knowledge, skills and abilities (KSA) needed to carry out a specific activity or task. It is not just factual and explicit KSAs but also incorporates KSAs that are often difficult to articulate. Training and development will assist employees in the use of new technologies, and communicate and function better in improvised work systems. Therefore, strategic training and development initiatives can be defined as learning-related actions that a company should take to help it achieve its business strategy. The strategic training and development is depending on a company's industry, goals, resources, capabilities and it different by every company. The initiatives refer to the business environment, an understanding of the company's goals and resources, and insight regarding potential training and development options. They provide the company with a road map to guide specific training and development...

Words: 1169 - Pages: 5

Premium Essay

Eco/372 Week 2

...a minute and work together. Working as a team takes everyone’s opinions into consideration and helps the doctor know what issues should be tackled in what order. Additionally, writing out on paper the things that are helping/ hurting a patient can really allow the patient to visualize the problems at hand and take them more seriously. Overall, eco-mapping can make primary care visits more effective. Another activity that I think would be useful in a primary care experience is the Clinical prevention and population health problem set/resources. Depending on specialty, any number of the websites and apps that we explored and utilized during this activity could be critical in making clinical decisions during practice. For example, the AHRQ ePSS app would be absolutely crucial in...

Words: 965 - Pages: 4

Free Essay

América Latina

...¿Qué tiene en común un médico de origen argentino con un abogado cubano? Probablemente fuera de contexto absolutamente nada, sin embargo para nuestra región, América Latina, son sin duda dos de los personajes más importantes dentro de su corta historia. Una pareja dispareja que influyó y sigue influyendo hasta nuestros días, sin quererlo o no, en la opinión y postura política de cada latinoamericano desde los años cincuenta en adelante. Más aún, representaron los ideales de miles de personas que los transformaron en sus líderes por excelencia. Las fronteras de los países habían quedado atrás y las ideas socialistas avanzaban firmes de la mano de estos dos héroes latinoamericanos. América Latina, la región dentro de América comprendida por los países de lengua latina, nació sin identidad propia. Siempre fue algo así como el hermano menor de Europa que debido a sus colonias o influencia tuvo que adoptar modelos de vida y gobierno, por obligación de reyes o tiranos, sin nunca poder gozar de autonomía o creaciones propias. Siempre vivió bajo el alero de los grandes europeos, situación que en el futuro jugaría tanto para bien como para mal. Luego de las colonias españolas siguió firme la idea de copiar el estilo de vida europeo como por ejemplo en la llamada Belle Epoque Chilena, durante los últimos años del siglo XIX y gran parte del XX o la gran inmigración italiana hacia Argentina. Sin lugar a dudas se pueden encontrar muchos más ejemplos que dan cuenta como nuestra región...

Words: 1029 - Pages: 5

Premium Essay

Training Work Force

...knowledge • Design and execute sales training programme – Aims (why?) – Content (What?) – Method (How) – Execution (Who, When, Where, What?) – Evalution • Designing the sales training programme – Aims/ objectives of sales training (why is sales training needed?) – Content of training programme (what should be the content of sales training?) – Sales training methods (how will the sales training be conducted?) o Class room/ Conference Training o Lectures, Demonstrations, Group Discussion o Behavioral Learning o Role playing, case studies, simulation games o Online Training o EPSS, Interactive Multimedia training, Distance Learning o Absorption Training/ Self study o Audio cassettes, Manuals, Books, CD-Rom What people remember 10% of what they read 20% of what they hear 30% of what they see 50% of what they hear and see 70% of what they say and 90% of what they say as they do a thing On the Job Training Mentoring, Job rotation Organization...

Words: 471 - Pages: 2

Premium Essay

Ecommerce

...check, or credit card (Figure 4.1). In the e-commerce world, in most cases the customer does not actually see the concrete product at the time of transaction, and the method of payment is performed electronically. Figure 4.1 Traditional payment scheme EPSs enable a customer to pay for the goods and services online by using integrated hardware and software systems. The main objectives of EPS are to increase efficiency, improve security, and enhance customer convenience and ease of use. Although these systems are in their immaturity, some significant development has been made. There are several methods and tools that can be used to enable EPS implementation (Figure 4.2) Figure 4.2 Electronic payment scheme While customers pay for goods/services by cash, check, or credit cards in conventional businesses, online buyers may use one of the following EPSs to pay for products/services purchased online: • • • • • • • • • Electronic funds transfer (EFT): EFT involves electronic transfer of money by financial institutions. Payment cards : They contain stored financial value that can be transferred from the customer's computer to the businessman's computer. Credit cards : They are the most popular method used in EPSs and are used by charging against the customer credit. Smart cards: They include stored financial value and other important personal and financial information used for online payments. Electronic money (e-money/e-cash): This is standard money converted into...

