...Running Head: WALT DISNEY COMPANY Walt Disney Company Student University Case: Walt Disney Company Walt Disney Company follows a business strategic which focuses on each line of the business within its organization. It seems Disney has developed a unique strategy for each of its four SBUs and has continued to make the right strategic decisions under competitive markets. The Walt Disney Company is organized in a SBU format in order to serve a specific market more efficiently and therefore extracting maximum value from a group of related businesses. By doing this, Disney enables to create value across its business units and creates a strong competitive advantage by having a strong presence in the business industry. Strategic Business Units are self-contained divisions founded within an organization and it deals specific business matters. The Strategic Business Units act as a complement for each business unit therefore empowering growth for the entire company. Mission Statements and Vision Statements are created to clearly communicate the direction of the company. A Mission Statement represents the organization’s purpose and objectives and it is the starting point of the organization’s strategic planning and goal setting development. The mission statement emphasizes attention and ensures internal management and stakeholders of the company understand what the organization is all about. Having a mission statement helps the corporation to create a relationship...
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...high price of $35.41. Currently, The Walt Disney Company’s stock is quoted at $50.59 as of October 12, 2012. The current quote shows there has been a steady increase as of August 2, 2012 where Stock Watch (2012) reported Disney’s stock at $48.98 at the time of closing. “As of October 2, 2010, the approximate number of common shareholders of record was 998,373” (The Walt Disney Company, 2012). The amount of shareholders is a sign that shareholders believe in the family entertainment company increasing their overall profits. The Walt Disney Company has done a tremendous job in capitalizing from their acquisitions, beginning with their most recent, ESPN. The Walt Disney Company (2012) states that over 70 percent of sports fans who search for the most up-to-date information on stats, scores, commentary, etc. from their phones rely on ESPN. The 2011 fiscal report shows that the company had an increase of 21 percent of net income as well as, a seven percent increase in revenue (The Walt Disney Company, 2012). The increase in net income and revenue directly affected the diluted earnings per share by having...
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...Project Proposal- Part 1 Angela Alvarado 1. For my research project I am going to review some Disney movies and the general media as in television shows and commercials, and take note of how many sexual innuendos or subliminal messages run throughout them. 2. My direct interest in doing this specific topic is to see if there are any innocent Disney films, and When is the right age to expose sexual content to children, when do they become mature enough to notice what’s sex. 3. In order to get the research information I need, I am going to spend some of my nights watching various Disney movies, and different typical television shows and commercials that air on abc family. I am also going to observe my little cousin watch various Disney movies with me, and abc family shows in order to see what their reaction is to them. In order to this I do need to invest in a new vhs player since mine is broken at the moment. 4. My plan for this project is to observe, first I am going to watch a few Disney movies on my own and take note of sexual innuendos or subliminal messages I may find. Then I plan on watching the same movies with my little cousin in order to see what they think of the movies or if they notice anything basically how it affects them. Then after our movie night another time I’ll watch some shows with them that would be on the abc family network and also see what their reaction is to that. 5. I predict that I will find a lot of subliminal messages throughout...
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...Summary Walt Disney Company is a global company that is a family-friendly entertainment offering. As we know, Disney is a company that well known in films and television show. Besides that, Disney started operate in resorts and also theme park. Disney wants to target their theme park to the global market and build global awareness. Their target market is China, India, South Korea and other emerging country. They want to enlarge their market share and find new potential market. First and foremost, Disney wants to educate to the Chinese about their cartoon character and also some famous stories and theme. Second, they also must learn the country’s cultures because different countries have different cultures. For example, in Hong Kong, Chinese vacationers often book package tours, so Disney can launch tour package which include restaurant, theme park and others to fit their cultures. Next, Disney must localize on the different languages from different countries. From the case, Disney provides Tamil language and Indian version in India. Because of the language localization, the customize film in Indian version is very successful in India. Besides India, Disney had localized a lot of country like Russia. In Russian market, Disney launches a Russian version of High School Musical for the local people and its work very well. Besides that, Disney also localize in color and the Chinese culture. Disney had studied the culture, belief, value of Chinese. From the case, during the year...
