...Recent survey on Image segmentation Methods Linda Paul and Dr.M.sangeetha Professor Ece dept. Bharath University Chennai lindarejoe@gmail.com Sang_gok@yahoo.com Abstract: Image segmentation plays a significant role in medical image processing. The researchers has got a lot of opportunities to do their research work in the area of segmentation. It is the process of splitting or partitioning the whole image into segments. With respect to features the entire image is divided into subparts. The objects, the lines, curves and boundaries are located easily by using this image segmentation. The main aim of this segmentation is to change the representation of an image and also to simplify the image which will be easy to analyze. The applications of image segmentation are as follows. They are used in medical field, in scientific fields, engineering and technology, face recognition, iris recognition object tracking and object detection....
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...Lesson Title: Words Bible Reference: Proverbs 12:18-22 Target Age Group: Elementary to Middle School Learning Context: Sunday School Target Time Frame: 45 minutes Memory Verse: “The words of the reckless pierce like swords, but the tongue of the wise brings healing.” Proverbs 12:18 Learning Aim: 1. Use your words to build others up, not tear them down. Basic Supply List: 1. Bible 2. Chalk/Chalk board 3. Construction Paper 4. Markers Optional Learning Activities: 1. Show the “Speak Life” video from TobyMac. Discuss the examples from the video of words helping or hurting others. 2. Play the “Encouragement Game” Note: In the teaching plan below the words in italics are meant to be read aloud. The regular text is simply directions for the teacher. > > > > Basic Teaching Plan < < < < Introduction: Begin the class by greeting each student. Ask them to try to think of a time when someone said something that made them feel really good. What did they say? Allow a few students to share. Now, have them think of a time when someone said something to them that did not make them feel good. Write this question on the board (or just say it out loud) “Do the words that you say matter?” Allow the kids to consider this for a few minutes, possibly with a partner. Then lead a discussion about how the words we say affect those around us. In conclusion, the words we say have to power to make people feel a certain way, and we must...
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...Segmentation And Target Market Paper Free Essays 1 - 30 www.papercamp.com/group/segmentation-and-target-market-paper Cached Free Essays on Segmentation And Target Market Paper for students. Use our papers to help you with yours 1 - 30. Segmentation and Target Marketing - Essays - Menaiedw www.termpaperwarehouse.com/essay-on/Segmentation-And... Cached Read this essay on Segmentation and Target Marketing . Come browse our large digital warehouse of free sample essays. Get the knowledge you need in order to pass your ... Segmentation and Target Market Paper - Marketing homework help www.homeworkmarket.com/content/segmentation-and-target... Cached Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the ... Segmentation and Target Market Essays - Free Essays, Term ... manyessays.com/essay/segmentation-and-target-market Cached Title: Pages / Words: Save: how is market segmentation used in target marketing? Broadly, markets can be divided according to a number of general criteria, such as by ... Segmentation and Target Market - Term Papers - Mikeymyles www.studymode.com/essays/Segmentation-And-Target-Market... Cached Segmentation and Target Market According to Kotler, "a market segment consists of a large identifiable group within a market, with similar wants, purchasing power ... Target Market Segmentation Research Paper - Scribd www.scribd.com/.../Target-Market-Segmentation-Research-Paper...