Words: 6708 - Pages: 27

Premium Essay

System Implementation

...Chapter Overview This chapter introduces students to many of the activities carried out during implementation, including coding, testing, installation, documentation, user training, and support for a system after it is installed. While most systems development texts do not include much material on implementation, the authors remedy this situation by providing material on relevant management issues, including change management, organizational politics, and implementation success. The authors also include a discussion of implementation failure, something few systems developments texts discuss, despite the high rate of information systems failure. The discussion of failure is presented in the context of factors the analyst (and project manager) can control in an attempt to ensure success. One of Chapter 17’s goals is to show the student that implementation is neither simple nor mechanical. Throughout the textbook, the authors emphasize that systems development is a change process. For many users, the most obvious evidence of change comes during implementation. Once a new system has been coded, tested, and installed, the systems development team does not simply walk away. The organizational members left with the new system, the users, need a solid understanding of how the new system fits into their work lives and how the system can support them in their day-to-day work activities. User documentation, training, and continuing support are all parts of providing this solid...

Words: 5612 - Pages: 23

Premium Essay

Parents and Families as Partners

...A parent being involved in their children’s education is very important. It is also great to have everyone in the community involved in all the community children. By doing this we can strengthen our schools and improve our children’s achievement. Parenting is a hard job, but well worth it. There are parenting classes to help parents improve their parenting knowledge. Unfortunately not enough parents take these classes. It is up to us the teachers to help educate the parents as much as we educate their children. We as teachers can help by sending home things to get the parent involved. We can send home some type of game to play with one of the subject we are teaching the child. The school can put on programs that the child and parent can come and have fun for free. Things like carnivals, special luncheons or even special days they come in for fun activities and special treats. There is so much that we as teachers and a school system can do to involve parents. The only thing is getting most of those parents to get out, get involved, and have fun. Communication between the home and school is very important. Teachers should always keep the parents in the loop of things. In my classroom we send home notes and have behavior charts that the children take home every night so that their parents know how the acted in school. On every Friday we send home a news letter informing parents of what we have been working on and what we will be working on the following week. We...

Words: 1040 - Pages: 5

Premium Essay

Carter

...PART THREE TRAINING AND DEVELOPMENT | | | | | | |CHAPTER | |T Eight | | | | | | | | | |Training and Developing |8 | | |Employees | | | |Lecture Outline | | | |Strategic Overview |In Brief: This chapter is devoted to the issue of | | |Orienting Employees |ongoing training and development of employees. Needs | | |The Training Process |analysis, techniques, purposes, and evaluation are...

Words: 5074 - Pages: 21

Premium Essay

Pure Dragon Is Very Strong

...PART THREE TRAINING AND DEVELOPMENT | | | | | | |CHAPTER | |T Eight | | | | | | | | | |Training and Developing |8 | | |Employees | | | |Lecture Outline | | | |Strategic Overview |In Brief: This chapter is devoted to the issue of | | |Orienting Employees |ongoing training and development of employees. Needs | | |The Training Process |analysis, techniques, purposes, and evaluation are...

Words: 5046 - Pages: 21

Free Essay

Addressing Challenges of Groups and Teams

...Addressing Challenges of Groups and Teams Communication has been the cornerstone for interrelationship between human beings, and since humans have learned to communicate, they have shared information and ideas to create things faster and more accurate than done by separate individuals. History has taught us that working together as groups or teams not only the load is lighter, but we can accomplish greater things and in a more efficient way. This paper will propose a strategy plan in order to ease the allocation of resources while on capitalizing on added services to generate profit needed at Dessert Communications inc. Before presenting any change is important that management develops clear objectives and goals according to the corporation and to develop job descriptions and roles for the new duties to be assigned to each employee. Also, is necessary that management make an evaluation of the necessary skills, experience, and talent to perform the new assigned duties. As managers is important to use adequate methods to communicate changes to employees. The first thing is to present clearly the resources change suggested by the corporation and the genuine reasons for the change. Speak to employees with the truth help us to have an open communication path with them while earning their trust. A suggestion would be to perform a meeting like a team building to present the company’s goals and ask to employees for their ideas and strategies to achieve the new objectives and...

