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What factors might be considered in assessing Tesco’s performance in Thailand and South Korea and in comparing/contrasting their performance to that in Taiwan?
Tesco chairman in south korea accused Seoul’s policymaker of being against expansion of supermarkets to protect the small family business.
Korea is the second largest market for tesco after U.K, generated 5 bn pounds revenue for tesco and 300mpounds in trading profit last financial year.
Started with two stores 14 years ago, now has 350 stores, operates under the brand “home plus” and is the second largest chain after “e-mart”
Succeeded in a tough economy as south korea where most fid is still low and brands such as carefour and wallmart were forced to quit.
Many analysts attribute Tesco’s success to its decision to entrust Mr Lee seung-han(Chairman-South Korea) with running a Korean-style retail operation without drafting in cohorts of foreign executives.
According to him Tesco in Korea is run through an ideology of “synbaration” – a philosophy that is supposed to fuse the best of western and eastern business practice.
New innovative ideas in south korea: Virtual shopping hag got their sales increased 130 per cent in three months, and their number of registered users went up by 76 per cent. They are now number one for online groceries and the gap between them and E-Mart has narrowed offline. Whether you see their virtual stores as a display advertising campaign or a new way of building supermarkets in spaces that already exist, that’s a remarkable achievement.
It was an intelligent move as out of 50 million population in south korea, 10 million have smart phones which can be used for virtual shopping.
Government is planning to ban the opening of super markets in towns having population less than 30,000.
There are already restrictions on the opening hours of large retailers. Like they have to

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