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...Accounting 3230 Fall 2014 Part I: Leonard Company sponsors a defined benefit pension plan for its employees. The following data relate to the operation of the plan for the years 20X2 and 20X3. | 20X2 | 20X3 | Projected benefit obligation, January 1 | $ 600,000 | | Plan Assets(fair value and market-related value), January 1 | 410,000 | | Pension Asset/Liability, January 1 | 190,000 CR. | | Prior Service Cost, January 1 | 160,000 | | Service cost | 40,000 | $ 59,000 | Settlement rate | 10% | 10% | Expected rate of return | 10% | 10% | Actual return on plan assets | 36,000 | 61,000 | Amortization of prior service cost | 70,000 | 50,000 | Annual Contributions | 97,000 | 81,000 | Benefits paid to retirees | 31,500 | 54,000 | Increase in projected benefit obligation due to changes in actuarial assumptions | 87,000 | 0 | Accumulated benefit obligation at December 31 | 721,800 | 789,000 | Average service life of all employees | | 20 years | Vested benefit obligation at December 31 | | 464,000 | (a) Prepare a pension worksheet presenting both years 20X2 and 20X3 and accompanying computations and amortization of the loss (20X3) using the corridor approach. (b) Prepare the journal entries (from the worksheet) to reflect all pension plan transactions and events at December 31 of each year. (c) For 20X3, indicate the pension amounts reported in the financial statements. Part II: The accounting records of Scotty inc show the following data for 20X2....
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...Below is a free essay on "Marketing Of Shampoo" from Anti Essays, your source for free research papers, essays, and term paper examples. Hair fall therapy shampoos target a specific group of consumers with hair fall problem. For example Dove, Garnier , Pantene. Multi-segment Approach: A shampoo brand with considerable resources may use a multi segment approach, directing its marketing efforts at two or more groups by developing a marketing mix for each. Thus it can reach more consumers and increase sales in the total market. But it can push up its costs, since the brand must use more production process, materials, and labor, as well as several different promotion, pricing or distribution methods. For example, Sun silk multi-segments consumers based on their requirement of anti dandruff, anti hair fall, soft and shiny hair, increasing hair volume, straight hair, curly hair etc. Pantene multi-segments consumers based on their requirement of silky hair, colored hair, well nourishment of hair, anti hair fall, long and strong hair. Segmentation Base Shampoo markets can segment consumer markets according to geographic, demographic, psychographic or product related bases. 1. Geographic Segmentation: Segmenting the shampoo market or consumer groups based on city, district, region as well as climate, terrain and population density. For example in Africa most of the people have curly hair so they have to use shampoo that is made for curly hair. In America and...
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...Market segmentation is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. Marketing segmentation has dividing a market into smaller group distinct needs, characteristic or behavior those might require separate products or marketing mixes. The purpose of market segmentation is to increase marketing efficiency by focusing marketing efforts to a particular group, maximize scarce marketing resources, find a market with limited competition and select the most profitable segment. It has four major market segmentation variables, there are geographic, demographic, psychographic and behavioral. Geographic segmentation tries to divide the market into different geographical units such as location, regions, population density, climate and countries. Demographic segmentation consists of dividing the market into groups based on variables such as gender, family size, family life cycle, income, occupation, education, religion, race and nationality. Psychographic segmentation divides buyers into different groups based on social class, lifestyle or personality characteristics. Behavioral segmentation divides buyers into groups based on their knowledge, attitudes, response to a product. There are four consumer and industrial product that we are going to discuss about their market segmentation, which are McDonald, Hugo Boss perfume, Mobil Nokia and magazine of National Geographic. Fast food: McDonalds Geographic segmentation ...
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...usiness and Management Logistics as It Relates to Marketing and Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics as it relates to Production Logistics Production and Marketing Marketing Logistics Production Term Paper for Physical Distribution Class Marketing Logistics12/25/2012 Production Marketing Logistics Nahom GetachewProduction - UU47997E Samuel Fikre - UU48012E Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Logistics Table of Contents Preface: Johnson and Johnson’s Tylenol....................................................................................................... 2 Introduction ................................................................................................................................................