Words: 1745 - Pages: 7

Premium Essay

Orrstown Bank Analysis

...Table of Contents Abstract 3 Return on Assets Analysis 3 Return on Common Equity Analysis ….11 Ratio Analysis 16 ORRF’s management issue 26 Conclusion 30 Annex 31 Reference 34 Abstract In this paper, we are engaged in deepening our analysis on the Orrstown financial services Inc. (ORRF). First, we analyze the ORRF’s profitability by using two major indicators; the rate of return on assets (ROA) and the rate of return on common share holder’s equity (ROCE). ORRF’s ROA is compared with its industry ROA. Also, to deepen our understanding about the difference and the changes over time, we disaggregate ROA into the profit margin and the total asset turnover. Then, we evaluate ORRF’s ROA from three elements; economic and strategic analysis, profit margin analysis and asset turnover analysis. Finally, we calculate ORRF’s ROCE and evaluate its performance. Also, we examine ORRF’s capital strength by using several indicators, including Tier 1 capital ratio, Tier 2 capital ratio and Total capital ratio. Second, to perform ratio analysis on ORRF, we scrutinize our CAMELS (Capital adequacy, Asset quality, Management, Efficiency, Liquidity and Sensitivity) analysis which we reported on our first paper. We compare a lot of ratios representing ORRF’s CAMELS with those of ORRF’s peer group. Due to data availability, we continue to use UBPR report prepared by the Federal Financial Institutions Examination Council. Therefore, strictly speaking, we actually compare Orrstown bank...

Words: 7410 - Pages: 30

Premium Essay

Information Technology Ebooks

...ABSTRACT Society has experienced a revolution in information and communication during the last fifty years. This revolution is likely to continue to impact not only on the administration of the Nigeria, but on the society at large. The argument proposed here asserts that equality of opportunity of women and men is more likely to be achieved if both genders embrace the changes now occurring in communication and information use with similar vigour. This term paper seeks to highlight on the concept of gender discrimination, even as sundry instances of the persistent issue is well sustained. The argument proposed here provides an anecdotal rather than theoretical overview of the way in which the use of information technology has come to dominate modern decision making in a variety of contexts. The dimension of women disparity and the need to correct such inequality is elaborated. Finally, the areas of applications of information technology in curbing gender differences and the probable outcome of such applications is well addressed. INTRODUCTION Women are key to the development challenge. Throughout the developing world, women are at a disadvantage at the household, community, and societal levels. Within the household, women have less access to and control over resources and limited influence over household decisions. Beyond the household, women have limited access to communal resources, are under-represented in public decision-making bodies; have limited bargaining power in...

Words: 4258 - Pages: 18

Premium Essay

Addressing Challenges of Groups and Teams

...Addressing Challenges of Groups and Teams LDR/531 University of Phoenix Prof. María Gaudier Diez June 28, 2011 Addressing Challenges of Groups and Teams Groups and teams are composed by peoplethat have the compromise of comply with goals and objectives of the organization in which they work. The communications industry is one that have constantly changes do to the technological advances and he or she are supposed to work forward these constant changes. Is a challenge to persuade the groups and teams to become effective and efficient while these changes affects his or her development and performance, and keep his or her interested in all kind of challenge that they have to face time to time.Dessert Communications needs to improve their services because profits have declined. We as managers of the staff have the commitment of work together with employees for a common goal, improve services like offer phone insurance, additional minutes plans, roadside service, and improve telecommunications. We also have to evaluate our employees in customer’s satisfaction ratings, and evaluate the percentage of sales during a service call. Which methods will be used to present the operational change? Suggest a method for an operational change consists of many factors that will result effective or ineffective. This will depend of what kind of method managers decide will be more effective and influential, and how these managers constantly needs to improve the manner in...

Words: 1998 - Pages: 8

Premium Essay

Cooper Case

...Cooper Industries. Inc If you were Mr. Cizik of cooper industries, would you try to gain control of Nicholson file co. in may 1972? Acting as Mr, Cizic we would pursue Nicholson aggressively for a number of reasons. Nicholson would complement Cooper’s hand tool business, with additional synergies to be had through cost cuts and sales opportunities. The acquisition would also be in line with Cooper management’s long term growth and acquisition strategy as Nicholson is undervalued relative to its book value, and is in a niche which will compliment Cooper’s existing business. Our analysis shows there will be opportunities for operating synergies resulting in reduction of cost of goods sold from 69% to 65% of sales, and reduction of selling and general administrative expenses from 22% to 19%. Moreover, Nicholson is growing at 2%, which is well below the industry average of 6% and Cooper can move Nicholson towards that potential. Nicholson also has strong distribution systems in Europe, which can be a great asset for Cooper, as Cooper has no distribution in Europe. Cooper products are generally sold into industrial markets while Nicholson products have a stronger presence in the consumer market. The merger would give Cooper the opportunity to increase sales into the consumer market through Nicholson’s sales channels, and sell Nicholson’s products into the industrial markets through their own sales channels. What is the maximum price that coopers can...

Words: 2207 - Pages: 9