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...page report to the board of Disney recommending why your analysis suggests that ESPN should (or NOT) be sold from the Disney portfolio? Focus on establishing the evidence for (or lack of) economies of scope between Disney and ESPN.” “Write a two page report to the board of Disney recommending why your analysis suggests that ESPN should (or NOT) be sold from the Disney portfolio? Focus on establishing the evidence for (or lack of) economies of scope between Disney and ESPN.” Overview of ESPN ESPN is a multimedia sports entertainment company that is part of Media Network division of Disney. ESPN became a subsidiary of Disney when ABC’s parent company Capital Cities Communications was acquired at $19 billion 1995. ESPN provides a 24-hour service and its family of networks includes ESPN, ESPN2, ESPNEWS, Classic Sports, ESPN Radio and ESPN SportsZone. The company is also broadcasting in more than 20 languages and to more than 150 countries. Why did Disney Acquire ESPN? Figure 1 Figure 1 With an aim in building a strong family brand, Disney has been continuously engaging in intense diversification strategy to expand its products offering to cater to both children and adults. ESPN acquisition has created a strong competitive advantage to Disney as it targets a totally different target audience from other Disney channels- primarily young to middle aged men. With its popularity and large user base, ESPN has been contributing significantly to the growth of Disney through affiliates...
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...Corporation is its brand. The Disney brand is by far one of the most recognizable brands in the world. They have utilized characters such as Mickey and Minnie Mouse, Cinderella, and many other loving characters in order to attract children and adults alike. I myself have a love for Mickey mouse. I own an old fashioned Mickey Mouse telephone and waffle iron, just to name a few things. My five year old daughter doesn’t know many brands but she knows her Disney. I believe this is its’ greatest strength because the brand actually grows with many generations from birth on up. Secondly their cable networks are a dependable source of steady income. Cable networks bring in the largest portion of the company’s profits. Owning networks such as ESPN that definitely bring in the ratings is one of Disney main cash cows besides the actual Disney channel. Last year Disney made a distribution deal with Comcast which will all but guarantee more money for Disney over life of the contract. Lastly Disney has an excellent cash flow. One look at their annual report will leave a lasting impression on any business...
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...DIVERSIFICATION: Savoir-Relier TM INTRODUCTION 1/2 The Walt Disney Company has been created in 1923 and has grown by doing well in almost all of its activities and mostly due to diversification. It is today a group worth $ 25B with an average 10-year ROE of 15%, largely superior to other players in the industry (but still inferior to the 20% objective settled by Eisner when named CEO of the company). Used to taking risks, Disney is present in more sectors than any other of its direct competitors, excelling them (first top 6 positions for theme parks even though entry is more expensive than other parks; first 24 positions for top grossing animated films; top market share in domestic box office since1994; Most watched TV Show in 19992000 with Who wants to be a millionaire). But is this a sustainable scenario? INTRODUCTION 2/2 Disney Stock Performance vs SP500 350% 300% o Total assets grown steadily from 2.4 billion in 1983 to 45 billion in 2000, which also confirms the constant growing / diversification across years. A huge investment step occurred in 1996: from 15 to 37 billion - acquisition ABC ($19B) 250% 200% 150% 100% 50% 0% -50% o From 1996 – company didn’t attain the expected 20%/year ROE (decreased from 11% to 4% from 1983 to 1997) o Stabilization of operating margin, ROA and ROE while developing activities (increased revenue & net income, increase of assets) o In 1998 and 1999, the situation worsens internet failure (portal and subscription service)...
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...ddddddddddddddddddddddddddddddddffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffconstant pattern from their users request every second. ESPN has created ESPN deportes that gets users request from Spanish speaking individual. There is also a great Marketing strategy that targets the globe on every inch to promote sports. Sports been around forever. Even when growing up, sport will influence an individual’s life. In America, High school and college sports have taken up the spot light. Sports in school have cause programs such as art and band to have no more funding for these programs. For all these reasons, ESPN has a steady request from its users every second. ESPN could also have it peaks at special events such as the Super Bowl, World Cup, NBA Finals, Olympics, Title Fights, and much moreon to make deals with the NBA, USFL, NHL, and what would become the big fish of all sports in the US, the National Football League. Sport by sport deals were made to bring sports data in from all possible sources so ESPN could report scores, play...