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...Introduction This paper explains the strategic marketing planning process illustrating the discussion with examples from the low cost airline, Easyjet. The paper proceeds in five parts. In the next section of the paper, the concept of market segmentation is described and discussed. Next, the concept is located in the overall positioning, segmentation, targeting (PST) organisational strategy. Porters’ Generic Strategy is then outlined, as a supplementary paradigm to market segmentation. The concept of the marketing mix is discussed and applied to the case study company. A brief conclusion closes the paper. Before examining the marketing process, however, it is necessary to provide an overview of the case study company. Easyjet is an airline company that has been operating in the United Kingdom since 1995 (Easyjet, 2014). Like many other low-cost carriers, the company initially modeled itself on the business model of a successful American carrier, Southwestern Airlines (Yip, 2004). That airline had experienced unprecedented success by cultivating and exploiting a low cost operating model – Easyjet sought to implement this model in the European context, launching a flight between London and Amsterdam that was half the cost of the fare at the time offered by national carrier British Airways (Sull, 1999). In the years that followed, Easyjet rapidly expanded its route network to include hubs in some of the major British cities: Glasgow, Manchester and Liverpool, and routes to...
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...Sample of Exam Format: Section (B) Consists of ONE (1) compulsory essay question, 40 marks; recommended time: 70 minutes and Section (C) Consists of THREE (3) short questions and only choose TWO (2) to answer, 40 marks; recommended time: 70 minutes Section B - Long Essay Question and Answer: 1. Discuss with example the four major sets of variables that might be used in segmenting consumer markets and the factors marketers consider when choosing a targeting strategy. (40 Marks) Answer for first section: Consumer markets are typically segmented using four major variables: geographic, demographic, psychographic, and behavioral variables. Geographic segmentation calls for dividing the market into different geographical units such as nations, regions, states, counties, cities, or even neighborhoods. Demographic segmentation divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality. Psychographic segmentation divides buyers into different groups based on social class, lifestyle, or personality characteristics. People in the same demographic group can have very different psychographic makeups. Behavioral segmentation divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product. Buyers can be grouped according to (1) occasions when they get the idea to buy, actually make their purchase, or use the purchased item, (2) the benefits...
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...Below is a free essay on "Boost Juice Case Study" from Anti Essays, your source for free research papers, essays, and term paper examples. Today, people focus more on their health, choose their foods very carefully because they have seen that people has cancer, heart disease, and diabetes more than before. Boost was understood what its customers’ needs, and bring the best services to customers. So it was successful by produce the healthy drink. Boost’s products are different with its competitors and focus on macro-environmental to make its business successful. Boost, the juice company was created in 2000 with the first store in South Australia. In 2003/04, their capital growth 257% and a turnover is nearly $20 million. In 2007, they have more than 180 stores in Australia and around the world. They are making different healthy product such as low-fat, super, skinny, lite, sporty smoothies, crushes, juices and snacks (Kotler et al. 2009). There are four major elements of marketing strategy: market segmentation and targeting, differentiation and positioning. These elements mean that companies have to select customers to serve, and create value for them (Armstrong et al. 2012). In this case, Boost Juice has defined market segments; it means divide the group of customers to serve such as aged, lifestyle, etc...After defined market segmentation, it will select one of these segments to enter. That is why their products have many types and different size as small, medium and...
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...Individual Reflective Essay Bunnings Warehouse NEWCASTLE BUSINESS SCHOOL GSBS6005 Emma Alexandra Watts C3171012 13.04.13 Table of Contents 1. Introduction ......................................................................................................................................... 3 2. Marketing Objectives .......................................................................................................................... 3 2.1 Current Situation ........................................................................................................................... 3 2.2 Objectives ...................................................................................................................................... 4 3 Target Market and Positioning ............................................................................................................. 5 3.1 Target Markets .............................................................................................................................. 5 3.2 Positioning ..................................................................................................................................... 7 4. Marketing Mix Strategies .................................................................................................................... 9 4.1 Product and Price Strategies ..................................................................................................