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...The Walt Disney Company 1. According to the Harvard Business School case booklet, Disney started from the short cartoon industry into major industries such as licensing, distribution, movie, home video, merchandise, internet (Distribution channel), hotel and resort, sports restaurant (EPSN zones), cruise ship (Disney Magic Cruise 1998), theme park (1955 Anaheim, 1971 Orlando, 1976 Tokyo, 1992 Paris), and television network (ABC 1995). 2. Walt Disney Company pursues several different ways to diversify: -The first step Walt Disney Company took to diversify itself was when they started to license out their cartoon characters allowing merchandizer to sell Disney products. This was a horizontal diversification strategy as Walt Disney Company did not control these vendors besides collecting on licensing fee and a portion of the merchandize profits. -The second step Walt Disney Company took to diversify itself was when they Greenfield invested to form their own film and home video distribution company (Buena Vista). This was a vertical forward integration effectively cutting out the middle man costs. -The third step Walt Disney Company took to diversify itself was Greenfield invested into the theme park industry. The theme park was a vertical forward diversification strategy that provided a different output to promote their cartoons. -The fourth step Walt Disney Company took to diversify itself was when it Greenfield invested into the resort and hotel industry. The hotels...
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...“Creativity continues to be the essence of Disney, even as our businesses expand across borders and media platforms, it is the foundation for almost everything we do, the source of our strength and our success, and the fuel that will power us into the future” - Robert Iger, President and CEO - When we hear the word Disney, what is the first think that comes up in our minds? Most people think about Disney and relate it to magical, exciting and large attractions parks and hotels, and the famous Mickey Mouse. However, they missed to see how big and influential this organization really is. Walt Disney Company is one of the World largest communications organizations. Everyone knows Disney! It is everywhere in our lives, from TV, radio and movies, to parks, clothing, accessories and toys. Owning diverse media markets, Disney has build a tradition of culture and niche by efficiently managing its markets and products, allocating them among different cultures, age groups and preferences. In this report I will be analyzing some of the major managerial decisions within the Company, its influences over the market and the way it has established across the years in our culture. We are now about to discover all the financial numbers, facts, operational activities and responsibilities of the Walt Disney Company, the “Happiest Celebration in World.” Let the Magic of Disney to begin… A Little Bit of History Walter Elias Disney founded the Walt Disney Company...
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...The song gets stuck in your head and it’s nearly impossible to watch the video only once. I’ve probably seen it at least a dozen times. The takeaway here? Great animation + a catchy song = a massive social media frenzy. When ESPN launched in 1979, there was no way to know that it would become the worldwide leader in sports. Three decades later, the Bristol, Conn.-based company dominates all aspect of sports coverage because of one simple philosophy: serve sports fans anytime, anywhere. The anywhere part has evolved to go beyond physical location, as the sports giant has figured out how to publish across the myriad platforms its audience uses to consume sports information. Publishing across platforms isn’t as simple as taking content from one medium and placing it on another. Audiences use different devices and platforms in different ways. How you consume content on TV is different than how you consume content on a desktop or on a phone or on a tablet. ESPN understands this exceptionally well and has been on the cutting edge — with some fails along the way — of delivering content to its audience. ESPN, besides having a television network, has a magazine, a website, mobile apps, tablet apps. It is everywhere. In 2006, the company even launched an ESPN phone. That bombed, but the Leader learned some valuable lessons along the way. “I think everything we’ve built has been been built within that medium has been a standalone and not ported,” said Eric Johnson, evp of multimedia...
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...Analysis of The Walt Disney`s Strategy PESTEL SWOT STRATEGIC ANALYSES “Fiscal 2011 was a great year financially and strategically, demonstrating the strength of our brands and businesses with record revenue, net income and earnings per share,” said Disney President and CEO Robert A. Iger. “We are confident the Company is well-positioned to deliver long-term value for our shareholders with our focus on quality content, compelling uses of technology and global asset growth.” According to the PESTEL analysis, the Walt Disney Company has been shaped mainly with respect to social, economic and political. First, it is politically shaped because the government and lobby groups have an important role in establishing policies, requirements and competition rules. Furthermore, the local governmental rules are crucial in establishing foreign ownership for subsidiaries or business units. Alongside with the political factors, both the economic and social factors influence the group`s profitability and activity because customers and economic conditions are closely related. For instance the financial crisis of 2007 brought serious economic downturns that affected most of the activities at Disney 11 parks. The group is also dependent on oil prices, inflation and interest rates that might affect exchange rates. Social trends influence the company strategic decisions, mainly due to demographic changes, attitudes or certain fashion cycles. According to PESTEL, technological factors...
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...Products, Services, Building and Brands Customer Value Before starting into the chapter, let’s look at an interesting brand story. Marketing is all about building brands that connect deeply with customers. So, when you think about top brands, which ones pop up first? Perhaps traditional megabrands such as Coca-Cola, Nike, or McDonald’s come to mind. Or maybe a trendy tech brand such as Google or Facebook. But if we asked you to focus on sports entertainment, you’d probably name ESPN. When it comes to your life and sports, ESPN probably has it covered. W The ESPN Brand: Every Sport Possible—Now Television: From its original groundbreaking cable network— which now serves 98 million households—the ESPN brand has sprouted six additional networks—ESPN2, ESPN Classic, ESPNEWS, ESPNU, ESPN Deportes (Spanish language), and ESPN International (46 international networks around the world serving fans in more than 200 countries on every continent). ESPN also produces the sports programming on ABC, dubbed ESPN on ABC, and...
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...E-COMMERCE PRESENCE: WEB SITES, MOBILE SITES, AND APPS ESPN Goes to eXtreme Scale VIDEO CASE Systems TAGS SUMMARY ESPN; IBM; eXtreme Scale; distributed grid computing; grid. ESPN is the world’s largest cable television sports programming network. In addition, it is the Web’s most popular online source for sports results, content, and commentary. Servicing an online audience of more than 50 million unique visitors every month requires ESPN to adopt processing technologies that are extremely efficient, powerful, and flexible. L= 5:40. http://www.youtube.com/watch?v=NIqru81sjV4 URL CASE ESPN (Entertainment and Sports Programming Network) is a multimedia, global cable television network with headquarters in Bristol, Connecticut. Founded in 1979 with financing provided by The Getty Oil Company, ESPN grew along with the cable television industry to become a mainstay of American popular culture. After a series of investments by Hearst Publications, and ABC (the American Broadcasting Network), 80% of ESPN finally ended up in the hands of entertainment giant The Walt Disney Company, and 20% with the Hearst Corporation, a 100 year-old media company based largely on newspaper and magazine businesses. ESPN focuses on sports programming including live and pre-taped continued CHAPTER 4 CASE 1 ESPN GoES To EXTREME SCALE 2 event telecasts, sports talk shows, and other original programming. While originally a cable media company, ESPN has since expanded aggressively to the Internet as well...
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...ESPN OPERATIONAL AND STRATEGIC PLAN Arthur D. Grimes MGT 521 July 29, 2013 Thomas Vincent ESPN OPERATIONAL AND STRATEGIC PLAN The United States number one broadcasting network whose emphasis is sports is ESPN. ESPN is a multimedia, global sports entertainment company that operates eight television networks, a radio network, and a magazine and has an estimated 150 million subscribers in 200 countries according to ESPN Parent company Walt Disney May 2012 SWOT analysis ESPN and its ‘sister’ networks had a net profit of $4,807 million with overall revenues of 40,893 million. Based on the SWOT analysis ESPN strategic plan is to secure as many live sporting events to broadcast that will increase ratings compared to other sporting networks. ESPN has ventured into numerous markets outside of the traditional sports of baseball, basketball and football. ESPN showcases golf, volleyball, racing, lacrosse and the amazing x-games. The strategy for collegiate football for ESPN is to show major football subdivision, the highest level of NCAA or simply known as division 1A, along with the smaller division football championship subdivision games that could bring ratings to a peak. Duer Sharp, commissioner of the Southwestern Athletic Conference, spoke about the 2013 football television schedule primarily based on ESPN’s college sports network ESPNU. "Not only will SWAC fans be able to see the games nationally, and in high-definition, but they will enjoy the analysis from the networks...
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