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...relations, and direct marketing. Place: Channels, coverage, assortments, locations, inventory, transport. Strategic Marketing Choose de value: STP: Segmentation, Targeting, and Positioning. The marketing staff must segment the market, select the appropriate market target, and develop the offering’s value positioning. Tactical Marketing Provide the value: Product development, service development, pricing, sourcing making, distributing. Communicate the value: Sales force, sales promotion, and advertising. Strategy Formulation: Overall cost leadership, differentiation, and focus. 1) Diagnose Advantages: Consumers can use safely and easily with no risk, and it poised no injury or poising. Target Market: Women Distribution: Direct through national grocery, hardware, and drug chains (Safeway, Kmart…). Pricing: $0.99 – Suggested Retail Price $2.49 (2 unit) – Cost $0.392 – Retail net revenue $0.75. Price Positioning: 5 to 10 times more expensive Sales expenses: $60,000 ($50K for travel, and sales calls - $10K advertising). Advertising: Good Housekeeping Magazine. Sales Forecast: 5 millions of units - Current Sales: Several hundred thousand. Budget: $250,000 for fixed costs. 2) Analysis General Marketing Strategy: Weak, wide, focus on women, without a proper segmentation. Product: Good, innovative, easy to use, advantageous, but unknown for the public. Price:...
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...HI5004 Marketing Management Tri1 2014 Individual Essay Guidelines Worth 20% Due Week 5 Marks 20 Words 1500 • Choice of Topic from the subject outline more marks if they choose a specific topic and relate to specific brands or companies. • Discussion on theory maximum 30% • Students need to apply the marketing concepts in real life business cases. • Students get top marks if they give examples of brands or companies using marketing concepts to pursue their business. • References Harvard style • General presentation of the essay with headings and subheadings. • Research atleast 2 to 3 articles on the topic • Students need to submit a soft copy on BB and hard copy by due date. Bit more insights into the essay; Choose one of the topics below: 1. Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour. • Perceived value and its importance to consumers • Discuss theory • Choose 2 or 3 brands or companies and consumer’s attitude towards these • Min 2 to 3 articles on these brands 2. To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework. ...
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...5 Marketing Objective To build a brand image as the most stylish, creative yet affordable timepiece To lead the market as a global brand To increase its brand awareness as the most innovative watch of its time 6 Market Segmentation Market segmentation is the process of dividing a market into distinct groups of buyers with similar requirements. Goods can no longer be produced or sold without considering and understanding customer requirements and recognizing the heterogeneity of those needs.(Michel Wedel 2000). Steps involved in market segmentation, targeting market and market positioning are as follows; 6.1 Segmentation in the B2C Market Socio-demographic, behaviouristic, and psychographic variables are used to identify the market segment. 6.2 Socio-demographic Variables This divides the group into age, sex, gender, geography, family life cycle, income, education, events, religion and social class. Swatch product line is for both men and women between the age of 15-19, 20-24 and 25-34 who belongs to and income group varying from £12000 to £45000. It could be students, professional, homemakers and set of stylish people who like a creative and innovative approach. Figures from Kidd 2007 suggest that the group from 24-35 have the highest spending power in the market. And also women in UK are increasingly purchasing watches for them selves and for their partners. 6.3 Behaviouristic Variables These variables reflect the behaviour of the customer towards a specific product...
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...single customer or at a same market. The customers are many and they all are diverse according to their demand and buying requirements. This is why, each company needs to identify its market segmentation, market segmentation procedure, pattern of segmentation, basis of segmenting consumers and business market. Many companies use to be target oriented and they develop a target-marketing. They first identify their segments, and then set targets for each segment. After this, they manufacture their products according to their targeted market . Target marketing requires marketers to take three major steps: Identify and profile distinct groups of buyers who might require separate products or market mixes which is known as “market segmentation.”Select one or more market segments to enter which is known as “market targeting.”Establish and communicate the product’s key distinctive benefits in the market which is known as “market positioning.”In my research, I have taken Toyota at my company to apply all the Maktering Principles and to know about the market segmentation, market targeting and market positioning done by this company. In this paper, I will discuss how important is marketing strategy and segmentation for a successful company, like Toyota, to achieve what it wants. Toyota’s segmentation and target market are based upon the philosophy it believes and that is, “Right Car in the Right Place” and also for the right person. Toyota using, not only Demographic...
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